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Competitive Advantage of Customer Centricity [[electronic resource] /] / by Sathit Parniangtong
| Competitive Advantage of Customer Centricity [[electronic resource] /] / by Sathit Parniangtong |
| Autore | Parniangtong Sathit |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Singapore : , : Springer Singapore : , : Imprint : Springer, , 2017 |
| Descrizione fisica | 1 online resource (341 pages) : illustrations, tables |
| Disciplina | 658.812 |
| Collana | Management for Professionals |
| Soggetto topico |
Customer relations—Management
Leadership Market research Customer Relationship Management Business Strategy/Leadership Market Research/Competitive Intelligence |
| ISBN | 981-10-4442-2 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Preface -- Acknowledgment -- Chapter 1. Gaining Sustainable Competitive Advantage -- Chapter 2. Strategy: Roadmap for Market Leadership -- Chapter 3. Problem-Solving Approach to Business Strategy -- Chapter 4. Customer-Centric Thinking -- Chapter 5. Formulating Customer-Driven Strategy -- Chapter 6. Customer Centricity — A Marketing Perspective -- Chapter 7. The Change Journey Toward Customer Centricity -- Chapter 8. Using Collaboration to Create Added-Value for End Customers -- Chapter 9. Gaining the Edge through Product-Delivery Services -- Chapter 10. Embracing Customers’ Diverse Needs. |
| Record Nr. | UNINA-9910254904503321 |
Parniangtong Sathit
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| Singapore : , : Springer Singapore : , : Imprint : Springer, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Competitive Differentiation within the Shipbuilding Industry : The Importance of Competence in the Field of Services / / by Christopher Sauerhoff
| Competitive Differentiation within the Shipbuilding Industry : The Importance of Competence in the Field of Services / / by Christopher Sauerhoff |
| Autore | Sauerhoff Christopher |
| Edizione | [1st ed. 2014.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2014 |
| Descrizione fisica | 1 online resource (249 p.) |
| Disciplina | 338.4762382 |
| Soggetto topico |
Management
Industrial management Market research Business Management science Innovation/Technology Management Market Research/Competitive Intelligence Business and Management, general |
| ISBN | 3-658-05804-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Shipbuilding Industry -- Services and Their Commercial Relevance -- The Future Location of Modern Shipbuilding. |
| Record Nr. | UNINA-9910298556703321 |
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Sauerhoff Christopher
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| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Competitiveness Creation and Maintenance in the Postal Services Industry : A Lithuanian Case Study / / by Vaida Pilinkienė, Vilma Deltuvaitė, Asta Daunorienė, Vaidas Gaidelys
| Competitiveness Creation and Maintenance in the Postal Services Industry : A Lithuanian Case Study / / by Vaida Pilinkienė, Vilma Deltuvaitė, Asta Daunorienė, Vaidas Gaidelys |
| Autore | Pilinkienė Vaida |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2017 |
| Descrizione fisica | 1 online resource (XXVIII, 562 p.) |
| Disciplina | 658.4092 |
| Soggetto topico |
Leadership
Industrial organization Service industries Management information systems Industrial management Management Market research Business Strategy/Leadership Industrial Organization Services Business Process Management Innovation/Technology Management Market Research/Competitive Intelligence |
| ISBN | 3-319-31906-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction -- Concept of Competitiveness and Methodological Principles of Competition Assessment -- Legal Regulation of Competition in Postal, Courier and Financial Services Industries -- Competition in Postal, Courier and Financial Services Industries -- Lithuanian Universal Postal Services Provider: Profile, Facts and Figures -- Lithuanian Universal Postal Services Provider's Business Strategy and Problems in Competitiveness -- Competitiveness Creation and Maintenance Experience in Lithuania and Foreign Countries -- Development of Lithuanian Universal Postal Services Provider's Competitiveness Maintenance Model -- Lithuanian Universal Postal Services Provider's Competitiveness Maintenance Strategy -- Conclusions and Recommendations -- Annexes. . |
| Record Nr. | UNINA-9910254917103321 |
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Pilinkienė Vaida
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| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Consumer Behavior over the Life Course : Research Frontiers and New Directions / / by George P. Moschis
