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Konsumentenzufriedenheit und Beschwerden
| Konsumentenzufriedenheit und Beschwerden |
| Autore | Bruhn Manfred |
| Pubbl/distr/stampa | Bern, : Peter Lang International Academic Publishers, 2018 |
| Descrizione fisica | 1 online resource (233) |
| Soggetto topico |
Economic theory & philosophy
Market research |
| ISBN | 9783820457124 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Altri titoli varianti | Schriften zu Marketing und Management vol. 4 |
| Record Nr. | UNINA-9910306615303321 |
Bruhn Manfred
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| Bern, : Peter Lang International Academic Publishers, 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Konsumentenzufriedenheit und Beschwerden
| Konsumentenzufriedenheit und Beschwerden |
| Autore | Bruhn Manfred |
| Pubbl/distr/stampa | Bern, : Peter Lang International Academic Publishers, 2018 |
| Descrizione fisica | 1 online resource (233) |
| Soggetto topico |
Economic theory & philosophy
Market research |
| ISBN | 9783820457124 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Altri titoli varianti | Schriften zu Marketing und Management vol. 4 |
| Record Nr. | UNINA-9910765615803321 |
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Bruhn Manfred
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| Bern, : Peter Lang International Academic Publishers, 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Konsumentenzufriedenheit und Beschwerden : Erklärungsansätze und Ergebnisse einer empirischen Untersuchung in ausgewählten Konsumbereichen / H. Meffert, Manfred Bruhn
| Konsumentenzufriedenheit und Beschwerden : Erklärungsansätze und Ergebnisse einer empirischen Untersuchung in ausgewählten Konsumbereichen / H. Meffert, Manfred Bruhn |
| Autore | Bruhn Manfred |
| Edizione | [1st, New ed.] |
| Pubbl/distr/stampa | Frankfurt a.M, : PH02, 2018 |
| Descrizione fisica | 1 online resource (233 p.) : , EPDF |
| Collana | Schriften zu Marketing und Management |
| Soggetto topico |
Economic theory & philosophy
Market research |
| Soggetto non controllato |
ausgewählten
Beschwerden Bruhn einer empirischen Ergebnisse Erklärungsansätze Konsumbereichen Konsumentenzufriedenheit Untersuchung |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Aus dem Inhalt: Messung der Konsumentenzufriedenheit - Empirische Studie über das Beschwerdeverhalten und die Konsumentenzufrieden- heit - Bestimmungsfaktoren und Erklärungsansätze der Beschwerdeführung - Implikationen der Untersuchungsergebnisse für die Marketing- und Verbraucherpolitik. |
| Record Nr. | UNINA-9910563004503321 |
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Bruhn Manfred
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| Frankfurt a.M, : PH02, 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Kundenbindung in Mitgliedschaftssystemen
| Kundenbindung in Mitgliedschaftssystemen |
| Autore | Giloth Mathias |
| Pubbl/distr/stampa | Bern, : Peter Lang International Academic Publishers, 2018 |
| Descrizione fisica | 1 online resource (296) |
| Soggetto topico |
Business studies: general
Business strategy Sales & marketing management Market research |
| ISBN | 9783631505298 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Altri titoli varianti | Schriften zu Marketing und Management vol. 46 |
| Record Nr. | UNINA-9910306615103321 |
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Giloth Mathias
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| Bern, : Peter Lang International Academic Publishers, 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Kundenbindung in Mitgliedschaftssystemen
| Kundenbindung in Mitgliedschaftssystemen |
| Autore | Giloth Mathias |
| Pubbl/distr/stampa | Bern, : Peter Lang International Academic Publishers, 2018 |
| Descrizione fisica | 1 online resource (296) |
| Soggetto topico |
Business studies: general
Business strategy Sales & marketing management Market research |
| ISBN | 9783631505298 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Altri titoli varianti | Schriften zu Marketing und Management vol. 46 |
| Record Nr. | UNINA-9910765875403321 |
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Giloth Mathias
