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Journal of inter-organizational relationships
| Journal of inter-organizational relationships |
| Pubbl/distr/stampa | [Philadelphia, PA : , : Taylor & Francis] |
| Soggetto topico |
Marketing channels - United States
Interorganizational relations Organizational behavior Organizational effectiveness Marketing channels |
| Soggetto genere / forma | Periodicals. |
| ISSN | 2694-3999 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Altri titoli varianti |
Journal of interorganizational relationships
JIOR |
| Record Nr. | UNISA-996472062803316 |
| [Philadelphia, PA : , : Taylor & Francis] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
Journal of inter-organizational relationships
| Journal of inter-organizational relationships |
| Pubbl/distr/stampa | [Philadelphia, PA : , : Taylor & Francis] |
| Soggetto topico |
Marketing channels - United States
Interorganizational relations Organizational behavior Organizational effectiveness Marketing channels |
| Soggetto genere / forma | Periodicals. |
| ISSN | 2694-3999 |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Altri titoli varianti |
Journal of interorganizational relationships
JIOR |
| Record Nr. | UNINA-9910558199003321 |
| [Philadelphia, PA : , : Taylor & Francis] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Journal of marketing channels
| Journal of marketing channels |
| Pubbl/distr/stampa | [Binghamton, NY], : Haworth Press |
| Disciplina | 658 |
| Soggetto topico |
Marketing channels - United States
Physical distribution of goods - United States Business logistics - United States Marketing Business logistics Marketing channels Physical distribution of goods |
| Soggetto genere / forma | Periodicals. |
| ISSN | 1540-7039 |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISA-996207000403316 |
| [Binghamton, NY], : Haworth Press | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
Journal of marketing channels
| Journal of marketing channels |
| Pubbl/distr/stampa | [Binghamton, NY], : Haworth Press |
| Disciplina | 658 |
| Soggetto topico |
Marketing channels - United States
Physical distribution of goods - United States Business logistics - United States Marketing Business logistics Marketing channels Physical distribution of goods |
| Soggetto genere / forma | Periodicals. |
| ISSN | 1540-7039 |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910139723403321 |
| [Binghamton, NY], : Haworth Press | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Knowledge, space, economy / / edited by John R. Bryson. [et al.]
| Knowledge, space, economy / / edited by John R. Bryson. [et al.] |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2000 |
| Descrizione fisica | 1 online resource (345 p.) |
| Disciplina |
306.42
330.9 |
| Altri autori (Persone) | BrysonJ. R. <1963-> |
| Soggetto topico |
Economic geography
Space in economics Industrial location Marketing channels Knowledge management Information technology - Economic aspects Competition |
| Soggetto genere / forma | Electronic books. |
| ISBN |
0-203-18961-2
1-134-65678-5 1-280-35464-X 0-203-18610-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Book Cover; Title; Contents; List of illustrations; List of contributors; Acknowledgements; Introduction JOHN R. BRYSON, PETER W. DANIELS, NICK HENRY AND JANE POLLARD; Knowledge, space, economy; Power/economic knowledge: symbolic and spatial formations JOHN ALLEN; Materialities, spatialities, globalities JOHN LAW AND KEVIN HETHERINGTON; Knowledge, innovation and location JEREMY HOWELLS; The state and the contradictions of the knowledge-driven economy BOB JESSOP
Just in time?: the prevalence of representational time and space to marketing discourses of consumer buyer behaviour PAMELA ODIH AND DAVID KNIGHTSKnowledge at work in space and place; Creating and sustaining competitiveness: local knowledge and economic geography EDWARD J. MALECKI; (The) industrial agglomeration (of Motor Sport Valley): a knowledge, space, economy approach NICK HENRY AND STEVEN PINCH; Worlds in motion?: 'worlds of production', evolutionary economic change and contemporary retail banking JANE POLLARD AND ANDREW LEYSHON Spreading the message: management consultants and the shaping of economic geographies in time and space JOHN R. BRYSONThe free and the unfree: 'Emerging markets', the Heritage Foundation and the 'Index of Economic Freedom' JAMES SIDAWAY AND MICHAEL PRYKE; Rethinking 'useful' knowledge: co-operative science and the new genetics MORAG BELL; Becoming in the (k)now: spaces of identity; Space, knowledge and consumption DAVID B. CLARKE; Virtual culture: knowledge, identity and choice FRANK WEBSTER 'Have you got the customer's permission?': category management and circuits of knowledge in the UK food business IAN COOK, PHILIP CRANG AND MARK THORPEBeing told and answering back: knowledge, power and the new world of work JANE WILLS; Epilogue JOHN R. BRYSON, PETER W. DANIELS, NICK HENRY AND JANE POLLARD; Bibliography; Index |
| Record Nr. | UNINA-9910450897803321 |
| London ; ; New York : , : Routledge, , 2000 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Knowledge, space, economy / / edited by John R. Bryson. [et al.]
