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Handbook of markets and economies [[electronic resource] ] : East Asia, Southeast Asia, Australia, New Zealand / / Anthony Pecotich and Clifford J. Shultz II, editors ; foreword by John O'Shaughnessy
| Handbook of markets and economies [[electronic resource] ] : East Asia, Southeast Asia, Australia, New Zealand / / Anthony Pecotich and Clifford J. Shultz II, editors ; foreword by John O'Shaughnessy |
| Pubbl/distr/stampa | Armonk, N.Y., : M.E. Sharpe, c2006 |
| Descrizione fisica | 1 online resource (728 p.) |
| Disciplina | 330.95 |
| Altri autori (Persone) |
PecotichAnthony
ShultzClifford J |
| Soggetto topico |
Marketing - Asia
Marketing - Australia Marketing - New Zealand |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-315-49876-6
1-315-49877-4 1-280-91217-0 9786610912179 0-7656-2011-1 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
CONTENTS; FOREWORD; ACKNOWLEDGMENTS; INTRODUCTION; CHAPTER 1 AUSTRALIA Changing Consumer Behavior and Marketing; CHAPTER 2 BRUNEI DARUSSALAM Consumption and Marketing in an Islamic Monarchy; CHAPTER 3 CAMBODIA Striving for Peace, Stability, and a Sustainable Consumer Market; CHAPTER 4 THE PEOPLE'S REPUBLIC OF CHINA Markets within the Market; CHAPTER 5 EAST TIMOR Realizing Its Potential; CHAPTER 6 INDONESIA Transition at a Crossroads; CHAPTER 7 JAPAN A Crisis of Confidence in the World's Second Largest Economy; CHAPTER 8 KOREA Two Countries, Sharp Contrasts, but a Common Heritage
CHAPTER 9 LAOS Emerging Market Trends and the Rise of Consumers and EntrepreneursCHAPTER 10 MALAYSIA Toward Prosperity with Harmony and Diversity; CHAPTER 11 MYANMAR Foreign Brands Trickling Through; CHAPTER 12 NEW ZEALAND Consumers in Their Market Environment-Profiles and Predictions; CHAPTER 13 PAPUA NEW GUINEA Marketing and Consumer Behavior; CHAPTER 14 THE PHILIPPINES Marketing and Consumer Behavior-Past, Present, and Future; CHAPTER 15 SINGAPORE Marketing, Macro Trends, and Their Implications for Marketing Management for 2005 and the Years Beyond CHAPTER 16 TAIWAN Euphoria and Paranoia on the Emerging Greater China EconomyCHAPTER 17 THAILAND Consumer Behavior and Marketing; CHAPTER 18 VIETNAM Expanding Market Socialism and Implications for Marketing, Consumption, and Socioeconomic Development; ABOUT THE EDITORS AND CONTRIBUTORS; INDEX |
| Record Nr. | UNINA-9910457715703321 |
| Armonk, N.Y., : M.E. Sharpe, c2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Handbook of markets and economies : East Asia, Southeast Asia, Australia, New Zealand / / Anthony Pecotich and Clifford J. Shultz II, editors ; foreword by John O'Shaughnessy
| Handbook of markets and economies : East Asia, Southeast Asia, Australia, New Zealand / / Anthony Pecotich and Clifford J. Shultz II, editors ; foreword by John O'Shaughnessy |
| Pubbl/distr/stampa | Armonk, N.Y. : , : M.E. Sharpe, , 2006 |
| Descrizione fisica | 1 online resource (xi, 712 pages) : illustrations, maps |
| Disciplina | 330.95 |
| Collana | Gale eBooks |
| Soggetto topico |
Marketing - Asia
Marketing - Australia Marketing - New Zealand |
| ISBN |
1-315-49875-8
1-315-49876-6 1-315-49877-4 1-280-91217-0 9786610912179 0-7656-2011-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
CONTENTS; FOREWORD; ACKNOWLEDGMENTS; INTRODUCTION; CHAPTER 1 AUSTRALIA Changing Consumer Behavior and Marketing; CHAPTER 2 BRUNEI DARUSSALAM Consumption and Marketing in an Islamic Monarchy; CHAPTER 3 CAMBODIA Striving for Peace, Stability, and a Sustainable Consumer Market; CHAPTER 4 THE PEOPLE'S REPUBLIC OF CHINA Markets within the Market; CHAPTER 5 EAST TIMOR Realizing Its Potential; CHAPTER 6 INDONESIA Transition at a Crossroads; CHAPTER 7 JAPAN A Crisis of Confidence in the World's Second Largest Economy; CHAPTER 8 KOREA Two Countries, Sharp Contrasts, but a Common Heritage
