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Bidrag innen kundeverdi og marked : Festskrift til Øyvind Helgesen
| Bidrag innen kundeverdi og marked : Festskrift til Øyvind Helgesen |
| Autore | Nesset Erik |
| Pubbl/distr/stampa | Oslo, : Scandinavian University Press (Universitetsforlaget), 2021 |
| Descrizione fisica | 1 electronic resource (288 p.) |
| Soggetto topico |
Economics, finance, business & management
Business & management Sales & marketing Customer services Market research |
| ISBN | 82-15-05559-1 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | nor |
| Altri titoli varianti | Bidrag innen kundeverdi og marked |
| Record Nr. | UNINA-9910595094203321 |
Nesset Erik
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| Oslo, : Scandinavian University Press (Universitetsforlaget), 2021 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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A Brain for Business – A Brain for Life : How insights from behavioural and brain science can change business and business practice for the better / / by Shane O'Mara
| A Brain for Business – A Brain for Life : How insights from behavioural and brain science can change business and business practice for the better / / by Shane O'Mara |
| Autore | O'Mara Shane |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2018 |
| Descrizione fisica | 1 online resource (XI, 163 p. 1 illus.) |
| Disciplina | 658.3 |
| Collana | The Neuroscience of Business |
| Soggetto topico |
Manpower policy
Industrial psychology Market research Motivation research (Marketing) Management—Study and teaching Behavioral economics Human Resource Development Industrial and Organizational Psychology Market Research/Competitive Intelligence Consumer Behavior Management Education Behavioral/Experimental Economics |
| ISBN | 3-319-49154-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chatper1.Setting the Scene -- Chapter2.Mindsets - what they are, how they are inscribed in the brain, how they have implications for organisations -- Chapter3.Brain Hygiene: Optimising performance -- Chapter4.Self-regulation and self-control: How we exercise control over our behaviour -- Chapter5.Resilience including lifestyle -- Chapter6.Positive Brain States: happiness & meaning; subjective well-being -- Chapter7.How our brains are wired for status -- Chapter8.De-biasing Groups; De-biasing Gender Roles. |
| Record Nr. | UNINA-9910298209203321 |
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O'Mara Shane
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| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Brand Building and Marketing in Key Emerging Markets : A Practitioner’s Guide to Successful Brand Growth in China, India, Russia and Brazil / / by Niklas Schaffmeister
| Brand Building and Marketing in Key Emerging Markets : A Practitioner’s Guide to Successful Brand Growth in China, India, Russia and Brazil / / by Niklas Schaffmeister |
| Autore | Schaffmeister Niklas |
| Edizione | [1st ed. 2015.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2015 |
| Descrizione fisica | 1 online resource (418 p.) |
| Disciplina | 658.802 |
| Collana | Management for Professionals |
| Soggetto topico |
Marketing
Globalization Markets Leadership Market research Emerging Markets/Globalization Business Strategy/Leadership Market Research/Competitive Intelligence |
| ISBN | 3-319-19482-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I: Introduction: Introduction -- The New Paradigm - Market-Driven Approach and Need for a One-World-Strategy -- Commonalities and Differences of the Large Emerging Markets -- Part II: External Environment: Understanding the BRIC Markets: China - Dancing with the Red Dragon -- India - The Emerging Star -- Russia - A Power Beyond Raw Materials -- Brazil - The Green Giant -- Part III: BRIC Branding Framework: Strategies for Successful Brand Building and Marketing in the Key Emerging Markets -- Beyond the BRICs - A Closing Remark. |
| Record Nr. | UNINA-9910298486703321 |
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Schaffmeister Niklas
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| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Brand Fans : Lessons from the World's Greatest Sporting Brands / / by Aaron C.T. Smith, Constantino Stavros, Kate Westberg
| Brand Fans : Lessons from the World's Greatest Sporting Brands / / by Aaron C.T. Smith, Constantino Stavros, Kate Westberg |
| Autore | Smith Aaron C.T |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2017 |
| Descrizione fisica | 1 online resource (X, 249 p.) |
| Disciplina | 658.812 |
| Soggetto topico |
Customer relations—Management
Market research Sports—Economic aspects Customer Relationship Management Market Research/Competitive Intelligence Sports Economics |
| ISBN | 3-319-48854-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1 Introduction – Crowdsourcing Brand Equity -- Chapter 2 Pitch Partners– Customers as Players and Collaborators -- Chapter 3 Unlimited Users: The Rise of Consumer-Generated Content -- Chapter 4 Connected Communities– Icons and Tribalism -- Chapter 5 Passionate Partisans– Lifelong Loyalty -- Chapter 6 Dynamic Data– Branding the Digital Drive -- Chapter 7 Enhanced Experiences – Enlisting the Fanatic -- Chapter 8 Conclusion– Future Brand Fans. |
