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Counterfeiting and Piracy : A Comprehensive Literature Review / / by Ludovica Cesareo
| Counterfeiting and Piracy : A Comprehensive Literature Review / / by Ludovica Cesareo |
| Autore | Cesareo Ludovica |
| Edizione | [1st ed. 2016.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2016 |
| Descrizione fisica | 1 online resource (74 p.) |
| Disciplina | 364.1 |
| Collana | SpringerBriefs in Business |
| Soggetto topico |
Trade
Business Commerce Law and economics Mass media Law Market research Ethics Law and Economics IT Law, Media Law, Intellectual Property Market Research/Competitive Intelligence |
| ISBN | 3-319-25357-3 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1 Introduction -- 2 The complexity of the counterfeiting and piracy phenomena: a 1980-2015 literature review -- 3 Research methodology -- 4 Figures and trends in the academic research on counterfeiting and piracy -- 5 Content analysis and categorization: towards a systematization of the literature on counterfeiting and piracy -- 6 Discussion, managerial implications, current and future research -- 7 Conclusion. |
| Record Nr. | UNINA-9910254936003321 |
Cesareo Ludovica
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| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Creative Communities [[electronic resource] ] : Ein Erfolgsinstrument für Innovationen und Kundenbindung / / von Christa Seja, Jessica Narten
| Creative Communities [[electronic resource] ] : Ein Erfolgsinstrument für Innovationen und Kundenbindung / / von Christa Seja, Jessica Narten |
| Autore | Seja Christa |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017 |
| Descrizione fisica | 1 online resource (XIII, 131 S. 43 Abb., 19 Abb. in Farbe.) |
| Disciplina | 658.812 |
| Soggetto topico |
Customer relations—Management
Management Industrial management Market research Customer Relationship Management Innovation/Technology Management Market Research/Competitive Intelligence |
| ISBN | 3-658-14818-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Grundlagen der Creative Communities -- Erfolgsfaktoren für die Gestaltung von Creative Communities -- Handlungsempfehlungen für Unternehmen -- Zukunftsperspektiven. |
| Record Nr. | UNINA-9910158706703321 |
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Seja Christa
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| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Crisis Response in Higher Education : How the Pandemic Challenged University Operations and Organisation
| Crisis Response in Higher Education : How the Pandemic Challenged University Operations and Organisation |
| Autore | Benner Mats |
| Pubbl/distr/stampa | Cham, : Springer International Publishing AG, 2022 |
| Descrizione fisica | 1 online resource (187 p.) |
| Disciplina | 378.101 |
| Altri autori (Persone) |
GrantJonathan
O'KaneMary |
| Soggetto topico |
Non-profitmaking organizations
Organizational theory & behaviour Market research Business ethics & social responsibility Higher & further education, tertiary education |
| Soggetto non controllato |
neoliberalism
universities as a business csr engagement participation service |
| ISBN | 3-030-97837-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910566452203321 |
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Benner Mats
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| Cham, : Springer International Publishing AG, 2022 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Current Trends in Eye Tracking Research / / edited by Mike Horsley, Matt Eliot, Bruce Allen Knight, Ronan Reilly
| Current Trends in Eye Tracking Research / / edited by Mike Horsley, Matt Eliot, Bruce Allen Knight, Ronan Reilly |
| Edizione | [1st ed. 2014.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2014 |
| Descrizione fisica | 1 online resource (339 p.) |
| Disciplina |
001.4
153 370 371.3 |
| Soggetto topico |
Learning
Instruction Cognitive psychology Psycholinguistics Market research Learning & Instruction Cognitive Psychology Market Research/Competitive Intelligence |
| ISBN | 3-319-02868-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction -- Section I: Eye Tracking and the Visual System -- The Active Eye: Perspectives on Eye Movement Research, Benjamin W. Tatler, Clare Kirtley, Ross G. Macdonald, Katy M. A. Mitchell, Steven W. Savage -- Eye Movements from Lab to Life, Benjamin W. Tatler -- Guidance of Attention by Feature Relationships: The End of the Road for Feature Map Theories? Stefanie I. Becker -- Gaze And Speech: Pointing Device and Text Entry Modality, T.R. Beelders and P.J. Blignaut -- Improving the Accuracy of Video-Based Eye-Tracking in Real-Time through Post-Calibration Regression, Pieter Blignaut, Kenneth Holmqvist, Marcus Nyström, Richard Dewhurst -- Gaze Shifts and Pen Velocity Minima during Line Copying with Consideration to Signature Simulation, Avni Pepe and Jodi Sita -- Degree of Subject's Indecisiveness Characterized by Eye Movement Patterns in Increasingly Difficult Tasks, Yannick Lufimpu-Luviya, Djamel Merad, Véronique Drai-Zerbib, Thierry Baccino and Bernard Fertil. The Use of an Infrared Eye Tracker in Evaluating the Reading Performance in a Congenital Nystagmus Patient Fitted with Soft Contact Lens: A Case Report, M. M. Shahimin, N. H. Saliman, N. Mohamad-Fadzil, Z. Mohammed, N. A. Razali, H. A. Mutalib