CHAPTER 9 LAOS Emerging Market Trends and the Rise of Consumers and EntrepreneursCHAPTER 10 MALAYSIA Toward Prosperity with Harmony and Diversity; CHAPTER 11 MYANMAR Foreign Brands Trickling Through; CHAPTER 12 NEW ZEALAND Consumers in Their Market Environment-Profiles and Predictions; CHAPTER 13 PAPUA NEW GUINEA Marketing and Consumer Behavior; CHAPTER 14 THE PHILIPPINES Marketing and Consumer Behavior-Past, Present, and Future; CHAPTER 15 SINGAPORE Marketing, Macro Trends, and Their Implications for Marketing Management for 2005 and the Years Beyond CHAPTER 16 TAIWAN Euphoria and Paranoia on the Emerging Greater China EconomyCHAPTER 17 THAILAND Consumer Behavior and Marketing; CHAPTER 18 VIETNAM Expanding Market Socialism and Implications for Marketing, Consumption, and Socioeconomic Development; ABOUT THE EDITORS AND CONTRIBUTORS; INDEX |
| Altri titoli varianti | East Asia, Southeast Asia, Australia, New Zealand |
| Record Nr. | UNINA-9910784468603321 |
| Armonk, N.Y. : , : M.E. Sharpe, , 2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Handbook of markets and economies : East Asia, Southeast Asia, Australia, New Zealand / / Anthony Pecotich and Clifford J. Shultz II, editors ; foreword by John O'Shaughnessy
| Handbook of markets and economies : East Asia, Southeast Asia, Australia, New Zealand / / Anthony Pecotich and Clifford J. Shultz II, editors ; foreword by John O'Shaughnessy |
| Pubbl/distr/stampa | Armonk, N.Y. : , : M.E. Sharpe, , 2006 |
| Descrizione fisica | 1 online resource (xi, 712 pages) : illustrations, maps |
| Disciplina | 330.95 |
| Collana | Gale eBooks |
| Soggetto topico |
Marketing - Asia
Marketing - Australia Marketing - New Zealand |
| ISBN |
1-315-49875-8
1-315-49876-6 1-315-49877-4 1-280-91217-0 9786610912179 0-7656-2011-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
CONTENTS; FOREWORD; ACKNOWLEDGMENTS; INTRODUCTION; CHAPTER 1 AUSTRALIA Changing Consumer Behavior and Marketing; CHAPTER 2 BRUNEI DARUSSALAM Consumption and Marketing in an Islamic Monarchy; CHAPTER 3 CAMBODIA Striving for Peace, Stability, and a Sustainable Consumer Market; CHAPTER 4 THE PEOPLE'S REPUBLIC OF CHINA Markets within the Market; CHAPTER 5 EAST TIMOR Realizing Its Potential; CHAPTER 6 INDONESIA Transition at a Crossroads; CHAPTER 7 JAPAN A Crisis of Confidence in the World's Second Largest Economy; CHAPTER 8 KOREA Two Countries, Sharp Contrasts, but a Common Heritage
CHAPTER 9 LAOS Emerging Market Trends and the Rise of Consumers and EntrepreneursCHAPTER 10 MALAYSIA Toward Prosperity with Harmony and Diversity; CHAPTER 11 MYANMAR Foreign Brands Trickling Through; CHAPTER 12 NEW ZEALAND Consumers in Their Market Environment-Profiles and Predictions; CHAPTER 13 PAPUA NEW GUINEA Marketing and Consumer Behavior; CHAPTER 14 THE PHILIPPINES Marketing and Consumer Behavior-Past, Present, and Future; CHAPTER 15 SINGAPORE Marketing, Macro Trends, and Their Implications for Marketing Management for 2005 and the Years Beyond CHAPTER 16 TAIWAN Euphoria and Paranoia on the Emerging Greater China EconomyCHAPTER 17 THAILAND Consumer Behavior and Marketing; CHAPTER 18 VIETNAM Expanding Market Socialism and Implications for Marketing, Consumption, and Socioeconomic Development; ABOUT THE EDITORS AND CONTRIBUTORS; INDEX |
| Altri titoli varianti | East Asia, Southeast Asia, Australia, New Zealand |
| Record Nr. | UNINA-9910817916803321 |
| Armonk, N.Y. : , : M.E. Sharpe, , 2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Journal of Asia Pacific marketing
| Journal of Asia Pacific marketing |
| Pubbl/distr/stampa | East Yorkshire, England, : Barmarick Publications |
| Soggetto topico |
Marketing - Asia
Marketing - Pacific Area Marketing |
| Soggetto genere / forma | Periodicals. |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISA-996335914403316 |
| East Yorkshire, England, : Barmarick Publications | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
