Pubbl/distr/stampa	New York : , : IEEE, , 2018
Descrizione fisica	1 online resource (18 pages)
Disciplina	670
Soggetto topico	Mass customization Marketing - Management Footwear
ISBN	1-5044-4860-X
Formato	Materiale a stampa
Livello bibliografico	Monografia
Lingua di pubblicazione	eng
Altri titoli varianti	White Paper - IEEE Industry Connections IEEE Industry Connections
Record Nr.	UNISA-996279602903316

Autore	Malshe Avinash
Edizione	[First edition.]
Pubbl/distr/stampa	New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015
Descrizione fisica	1 online resource (210 p.)
Disciplina	658.81
Collana	Selling and sales force management collection
Soggetto topico	Sales management Marketing - Management
Soggetto genere / forma	Electronic books.
Soggetto non controllato	sales-marketing relationship sales-marketing alignment managing sales-marketing interface
ISBN	1-60649-803-7
Formato	Materiale a stampa
Livello bibliografico	Monografia
Lingua di pubblicazione	eng
Nota di contenuto	Preface -- Introduction -- Working together to create value for customers -- Sales and marketing don't always get along -- Taking a look under the hood of the interface -- Mending the rift between sales and marketing -- Assessing your sales-marketing interface -- Challenges to your sales-marketing interface -- Appendix. The sales-marketing huddle: workshop template -- About the authors -- Notes -- References -- Index.
Record Nr.	UNINA-9910463582103321

Edizione	[1st ed.]
Pubbl/distr/stampa	Mumbai [India], : Himalaya Pub. House, 2010
Descrizione fisica	1 online resource (359 p.)
Disciplina	658.802
Altri autori (Persone)	GuptaKamal AngadiV. B DasM. R
Soggetto topico	Marketing - Management Strategic planning
Soggetto genere / forma	Electronic books.
ISBN	1-282-80421-9 9786612804212 1-4416-6250-2 93-5043-137-8 600-00-2950-0
Formato	Materiale a stampa
Livello bibliografico	Monografia
Lingua di pubblicazione	eng
Nota di contenuto	COVER; CONTENTS; INAUGURAL ADDRESS; INNOVATIVE MARKETING STRATEGIES - RURAL PERSPECTIVES; BALANCING COMMERCIAL GOAL AND CORPORATE SOCIAL RESPONSIBILITY; INNOVATIVE MARKETING STRATEGY: CHALLENGES & OPPORTUNITIES (Background Material of the Seminar); EVOLUTION IN AGRICULTURAL MARKETING IN INDIA; RURAL MARKETING AND FARMER'S CLUBS; TEA MARKETING IS NO MORE A FASHIONABLE SLOGAN IN INDIA; VALUE CHAIN FINANCE IN AGRICULTURE: BUSINESS OPPORTUNITIES FOR FINANCIAL INSTITUTIONS; INNOVATIVE MARKETING MIX STRATEGIES - A RURAL PERSPECTIVE; RETAIL MARKETING; FROM FARM-TO-FORK-SOME CHALLENGES DOWN TO EARTH INNOVATION:THE KEY TO SUCCESS IN RURAL MARKETINGCURRENT AND INNOVATIVE MARKETING STRATEGIES FOR RURAL INDIA; MARKETING STRATEGIES TO RETAIN CUSTOMERS FOR SURVIVAL AND GROWTH; SULA WINES: BREAKING NEW GROUND WITH INOVATIVE MARKETING STRATEGIES; INNOVATIVE MARKETING STRATEGIES IN CURRENT BUSINESS ENVIRONMENT-A SPECIAL REFERENCE TO CELLULAR SERVICES PROVIDERS; CHANGING PROFILE OF BANKING DEVELOPMENT IN RURAL INDIA; INNOVATIVE MARKETING STRATEGIES FOR PRIVATE MEDICAL PRACTITIONERS - MUMBAI; EMPLOYEE EMPOWERMENT IN MALLS: THE INFLUENCE OF PERSONALITY VARIABLES SUCCESSFUL INNOVATIVE MARKETING STRATEGIESINNOVATIVE MARKETING STRATEGIES IN FERTILISER INDUSTRY; CORPORATE GOVERNANCE- AN INSIGHT; CONSUMER RESPONSE TO PRIVATE LABELS; HUMAN RESOURCE BRANDING; GOLD, OIL AND USD: A LINKAGE; CELLULAR SERVICE INDUSTRY IN INDIA-A NEED FOR INNOVATIVE MARKETING
Record Nr.	UNINA-9910459374203321

Pubbl/distr/stampa	London ; ; New York : , : Routledge, , 2000
Descrizione fisica	1 online resource (330 p.)
Disciplina	658.8
Altri autori (Persone)	VareyRichard J. <1955-> LewisBarbara R
Soggetto topico	Marketing - Management Marketing channels Market segmentation
Soggetto genere / forma	Electronic books.
ISBN	0-429-22968-2 0-203-25319-1 1-280-32417-1 1-134-61394-6 0-203-20735-1 9786610324170
Formato	Materiale a stampa
Livello bibliografico	Monografia
Lingua di pubblicazione	eng
Nota di contenuto	Cover; Internal Marketing: Directions for Management; Copyright; Contents; Illustrations; Contributors; Preface; Acknowledgements; Part I Context; 1 From hierarchy to enterprise: Internal markets are the foundation for a knowledge economy; Part II Structure; 2 Internal marketing in the light of relationship marketing and network organizations; 3 The strengths and weaknesses of internal marketing; Part III Management/competency; 4 Effectiveness implies leaving myths aside; 5 Managerial interactions of internal marketing 6 Internal marketing in small manufacturing firms: Extending the concept to encompass organisational learning7 Employee attitudes and responses to internal marketing; 8 Get close to the internal customer or keep your distance?; Part IV Communication and service delivery; 9 Minimizing internal communication gaps by using Business Television; 10 The business value of buy-in: How staff understanding and commitment impact on brand and business performance; 11 Services marketing starts from within; 12 Internal Marketing: A relationships and value-creation view; Part V Developments 13 A meta-model of internal marketing14 Internal relationship management: Broadening the scope of internal marketing; 15 Internal marketing: A step too far; 16 A broader conception of internal marketing: A social constructionist perspective; Part VI Conclusion; 17 End-view: Directions for management; Index
Record Nr.	UNINA-9910450815403321