Info
- Utilizzare la checkbox di selezione a fianco di ciascun documento per attivare le funzionalità di stampa, invio email, download nei formati disponibili del (i) record.
Rural marketing : Indian perspective / / Awadhesh Kumar Singh, Satyaprakash Pandey
| Rural marketing : Indian perspective / / Awadhesh Kumar Singh, Satyaprakash Pandey |
| Autore | Singh Awadhesh Kumar |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | New Delhi, : New Age International (P) Ltd., Publishers, c2005 |
| Descrizione fisica | 1 online resource (228 p.) |
| Disciplina | 307.1412 |
| Altri autori (Persone) | PandeySatyaprakash |
| Soggetto topico |
Marketing - India
Agriculture - India - Marketing |
| ISBN |
1-281-44960-1
9786611449605 81-224-2297-7 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Preface & Acknowledgement; Contents; Chapter 1 Introduction; Chapter 2 Liberalized Economy-Impact on Rural Marketing; Chapter 3 The Rural Consumer in India; Chapter 4 Marketing of Agricultural Inputs; Chapter 5 Marketing of Agricultural Produce; Chapter 6 Marketing Rural Non-Farm Products; Chapter 7 Rural Communication; Chapter 8 Marketing Research and MIS; Chapter 9 Marketing of Consumer Goods and Durables; Chapter 10 Rural Distribution Channels; Chapter 11 Marketing of Services; Chapter 12 Marketing for Social Development; Chapter 13 Rural Retailing
Chapter 14 Problems and Challenges of Rural MarketingChapter 15 Rural Marketing Strategies for India; Bibliography |
| Record Nr. | UNINA-9910822634203321 |
Singh Awadhesh Kumar
|
||
| New Delhi, : New Age International (P) Ltd., Publishers, c2005 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Rural marketing [[electronic resource] ] : targeting the non-urban consumer / / Sanal Kumar Velayudhan
| Rural marketing [[electronic resource] ] : targeting the non-urban consumer / / Sanal Kumar Velayudhan |
| Autore | Velayudhan Sanal Kumar <1955-> |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | Los Angeles ; ; London, : Response, 2007 |
| Descrizione fisica | 1 online resource (251 p.) |
| Disciplina |
658.800954/091734
658.8700954091734 |
| Soggetto topico |
Marketing - India
Consumer behavior - India |
| ISBN |
93-5150-001-2
1-281-96541-3 9786611965419 81-7829-975-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; Contents; Preface to the Second Edition; Preface to the First Edition; Rural Marketing; Profile of the Rural Market; Rural Consumer; Researching Rural Markets; Value Offering; Communicating in the Rural Market Landscape; Communication; Operationalising Communication Strategy; Retailer as a Route to the Rural Market; Haats, Melas and Mobile Traders; Access the Rural Consumer; A Competitive Strategy for Rural Markets; Appendix; Bibliography; About the Author |
| Record Nr. | UNINA-9910782445203321 |
|
Velayudhan Sanal Kumar <1955->
|
||
| Los Angeles ; ; London, : Response, 2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Rural marketing : targeting the non-urban consumer / / Sanal Kumar Velayudhan
| Rural marketing : targeting the non-urban consumer / / Sanal Kumar Velayudhan |
| Autore | Velayudhan Sanal Kumar <1955-> |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | Los Angeles ; ; London, : Response, 2007 |
| Descrizione fisica | 1 online resource (251 p.) |
| Disciplina |
658.800954/091734
658.8700954091734 |
| Soggetto topico |
Marketing - India
Consumer behavior - India |
| ISBN |
93-5150-001-2
1-281-96541-3 9786611965419 81-7829-975-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; Contents; Preface to the Second Edition; Preface to the First Edition; Rural Marketing; Profile of the Rural Market; Rural Consumer; Researching Rural Markets; Value Offering; Communicating in the Rural Market Landscape; Communication; Operationalising Communication Strategy; Retailer as a Route to the Rural Market; Haats, Melas and Mobile Traders; Access the Rural Consumer; A Competitive Strategy for Rural Markets; Appendix; Bibliography; About the Author |
| Record Nr. | UNINA-9910828931703321 |
|
Velayudhan Sanal Kumar <1955->
|
||
| Los Angeles ; ; London, : Response, 2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
