Der Einfluss ablenkender Tätigkeiten auf die Werbewirkung : Bestimmungsfaktoren der Art und Höhe von Ablenkungseffekten bei Rundfunkspots / H. Meffert, Elisabeth Tolle |
Autore | Tolle Elisabeth |
Edizione | [1st, New ed.] |
Pubbl/distr/stampa | Frankfurt a.M, : PH02, 2018 |
Descrizione fisica | 1 online resource (315 p.) : , EPDF |
Collana | Schriften zu Marketing und Management |
Soggetto topico |
Communication studies
Occupational & industrial psychology Market research |
Soggetto non controllato |
ablenkender
Ablenkungseffekten Bestimmungsfaktoren Einfluss Höhe Rundfunkspots Tätigkeiten Tolle Werbewirkung |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | ger |
Nota di contenuto | Aus dem Inhalt: Werbewirkung von Rundfunkspots - Sozial- und kognitionspsychologische Erkenntnisse zu Ablenkungseffekten - Empirische Überprüfung von Hypothesen zum Einfluss von Paralleltätigkeiten auf Erinnerung und Einstellung. |
Altri titoli varianti | Einfluss ablenkender Taetigkeiten auf die Werbewirkung |
Record Nr. | UNINA-9910563006303321 |
Tolle Elisabeth | ||
Frankfurt a.M, : PH02, 2018 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
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Der Einfluss unbekannter Werbegesichter auf die Wahrnehmung der Markenpersönlichkeit / / von Anne Lange |
Autore | Lange Anne |
Edizione | [1st ed. 2016.] |
Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2016 |
Descrizione fisica | 1 online resource (218 p.) |
Disciplina | 650 |
Collana | Springer Gabler Research |
Soggetto topico |
Market research
Internet marketing Industrial management Market Research/Competitive Intelligence Online Marketing/Social Media Media Management |
ISBN | 3-658-13303-1 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | ger |
Nota di contenuto | Einfluss von Testimonials auf die Markenpersönlichkeit -- Eindrucksbildung bei unbekannten Personen -- Einfluss von Gesichtern auf die Markenwahrnehmung. |
Record Nr. | UNINA-9910484778703321 |
Lange Anne | ||
Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2016 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
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Einstellungen und Involvement als Bestimmungsfaktoren des sozialen Verhaltens |
Autore | Schnetkamp Gerd |
Pubbl/distr/stampa | Bern, : Peter Lang International Academic Publishers, 2018 |
Descrizione fisica | 1 online resource (276) |
Soggetto topico |
Social research & statistics
Market research Public health & preventive medicine |
ISBN | 9783820471915 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | ger |
Altri titoli varianti | Schriften zu Marketing und Management vol. 7 |
Record Nr. | UNINA-9910306616303321 |
Schnetkamp Gerd | ||
Bern, : Peter Lang International Academic Publishers, 2018 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
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Einstellungen und Involvement als Bestimmungsfaktoren des sozialen Verhaltens |
Autore | Schnetkamp Gerd |
Pubbl/distr/stampa | Bern, : Peter Lang International Academic Publishers, 2018 |
Descrizione fisica | 1 online resource (276) |
Soggetto topico |
Social research & statistics
Market research Public health & preventive medicine |
ISBN | 9783820471915 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | ger |
Altri titoli varianti | Schriften zu Marketing und Management vol. 7 |
Record Nr. | UNINA-9910765617703321 |
Schnetkamp Gerd | ||
Bern, : Peter Lang International Academic Publishers, 2018 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
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Einstellungen und Involvement als Bestimmungsfaktoren des sozialen Verhaltens : Eine empirische Analyse am Beispiel der Organspendebereitschaft in der Bundesrepublik Deutschland / H. Meffert, Gerd Schnetkamp |
Autore | Schnetkamp Gerd <1951-> |
Edizione | [1st, New ed.] |
Pubbl/distr/stampa | Frankfurt a.M, : PH02, 2018 |
Descrizione fisica | 1 online resource (276 p.) : , EPDF |
Disciplina | 302 |
Collana | Schriften zu Marketing und Management |
Soggetto topico |
Social research & statistics
Market research Public health & preventive medicine |
Soggetto non controllato |
Analyse
Beispiel Bestimmungsfaktoren Bundesrepublik Deutschland Eine Einstellungen empirische Involvement Organspendebereitschaft Schnetkamp sozialen Verhaltens |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | ger |
Nota di contenuto | Aus dem Inhalt: Einstellung - Involvement - Social Marketing - «Organspender-Marketing» - Verhaltenswissenschaftliche Erklärungsansätze. |
Record Nr. | UNINA-9910563005703321 |
Schnetkamp Gerd <1951-> | ||
Frankfurt a.M, : PH02, 2018 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
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Entertainment Science : Data Analytics and Practical Theory for Movies, Games, Books, and Music / / by Thorsten Hennig-Thurau, Mark B. Houston |
Autore | Hennig-Thurau Thorsten |
Edizione | [1st ed. 2019.] |
Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2019 |
Descrizione fisica | 1 online resource (XXIV, 865 p. 124 illus., 115 illus. in color.) |
Disciplina | 658.8 |
Soggetto topico |
Industrial management
Market research Business Big data Media Management Market Research/Competitive Intelligence Popular Science in Business and Management Big Data/Analytics |