Marketing management in Asia / / edited by Stan Paliwoda, Tim Andrews, and Junsong Chen
| Marketing management in Asia / / edited by Stan Paliwoda, Tim Andrews, and Junsong Chen |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | New York : , : Routledge, , 2013 |
| Descrizione fisica | 1 online resource (203 p.) |
| Disciplina | 658.80095 |
| Altri autori (Persone) |
AndrewsTim G. <1968->
ChenJunsong <1975-> PaliwodaStanley J |
| Collana | Routledge studies in international business and the world economy |
| Soggetto topico |
Marketing - Management
Marketing - Asia |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-283-94254-2
0-203-11748-4 1-136-30382-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Title; Copyright; Contents; List of Tables; List of Figures; Introduction: Marketing Management in Asia; 1 China: Distribution in China; 2 China: Consumer Behaviour in China; 3 China: Celebrity Endorsement within the Chinese Beauty Industry: Views from Beijing's Female Consumers; 4 China and the Milk Powder Contamination Scandal; 5 India: Culture and Consumer Behaviour Influences on Sales Promotion Practices in India; 6 Japan: Marketing Management Issues in Japan; 7 Taiwan: Consumers' Reactions to Tesco's Market Entry in Taiwan: A Comparison with the UK Experience
8 Thailand: Relationship Marketing in Thailand: A Case of the Real Estate Industry9 Thailand: Marketing for Life in the Economic Recession Time: The Case of Thailand; 10 Turkey, the EU and the Third Wave of MNCs; 11 Vietnam: Marketing in Vietnam: Culture and Quality Considerations; List of Editors; List of Contributors; Index |
| Record Nr. | UNINA-9910462752203321 |
| New York : , : Routledge, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing management in Asia / / edited by Stan Paliwoda, Tim Andrews, and Junsong Chen
| Marketing management in Asia / / edited by Stan Paliwoda, Tim Andrews, and Junsong Chen |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | New York : , : Routledge, , 2013 |
| Descrizione fisica | 1 online resource (203 p.) |
| Disciplina | 658.80095 |
| Altri autori (Persone) |
AndrewsTim G. <1968->
ChenJunsong <1975-> PaliwodaStanley J |
| Collana | Routledge studies in international business and the world economy |
| Soggetto topico |
Marketing - Management
Marketing - Asia |
| ISBN |
1-283-94254-2
0-203-11748-4 1-136-30382-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Title; Copyright; Contents; List of Tables; List of Figures; Introduction: Marketing Management in Asia; 1 China: Distribution in China; 2 China: Consumer Behaviour in China; 3 China: Celebrity Endorsement within the Chinese Beauty Industry: Views from Beijing's Female Consumers; 4 China and the Milk Powder Contamination Scandal; 5 India: Culture and Consumer Behaviour Influences on Sales Promotion Practices in India; 6 Japan: Marketing Management Issues in Japan; 7 Taiwan: Consumers' Reactions to Tesco's Market Entry in Taiwan: A Comparison with the UK Experience
8 Thailand: Relationship Marketing in Thailand: A Case of the Real Estate Industry9 Thailand: Marketing for Life in the Economic Recession Time: The Case of Thailand; 10 Turkey, the EU and the Third Wave of MNCs; 11 Vietnam: Marketing in Vietnam: Culture and Quality Considerations; List of Editors; List of Contributors; Index |
| Record Nr. | UNINA-9910786087703321 |
| New York : , : Routledge, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing management in Asia / / edited by Stan Paliwoda, Tim Andrews, and Junsong Chen
| Marketing management in Asia / / edited by Stan Paliwoda, Tim Andrews, and Junsong Chen |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | New York : , : Routledge, , 2013 |
| Descrizione fisica | 1 online resource (203 p.) |
| Disciplina | 658.80095 |
| Altri autori (Persone) |
AndrewsTim G. <1968->
ChenJunsong <1975-> PaliwodaStanley J |
| Collana | Routledge studies in international business and the world economy |