| Knowledge, space, economy / / edited by John R. Bryson. [et al.] |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2000 |
| Descrizione fisica | 1 online resource (345 p.) |
| Disciplina |
306.42
330.9 |
| Altri autori (Persone) | BrysonJ. R. <1963-> |
| Soggetto topico |
Economic geography
Space in economics Industrial location Marketing channels Knowledge management Information technology - Economic aspects Competition |
| ISBN |
1-134-65677-7
0-203-18961-2 1-134-65678-5 1-280-35464-X 0-203-18610-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Book Cover; Title; Contents; List of illustrations; List of contributors; Acknowledgements; Introduction JOHN R. BRYSON, PETER W. DANIELS, NICK HENRY AND JANE POLLARD; Knowledge, space, economy; Power/economic knowledge: symbolic and spatial formations JOHN ALLEN; Materialities, spatialities, globalities JOHN LAW AND KEVIN HETHERINGTON; Knowledge, innovation and location JEREMY HOWELLS; The state and the contradictions of the knowledge-driven economy BOB JESSOP
Just in time?: the prevalence of representational time and space to marketing discourses of consumer buyer behaviour PAMELA ODIH AND DAVID KNIGHTSKnowledge at work in space and place; Creating and sustaining competitiveness: local knowledge and economic geography EDWARD J. MALECKI; (The) industrial agglomeration (of Motor Sport Valley): a knowledge, space, economy approach NICK HENRY AND STEVEN PINCH; Worlds in motion?: 'worlds of production', evolutionary economic change and contemporary retail banking JANE POLLARD AND ANDREW LEYSHON Spreading the message: management consultants and the shaping of economic geographies in time and space JOHN R. BRYSONThe free and the unfree: 'Emerging markets', the Heritage Foundation and the 'Index of Economic Freedom' JAMES SIDAWAY AND MICHAEL PRYKE; Rethinking 'useful' knowledge: co-operative science and the new genetics MORAG BELL; Becoming in the (k)now: spaces of identity; Space, knowledge and consumption DAVID B. CLARKE; Virtual culture: knowledge, identity and choice FRANK WEBSTER 'Have you got the customer's permission?': category management and circuits of knowledge in the UK food business IAN COOK, PHILIP CRANG AND MARK THORPEBeing told and answering back: knowledge, power and the new world of work JANE WILLS; Epilogue JOHN R. BRYSON, PETER W. DANIELS, NICK HENRY AND JANE POLLARD; Bibliography; Index |
| Record Nr. | UNINA-9910784712003321 |
| London ; ; New York : , : Routledge, , 2000 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Knowledge, space, economy / / edited by John R. Bryson. [et al.]
