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From Little's Law to marketing science : essays in honor of John D.C. Little / / John R. Hauser and Glen L. Urban, editors
| From Little's Law to marketing science : essays in honor of John D.C. Little / / John R. Hauser and Glen L. Urban, editors |
| Pubbl/distr/stampa | Cambridge, Massachusetts ; ; London, England : , : The MIT Press, , [2015?] |
| Descrizione fisica | 1 online resource (497 p.) |
| Disciplina | 658.8 |
| Soggetto topico | Marketing - Management |
| Soggetto non controllato | BUSINESS/Marketing |
| ISBN | 0-262-33150-0 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Contents; Preface; 1 John D. C. Little; I Marketing Science: Managerial Models; 2 Optimal Internet Media Selection; 3 Strategic Marketing Metrics to Guide Pathways to Growth; 4 Moving from Customer Lifetime Value to Customer Equity; 5 Deriving Customer Lifetime Value from RFM Measures; 6 Building and Using a Micromarketing Platform; 7 Dynamic Allocation of Pharmaceutical Detailing and Sampling for Long-Term Profitability; 8 Morphing Banner Advertising; II Marketing Science: Decision Information Models; 9 Disjunctions of Conjunctions, Cognitive Simplicity, and Consideration Sets
10 Decision Process Evolution in Customer Channel Choice11 The Value of Social Dynamics in Online Product Ratings Forums; 12 Uninformative Advertising as an Invitation to Search; 13 Alleviating the Constant Stochastic Variance Assumption in Decision Research; III Little's Law-Current State; 14 Generalized Little's Law and an Asset Picking System to Model an Investment Portfolio; 15 Closing Statement; Contributors; Index |
| Record Nr. | UNINA-9910797903603321 |
| Cambridge, Massachusetts ; ; London, England : , : The MIT Press, , [2015?] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
From Little's Law to marketing science : essays in honor of John D.C. Little / / John R. Hauser and Glen L. Urban, editors
| From Little's Law to marketing science : essays in honor of John D.C. Little / / John R. Hauser and Glen L. Urban, editors |
| Pubbl/distr/stampa | Cambridge, Massachusetts ; ; London, England : , : The MIT Press, , [2015?] |
| Descrizione fisica | 1 online resource (497 p.) |
| Disciplina | 658.8 |
| Soggetto topico | Marketing - Management |
| Soggetto non controllato | BUSINESS/Marketing |
| ISBN | 0-262-33150-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Contents; Preface; 1 John D. C. Little; I Marketing Science: Managerial Models; 2 Optimal Internet Media Selection; 3 Strategic Marketing Metrics to Guide Pathways to Growth; 4 Moving from Customer Lifetime Value to Customer Equity; 5 Deriving Customer Lifetime Value from RFM Measures; 6 Building and Using a Micromarketing Platform; 7 Dynamic Allocation of Pharmaceutical Detailing and Sampling for Long-Term Profitability; 8 Morphing Banner Advertising; II Marketing Science: Decision Information Models; 9 Disjunctions of Conjunctions, Cognitive Simplicity, and Consideration Sets
10 Decision Process Evolution in Customer Channel Choice11 The Value of Social Dynamics in Online Product Ratings Forums; 12 Uninformative Advertising as an Invitation to Search; 13 Alleviating the Constant Stochastic Variance Assumption in Decision Research; III Little's Law-Current State; 14 Generalized Little's Law and an Asset Picking System to Model an Investment Portfolio; 15 Closing Statement; Contributors; Index |
| Record Nr. | UNINA-9910813112703321 |
| Cambridge, Massachusetts ; ; London, England : , : The MIT Press, , [2015?] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Fundamentos de marketing [[recurso electronico] /] / Mario Mesa Holguín
| Fundamentos de marketing [[recurso electronico] /] / Mario Mesa Holguín |
| Autore | Mesa Holguín Mario |
| Edizione | [1a. ed.] |
| Pubbl/distr/stampa | Bogotá, : Ecoe Ediciones, 2012 |
| Descrizione fisica | 1 online resource (289 p.) |
| Disciplina | 658.8 |
| Collana | Ciencias administrativas. Mercadeo y finanzas |
| Soggetto topico |
Mercadeo
Administración de mercadeo Marketing - Management |
| ISBN |
1-4619-1217-2
1-4492-7852-3 1-4492-6542-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | spa |
| Nota di contenuto |
Fundamentos de marketing; Página legal; Contenido; Capítulo 1; 1.1 Definición de marketing; 1.1.1 Mezcla de marketing; 1.1.2 Marketing como proceso de intercambio; 1.2 Evolución del concepto de marketing; 1.3 Enfoque filosófico de marketing holístico; 1.4 Misión de marketing; 1.5 El ejecutivo de marketing; 1.6 Funciones de marketing moderno; 1.7 Comportamiento ético en los negocios; 1.8 Marketing y la gestión de la calidad total (TQM); 1.9 Marketing y la gestión de relaciones con los clientes CRM; Ejercicios de aplicación; Capítulo 2; 2.1 Sistema de marketing