| Soggetto topico |
Marketing - Management
Marketing - Asia |
| ISBN |
1-283-94254-2
0-203-11748-4 1-136-30382-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Title; Copyright; Contents; List of Tables; List of Figures; Introduction: Marketing Management in Asia; 1 China: Distribution in China; 2 China: Consumer Behaviour in China; 3 China: Celebrity Endorsement within the Chinese Beauty Industry: Views from Beijing's Female Consumers; 4 China and the Milk Powder Contamination Scandal; 5 India: Culture and Consumer Behaviour Influences on Sales Promotion Practices in India; 6 Japan: Marketing Management Issues in Japan; 7 Taiwan: Consumers' Reactions to Tesco's Market Entry in Taiwan: A Comparison with the UK Experience
8 Thailand: Relationship Marketing in Thailand: A Case of the Real Estate Industry9 Thailand: Marketing for Life in the Economic Recession Time: The Case of Thailand; 10 Turkey, the EU and the Third Wave of MNCs; 11 Vietnam: Marketing in Vietnam: Culture and Quality Considerations; List of Editors; List of Contributors; Index |
| Record Nr. | UNINA-9910800038103321 |
| New York : , : Routledge, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing management in Asia / / edited by Stan Paliwoda, Tim Andrews, and Junsong Chen
| Marketing management in Asia / / edited by Stan Paliwoda, Tim Andrews, and Junsong Chen |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | New York : , : Routledge, , 2013 |
| Descrizione fisica | 1 online resource (203 p.) |
| Disciplina | 658.80095 |
| Altri autori (Persone) |
AndrewsTim G. <1968->
ChenJunsong <1975-> PaliwodaStanley J |
| Collana | Routledge studies in international business and the world economy |
| Soggetto topico |
Marketing - Management
Marketing - Asia |
| ISBN |
1-283-94254-2
0-203-11748-4 1-136-30382-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Title; Copyright; Contents; List of Tables; List of Figures; Introduction: Marketing Management in Asia; 1 China: Distribution in China; 2 China: Consumer Behaviour in China; 3 China: Celebrity Endorsement within the Chinese Beauty Industry: Views from Beijing's Female Consumers; 4 China and the Milk Powder Contamination Scandal; 5 India: Culture and Consumer Behaviour Influences on Sales Promotion Practices in India; 6 Japan: Marketing Management Issues in Japan; 7 Taiwan: Consumers' Reactions to Tesco's Market Entry in Taiwan: A Comparison with the UK Experience
8 Thailand: Relationship Marketing in Thailand: A Case of the Real Estate Industry9 Thailand: Marketing for Life in the Economic Recession Time: The Case of Thailand; 10 Turkey, the EU and the Third Wave of MNCs; 11 Vietnam: Marketing in Vietnam: Culture and Quality Considerations; List of Editors; List of Contributors; Index |
| Record Nr. | UNINA-9910817286403321 |
| New York : , : Routledge, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Media
| Media |
| Pubbl/distr/stampa | Hong Kong, : Media & Marketing Ltd |
| Descrizione fisica | 1 online resource |
| Soggetto topico |
Marketing - Asia
Advertising - Asia Mass media - Asia Advertising Marketing Mass media |
| Soggetto genere / forma | Periodicals. |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISA-996200652803316 |
| Hong Kong, : Media & Marketing Ltd | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
Media
| Media |
| Pubbl/distr/stampa | Hong Kong, : Media & Marketing Ltd |
| Descrizione fisica | 1 online resource |
| Soggetto topico |
Marketing - Asia
Advertising - Asia Mass media - Asia Advertising Marketing Mass media |
| Soggetto genere / forma | Periodicals. |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910339534203321 |
| Hong Kong, : Media & Marketing Ltd | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Soggetto topico
-
Marketing - Asia
(22)
- Marketing (10)
- Marketing - Management (6)
- Marketing - Pacific Area (6)
- Advertising (4)