and N. Mennie -- Section II: Aligning Eye Tracking and EEG Data -- Triangulating the Reading Brain: Eye Movements, Computational Models, and EEG, Ronan G. Reilly -- Oculomotor Control, Brain Potentials, and Timelines of Word Recognition during Natural Reading, Reinhold Kliegl, Michael Dambacher, Olaf Dimigen, Werner Sommer -- Measuring Neuronal Correlates of Reading with Novel Spread-Spectrum Protocols, Ronan G. Reilly -- The Quest for Integrating Data in Mixed Research: User Experience Research Revisited, Annika Wiklund-Engblom and Joachim Högväg -- Section III: Eye Tracking and Marketing and Social Applications -- Eye Tracking as a Research Method in Social and Marketing Applications, Mike Horsley -- Mobile Eye-Tracking in Retail Research, Dr Tracy Harwood, Martin Jones -- Private and Public: Eye Tracking Applications in Private and Academic Sector Marketing Research, En Li, James Breeze, Mike Horsley, Donnel A. Briely -- Eye Movement Evaluation of Signature Forgeries: inSights to Forensic Expert Evidence, A. G. Dyer, B. Found, M. L. Merlino, A. L. Pepe, D. Rogers and J. C. Sita -- A Role for Eye Tracking Research in Accounting and Financial Reporting? Lyn Grigg and Amy L. Griffin -- Eye Tracking during a Psychosocial Stress Simulation: Insights into Social Anxiety Disorder, Nigel Chen -- Using Saccadic Eye Movements to Assess Cognitive Decline with Ageing, Alison Bowling and Anja Draper -- Comparing Personally-Tailored Video- and Text-Delivered Web-Based Physical Activity Interventions – The Medium and the Message: An Eye-Tracking Study, Corneel Vandelanotte, Naya Persaud, Stephanie Bland, Mike Horsley -- Benefits of Complementing Eye Tracking Analysis with Think Aloud Protocol in a Multilingual Country with High Power Distance, Ashok Sivaji and Wan Fatimah Wan Ahmad -- Section IV: Eye Tracking and Education -- Eye Tracking and the Learning System: An Overview, Bruce Allen Knight, Mike Horsley & Matt Eliot -- A New Approach to Cognitive Metrics: Analysing the Visual Mechanics of Comprehension using Eye Tracking Data in Student Completion of High Stakes Testing Evaluation, Bruce Allen Knight and Mike Horsley -- Comparing Novice and Expert Nurses in Analysing Electrocardiographs (ECGs) Containing Critical Diagnostic Information: An Eye Tracking Study of the Development of Complex Nursing Visual Cognitive Skills, Marc Broadbent, Mike Horsley, Melanie Birks, Naya Persaud -- The Development and Refinement of Student Self-Regulatory Strategies in Online Learning Environments, Nayadin Persaud and Matt Eliot. |
| Record Nr. | UNINA-9910484647703321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Customer Accounting : Creating Value with Customer Analytics / / by Massimiliano Bonacchi, Paolo Perego
| Customer Accounting : Creating Value with Customer Analytics / / by Massimiliano Bonacchi, Paolo Perego |
| Autore | Bonacchi Massimiliano |
| Edizione | [1st ed. 2019.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2019 |
| Descrizione fisica | 1 online resource (VIII, 87 p. 19 illus.) |
| Disciplina | 657 |
| Collana | SpringerBriefs in Accounting |
| Soggetto topico |
Accounting
Bookkeeping Business enterprises—Finance Market research Motivation research (Marketing) Big data Accounting/Auditing Financial Accounting Business Finance Market Research/Competitive Intelligence Consumer Behavior Big Data/Analytics |
| ISBN | 3-030-01971-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1 Introduction -- 2 Customer analytics: definitions, measurement and models -- 3 Customer analytics for internal decision-making and control -- 4 Customer Equity for external reporting and valuation -- 5 Conclusions and trends to look forward. |
| Record Nr. | UNINA-9910337803803321 |
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Bonacchi Massimiliano
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| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Customer Co-Design : A Study in the Mass Customization Industry / / by Stefan R. Thallmaier
| Customer Co-Design : A Study in the Mass Customization Industry / / by Stefan R. Thallmaier |
| Autore | Thallmaier Stefan R |
| Edizione | [1st ed. 2015.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2015 |
| Descrizione fisica | 1 online resource (226 p.) |
| Disciplina |
330
658.81 658.83 658514 |
| Collana | Markt- und Unternehmensentwicklung Markets and Organisations |
| Soggetto topico |
Management
Industrial management Market research Sales management Innovation/Technology Management Market Research/Competitive Intelligence Sales/Distribution |
| ISBN | 3-658-07526-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Customers’ Perceived Value in Co-Design & Mass Customization -- Challenges of Customer Co-Design -- Online Customer Co-Design -- Customer Co-Design & Live Help. |
| Record Nr. | UNINA-9910298515803321 |
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Thallmaier Stefan R
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| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Customer Engagement Marketing / / edited by Robert W. Palmatier, V. Kumar, Colleen M. Harmeling
| Customer Engagement Marketing / / edited by Robert W. Palmatier, V. Kumar, Colleen M. Harmeling |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2018 |
| Descrizione fisica | 1 online resource (XVIII, 328 p. 21 illus., 7 illus. in color.) |
| Disciplina | 658.812 |
