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The Evolutionary Dynamics of Discursive Knowledge : Communication-Theoretical Perspectives on an Empirical Philosophy of Science / / by Loet Leydesdorff
| The Evolutionary Dynamics of Discursive Knowledge : Communication-Theoretical Perspectives on an Empirical Philosophy of Science / / by Loet Leydesdorff |
| Autore | Leydesdorff Loet (Louis André), <1948-> |
| Edizione | [1st ed. 2021.] |
| Pubbl/distr/stampa | Springer Nature, 2021 |
| Descrizione fisica | 1 online resource (X, 247 p. 50 illus., 30 illus. in color.) |
| Disciplina | 301.072 |
| Collana | Qualitative and Quantitative Analysis of Scientific and Scholarly Communication |
| Soggetto topico |
Sociology—Research
Sociology Communication Market research Semantics Research Methodology Knowledge - Discourse Communication Studies Market Research/Competitive Intelligence |
| Soggetto non controllato |
Research Methodology
Knowledge - Discourse Communication Studies Market Research/Competitive Intelligence Semantics Sociological Methods Biotechnology Media and Communication Marketing Linguistics Triple-Helix synergy A calculus of redundancy horizons of meaning anticipatory systems operationalisation and measurement neo-evolutionary social-systems theory entropy statistics open access Social research & statistics Sociology Market research Semantics, discourse analysis, stylistics |
| ISBN | 3-030-59951-5 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Knowledge-Based Innovations and Social Coordination -- The Communication Perspective as an Empirical Philosophy of Science -- Scientific Communication and Cognitive Codification -- The Semantics of Shannon-type Information -- Relations, Positions, and Perspectives on Innovation -- Synergy in a Triple Helix of University-Industry-Government Relations -- Regions, Innovations, and the North-South Divide in Italy -- Horizons of Meaning in Anticipatory Systems -- The Generation of Redundancy against the Arrow of Time -- Codification and Anticipation in Techno-Cultural Evolutions -- Inter-Human Communications and the Possibility of Science -- Subject Index -- Author Index -- Bibliography. |
| Record Nr. | UNINA-9910433228603321 |
Leydesdorff Loet (Louis André), <1948->
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| Springer Nature, 2021 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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eVTOL passenger acceptance / / Thomas Edwards, George Price
| eVTOL passenger acceptance / / Thomas Edwards, George Price |
| Autore | Edwards Thomas (Thomas Alan) |
| Pubbl/distr/stampa | Moffett Field, CA : , : National Aeronautics and Space Administration, Ames Research Center, , January 2020 |
| Descrizione fisica | 1 online resource (23 page) : illustrations (mostly color) |
| Collana | NASA/CR |
| Soggetto topico |
Electric propulsion
Market research Air transportation Helicopters UAS traffic management |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | Electric vertical takeoff and landing passenger acceptance |
| Record Nr. | UNINA-9910712819403321 |
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Edwards Thomas (Thomas Alan)
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| Moffett Field, CA : , : National Aeronautics and Space Administration, Ames Research Center, , January 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Exhibit Marketing and Trade Show Intelligence : Successful Boothmanship and Booth Design / / by Klaus Solberg Söilen
| Exhibit Marketing and Trade Show Intelligence : Successful Boothmanship and Booth Design / / by Klaus Solberg Söilen |
| Autore | Solberg Söilen Klaus |
| Edizione | [1st ed. 2013.] |
| Pubbl/distr/stampa | Berlin, Heidelberg : , : Springer Berlin Heidelberg : , : Imprint : Springer, , 2013 |
| Descrizione fisica | 1 online resource (187 p.) |
| Disciplina | 658.87 |
| Collana | Management for Professionals |
| Soggetto topico |
Marketing
Industrial management Market research Media Management Market Research/Competitive Intelligence |
| ISBN | 3-642-36793-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Integrated marketing communications -- Booth staff behavior -- Booth design and marketing materials -- Pre-show planning -- Post-show follow-up -- Trade show intelligence. |
| Record Nr. | UNINA-9910438249503321 |
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Solberg Söilen Klaus
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| Berlin, Heidelberg : , : Springer Berlin Heidelberg : , : Imprint : Springer, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Experimentelle Analyse der Wirkungen ausgewaehlter Direktmarketing-Instrumente