2.1.1 Elementos que interactúan en el sistema de marketing2.1.2 Aplicaciones del sistema de marketing; 2.2 Ambiente externo de marketing; 2.3 Ambiente interno empresarial; Ejercicios de aplicación; Capítulo 3; 3.1 Sistemas de información de marketing (SIM); 3.2 Fuentes de datos que alimenta el SIM; 3.3 Investigación de mercados; 3.3.1 Definición de investigación de mercados; 3.3.2 Enfoques de la investigación de mercados; 3.3.3 Proceso de investigación de mercados; 3.4 Estudio de mercado; Ejercicios de aplicación; Capítulo 4; 4.1 Concepto de mercado 4.2 Comportamiento de compra del consumidor4.2.1 El proceso de decisión de compra del consumidor; 4.2.2 Fuerzas primarias que influyen el comportamiento de compra; 4.3 Mercados meta; 4.3.1 Estrategia de selección del mercado meta; 4.4 Segmentación del mercado; 4.5 Bases para la segmentación de mercados de consumo; 4.6 Evaluación de los segmentos del mercado de consumo; 4.7 Estrategia de segmentación y mercado meta; 4.8 Bases para la segmentación de los mercados industriales; 4.8.1 Clasificación de las industrias; 4.8.2 Otra base para la segmentación de los productos industriales 4.8.3 Análisis de la demanda de los bienes industriales4.8.4 El Proceso de decisión de compra en el mercado industrial; 4.9 Análisis de la competencia; 4.9.1 Características de la competencia; 4.9.2 Fuerzas competitivas de Porter; 4.9.3 Barreras de entrada a competidores potenciales; 4.9.4 Intensidad de la rivalidad entre los competidores actuales; 4.10 Mediciones del mercado; Ejercicios de aplicación; Capítulo 5; 5.1 El producto; 5.1.1 Concepto de producto; 5.1.2 Clasificación de los productos; 5.1.3 La innovación de productos; 5.1.4 Planeación, desarrollo y comercialización de productos 5.1.5 Tipos de productos nuevos5.1.6 Adopción de productos nuevos; 5.1.7 Procesos de planeación y desarrollo de un producto nuevo; 5.1.8 Éxito de un producto nuevo; 5.1.9 Objetivos de producto; 5.1.10 Características del producto; 5.2 Fijación de precios de los productos; 5.2.1 Generalidades; 5.2.2 Objetivos del precio; 5.2.3 Importancia del precio; 5.2.4 Factores que influyen en la determinación del precio de venta; 5.2.5 Métodos básicos para determinar el precio; 5.3 Distribución comercial; 5.3.1 Concepto de distribución comercial; 5.3.2 Importancia de la distribución 5.3.3 Canales de distribución comercial |
| Record Nr. | UNINA-9910671762403321 |
Mesa Holguín Mario
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| Bogotá, : Ecoe Ediciones, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Get the word out [[electronic resource] ] : Entrepreneur magazine's 98 marketing tips for promoting your business / / by Rieva Lesonsky and Leann Anderson
| Get the word out [[electronic resource] ] : Entrepreneur magazine's 98 marketing tips for promoting your business / / by Rieva Lesonsky and Leann Anderson |
| Pubbl/distr/stampa | Irvine, Calif., : Entreprenuer Media, c2001 |
| Descrizione fisica | xx-xli, 117 p |
| Altri autori (Persone) |
LesonskyRieva
AndersonLeann |
| Soggetto topico |
Marketing
Marketing - Management Consumer behavior |
| ISBN | 1-891984-74-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Altri titoli varianti |
98 marketing tips
Ninety eight marketing tips Marketing tips |
| Record Nr. | UNINA-9910786736203321 |
| Irvine, Calif., : Entreprenuer Media, c2001 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Get the word out [[electronic resource] ] : Entrepreneur magazine's 98 marketing tips for promoting your business / / by Rieva Lesonsky and Leann Anderson
| Get the word out [[electronic resource] ] : Entrepreneur magazine's 98 marketing tips for promoting your business / / by Rieva Lesonsky and Leann Anderson |
| Pubbl/distr/stampa | Irvine, Calif., : Entreprenuer Media, c2001 |
| Descrizione fisica | xx-xli, 117 p |
| Altri autori (Persone) |
LesonskyRieva
AndersonLeann |
| Soggetto topico |
Marketing
Marketing - Management Consumer behavior |
| ISBN | 1-891984-74-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Altri titoli varianti |
98 marketing tips
Ninety eight marketing tips Marketing tips |
| Record Nr. | UNINA-9910826166803321 |
| Irvine, Calif., : Entreprenuer Media, c2001 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Global and transnational business : strategy and management / George Stonehouse ... [et al.]