ISBN | 3-319-89292-4 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Forget the "Nobody-Knows Anything" Mantra: It's Time for Entertainment Science! -- Products, Markets & Consumers - The Business and Economics of Entertainment: The Fundamentals of Entertainment -- Why Entertainment Products Are Unique: Key Characteristics -- Why Entertainment Markets Are Unique: Key Characteristics -- Creating Value, Making Money: Essential Business Models for Entertainment Products -- The Consumption Side of Entertainment -- Managing & Marketing Entertainment - What Makes an Entertainment Product a Hit?: Entertainment Product Decisions, Episode 1: The Quality of the Entertainment Experience -- Entertainment Product Decisions, Episode 2: Search Qualities and Unbranded Signals -- Entertainment Product Decisions, Episode 3: Brands as Quality Signals -- Entertainment Product Decisions, Episode 4: How to Develop New Successful Entertainment Products -- Entertainment Communication Decisions, Episode 1: Paid and Owned Channels -- Entertainment Communication Decisions, Episode 2: "Earned" Channels -- Entertainment Distribution Decisions -- Entertainment Pricing Decisions -- Integrating Entertainment Marketing: Creating Blockbusters and Niche Products by Combining Product, Communication, Distribution, and Pricing Decisions. . |
Record Nr. | UNINA-9910337815903321 |
Hennig-Thurau Thorsten | ||
Cham : , : Springer International Publishing : , : Imprint : Springer, , 2019 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
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Erfolgsfaktoren der Werbung im Produktlebenszyklus |
Autore | Schürmann Uwe |
Pubbl/distr/stampa | Bern, : Peter Lang International Academic Publishers, 2018 |
Descrizione fisica | 1 online resource (290) |
Soggetto topico |
Production & quality control management
Sales & marketing management Market research |
ISBN | 9783631457504 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | ger |
Altri titoli varianti | Schriften zu Marketing und Management vol. 19 |
Record Nr. | UNINA-9910306616103321 |
Schürmann Uwe | ||
Bern, : Peter Lang International Academic Publishers, 2018 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
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Erfolgsfaktoren der Werbung im Produktlebenszyklus |
Autore | Schürmann Uwe |
Pubbl/distr/stampa | Bern, : Peter Lang International Academic Publishers, 2018 |
Descrizione fisica | 1 online resource (290) |
Soggetto topico |
Production & quality control management
Sales & marketing management Market research |
ISBN | 9783631457504 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | ger |
Altri titoli varianti | Schriften zu Marketing und Management vol. 19 |
Record Nr. | UNINA-9910765609603321 |
Schürmann Uwe | ||
Bern, : Peter Lang International Academic Publishers, 2018 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
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Erfolgsfaktoren der Werbung im Produktlebenszyklus : Ein Beitrag zur Werbewirkungsforschung / H. Meffert, Uwe Schürmann, Universität Münster |
Autore | Schürmann Uwe |
Edizione | [1st, New ed.] |
Pubbl/distr/stampa | Frankfurt a.M, : PH02, 2018 |
Descrizione fisica | 1 online resource (290 p.) : , EPDF |
Collana | Schriften zu Marketing und Management |
Soggetto topico |
Production & quality control management
Sales & marketing management Market research |
Soggetto non controllato |
Beitrag
Erfolgsfaktoren PRODUKTLEBEN Produktlebenszyklus Schürmann Werbewirkungsforschung Werbung |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | ger |
Record Nr. | UNINA-9910563005503321 |
Schürmann Uwe | ||
Frankfurt a.M, : PH02, 2018 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
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Ethics and Neuromarketing : Implications for Market Research and Business Practice / / edited by Andrew R. Thomas, Nicolae Alexandru Pop, Ana Maria Iorga, Cristian Ducu |
Edizione | [1st ed. 2017.] |
Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2017 |
Descrizione fisica | 1 online resource (XV, 209 p. 31 illus. in color.) |
Disciplina | 658.83 |
Soggetto topico |
Market research
Leadership Business ethics Economic policy Market Research/Competitive Intelligence Business Strategy/Leadership Business Ethics R & D/Technology Policy |
ISBN | 3-319-45609-1 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | 1. Introduction -- 2. Neuromarketing: Understanding the Application of Neuroscientific Methods within Marketing Research -- 3. Topoi in Neuromarketing Ethics -- 4. A Guideline for Ethical Aspects in Conducting Neuromarketing Studies -- 5. Ethical and Legal Considerations in Research Subject and Data Protection -- 6. Transparency and Reliability in Neuromarketing Research -- 7. Implicit Measures of Attitudes in Market Research -- 8. Ethical Considerations regarding Stakeholders in Neuromarketing Research -- 9. The Responsibility of Neuromarketing Practitioners in Conducting Research for Nefarious Messaging -- 10. The Limits and the Ethics of Consumer Profiling -- 11. Ethical Dilemmas of Future Technologies -- 12. The Ethics of Neuromarketing in Sports. |
Record Nr. | UNINA-9910136004203321 |
Cham : , : Springer International Publishing : , : Imprint : Springer, , 2017 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
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