| Soggetto topico |
Customer relations—Management
Public relations Market research Customer Relationship Management Corporate Communication/Public Relations Market Research/Competitive Intelligence |
| ISBN | 3-319-61985-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Customer Engagement Marketing -- 2. If you build it right, they will engage: A study of antecedent conditions of customer engagement -- 3. Measuring and Managing Customer Engagement Value through the Customer Journey. 4. Customer Engagement through Personalization and Customization -- 5. Managing Product Returns within the Customer Value Framework -- 6. Multi-Tier Loyalty Programs to Stimulate Customer Engagement -- 7. Happy Users, Grumpy Bosses: Current Community Engagement Literature and the Impact of Support Engagement in a B2B Setting on User and Upper Management Satisfaction -- 8. Customer Engagement and Employee Engagement: A Research Review and Agenda -- 9. The Disruptive Impact of Customer Engagement on the Business-to-Consumer Sales Force -- 10. Creating Stronger Brands through Consumer Experience and Engagement -- 11. From Customer to Partner Engagement: A Conceptualization and Typology of Engagement in B2B -- 12. Engaging with Brands: The Influence of Dispositional and Situational Brand Engagement on Customer Advocacy -- 13. The Emotional Engagement Paradox -- 14. Conclusion: Informing Customer Engagement Marketing and Future Research. . |
| Record Nr. | UNINA-9910298204003321 |
| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Customer Knowledge Management : Leveraging Soft Skills to Improve Customer Focus / / by Soumit Sain, Silvio Wilde
| Customer Knowledge Management : Leveraging Soft Skills to Improve Customer Focus / / by Soumit Sain, Silvio Wilde |
| Autore | Sain Soumit |
| Edizione | [1st ed. 2014.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2014 |
| Descrizione fisica | 1 online resource (221 p.) |
| Disciplina | 658.812 |
| Collana | Management for Professionals |
| Soggetto topico |
Marketing
Information technology Business—Data processing Industrial psychology Personnel management Market research IT in Business Industrial and Organizational Psychology Human Resource Management Market Research/Competitive Intelligence |
| ISBN | 3-319-05059-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Knowledge Management Today -- Review of Soft Skills Within Knowledge Management -- Soft Skills Within Customer Knowledge Management and Their Impact on Customer Focus -- Analysis and Evidence -- Soft Skill Drivers for Successful CKM -- Appendix. |
| Record Nr. | UNINA-9910298558403321 |
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Sain Soumit
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| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The Data-Driven Project Manager : A Statistical Battle Against Project Obstacles / / by Mario Vanhoucke
| The Data-Driven Project Manager : A Statistical Battle Against Project Obstacles / / by Mario Vanhoucke |
| Autore | Vanhoucke Mario |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Berkeley, CA : , : Apress : , : Imprint : Apress, , 2018 |
| Descrizione fisica | 1 online resource (164 pages) |
| Disciplina | 658.404 |
| Soggetto topico |
Project management
Success in business Careers Leadership Market research Motivation research (Marketing) Project Management Careers in Business and Management Business Strategy/Leadership Market Research/Competitive Intelligence Consumer Behavior |
| ISBN | 1-4842-3498-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1: Background -- Chapter 2: Plan -- Chapter 3: Risk -- Chapter 4: Buffer -- Chapter 5: Monitor -- Chapter 6: Control -- Chapter 7: Exciting Times Ahead -- Chapter 8: Afterword -- Bibliography -- . |
| Record Nr. | UNINA-9910298205603321 |
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Vanhoucke Mario
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| Berkeley, CA : , : Apress : , : Imprint : Apress, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Design Thinking for Strategy : Innovating Towards Competitive Advantage / / by Claude Diderich
| Design Thinking for Strategy : Innovating Towards Competitive Advantage / / by Claude Diderich |
| Autore | Diderich Claude |
| Edizione | [1st ed. 2020.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020 |
| Descrizione fisica | 1 online resource (XII, 219 p. 54 illus.) |
| Disciplina |
519
658.4012 |
| Collana | Management for Professionals |
| Soggetto topico |
Game theory
Leadership Market research New business enterprises Game Theory, Economics, Social and Behav. Sciences Business Strategy/Leadership Market Research/Competitive Intelligence Start-Ups/Venture Capital |
| ISBN | 3-030-25875-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I: The Concepts and Theories Behind Innovative Strategy Design -- Part II: A Structured Approach to Strategy Development -- Part III: Laying the Foundation for a Successful Strategy -- Part IV: Iteratively Developing the Business Model Underlying the Strategy -- Part V: Exposing the Designed Strategy to the Competitive Environment. |
| Record Nr. | UNINA-9910367254603321 |
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Diderich Claude
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| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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