| Knowledge, space, economy / / edited by John R. Bryson. [et al.] |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2000 |
| Descrizione fisica | 1 online resource (345 p.) |
| Disciplina |
306.42
330.9 |
| Altri autori (Persone) | BrysonJ. R. <1963-> |
| Soggetto topico |
Economic geography
Space in economics Industrial location Marketing channels Knowledge management Information technology - Economic aspects Competition |
| ISBN |
1-134-65677-7
0-203-18961-2 1-134-65678-5 1-280-35464-X 0-203-18610-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Book Cover; Title; Contents; List of illustrations; List of contributors; Acknowledgements; Introduction JOHN R. BRYSON, PETER W. DANIELS, NICK HENRY AND JANE POLLARD; Knowledge, space, economy; Power/economic knowledge: symbolic and spatial formations JOHN ALLEN; Materialities, spatialities, globalities JOHN LAW AND KEVIN HETHERINGTON; Knowledge, innovation and location JEREMY HOWELLS; The state and the contradictions of the knowledge-driven economy BOB JESSOP
Just in time?: the prevalence of representational time and space to marketing discourses of consumer buyer behaviour PAMELA ODIH AND DAVID KNIGHTSKnowledge at work in space and place; Creating and sustaining competitiveness: local knowledge and economic geography EDWARD J. MALECKI; (The) industrial agglomeration (of Motor Sport Valley): a knowledge, space, economy approach NICK HENRY AND STEVEN PINCH; Worlds in motion?: 'worlds of production', evolutionary economic change and contemporary retail banking JANE POLLARD AND ANDREW LEYSHON Spreading the message: management consultants and the shaping of economic geographies in time and space JOHN R. BRYSONThe free and the unfree: 'Emerging markets', the Heritage Foundation and the 'Index of Economic Freedom' JAMES SIDAWAY AND MICHAEL PRYKE; Rethinking 'useful' knowledge: co-operative science and the new genetics MORAG BELL; Becoming in the (k)now: spaces of identity; Space, knowledge and consumption DAVID B. CLARKE; Virtual culture: knowledge, identity and choice FRANK WEBSTER 'Have you got the customer's permission?': category management and circuits of knowledge in the UK food business IAN COOK, PHILIP CRANG AND MARK THORPEBeing told and answering back: knowledge, power and the new world of work JANE WILLS; Epilogue JOHN R. BRYSON, PETER W. DANIELS, NICK HENRY AND JANE POLLARD; Bibliography; Index |
| Record Nr. | UNINA-9910809678403321 |
| London ; ; New York : , : Routledge, , 2000 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing communications : discovery, creation and conversations / / Chris Fill and Sarah Turnbull
| Marketing communications : discovery, creation and conversations / / Chris Fill and Sarah Turnbull |
| Autore | Fill Chris |
| Edizione | [7th ed.] |
| Pubbl/distr/stampa | Harlow, England, : Pearson, 2016 |
| Descrizione fisica | 1 online resource (xxxvi, 724 p.) : col. ill |
| Disciplina | 658.802 |
| Soggetto topico |
Communication in marketing
Marketing channels Sales promotion Branding (Marketing) |
| ISBN | 1-292-09383-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part 1 Introduction to marketing communications -- 1 Introducing marketing communications -- 2 Communications: forms and conversations -- 3 Audience insight: information processing and behaviour -- 4 How marketing communications might work -- Part 2 Managing marketing communications -- 5 Marketing communications: strategy and planning -- 6 Marketing communications: objectives and positioning -- 7 The communications industry: structure, operations and finance -- 8 Evaluation and metrics -- 9 Branding and marketing communications -- 10 Integrated marketing communications -- Part 3 The marketing communications mix -- 11 Advertising: role, forms and strategy -- 12 Public relations: principles and practice -- 13 Sponsorship -- 14 Direct marketing and personal selling -- 15 Sales promotion, field marketing and brand experience -- 16 Brand placement, exhibitions, packaging and licensing -- 17 Messages and creativity -- 18 Media - principles and practice -- 19 Social, search and other interactive media -- 20 Media planning: reaching audiences. |
| Record Nr. | UNINA-9910154947103321 |
Fill Chris
|
||
| Harlow, England, : Pearson, 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Multi-channel marketing, branding and retail design : new challenges and opportunities / / edited by Charles Mcintyre, T. C. Melewar, Charles Dennis
| Multi-channel marketing, branding and retail design : new challenges and opportunities / / edited by Charles Mcintyre, T. C. Melewar, Charles Dennis |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | Bingley, England : , : Emerald, , 2016 |
| Descrizione fisica | 1 online resource (274 pages) : illustrations |
| Disciplina | 658.788 |
| Soggetto topico |
Marketing channels
Retail trade |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-78635-455-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910148710903321 |
| Bingley, England : , : Emerald, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Retail and marketing channels : economic and marketing perspectives on producer-distributor relationships / / edited by Luca Pellegrini and Srinivas K. Reddy
| Retail and marketing channels : economic and marketing perspectives on producer-distributor relationships / / edited by Luca Pellegrini and Srinivas K. Reddy |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2013 |
| Descrizione fisica | 1 online resource (344 p.) |
| Disciplina |
658.8/4
658.84 658.87 |
| Altri autori (Persone) |
PellegriniLuca
ReddySrinivas K |
| Collana | Routledge library editions. Retailing and distribution |
| Soggetto topico |
Marketing channels
Retail trade |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-283-64372-3
0-203-10365-3 1-136-24573-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. I. The structure of vertical relationships -- pt. II. Managing channel relationships -- pt. III. Marketing channel evolution. |
| Record Nr. | UNINA-9910461934003321 |
| London ; ; New York : , : Routledge, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