| Consumer Behavior over the Life Course : Research Frontiers and New Directions / / by George P. Moschis |
| Autore | Moschis George P |
| Edizione | [1st ed. 2019.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2019 |
| Descrizione fisica | 1 online resource (213 pages) |
| Disciplina |
658.834
658.8342 |
| Soggetto topico |
Motivation research (Marketing)
Population Market research Consumer Behavior Population Economics Market Research/Competitive Intelligence |
| ISBN |
9783030050085
3030050084 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Preface -- Ch 1 Introduction -- Ch 2 Efforts to Study Consumers Over their Lifespan -- Ch 3 The Life Course Paradigm: Conceptual and Theoretical Foundation -- Ch 4 Consumer and Behavior in Life Course Context -- Ch 5 The Life Course Research Framework: Illustrative Application in the Study of Financial Behaviors -- Ch 6 Methods of Life Course Research -- Ch 7 Contributions to Previous Efforts to Study Consumers Over their Lifespan -- Ch 8 Applications to Select Areas of Consumer Behavior: An Agenda for Future Research -- Ch 9 Implications for Practitioners -- Ch 10 Summary, Opportunities, Challenges, and Recommendations -- Index -- About the Author. |
| Record Nr. | UNINA-9910337783203321 |
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Moschis George P
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| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Consumer culture theory / / edited by Samantha N. N. Cross, Cecilia Ruvalcaba, Alladi Venkatesh and Russell W. Belk
| Consumer culture theory / / edited by Samantha N. N. Cross, Cecilia Ruvalcaba, Alladi Venkatesh and Russell W. Belk |
| Pubbl/distr/stampa | Bingley, England : , : Emerald Publishing, , 2018 |
| Descrizione fisica | 1 online resource (229 pages) : illustrations |
| Disciplina | 306.3 |
| Collana | Research in consumer behavior |
| Soggetto topico |
Consumption (Economics) - Social aspects
Consumer behavior Business & Economics - Consumer Behavior Market research |
| ISBN |
1-78754-504-0
1-78743-906-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910796887203321 |
| Bingley, England : , : Emerald Publishing, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Consumer culture theory / / edited by Samantha N. N. Cross, Cecilia Ruvalcaba, Alladi Venkatesh and Russell W. Belk
| Consumer culture theory / / edited by Samantha N. N. Cross, Cecilia Ruvalcaba, Alladi Venkatesh and Russell W. Belk |
| Pubbl/distr/stampa | Bingley, England : , : Emerald Publishing, , 2018 |
| Descrizione fisica | 1 online resource (229 pages) : illustrations |
| Disciplina | 306.3 |
| Collana | Research in consumer behavior |
| Soggetto topico |
Consumption (Economics) - Social aspects
Consumer behavior Business & Economics - Consumer Behavior Market research |
| ISBN |
1-78754-504-0
1-78743-906-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910827377903321 |
| Bingley, England : , : Emerald Publishing, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Consumer Perception of Product Risks and Benefits / / edited by Gerard Emilien, Rolf Weitkunat, Frank Lüdicke
| Consumer Perception of Product Risks and Benefits / / edited by Gerard Emilien, Rolf Weitkunat, Frank Lüdicke |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2017 |
| Descrizione fisica | 1 online resource (XXIV, 596 p. 55 illus., 23 illus. in color.) |
| Disciplina | 658.812 |
| Soggetto topico |
Behavioral economics
Public health Health psychology Market research Psychology—Methodology Psychological measurement Statistics Behavioral/Experimental Economics Public Health Health Psychology Market Research/Competitive Intelligence Psychological Methods/Evaluation Statistics for Social Sciences, Humanities, Law |
| ISBN | 3-319-50530-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Product Risks: Types of Consumer Products -- Risks of Consumer Products -- Non-clinical Research-Based Product Assessment -- Clinical Research-Based Product Assessment -- Epidemiological Product Assessment -- Individual and Population Risks -- Risk Communication -- Perception of Product Risks and Benefits: Comprehension of Products and Messages -- Perception of Product Risks -- Measuring Risk Perception -- The Perception Risk Instrument (PRI) -- Role of Emotions in Risk Perception -- Rational Choice and Bounded Rationality -- Temporal Discounting of Future Risks -- Cognitive Styles and Personality in Risk Perception -- Consumer Values and Product Perception -- Consumer Behavior: Perception, Attitudes, Intentions, Decisions and Actual Behavior -- Consumer Products and Consumer Behavior -- Consumer Resistance: From Anti-consumption to Revenge -- Motivation -- Marketing and Market Research -- Consumer Behavior Research Methods -- Use, Abuse and Misuse -- Consumer Behavior in Subpopulations -- Regulation and Responsibility: Regulatory Prospective for Medicinal Products -- Regulations of Consumer Products -- Manufacturer Responsibilities -- Consumer Responsibilities -- Society and Policy Maker's Responsibilities -- Consumer Perceptions of Responsibility. . |