| Record Nr. | UNINA-9910163010803321 |
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Smith Aaron C.T
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| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Brand Growth Barriers : Identify, Understand, and Overcome Them / / by Ralph Krüger, Andreas Stumpf
| Brand Growth Barriers : Identify, Understand, and Overcome Them / / by Ralph Krüger, Andreas Stumpf |
| Autore | Krüger Ralph |
| Edizione | [1st ed. 2013.] |
| Pubbl/distr/stampa | Berlin, Heidelberg : , : Springer Berlin Heidelberg : , : Imprint : Springer, , 2013 |
| Descrizione fisica | 1 online resource (148 p.) |
| Disciplina |
658.8/1
658.827 |
| Collana | Management for Professionals |
| Soggetto topico |
Marketing
Leadership Sales management Market research Organization Planning Business Strategy/Leadership Sales/Distribution Market Research/Competitive Intelligence |
| ISBN | 3-642-37108-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The wonderful world of growing brands -- Requirements of growth-oriented brand management -- Identifying growth barriers -- Understanding growth barriers -- Overcoming growth barriers -- Planning, forecasting and monitoring growth -- Checklists and Questions. |
| Record Nr. | UNINA-9910438247903321 |
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Krüger Ralph
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| Berlin, Heidelberg : , : Springer Berlin Heidelberg : , : Imprint : Springer, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Brand meaning management [[electronic resource] /] / edited by Deborah J. Macinnis, C. Whan Park
| Brand meaning management [[electronic resource] /] / edited by Deborah J. Macinnis, C. Whan Park |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | Bingley, England : , : Emerald, , 2015 |
| Descrizione fisica | 1 online resource (338 p.) |
| Disciplina | 658.8 |
| Altri autori (Persone) |
MacInnisDeborah J
ParkC. Whan |
| Collana | Review of marketing research |
| Soggetto topico |
Business & Economics - Marketing - Research
Market research Brand name products |
| ISBN | 1-78441-931-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | What does brand authenticity mean? Causes and consequences of consumer scrutiny towards a brand narrative / Allison R. Johnson, Matthew Thomson, Jennifer Jeffrey -- Managing brand meaning through celebrity endorsement / Jennifer Edson Escalas, James R. Bettman -- Brand remixing : 3D printing the Nokia case / Aric Rindfleisch, Matthew O'Hern -- Managing cultural equity : a theoretical framework for building iconic brands in globalized markets / Carlos J. Torelli, Jennifer L. Stoner -- Nothing matters more to people than people : brand meaning and social relationships / Aaron C. Ahuvia -- Identification and attachment in consumer-brand relationships / Sankar Sen ... [et al.] -- Identifying customer evangelists / Nathalie Collins ... [et al.] -- Linear versus step-function decision making : the moderating role of relationship norms on consumer responses to brand transgressions / Pankaj Aggarwal, Megha Agarwal -- Feeling attached to symbolic brands within the context of brand transgressions / Eda Sayin, Zeynep Gürhan-Canli -- Consumer responses to brand failures : the neglected role of honor values / Frank May, Alokparna Basu Monga, Kartik Kalaignanam. |
| Record Nr. | UNINA-9910797151203321 |
| Bingley, England : , : Emerald, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Brand meaning management / / edited by Deborah J. Macinnis, C. Whan Park
| Brand meaning management / / edited by Deborah J. Macinnis, C. Whan Park |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | Bingley, England : , : Emerald, , 2015 |
| Descrizione fisica | 1 online resource (338 p.) |
| Disciplina | 658.8 |
| Altri autori (Persone) |
MacInnisDeborah J
ParkC. Whan |
| Collana | Review of marketing research |
| Soggetto topico |
Business & Economics - Marketing - Research
Market research Brand name products |
| ISBN | 1-78441-931-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | What does brand authenticity mean? Causes and consequences of consumer scrutiny towards a brand narrative / Allison R. Johnson, Matthew Thomson, Jennifer Jeffrey -- Managing brand meaning through celebrity endorsement / Jennifer Edson Escalas, James R. Bettman -- Brand remixing : 3D printing the Nokia case / Aric Rindfleisch, Matthew O'Hern -- Managing cultural equity : a theoretical framework for building iconic brands in globalized markets / Carlos J. Torelli, Jennifer L. Stoner -- Nothing matters more to people than people : brand meaning and social relationships / Aaron C. Ahuvia -- Identification and attachment in consumer-brand relationships / Sankar Sen ... [et al.] -- Identifying customer evangelists / Nathalie Collins ... [et al.] -- Linear versus step-function decision making : the moderating role of relationship norms on consumer responses to brand transgressions / Pankaj Aggarwal, Megha Agarwal -- Feeling attached to symbolic brands within the context of brand transgressions / Eda Sayin, Zeynep Gürhan-Canli -- Consumer responses to brand failures : the neglected role of honor values / Frank May, Alokparna Basu Monga, Kartik Kalaignanam. |
| Record Nr. | UNINA-9910817181803321 |