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| Bern, : Peter Lang International Academic Publishers, 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Kundenbindung in Mitgliedschaftssystemen : Ein Beitrag zum Kundenwertmanagement - dargestellt am Beispiel von Buchgemeinschaften / H. Meffert, Mathias Giloth
| Kundenbindung in Mitgliedschaftssystemen : Ein Beitrag zum Kundenwertmanagement - dargestellt am Beispiel von Buchgemeinschaften / H. Meffert, Mathias Giloth |
| Autore | Giloth Mathias |
| Edizione | [1st, New ed.] |
| Pubbl/distr/stampa | Frankfurt a.M, : PH02, 2018 |
| Descrizione fisica | 1 online resource (296 p.) : , EPDF |
| Collana | Schriften zu Marketing und Management |
| Soggetto topico |
Business studies: general
Business strategy Sales & marketing management Market research |
| Soggetto non controllato |
Beispiel
Beitrag Beziehungsmanagement Beziehungsmarketing Buchgemeinschaft Buchgemeinschaften CRU dargestellt Giloth Kundenbindung Kundenwert Kundenwertmanagement Marketing Mitgliedschaft Mitgliedschaftssysteme Mitgliedschaftssystemen |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Aus dem Inhalt: Stellenwert der Kundenbindung - Systematisierung von Mitgliedschaftssystemen - Stand der Forschung zur Kundenbindung - Messansätze der Kundenbindung - Operationalisierung der Kundenbindung in Mitgliedschaftssystemen - Einflussfaktoren auf die Kundenbindung - Konfirmatorische Analyse der Determinaten der Kundenbindung - Kundenbindungsmanagement - Maßnahmen zur Etablierung von Kundenbindung - Kundenwert - Bewertung von Kundenbeziehungen - Ansätze zur Messung von Kundenwerten - Kundenwerte in Mitgliedschaftssystemen - Kundenwertorientiertes Bindungsmanagement. |
| Record Nr. | UNINA-9910563003703321 |
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Giloth Mathias
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| Frankfurt a.M, : PH02, 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Luxury Selling : Lessons from the world of luxury in selling high quality goods and services to high value clients / / by Francis Srun
| Luxury Selling : Lessons from the world of luxury in selling high quality goods and services to high value clients / / by Francis Srun |
| Autore | Srun Francis |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2017 |
| Descrizione fisica | 1 online resource (XXX, 226 p. 10 illus.) |
| Disciplina | 658.81 |
| Soggetto topico |
Sales management
Market research Customer relations—Management Sales/Distribution Market Research/Competitive Intelligence Customer Relationship Management |
| ISBN | 3-319-45525-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter1.-Luxury Advisors Chapter2 -- Luxury Customers: Understand Luxury Chapter 3 -- Luxury Selling Chapter 4 -- The 7 Steps of Active Selling. |
| Record Nr. | UNINA-9910254911503321 |
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Srun Francis
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| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Management of the Fuzzy Front End of Innovation / / edited by Oliver Gassmann, Fiona Schweitzer
| Management of the Fuzzy Front End of Innovation / / edited by Oliver Gassmann, Fiona Schweitzer |
| Edizione | [1st ed. 2014.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2014 |
| Descrizione fisica | 1 online resource (337 p.) |
| Disciplina |
330
650 658.1 658.514 |
| Soggetto topico |
Management
Industrial management Information technology Business—Data processing Market research Marketing Organization Planning Innovation/Technology Management IT in Business Market Research/Competitive Intelligence |