| Record Nr. | UNINA-9910255029203321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Contemporary Case Studies on Fashion Production, Marketing and Operations [[electronic resource] /] / edited by Pui-Sze Chow, Chun-Hung Chiu, Amy C. Y. Yip, Ailie K. Y. Tang
| Contemporary Case Studies on Fashion Production, Marketing and Operations [[electronic resource] /] / edited by Pui-Sze Chow, Chun-Hung Chiu, Amy C. Y. Yip, Ailie K. Y. Tang |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Singapore : , : Springer Singapore : , : Imprint : Springer, , 2018 |
| Descrizione fisica | 1 online resource (XIV, 243 p. 33 illus., 23 illus. in color.) |
| Disciplina | 687.0688 |
| Collana | Springer Series in Fashion Business |
| Soggetto topico |
Market research
Textile industry Production management Business logistics Market Research/Competitive Intelligence Textile Engineering Production Supply Chain Management |
| ISBN | 981-10-7007-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I: Fashion Production -- Chapter 1: Technological advance in fashion product development -- Chapter 2: Sustainable fashion supply chains -- Part II: Fashion Retailing and Marketing.- Chapter 3: Globalization and brand management -- Chapter 4: Retail franchising in emerging markets -- Chapter 5: Brand development in China -- Chapter 6: Social media marketing of fashion brands -- Chapter 7: Multi-channel strategy -- Part III: Fashion Business Operations.- Chapter 8: Big data and business analytics in the fashion industry -- Chapter 9: RFID adoption in the fashion industry -- Chapter 10: Fashion business as a social enterprise. |
| Record Nr. | UNINA-9910298186103321 |
| Singapore : , : Springer Singapore : , : Imprint : Springer, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Contemporary Issues and Development in the Global Halal Industry : Selected Papers from the International Halal Conference 2014 / / edited by Siti Khadijah Ab. Manan, Fadilah Abd Rahman, Mardhiyyah Sahri
| Contemporary Issues and Development in the Global Halal Industry : Selected Papers from the International Halal Conference 2014 / / edited by Siti Khadijah Ab. Manan, Fadilah Abd Rahman, Mardhiyyah Sahri |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Singapore : , : Springer Singapore : , : Imprint : Springer, , 2017 |
| Descrizione fisica | 1 online resource (X, 597 p. 49 illus.) |
| Disciplina | 306 |
| Soggetto topico |
Quality of life
Market research Religion Quality of Life Research Market Research/Competitive Intelligence Religious Studies, general |
| ISBN | 981-10-1452-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part 1: Halal Standard &Policy -- Part 2: Halal Research & Education -- Part 3: Halal Business & Industry -- Part 4: Halal Food & Safety -- Part 5: Halal Services. |
| Record Nr. | UNINA-9910252722503321 |
| Singapore : , : Springer Singapore : , : Imprint : Springer, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The Corporate Reputation of Multinational Corporations [[electronic resource] ] : An Analysis of Consumers’ Perceptions of Corporate Reputation and its Effects Across Nations / / by Cathrin Huber
| The Corporate Reputation of Multinational Corporations [[electronic resource] ] : An Analysis of Consumers’ Perceptions of Corporate Reputation and its Effects Across Nations / / by Cathrin Huber |
| Autore | Huber Cathrin |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2018 |
| Descrizione fisica | 1 online resource (XX, 181 p. 10 illus.) |
| Disciplina | 659.2 |
| Collana | Handel und Internationales Marketing Retailing and International Marketing |
| Soggetto topico |
Branding (Marketing)
International business enterprises Market research Branding International Business Market Research/Competitive Intelligence |
| ISBN | 3-658-19764-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910298176003321 |
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Huber Cathrin
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| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Soggetto topico
-
Market research
(209)
- Market Research/Competitive Intelligence (137)
- Business Strategy/Leadership (32)
- Leadership (32)
- Marketing (32)