| Bingley, England : , : Emerald, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Business Intelligence for New-Generation Managers : Current Avenues of Development / / edited by Jörg H. Mayer, Reiner Quick
| Business Intelligence for New-Generation Managers : Current Avenues of Development / / edited by Jörg H. Mayer, Reiner Quick |
| Edizione | [1st ed. 2015.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2015 |
| Descrizione fisica | 1 online resource (141 p.) |
| Disciplina |
005.7
330 650 657 658.83 |
| Soggetto topico |
Market research
Information technology Business—Data processing Accounting Bookkeeping Application software Market Research/Competitive Intelligence IT in Business Accounting/Auditing Information Systems Applications (incl. Internet) |
| ISBN | 3-319-15696-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | On the Advent of Operational Perspectives in Business Intelligence -- On the Way from a Knowledge Discovery in Databases to a Predictive Analytics -- Design and Implementation of a Performance Measurement System for the German Trade Sector -- Applicability of Environmental Scanning Systems - A Systematic List Approach to Requirements Criteria -- Developing Individual IT-Enabled Capabilities for Management Control Systems -- Towards an Evaluation Framework to Structure Business Intelligence Project Patterns as Enhancement of Business Intelligence Maturity Models -- Deployment of a Descriptive Big Data Model -- Self-Service Management Support Systems - Findings from a New-Generation Manager Perspective. |
| Record Nr. | UNINA-9910298519803321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Business Model Pioneers : How Innovators Successfully Implement New Business Models / / by Kai-Ingo Voigt, Oana Buliga, Kathrin Michl
| Business Model Pioneers : How Innovators Successfully Implement New Business Models / / by Kai-Ingo Voigt, Oana Buliga, Kathrin Michl |
| Autore | Voigt Kai-Ingo |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2017 |
| Descrizione fisica | 1 online resource (IX, 215 p. 45 illus.) |
| Disciplina | 658 |
| Collana | Management for Professionals |
| Soggetto topico |
Leadership
Management Industrial management Market research Business Strategy/Leadership Innovation/Technology Management Market Research/Competitive Intelligence |
| ISBN | 3-319-38845-2 |
| Classificazione | JEL.C4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction -- The Business Model Concept -- Retail Business Model Pioneers: Striving for Customer Benefit - The Case of Aldi -- Pure Beauty - The Case of Body Shop -- Globalizing Coffee Culture - The Case of Starbucks -- Customized and Built to Order - The Case of Dell -- Creating the Global Shopping Mall - The Case of Amazon -- Media and Entertainment Business Model Pioneers: Beyond the Search Engine - The Case of Google -- Journalism 2.0 - The Case of The Huffington Post -- Making People Happy - The Case of The Walt Disney Company -- Entertainment on Demand - The Case of Netflix -- Passion for Music - The Case of Spotify -- Service Business Model Pioneers -- Democracy in Education - The Case of edX -- Pioneer in the Skies - The Case of Southwest Airlines -- Manufacturing Business Model Pioneers: Driving Against the Tide - The Case of Tesla Motors -- Managing Complexity - The Case of Siemens -- Key Learnings: How to Start a Pioneering Business Model? |
| Record Nr. | UNINA-9910254920203321 |
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Voigt Kai-Ingo
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| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Business Relationship Management and Marketing [[electronic resource] ] : Mastering Business Markets / / edited by Michael Kleinaltenkamp, Wulff Plinke, Ingmar Geiger
| Business Relationship Management and Marketing [[electronic resource] ] : Mastering Business Markets / / edited by Michael Kleinaltenkamp, Wulff Plinke, Ingmar Geiger |
| Edizione | [1st ed. 2015.] |
| Pubbl/distr/stampa | Berlin, Heidelberg : , : Springer Berlin Heidelberg : , : Imprint : Springer, , 2015 |
| Descrizione fisica | 1 online resource (342 p.) |
| Disciplina | 338.00151 |
| Collana | Springer Texts in Business and Economics |
| Soggetto topico |
Marketing
Market research Leadership Sales management Market Research/Competitive Intelligence Business Strategy/Leadership Sales/Distribution |
| ISBN | 3-662-43856-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Basic Principles of Business Relationship Management: Phenomenon and Challenge to Management -- Theoretical Perspectives of Business Relationships - Explanation and Configuration -- Analysis, Goals and Strategies of Business Relationship Management: Repeat Purchasing in Business Relationships -- Customer Value and Customer Selection -- Strategies of Business Relationship Management -- Business Relationship Management & Marketing in a European-Chinese Context -- Implementation of Business Relationship Management: Instruments of Business Relationship Management -- Internal Implementation of Business Relationship Management -- Customer Relationship Management. |
| Record Nr. | UNINA-9910298510003321 |
| Berlin, Heidelberg : , : Springer Berlin Heidelberg : , : Imprint : Springer, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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