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Biblioteca

MARC Lista (tabellare)
Green fashion retail [[electronic resource] /] / edited by Jochen Strähle
Green fashion retail [[electronic resource] /] / edited by Jochen Strähle
Edizione [1st ed. 2017.]
Pubbl/distr/stampa Singapore : , : Springer Singapore : , : Imprint : Springer, , 2017
Descrizione fisica 1 online resource (XIII, 291 p. 57 illus.)
Disciplina 658.408
Collana Springer Series in Fashion Business
Soggetto topico Industrial management—Environmental aspects
Textile industry
Sustainable development
Environmental economics
Business logistics
Market research
Sustainability Management
Textile Engineering
Sustainable Development
Environmental Economics
Supply Chain Management
Market Research/Competitive Intelligence
ISBN 981-10-2440-5
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Green Fashion Retail -- Key Aspects of Sustainability in the Fashion Retail -- Closed Loop Production- A Literature Review -- Impact on Sustainablity: Production vs. Consumption -- Sustainable Manufacturing for Fashion Retailers -- Impact of Sustainable Manufacturing Standards for Retail Brands -- The Prosumer Concept in Fashion Retail: Potentials and Limitations -- The Second Hand Market for Fashion Products -- Collaborative Consumption 2.0: An Alternative to Fast Fashion Consumption? -- Cross Industry Learnings: What Fashion Retail can learn from the Used Car Industry? -- The Value Chain of a Branded Second Hand Store--Possible Activities to Be Integrated by a Conventional Fashion Brand -- Case Study: Loop Extension at Filippa K. -- The Role of Social Media for a Sustainable Consumption -- Potentials of a Fashion FTrace App -- Case Study: Total Transparency at Honestby.com.
Record Nr. UNINA-9910135983103321
Singapore : , : Springer Singapore : , : Imprint : Springer, , 2017
Materiale a stampa
Lo trovi qui: Univ. Federico II
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Growing Brands Through Sponsorship [[electronic resource] ] : An Empirical Investigation of Brand Image Transfer in a Sponsorship Alliance / / by Philip Gross
Growing Brands Through Sponsorship [[electronic resource] ] : An Empirical Investigation of Brand Image Transfer in a Sponsorship Alliance / / by Philip Gross
Autore Gross Philip
Edizione [1st ed. 2015.]
Pubbl/distr/stampa Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2015
Descrizione fisica 1 online resource (370 p.)
Disciplina 658.15
658.15224
Collana Strategie, Marketing und Informationsmanagement
Soggetto topico Marketing
Market research
Management
Market Research/Competitive Intelligence
ISBN 3-658-07250-4
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Brands and Identity-Based Brand Management -- Sponsorship Alliance -- Brand Image Transfer: Attitude and Personality.
Record Nr. UNINA-9910298500503321
Gross Philip  
Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2015
Materiale a stampa
Lo trovi qui: Univ. Federico II
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Grüner Materialismus : Eine Überprüfung der Vereinbarkeit von Materialismus und grünem Konsum / / von Pia Furchheim
Grüner Materialismus : Eine Überprüfung der Vereinbarkeit von Materialismus und grünem Konsum / / von Pia Furchheim
Autore Furchheim Pia
Edizione [1st ed. 2016.]
Pubbl/distr/stampa Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2016
Descrizione fisica 1 online resource (288 p.)
Disciplina 650
Collana Markenkommunikation und Beziehungsmarketing
Soggetto topico Marketing
Business ethics
Market research
Business Ethics
Market Research/Competitive Intelligence
ISBN 3-658-11715-X
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione ger
Record Nr. UNINA-9910482978303321
Furchheim Pia  
Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2016
Materiale a stampa
Lo trovi qui: Univ. Federico II
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Die Güte verschiedener Befragungsmethoden zur Umweltbewertung : Ein Vergleich der Validität von Contingent Valuation, Conjoint- und Discrete Choice-Analyse / / von Maria Todorova
Die Güte verschiedener Befragungsmethoden zur Umweltbewertung : Ein Vergleich der Validität von Contingent Valuation, Conjoint- und Discrete Choice-Analyse / / von Maria Todorova
Autore Todorova Maria
Edizione [1st ed. 2016.]
Pubbl/distr/stampa Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2016
Descrizione fisica 1 online resource (319 p.)