| Global and transnational business : strategy and management / George Stonehouse ... [et al.] |
| Autore | Stonehouse, George |
| Pubbl/distr/stampa | Chichester, West Sussex, England : Wiley, c2000 |
| Descrizione fisica | xvi, 463 p. : ill. ; 25 cm. |
| Disciplina | 658 |
| Soggetto topico |
Competizione
International business enterprises - Management Marketing - Management Strategic planning |
| ISBN | 0471988197 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | en |
| Record Nr. | UNISALENTO-991001414849707536 |
|
Stonehouse, George
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| Chichester, West Sussex, England : Wiley, c2000 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. del Salento | ||
| ||
Globalized supply chains and U.S. policy [[electronic resource] /] / Solomon Mensah, editor
| Globalized supply chains and U.S. policy [[electronic resource] /] / Solomon Mensah, editor |
| Pubbl/distr/stampa | New York, : Nova Science Publishers, c2010 |
| Descrizione fisica | 1 online resource (100 p.) |
| Disciplina | 338.88 |
| Altri autori (Persone) | MensahSolomon |
| Collana |
America in the 21st century : political and economic issues series
Novinka |
| Soggetto topico |
Business logistics
Marketing - Management Globalization - Economic aspects - United States |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-61324-962-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Globalization, worker insecurity, and policy approaches / Raymond J. Ahearn -- Globalized supply chains and U.S. policy / Dick K. Nanto. |
| Record Nr. | UNINA-9910458058203321 |
| New York, : Nova Science Publishers, c2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Globalized supply chains and U.S. policy [[electronic resource] /] / Solomon Mensah, editor
| Globalized supply chains and U.S. policy [[electronic resource] /] / Solomon Mensah, editor |
| Pubbl/distr/stampa | New York, : Nova Science Publishers, c2010 |
| Descrizione fisica | 1 online resource (100 p.) |
| Disciplina | 338.88 |
| Altri autori (Persone) | MensahSolomon |
| Collana |
America in the 21st century : political and economic issues series
Novinka |
| Soggetto topico |
Business logistics
Marketing - Management Globalization - Economic aspects - United States |
| ISBN | 1-61324-962-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Globalization, worker insecurity, and policy approaches / Raymond J. Ahearn -- Globalized supply chains and U.S. policy / Dick K. Nanto. |
| Record Nr. | UNINA-9910781866703321 |
| New York, : Nova Science Publishers, c2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Globalized supply chains and U.S. policy [[electronic resource] /] / Solomon Mensah, editor
| Globalized supply chains and U.S. policy [[electronic resource] /] / Solomon Mensah, editor |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | New York, : Nova Science Publishers, c2010 |
| Descrizione fisica | 1 online resource (100 p.) |
| Disciplina | 338.88 |
| Altri autori (Persone) | MensahSolomon |
| Collana |
America in the 21st century : political and economic issues series
Novinka |
| Soggetto topico |
Business logistics
Marketing - Management Globalization - Economic aspects - United States |
| ISBN | 1-61324-962-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Globalization, worker insecurity, and policy approaches / Raymond J. Ahearn -- Globalized supply chains and U.S. policy / Dick K. Nanto. |
| Record Nr. | UNINA-9910811341903321 |
| New York, : Nova Science Publishers, c2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Grow right [[electronic resource] ] : Entrepreneur magazine's 102 marketing tips for growing businesses / / by Rieva Lesonsky and Leann Anderson
| Grow right [[electronic resource] ] : Entrepreneur magazine's 102 marketing tips for growing businesses / / by Rieva Lesonsky and Leann Anderson |
| Autore | Kingaard Jan |
| Pubbl/distr/stampa | Irvine, Calif., : Entreprenuer Media, c2001 |
| Descrizione fisica | 156 p |
| Disciplina | 658.8/7 |
| Altri autori (Persone) |
LesonskyRieva
AndersonLeann |
| Collana | Entrepreneur magazine's start-ups Start your own successful retail business |
| Soggetto topico |
Marketing
Marketing - Management Consumer behavior |
| ISBN | 1-891984-72-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910781352603321 |
|
Kingaard Jan
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||
| Irvine, Calif., : Entreprenuer Media, c2001 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Soggetto topico
-
Marketing - Management
(349)
- Marketing (55)
- Strategic planning (33)
- Consumer behavior (22)
- Marketing - Decision making (20)