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Ethical and social marketing in Asia : incorporating fairness management / / edited by Bang Nguyen and Chris Rowley ; contributors Ruizhi Yuan [and twenty three others]
| Ethical and social marketing in Asia : incorporating fairness management / / edited by Bang Nguyen and Chris Rowley ; contributors Ruizhi Yuan [and twenty three others] |
| Pubbl/distr/stampa | Amsterdam, Netherlands : , : Elsevier, , 2015 |
| Descrizione fisica | 1 online resource (342 p.) |
| Disciplina | 658.80095 |
| Collana | Elsevier Asian Studies Series |
| Soggetto topico |
Marketing - Asia
Marketing - Moral and ethical aspects - Asia Social marketing - Asia |
| ISBN | 0-08-100104-5 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Front Cover; Ethical and Social Marketing in Asia; Copyright Page; Dedication; Contents; List of figures; List of tables; About the editors; About the contributors; Chapter 2; Chapter 3; Chapter 4; Chapter 5; Chapter 6; Chapter 7; Chapter 8; Chapter 9; Chapter 10; Chapter 11; Chapter 12; Chapter 13; Foreword by Dr Bradley R. Barnes; Foreword by Sally Dibb; Acknowledgements; 1 Introduction to ethical and social marketing in Asia: incorporating fairness management; Introduction; Overview; Coverage; Content; Conclusion; References; Appendix A: Brief overview of the 14 countries
One. Ethical Marketing2 Ethical marketing: China, Taiwan, Japan and South Korea; Introduction; Learning objectives; Route map: ethical marketing: China, Taiwan, Japan and South Korea; The state of art in ethical marketing: China, Taiwan, Japan and South Korea; China; Taiwan; Japan; South Korea; New research directions; Practising ethical marketing: China, Taiwan, Japan and South Korea; Practice case study; Da Vinci furniture scandal in China; Further investigation; References; Further reading; 3 Ethical marketing: Singapore, Malaysia and Thailand; Introduction; Learning objectives; Route map The state of the art in ethical marketing: Singapore, Malaysia and ThailandCountry-branding framework: an ethical perspective; Cross-cultural marketing: the role of face, status and collectivism; Issues in ethical marketing in Singapore, Malaysia and Thailand; Singapore; Malaysia; Thailand; Conclusion; New research directions; Practising ethical marketing in Singapore, Malaysia and Thailand; Practice case study; Ethical beliefs and intention of young Malaysian consumers; Further investigation; References; 4 Ethical marketing: India, Pakistan and Bangladesh; Introduction; Learning objectives The state of the art in ethical marketing: India, Pakistan and Bangladesh (IPB)Ethics and business ethics defined; Ethics from the perspective of Hinduism and Islam; Ethics in Hindu religion; Ethics in Islam; Framework for understanding ethical marketing in India, Pakistan and Bangladesh; Ethical marketing in India, Pakistan and Bangladesh; The context; Population, income and competitiveness; Impact of poverty and inequality; Critical issues in ethics in marketing in India, Pakistan and Bangladesh; Formal values, codes of conduct and their enforcement; Internal marketing; Integrated marketing Relationship marketingPerformance marketing; Summary of major issues; New research directions; Implications for practising marketing in India, Pakistan and Bangladesh; References; 5 Ethical marketing in Vietnam, Cambodia, the Philippines and Indonesia; Introduction; Learning objectives; Route map: ethical marketing - Vietnam, Cambodia, the Philippines and Indonesia; The state of art in ethical marketing: Vietnam, Cambodia, the Philippines and Indonesia; Marketing as a profession; The emergence of the marketing profession in Vietnam; What are ethics?; Making ethical decisions Ethics by outcome: egoism, altruism and utilitarianism |
| Record Nr. | UNINA-9910788029303321 |
| Amsterdam, Netherlands : , : Elsevier, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Ethical and social marketing in Asia : incorporating fairness management / / edited by Bang Nguyen and Chris Rowley ; contributors Ruizhi Yuan [and twenty three others]
| Ethical and social marketing in Asia : incorporating fairness management / / edited by Bang Nguyen and Chris Rowley ; contributors Ruizhi Yuan [and twenty three others] |
| Pubbl/distr/stampa | Amsterdam, Netherlands : , : Elsevier, , 2015 |
| Descrizione fisica | 1 online resource (342 p.) |
| Disciplina | 658.80095 |
| Collana | Elsevier Asian Studies Series |
| Soggetto topico |
Marketing - Asia
Marketing - Moral and ethical aspects - Asia Social marketing - Asia |
| ISBN | 0-08-100104-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Front Cover; Ethical and Social Marketing in Asia; Copyright Page; Dedication; Contents; List of figures; List of tables; About the editors; About the contributors; Chapter 2; Chapter 3; Chapter 4; Chapter 5; Chapter 6; Chapter 7; Chapter 8; Chapter 9; Chapter 10; Chapter 11; Chapter 12; Chapter 13; Foreword by Dr Bradley R. Barnes; Foreword by Sally Dibb; Acknowledgements; 1 Introduction to ethical and social marketing in Asia: incorporating fairness management; Introduction; Overview; Coverage; Content; Conclusion; References; Appendix A: Brief overview of the 14 countries
One. Ethical Marketing2 Ethical marketing: China, Taiwan, Japan and South Korea; Introduction; Learning objectives; Route map: ethical marketing: China, Taiwan, Japan and South Korea; The state of art in ethical marketing: China, Taiwan, Japan and South Korea; China; Taiwan; Japan; South Korea; New research directions; Practising ethical marketing: China, Taiwan, Japan and South Korea; Practice case study; Da Vinci furniture scandal in China; Further investigation; References; Further reading; 3 Ethical marketing: Singapore, Malaysia and Thailand; Introduction; Learning objectives; Route map The state of the art in ethical marketing: Singapore, Malaysia and ThailandCountry-branding framework: an ethical perspective; Cross-cultural marketing: the role of face, status and collectivism; Issues in ethical marketing in Singapore, Malaysia and Thailand; Singapore; Malaysia; Thailand; Conclusion; New research directions; Practising ethical marketing in Singapore, Malaysia and Thailand; Practice case study; Ethical beliefs and intention of young Malaysian consumers; Further investigation; References; 4 Ethical marketing: India, Pakistan and Bangladesh; Introduction; Learning objectives The state of the art in ethical marketing: India, Pakistan and Bangladesh (IPB)Ethics and business ethics defined; Ethics from the perspective of Hinduism and Islam; Ethics in Hindu religion; Ethics in Islam; Framework for understanding ethical marketing in India, Pakistan and Bangladesh; Ethical marketing in India, Pakistan and Bangladesh; The context; Population, income and competitiveness; Impact of poverty and inequality; Critical issues in ethics in marketing in India, Pakistan and Bangladesh; Formal values, codes of conduct and their enforcement; Internal marketing; Integrated marketing Relationship marketingPerformance marketing; Summary of major issues; New research directions; Implications for practising marketing in India, Pakistan and Bangladesh; References; 5 Ethical marketing in Vietnam, Cambodia, the Philippines and Indonesia; Introduction; Learning objectives; Route map: ethical marketing - Vietnam, Cambodia, the Philippines and Indonesia; The state of art in ethical marketing: Vietnam, Cambodia, the Philippines and Indonesia; Marketing as a profession; The emergence of the marketing profession in Vietnam; What are ethics?; Making ethical decisions Ethics by outcome: egoism, altruism and utilitarianism |
| Record Nr. | UNINA-9910809742403321 |
| Amsterdam, Netherlands : , : Elsevier, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
