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Design Thinking for Strategy [[electronic resource] ] : Innovating Towards Competitive Advantage / / by Claude Diderich
| Design Thinking for Strategy [[electronic resource] ] : Innovating Towards Competitive Advantage / / by Claude Diderich |
| Autore | Diderich Claude |
| Edizione | [1st ed. 2020.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020 |
| Descrizione fisica | 1 online resource (XII, 219 p. 54 illus.) |
| Disciplina | 519 |
| Collana | Management for Professionals |
| Soggetto topico |
Game theory
Leadership Market research New business enterprises Game Theory, Economics, Social and Behav. Sciences Business Strategy/Leadership Market Research/Competitive Intelligence Start-Ups/Venture Capital |
| ISBN | 3-030-25875-0 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I: The Concepts and Theories Behind Innovative Strategy Design -- Part II: A Structured Approach to Strategy Development -- Part III: Laying the Foundation for a Successful Strategy -- Part IV: Iteratively Developing the Business Model Underlying the Strategy -- Part V: Exposing the Designed Strategy to the Competitive Environment. |
| Record Nr. | UNINA-9910367254603321 |
Diderich Claude
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| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Designing Performance Measurement Systems [[electronic resource] ] : Theory and Practice of Key Performance Indicators / / by Fiorenzo Franceschini, Maurizio Galetto, Domenico Maisano
| Designing Performance Measurement Systems [[electronic resource] ] : Theory and Practice of Key Performance Indicators / / by Fiorenzo Franceschini, Maurizio Galetto, Domenico Maisano |
| Autore | Franceschini Fiorenzo |
| Edizione | [1st ed. 2019.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2019 |
| Descrizione fisica | 1 online resource (220 pages) |
| Disciplina | 658.3125 |
| Collana | Management for Professionals |
| Soggetto topico |
Organization
Planning Leadership Personnel management Market research Business Strategy/Leadership Human Resource Management Market Research/Competitive Intelligence |
| ISBN | 3-030-01192-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Quality Management and Process Indicators -- Use and Abuse of Indicators -- From Measurement Theory to Indicator Theory -- Properties of Indicators -- Designing a Performance Measurement System. . |
| Record Nr. | UNINA-9910337815803321 |
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Franceschini Fiorenzo
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| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Determinants of Private Label Attitude [[electronic resource] ] : Predicting Consumers’ Brand Preferences Using Psychographics / / by Stefanie Weiß
| Determinants of Private Label Attitude [[electronic resource] ] : Predicting Consumers’ Brand Preferences Using Psychographics / / by Stefanie Weiß |
| Autore | Weiß Stefanie |
| Edizione | [1st ed. 2015.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2015 |
| Descrizione fisica | 1 online resource (153 p.) |
| Disciplina |
330
658.4092 658.8 658.83 |
| Collana | BestMasters |
| Soggetto topico |
Marketing
Market research Leadership Market Research/Competitive Intelligence Business Strategy/Leadership |
| ISBN | 3-658-08672-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Attitudes as Predictors of Intention -- Demographics and their Limitations -- The Predictive Power of Psychographics -- Managerial Implications. . |
| Record Nr. | UNINA-9910298486503321 |
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Weiß Stefanie
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| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Development of Hedonic Office Rent Indices : Examples for German Metropolitan Areas / / by Simon Kempf
| Development of Hedonic Office Rent Indices : Examples for German Metropolitan Areas / / by Simon Kempf |
| Autore | Kempf Simon |
| Edizione | [1st ed. 2016.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2016 |
| Descrizione fisica | 1 online resource (412 p.) |
| Disciplina | 650 |
| Collana | Essays in Real Estate Research |
| Soggetto topico |
Real estate management
Finance Market research Real Estate Management Finance, general Market Research/Competitive Intelligence |