| Experimentelle Analyse der Wirkungen ausgewaehlter Direktmarketing-Instrumente |
| Autore | Ahrens Michael |
| Pubbl/distr/stampa | Bern, : Peter Lang International Academic Publishers, 2018 |
| Descrizione fisica | 1 online resource (272) |
| Soggetto topico |
Production & quality control management
Sales & marketing management Distribution & warehousing management Market research Transport industries |
| ISBN | 9783631537473 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Record Nr. | UNINA-9910346827903321 |
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Ahrens Michael
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| Bern, : Peter Lang International Academic Publishers, 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Experimentelle Analyse der Wirkungen ausgewaehlter Direktmarketing-Instrumente
| Experimentelle Analyse der Wirkungen ausgewaehlter Direktmarketing-Instrumente |
| Autore | Ahrens Michael |
| Pubbl/distr/stampa | Bern, : Peter Lang International Academic Publishers, 2018 |
| Descrizione fisica | 1 online resource (272) |
| Soggetto topico |
Production & quality control management
Sales & marketing management Distribution & warehousing management Market research Transport industries |
| ISBN | 9783631537473 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Record Nr. | UNINA-9910765874103321 |
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Ahrens Michael
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| Bern, : Peter Lang International Academic Publishers, 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Experimentelle Analyse der Wirkungen ausgewählter Direktmarketing-Instrumente : Ein Beitrag zur Effektivitäts- und Effizienzmessung im Direktmarketing / H. Meffert, Michael Ahrens
| Experimentelle Analyse der Wirkungen ausgewählter Direktmarketing-Instrumente : Ein Beitrag zur Effektivitäts- und Effizienzmessung im Direktmarketing / H. Meffert, Michael Ahrens |
| Autore | Ahrens Michael |
| Edizione | [1st, New ed.] |
| Pubbl/distr/stampa | Frankfurt a.M, : PH02, 2018 |
| Descrizione fisica | 1 online resource (272 p.) : , EPDF |
| Collana | Schriften zu Marketing und Management |
| Soggetto topico |
Production & quality control management
Sales & marketing management Distribution & warehousing management Market research Transport industries |
| Soggetto non controllato |
Ahrens
Analyse ausgewählter Beitrag Direktmarketing Effektivität Effektivitäts Effizienz Effizienzmessung Experimentelle Instrumente Leistungsmessung Wirkungen |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Aus dem Inhalt: Effektivitäts- und Effizienzorientierung als Herausforderung an das Direktmarketing - Konzeptionelle Analyse des Einflusses endogener und exogener Determinanten des Direktmarketing-Erfolges - Experimentelle Analyse der Effektivität und Effizienz des Direktmarketing-Einsatzes - Implikationen für Wissenschaft und Praxis. |
| Altri titoli varianti | Experimentelle Analyse der Wirkungen ausgewaehlter Direktmarketing-Instrumente |
| Record Nr. | UNINA-9910563005203321 |
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Ahrens Michael
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| Frankfurt a.M, : PH02, 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Food Consumer Science [[electronic resource] ] : Theories, Methods and Application to the Western Balkans / / edited by Dominique Barjolle, Matthew Gorton, Jasna Milošević Đorđević, Žaklina Stojanović
| Food Consumer Science [[electronic resource] ] : Theories, Methods and Application to the Western Balkans / / edited by Dominique Barjolle, Matthew Gorton, Jasna Milošević Đorđević, Žaklina Stojanović |
| Edizione | [1st ed. 2013.] |
| Pubbl/distr/stampa | Dordrecht : , : Springer Netherlands : , : Imprint : Springer, , 2013 |
| Descrizione fisica | 1 online resource (155 p.) |
| Disciplina |
363.82
363.8209496 |
| Soggetto topico |
Environmental management
Social sciences Market research Marketing Personality Social psychology Public health Environmental Management Methodology of the Social Sciences Market Research/Competitive Intelligence Personality and Social Psychology Public Health |
| ISBN | 94-007-5946-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1 Introduction -- 2 Theories of Food Choice -- 3 Quantitative Surveys of Food Consumption and Motives: The Food Choice Questionnaire (FCQ) -- 4 Segmenting Consumers Using Cluster Analysis: An Application to Food Motivations in the Western Balkan Countries -- 5 Exploring an Emerging Market Through Focus-Groups and Expert Interviews: Health Claim Products in the Western Balkans -- 6 Assessing Fruit Perception Using Focus Groups -- 7 Harnessing Expert Opinion: Trends and Challenges on the Balkan Organic Market, Based on a Delphi-Approach -- 8 Utilising Conjoint Analysis: Understanding Consumers Preferences for Traditional Food -- 9 Conclusions -- Index. |
