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International Marketing Strategy : The Country of Origin Effect on Decision-Making in Practice / / by Giovanna Pegan, Donata Vianelli, Patrizia de Luca
| International Marketing Strategy : The Country of Origin Effect on Decision-Making in Practice / / by Giovanna Pegan, Donata Vianelli, Patrizia de Luca |
| Autore | Pegan Giovanna |
| Edizione | [1st ed. 2020.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020 |
| Descrizione fisica | 1 online resource (195 pages) |
| Disciplina | 658.8 |
| Collana | International Series in Advanced Management Studies |
| Soggetto topico |
International business enterprises
Market research Leadership International Business Market Research/Competitive Intelligence Business Strategy/Leadership Màrqueting internacional Empreses multinacionals Recerca industrial Estudis de mercat |
| Soggetto genere / forma | Llibres electrònics |
| ISBN | 3-030-33588-7 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction -- Strategic Entry Modes and Country of Origin Effect -- Country-of-Origin Valorization in Exporting: Insights from Companies and Foreign Importers -- Country of Origin and International Contractual Marketing Channels: Evidence from Specific Product-Market Perspectives -- From Country-of-Oriigin Effect to Brand Origin: Challenges in International Direct Marketing Channels -- The Role of Country of Origin in Foreign Retailers' Strategies -- Online Channels and the Country of Origin -- Conclusion. . |
| Record Nr. | UNINA-9910367256503321 |
Pegan Giovanna
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| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Introductory Statistics for Business and Economics : Theory, Exercises and Solutions / / by Jan Ubøe
| Introductory Statistics for Business and Economics : Theory, Exercises and Solutions / / by Jan Ubøe |
| Autore | Ubøe Jan |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2017 |
| Descrizione fisica | 1 online resource (XIV, 466 p. 121 illus., 102 illus. in color.) |
| Disciplina | 519.5 |
| Collana | Springer Texts in Business and Economics |
| Soggetto topico |
Statistics
Business mathematics Econometrics Market research Statistics for Business, Management, Economics, Finance, Insurance Business Mathematics Market Research/Competitive Intelligence |
| ISBN | 3-319-70936-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction -- Descriptive statistics -- Probability -- Combinatorics -- Conditional probability -- Random variables, mean and variance -- Joint distributions -- Basic probability distributions -- Estimation -- Hypothesis testing -- Commonly used tests -- Linear regression -- Solutions. |
| Record Nr. | UNINA-9910254294303321 |
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Ubøe Jan
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| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The Intuitive Customer [[electronic resource] ] : 7 Imperatives For Moving Your Customer Experience to the Next Level / / by Colin Shaw, Ryan Hamilton, Ryan Hamilton
| The Intuitive Customer [[electronic resource] ] : 7 Imperatives For Moving Your Customer Experience to the Next Level / / by Colin Shaw, Ryan Hamilton, Ryan Hamilton |
| Autore | Shaw Colin |
| Edizione | [1st ed. 2016.] |
| Pubbl/distr/stampa | London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2016 |
| Descrizione fisica | 1 online resource (XIX, 216 p. 23 illus.) |
| Disciplina | 658.8 |
| Soggetto topico |
Marketing
Organization Planning Economic sociology Leadership Development economics Market research Organizational Studies, Economic Sociology Business Strategy/Leadership Development Economics Market Research/Competitive Intelligence |
| ISBN | 1-137-53430-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910254943203321 |
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Shaw Colin
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| London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Investigating spatial inequalities : mobility, housing and employment in Scandinavia and south-east Europe / / edited by Peter Gladoić Håkansson (Malmö University, Sweden), and Helena Bohman (Malmö University, Sweden, and K2 - The Swedish Knowledge Centre for Public Transport)
| Investigating spatial inequalities : mobility, housing and employment in Scandinavia and south-east Europe / / edited by Peter Gladoić Håkansson (Malmö University, Sweden), and Helena Bohman (Malmö University, Sweden, and K2 - The Swedish Knowledge Centre for Public Transport) |
| Pubbl/distr/stampa | Bingley, England : , : Emerald Publishing, , [2020] |
| Descrizione fisica | 1 online resource (285 pages) |
| Disciplina | 330.9 |
| Soggetto topico |
Labor market - Scandinavia