| ISBN | 3-658-11170-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910254939103321 |
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Kempf Simon
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| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Die Automobil-Kaufentscheidung : Ein theoretischer Erklaerungsansatz und seine empirische Ueberpruefung
| Die Automobil-Kaufentscheidung : Ein theoretischer Erklaerungsansatz und seine empirische Ueberpruefung |
| Autore | Unger Mark |
| Pubbl/distr/stampa | Bern, : Peter Lang International Academic Publishing Group, 2018 |
| Descrizione fisica | 1 electronic resource (313 p.) |
| Collana | Schriften zu Marketing und Management |
| Soggetto topico |
Business studies: general
Sales & marketing management Distribution & warehousing management Market research |
| Soggetto non controllato |
Automobil
empirische Erklärungsansatz Kaufentscheidung seine theoretischer Überprüfung Unger |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Record Nr. | UNINA-9910563006403321 |
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Unger Mark
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| Bern, : Peter Lang International Academic Publishing Group, 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Digital Marketplaces Unleashed [[electronic resource] /] / edited by Claudia Linnhoff-Popien, Ralf Schneider, Michael Zaddach
| Digital Marketplaces Unleashed [[electronic resource] /] / edited by Claudia Linnhoff-Popien, Ralf Schneider, Michael Zaddach |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Berlin, Heidelberg : , : Springer Berlin Heidelberg : , : Imprint : Springer, , 2018 |
| Descrizione fisica | 1 online resource (XXXIII, 935 p. 153 illus. in color.) |
| Disciplina | 004.6 |
| Soggetto topico |
Special purpose computers
Application software E-commerce Market research Globalization Markets Special Purpose and Application-Based Systems Information Systems Applications (incl. Internet) e-Commerce/e-business Market Research/Competitive Intelligence Emerging Markets/Globalization Computer Applications |
| ISBN | 3-662-49275-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction -- Virtual and Online Marketplaces -- Financial Marketplaces -- Mobile Payment -- Trading, Travel, and Airports -- Knowledge and Marketplaces -- Big data and Data Analytics -- Marketplaces and Car Environments -- Cyber Security -- Corporate Social Business. |
| Record Nr. | UNINA-9910299314003321 |
| Berlin, Heidelberg : , : Springer Berlin Heidelberg : , : Imprint : Springer, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Digital Signage am Point of Sale [[electronic resource] ] : Psychologische und verhaltensbezogene Wirkungen unterschiedlicher Inhaltsarten / / von Sandra Manzinger
| Digital Signage am Point of Sale [[electronic resource] ] : Psychologische und verhaltensbezogene Wirkungen unterschiedlicher Inhaltsarten / / von Sandra Manzinger |
| Autore | Manzinger Sandra |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017 |
| Descrizione fisica | 1 online resource (XVII, 133 S. 26 Abb.) |
| Disciplina | 341.57 |
| Collana | BestMasters |
| Soggetto topico |
Motivation research (Marketing)
Management Industrial management Market research Consumer Behavior Innovation/Technology Management Market Research/Competitive Intelligence |
| ISBN | 3-658-17717-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Testen von unterschiedlichen Digital Signage Inhalten -- Psychische, kognitive und emotionale Wirkungen von DS -- Verhaltensbezogene Wirkungen von DS. |
| Record Nr. | UNINA-9910483865003321 |
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Manzinger Sandra
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| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Digital Wine [[electronic resource] ] : How QR Codes Facilitate New Markets for Small Wine Industries / / by Tara Brabazon, Mick Winter, Bryn Gandy
| Digital Wine [[electronic resource] ] : How QR Codes Facilitate New Markets for Small Wine Industries / / by Tara Brabazon, Mick Winter, Bryn Gandy |
| Autore | Brabazon Tara |
| Edizione | [1st ed. 2014.] |
| Pubbl/distr/stampa | Singapore : , : Springer Singapore : , : Imprint : Springer, , 2014 |