| ISBN | 3-319-01056-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Conceptual Part: Managing the Unmanageable: The Fuzzy Front End of Innovation -- Structuring the Front End of Innovation -- Integrating Customers at the Front End of Innovation -- Out of Bounds: Cross-Industry Innovation Based on Analogies -- Trend Scanning, Scouting and Foresight Techniques -- Crowdsourcing as an Innovation Tool -- Revolutionizing the Business Model -- Managing the Intellectual Property Portfolio -- Applying Cross-Industry Networks in the Early Innovation Phase -- Dancing with Ambiguity: Causality Behavior, Design Thinking, and Triple-Loop-Learning -- Leveraging Creativity -- A Design Perspective on Sustainable Innovation -- Practical Cases: 3M: Beyond the 15% Rule -- ABB: Integrating the Customer -- Bayer: Strategic Management of the Early Innovation Phase -- BGW: Partnering the Outside-in Process - The Expert Innovation Journey -- Emporia: The Merits of Online Idea Competitions -- Evonik Industries - Managing Open Innovation -- Case: Google Ventures -- Idea Generation in the Consumer Business at Henkel -- Crowdsourcing - How Social Media and the Wisdom of the Crowd Change Future Companies -- Building a Bridge from Research to the Market: IBM's Industry Solutions Labs -- The MINI Countryman: Successful Management of the Early Stage in a Cooperative Product Development Environment -- Controlling the Early Innovation Phase at Autoneum -- SAP: Bringing Economic Viability to the Front End of Innovation -- Sprint Radar: Community-Based Trend Identification -- Landis+Gyr: Designing and Analyzing Business Models in Value Networks -- voestalpine Anarbeitung: Commercialization Framework for Technology Development Projects -- Volkswagen: Open Foresight at the Front End of Research Innovation -- Fuzzy Front End of Innovation: Quo Vadis? |
| Record Nr. | UNINA-9910298543003321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Market Entry into the USA : Why European Companies Fail and How to Succeed / / by Ralf Drews, Melissa Lamson
| Market Entry into the USA : Why European Companies Fail and How to Succeed / / by Ralf Drews, Melissa Lamson |
| Autore | Drews Ralf |
| Edizione | [1st ed. 2016.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2016 |
| Descrizione fisica | 1 online resource (139 p.) |
| Disciplina | 650 |
| Collana | Management for Professionals |
| Soggetto topico |
Marketing
Leadership Management Market research Business Strategy/Leadership Cultural Management Market Research/Competitive Intelligence |
| ISBN | 3-319-17124-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The Case for Culture in Expansion Strategy -- Your Company's Value Proposition in the US -- Defining and Exploring in the US Market -- Determining the Organization's Cultural Fit in the US -- Ready to Go to the US? - Key Strategic Steps -- Sustaining Your Business Investment in the US. |
| Record Nr. | UNINA-9910254938303321 |
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Drews Ralf
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| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Market Research [[electronic resource] ] : The Process, Data, and Methods Using Stata / / by Erik Mooi, Marko Sarstedt, Irma Mooi-Reci
| Market Research [[electronic resource] ] : The Process, Data, and Methods Using Stata / / by Erik Mooi, Marko Sarstedt, Irma Mooi-Reci |
| Autore | Mooi Erik |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Singapore : , : Springer Singapore : , : Imprint : Springer, , 2018 |
| Descrizione fisica | 1 online resource (XX, 416 p. 212 illus., 50 illus. in color.) |
| Disciplina | 658.83 |
| Collana | Springer Texts in Business and Economics |
| Soggetto topico |
Market research
Statistics Knowledge management Market Research/Competitive Intelligence Statistics for Business, Management, Economics, Finance, Insurance Knowledge Management |
| ISBN | 981-10-5218-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1: Introduction -- Chapter 2: The Market Research Process -- Chapter 3: Data -- Chapter 4: Getting Data -- Chapter 5: Descriptive Statistics -- Chapter 6: Hypothesis Testing -- Chapter 7: Regression Analysis -- Chapter 8: Factor Analysis -- Chapter 9: Cluster Analysis -- Chapter 10: Communicating the Results. |
| Record Nr. | UNINA-9910298179603321 |
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Mooi Erik
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| Singapore : , : Springer Singapore : , : Imprint : Springer, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Soggetto topico
-
Market research
(209)
- Market Research/Competitive Intelligence (137)
- Business Strategy/Leadership (32)
- Leadership (32)
- Marketing (32)