Housing management - Scandinavia Employment (Economic theory) Business & Economics - Labor Market research |
| ISBN |
1-78973-941-1
1-78973-943-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1. Introduction: spacial inequalities in the age of rapid technological advances / Helena Bohman, Peter G. Håkansson, Inge Thorsen -- Section I - Spatial divergence -- Chapter 2. Regional inequalities in Sweden 1985-2014 / Peter G. Håkansson, Magnus Andersson -- Chapter 3. Centralization and urbanization tendencies in Norway / Magnus Andersson, Peter G. Håkansson, Inge Thorsen -- Chapter 4. Spatial inequality in Croatia and Serbia / Helena Bohman, Peter G. Håkansson, Danjiel Nestić, Dejan Molnar -- Chapter 5. Impact and recovery: an analysis of the disintegration of Yugoslavia / Magnus Andersson, Souknilanh Keola, Mladen Stamenković -- Section II - Housing and institutional perspectives -- Chapter 6. Quality of government - Scandinavia vs. south east Europe / Lana Kordić, Željko Mrnjavac, Blanka Šimundić, Predrag Bejaković -- Chapter 7. Local initiatives for effective local labour markets / Predrag Bejaković -- Chapter 8. Housing and transaction costs / Peter Palm, Ola Jingryd, Lana Kordić -- Chapter 9. Residential mobility and housing policy - continuity and change in the Swedish housing regime / Bo Bengtsson, Peter G. Håkansson, Peter Karpestam -- Chapter 10. Housing policy and labour market in Croatia / Predrag Bejaković, Željko Mrnjavac -- Section III - Mobility -- Chapter 11. On an equal footing? Comparing commuting patterns across space and gender / Helena Bohman, Maja Jandrić, Liv Ostland -- Chapter 12. A multiple criteria approach to interregional migrations - the case of Serbia / Mihail Arandarenko, Salvatore Corrente, Maja Jandrić, Mladen Stamenković -- Index. |
| Record Nr. | UNINA-9910793818303321 |
| Bingley, England : , : Emerald Publishing, , [2020] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Investigating spatial inequalities : mobility, housing and employment in Scandinavia and south-east Europe / / edited by Peter Gladoić Håkansson (Malmö University, Sweden), and Helena Bohman (Malmö University, Sweden, and K2 - The Swedish Knowledge Centre for Public Transport)
| Investigating spatial inequalities : mobility, housing and employment in Scandinavia and south-east Europe / / edited by Peter Gladoić Håkansson (Malmö University, Sweden), and Helena Bohman (Malmö University, Sweden, and K2 - The Swedish Knowledge Centre for Public Transport) |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Bingley, England : , : Emerald Publishing, , [2020] |
| Descrizione fisica | 1 online resource (285 pages) |
| Disciplina | 330.9 |
| Soggetto topico |
Labor market - Scandinavia
Housing management - Scandinavia Employment (Economic theory) Business & Economics - Labor Market research |
| ISBN |
1-78973-941-1
1-78973-943-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1. Introduction: spacial inequalities in the age of rapid technological advances / Helena Bohman, Peter G. Håkansson, Inge Thorsen -- Section I - Spatial divergence -- Chapter 2. Regional inequalities in Sweden 1985-2014 / Peter G. Håkansson, Magnus Andersson -- Chapter 3. Centralization and urbanization tendencies in Norway / Magnus Andersson, Peter G. Håkansson, Inge Thorsen -- Chapter 4. Spatial inequality in Croatia and Serbia / Helena Bohman, Peter G. Håkansson, Danjiel Nestić, Dejan Molnar -- Chapter 5. Impact and recovery: an analysis of the disintegration of Yugoslavia / Magnus Andersson, Souknilanh Keola, Mladen Stamenković -- Section II - Housing and institutional perspectives -- Chapter 6. Quality of government - Scandinavia vs. south east Europe / Lana Kordić, Željko Mrnjavac, Blanka Šimundić, Predrag Bejaković -- Chapter 7. Local initiatives for effective local labour markets / Predrag Bejaković -- Chapter 8. Housing and transaction costs / Peter Palm, Ola Jingryd, Lana Kordić -- Chapter 9. Residential mobility and housing policy - continuity and change in the Swedish housing regime / Bo Bengtsson, Peter G. Håkansson, Peter Karpestam -- Chapter 10. Housing policy and labour market in Croatia / Predrag Bejaković, Željko Mrnjavac -- Section III - Mobility -- Chapter 11. On an equal footing? Comparing commuting patterns across space and gender / Helena Bohman, Maja Jandrić, Liv Ostland -- Chapter 12. A multiple criteria approach to interregional migrations - the case of Serbia / Mihail Arandarenko, Salvatore Corrente, Maja Jandrić, Mladen Stamenković -- Index. |
| Record Nr. | UNINA-9910813127903321 |
| Bingley, England : , : Emerald Publishing, , [2020] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Involvement mit Produkteigenschaften : Marke und EU-Energielabel als involvementauslösende Eigenschaften von Fernsehgeräten / / von Sina Kim Schmal