| Descrizione fisica | 1 online resource (133 p.) |
| Disciplina | 338.476632 |
| Collana | SpringerBriefs in Business |
| Soggetto topico |
Marketing
Management Industrial management Leadership Entrepreneurship Market research Innovation/Technology Management Business Strategy/Leadership Market Research/Competitive Intelligence |
| ISBN | 981-287-059-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1: Introduction: Free, mobile and useful: the rise and rise of QR Codes -- Part One: QR Codes: Potential, possibilities and trajectories -- Chapter 2: QR Codes and the dialogue between analogue and digital -- Chapter 3: Form follows function: how to use QR Codes -- Part Two: From push to pull media -- Chapter 4: From social networking to geosocial networking -- Chapter 5: Disintermediation and reintermediation: from professional to amateur to professional? -- Chapter 6: Social networking: moving beyond space and time -- Part Three: Integrating wine media -- Chapter 7: QR Codes and wine media -- Chapter 8: Mark(et)ing the bottle: using QR codes to build new wine regions -- Part Four: New Zealand and the potential of QR Codes in regions and small nations -- Chapter 9: World Famous in New Zealand -- Chapter 10: 100% New Zealand -- Chapter 11: Creative Industries: A Pinot in one hand, a throttle in the other -- Chapter 12: Conclusion. |
| Record Nr. | UNINA-9910298560403321 |
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Brabazon Tara
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| Singapore : , : Springer Singapore : , : Imprint : Springer, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Downsizing bei Konsumgütern [[electronic resource] ] : Wahrnehmung und Reaktionen von Konsumenten / / von Tina Leibinger
| Downsizing bei Konsumgütern [[electronic resource] ] : Wahrnehmung und Reaktionen von Konsumenten / / von Tina Leibinger |
| Autore | Leibinger Tina |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017 |
| Descrizione fisica | 1 online resource (416 pages) : illustrations, tables |
| Disciplina | 658.3134 |
| Collana | Research |
| Soggetto topico |
Market research
Market Research/Competitive Intelligence |
| ISBN | 3-658-18971-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Verbraucherleitbild und weitere rechtliche Grundlagen -- Konsumentenverhalten – insbesondere Informationsverarbeitung -- Preis-Packungsgrößen-Strategien von Anbietern -- Downsizing und dessen Kenngrößen -- Downsizing-Motive von Herstellern -- Downsizing-Auswirkungen für Konsumenten und Händler -- Empirische Untersuchung der Downsizing-Wahrnehmung und -Reaktionen von Konsumenten. |
| Record Nr. | UNINA-9910483884903321 |
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Leibinger Tina
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| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Driving Innovation in Service Organisations [[electronic resource] ] : A Study in the German Airport Industry / / by Jessica Scheler
| Driving Innovation in Service Organisations [[electronic resource] ] : A Study in the German Airport Industry / / by Jessica Scheler |
| Autore | Scheler Jessica |
| Edizione | [1st ed. 2013.] |
| Pubbl/distr/stampa | Wiesbaden : , : Gabler Verlag : , : Imprint : Gabler Verlag, , 2013 |
| Descrizione fisica | 1 online resource (209 p.) |
| Disciplina |
387.7/36
658.83 |
| Collana | Markt- und Unternehmensentwicklung Markets and Organisations |
| Soggetto topico |
Market research
Market Research/Competitive Intelligence |
| ISBN |
1-299-19799-X
3-8349-3839-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Systematic Review of the Service Dominant Logic-Literature -- Opportunities and challenges for the German Airport Industry -- Drivers and barriers influencing the ability to innovate in service organizations. -Typology of innovation opponents. |
| Record Nr. | UNINA-9910438067503321 |
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Scheler Jessica
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| Wiesbaden : , : Gabler Verlag : , : Imprint : Gabler Verlag, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Soggetto topico
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Market research
(210)
- Market Research/Competitive Intelligence (138)
- Business Strategy/Leadership (32)
- Leadership (32)
- Marketing (32)