| Record Nr. | UNINA-9910437794703321 |
| Dordrecht : , : Springer Netherlands : , : Imprint : Springer, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Formative Research in Social Marketing [[electronic resource] ] : Innovative Methods to Gain Consumer Insights / / edited by Krzysztof Kubacki, Sharyn Rundle-Thiele
| Formative Research in Social Marketing [[electronic resource] ] : Innovative Methods to Gain Consumer Insights / / edited by Krzysztof Kubacki, Sharyn Rundle-Thiele |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Singapore : , : Springer Singapore : , : Imprint : Springer, , 2017 |
| Descrizione fisica | 1 online resource (viii, 290 pages) : colour illustrations |
| Disciplina | 658.83 |
| Soggetto topico |
Market research
Health promotion Market Research/Competitive Intelligence Health Promotion and Disease Prevention |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction -- Chapter 1 What can formative research do for you? -- PART I Getting started: Looking backwards -- Chapter 2 Case study -- Chapter 3 Systematic literature review -- Chapter 4 Making sense of big data -- Chapter 5 Ethics in social marketing research -- PART II Quantitative methods: Looking forwards -- Chapter 6 Experimental methods -- Chapter 7 Eye tracking (neuromarketing) -- Chapter 8 Observational techniques -- Chapter 9 Visual observation techniques -- PART III Qualitative methods -- Chapter 10 Projective techniques -- Chapter 11 Consumer diaries -- Chapter 12 Videography and netnography -- Chapter 13 Action research -- Conclusions -- Chapter 14 The importance of formative research. |
| Record Nr. | UNINA-9910254924103321 |
| Singapore : , : Springer Singapore : , : Imprint : Springer, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The Future of Thermal Comfort in an Energy- Constrained World / / by Tim Law
| The Future of Thermal Comfort in an Energy- Constrained World / / by Tim Law |
| Autore | Law Tim |
| Edizione | [1st ed. 2013.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2013 |
| Descrizione fisica | 1 online resource (329 p.) |
| Disciplina | 697.93 |
| Collana | Springer Theses, Recognizing Outstanding Ph.D. Research |
| Soggetto topico |
Buildings—Design and construction
Building Construction Engineering, Architectural Climate change Energy efficiency Market research Building Construction and Design Climate Change Management and Policy Energy Efficiency Market Research/Competitive Intelligence |
| ISBN | 3-319-00149-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The State of the World -- Literature Review: Thermal Comfort and Air-Conditioning -- Brain Cooling -- Comfort Energetics — Thermal Comfort Under Energy Constraints.-Research Methodology -- The Rain Tower -- Finding a market-oriented solution -- Personal air-conditioning -- Field Testing DTAC, Methodology & Results -- Future Research -- Future Research. |
| Record Nr. | UNINA-9910739448703321 |
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Law Tim
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| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Glorifying the Simple Life [[electronic resource] ] : Analyses of Socio-Psychological Constructs in the Context of Reality TV / / by Eva Katharina Hammes
| Glorifying the Simple Life [[electronic resource] ] : Analyses of Socio-Psychological Constructs in the Context of Reality TV / / by Eva Katharina Hammes |
| Autore | Hammes Eva Katharina |
| Edizione | [1st ed. 2016.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2016 |
| Descrizione fisica | 1 online resource (249 p.) |
| Disciplina | 650 |
| Collana | Research |
| Soggetto topico |
Market research
Communication Sociology Personality Social psychology Market Research/Competitive Intelligence Media Research Personality and Social Psychology |
| ISBN | 3-658-14364-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Theoretical Foundations of Mass Media Motivations -- Definition and Characteristics of Reality TV -- Experimental Studies on Social Motives of Reality TV. . |
| Record Nr. | UNINA-9910254669903321 |
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Hammes Eva Katharina
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| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Soggetto topico
-
Market research
(209)
- Market Research/Competitive Intelligence (137)
- Business Strategy/Leadership (32)
- Leadership (32)
- Marketing (32)