| Involvement mit Produkteigenschaften : Marke und EU-Energielabel als involvementauslösende Eigenschaften von Fernsehgeräten / / von Sina Kim Schmal |
| Autore | Schmal Sina Kim |
| Edizione | [1st ed. 2016.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2016 |
| Descrizione fisica | 1 online resource (XXII, 397 S. 60 Abb.) |
| Disciplina | 658.83 |
| Soggetto topico |
Market research
Customer relations—Management Market Research/Competitive Intelligence Customer Relationship Management |
| ISBN | 3-658-14489-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Analyse der Berichterstattung über die Einführung des EU-Energielabels für Fernsehgeräte -- Analyse der Beziehung zwischen Produkt, Marke und EU-Energielabel als Involvementauslöser -- Erfassung von Präferenzen für energieeffiziente Fernsehgeräte. |
| Record Nr. | UNINA-9910483807703321 |
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Schmal Sina Kim
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| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Das Kaufverhalten im Antiquitaetenmarkt : Eine empirische Analyse der Kaufmotive, ihrer Bestimmungsfaktoren und Verhaltenswirkungen / / Jan Honsel
| Das Kaufverhalten im Antiquitaetenmarkt : Eine empirische Analyse der Kaufmotive, ihrer Bestimmungsfaktoren und Verhaltenswirkungen / / Jan Honsel |
| Autore | Honsel Jan |
| Pubbl/distr/stampa | Bern : , : Peter Lang International Academic Publishing Group, , 2018 |
| Descrizione fisica | 1 electronic resource (395 p.) |
| Disciplina | 332.63 |
| Collana | Schriften zu Marketing und Management |
| Soggetto topico |
Antiques as an investment
Market research |
| Soggetto non controllato |
Verhaltenswirkungen
Kaufverhalten Kaufmotive ihrer empirische Analyse Antiquitätenmarkt Bestimmungsfaktoren Eine Honsel |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Strukturierende Analyse des Antiquitätenmarktes -- Verhalten von Antiquitätenkäufern -- Inhaltsanalyse der Käufermotivation -- Motivationstypen und ihre Bestimmungsgrössen -- Implikationen für ein Antiquitätenmarketing. |
| Altri titoli varianti | Kaufverhalten im Antiquitaetenmarkt |
| Record Nr. | UNINA-9910563007003321 |
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Honsel Jan
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| Bern : , : Peter Lang International Academic Publishing Group, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Das Kaufverhalten im Antiquitaetenmarkt
| Das Kaufverhalten im Antiquitaetenmarkt |
| Pubbl/distr/stampa | Bern, : Peter Lang International Academic Publishers, 2018 |
| Descrizione fisica | 1 online resource (395) |
| Soggetto topico | Market research |
| ISBN | 9783820476262 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Altri titoli varianti | Schriften zu Marketing und Management vol. 9 |
| Record Nr. | UNINA-9910306617303321 |
| Bern, : Peter Lang International Academic Publishers, 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Das Kaufverhalten im Antiquitaetenmarkt
| Das Kaufverhalten im Antiquitaetenmarkt |
| Pubbl/distr/stampa | Bern, : Peter Lang International Academic Publishers, 2018 |
| Descrizione fisica | 1 online resource (395) |
| Disciplina |
658.8 s
745.1/068/8 |
| Soggetto topico | Market research |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Altri titoli varianti | Schriften zu Marketing und Management vol. 9 |
| Record Nr. | UNINA-9910765877803321 |
| Bern, : Peter Lang International Academic Publishers, 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Konsumentenverhalten : Konsumenten verstehen – Marketingmaßnahmen gestalten / / von Stefan Hoffmann, Payam Akbar
| Konsumentenverhalten : Konsumenten verstehen – Marketingmaßnahmen gestalten / / von Stefan Hoffmann, Payam Akbar |
| Autore | Hoffmann Stefan |
| Edizione | [1st ed. 2016.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2016 |
| Descrizione fisica | 1 online resource (XI, 209 S. 31 Abb.) |
| Disciplina | 658.83 |
| Soggetto topico |
Market research
Market Research/Competitive Intelligence |
| ISBN | 3-658-05628-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Konsumenten und Verhalten -- Konsumentenverhaltensforschung.-Motivation -- Emotion -- Kognition -- Einstellung -- Entscheidung -- Interindividuelle Unterschiede -- Soziale Umwelt -- Physische Umwelt -- Mediale Umwelt -- Konsumentenverhalten im Wandel. |
| Record Nr. | UNINA-9910483226403321 |
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Hoffmann Stefan
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| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Market research
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- Market Research/Competitive Intelligence (137)
- Business Strategy/Leadership (32)
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