Disciplina 330
Collana Springer Gabler Research
Soggetto topico Behavioral economics
Market research
Behavioral/Experimental Economics
Market Research/Competitive Intelligence
ISBN 3-658-13518-2
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione ger
Nota di contenuto Geleitwort; Vorwort; Inhaltsverzeichnis; Tabellenverzeichnis; Abbildungsverzeichnis; Verzeichnis der Abkürzungen; 1 Einleitung; 2 Theoretischer Hintergrund; 2.1 Besonderheiten der Umwelt als Gut; 2.2 Klassifikation der Methoden zur Messung von Zahlungsbereitschaften; 2.3 Die Befragungsmethoden; 2.3.1 Contingent Valuation; 2.3.2 Die multiattributiven Ansätze; 2.3.3 Vergleich von Contingent Valuation und den multiattributiven Ansätzen; 2.4 Die Schätzung von Zahlungsbereitschaften aus den Befragungsmethoden; 2.5 Ansätze zur Überprüfung der Validität der Befragungsmethoden
2.5.1 Interne Kriteriumsvalidität und konvergente Validität2.5.2 Externe Kriteriumsvalidität; 2.5.3 Experimente mit induzierten Präferenzen; 2.6 Ziele der Arbeit; 3 Studie 1: Die hypothetische Verzerrung. Ein empirischer Vergleich der Genauigkeit verschiedener Befragungsmethoden in Bedingungen mit hypothetischen und realen finanziellen Anreizen; 3.1 Empirische Evidenz aus Studien mit natürlichen Präferenzen; 3.2 Empirische Evidenz aus Induzierte-Werte-Experimenten; 3.3 Erklärungsansätze für die hypothetische Verzerrung; 3.3.1 Inkonsistenzen der Antworten in der hypothetischen Situation
3.3.2 Inkonsistenzen der Antworten in der realen Situation3.3.3 Unterschiede in der Konstruktion von Präferenzen; 3.3.4 Effekte von finanziellen Anreizen auf Verhalten und Leistung; 3.4 Fragestellungen und Hypothesen; 3.5 Methode; 3.5.1 Stichprobe und Studienablauf; 3.5.2 Studiendesign; 3.5.3 Schätzen von Präferenzen und Zahlungsbereitschaften in den wahlbasierten Methoden; 3.5.4 Maße der Genauigkeit und vergleichende Analysen; 3.6 Ergebnisse zum Induktionserfolg in Studie 1; 3.6.1 Identifikation von Probanden mit unzureichendem Induktionserfolg; 3.6.2 Analysen zum Lernerfolg
3.6.3 Analysen zum Transfererfolg3.7 Die Güte der Befragungsmethoden in Bedingungen mit hypothetischen vs. realen finanziellen Anreizen; 3.7.1 Effekte des Anreizes auf Antwortverhalten in den Befragungsmethoden; 3.7.2 Einfluss des Anreizes auf die ermittelten Präferenzen in den wahlbasierten Befragungsmethoden; 3.7.3 Genauigkeit der WTP-Schätzungen aus den Befragungsmethoden in der hypothetischen und in der realen Bedingung; 3.8 Zusammenfassung und Diskussion der Ergebnisse aus Studie 1
3.8.1 Einfluss des hypothetischen und realen finanziellen Anreizes auf Antwortverhalten, Präferenzen und WTP-Schätzungen3.8.2 Stärken und Grenzen der Studie sowie Implikationen der Ergebnisse für Praxis und Forschung; 4 Studie 2: Wie beeinflussen Risikopräferenzen, Risiko- und Geldein-stellungen die Genauigkeit verschiedener Befragungsmethoden in realen und hypothetischen Bedingungen? Effekte der Person zur Erklärung der hypothetischen Verzerrung in den Befragungsmethoden; 4.1 Theoretischer Hintergrund; 4.1.1 Das Modell von Bonner und Sprinkle (2002)
4.1.2 Modell zur Wirkung von Personen-, Aufgaben-, Umwelt- und Anreizvariablen auf die Genauigkeit von Wahlen, Präferenzen und WTP
Record Nr. UNINA-9910484848603321
Todorova Maria  
Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2016
Materiale a stampa
Lo trovi qui: Univ. Federico II
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The Handbook of Global Outsourcing and Offshoring 3rd edition [[electronic resource] /] / by Ilan Oshri, Julia Kotlarsky, Leslie P. Willcocks
The Handbook of Global Outsourcing and Offshoring 3rd edition [[electronic resource] /] / by Ilan Oshri, Julia Kotlarsky, Leslie P. Willcocks
Autore Oshri Ilan
Edizione [3rd ed. 2015.]
Pubbl/distr/stampa London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2015
Descrizione fisica 1 online resource (366 p.)
Disciplina 658.5
Soggetto topico Production management
International business enterprises
International economics
Organization
Planning
Leadership
Market research
Operations Management
International Business
International Economics
Business Strategy/Leadership
Market Research/Competitive Intelligence
ISBN 1-78684-651-9
1-137-43744-8
Classificazione BUS035000BUS063000BUS087000BUS102000
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Record Nr. UNINA-9910798239003321
Oshri Ilan  
London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2015
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
The Handbook of Global Outsourcing and Offshoring 3rd edition [[electronic resource] /] / by Ilan Oshri, Julia Kotlarsky, Leslie P. Willcocks
The Handbook of Global Outsourcing and Offshoring 3rd edition [[electronic resource] /] / by Ilan Oshri, Julia Kotlarsky, Leslie P. Willcocks
Autore Oshri Ilan
Edizione [3rd ed. 2015.]
Pubbl/distr/stampa London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2015
Descrizione fisica 1 online resource (366 p.)
Disciplina 658.5
Soggetto topico Production management
International business enterprises
International economics
Organization
Planning
Leadership
Market research
Operations Management
International Business
International Economics
Business Strategy/Leadership
Market Research/Competitive Intelligence
ISBN 1-78684-651-9
1-137-43744-8
Classificazione BUS035000BUS063000BUS087000BUS102000
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Record Nr. UNINA-9910827161203321
Oshri Ilan  
London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2015
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Handbook of Market Research [[electronic resource] /] / edited by Christian Homburg, Martin Klarmann, Arnd E. Vomberg
Handbook of Market Research [[electronic resource] /] / edited by Christian Homburg, Martin Klarmann, Arnd E. Vomberg
Pubbl/distr/stampa Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020
Descrizione fisica 1 online resource (Approx. 1200 p.)
Disciplina 658.8
Soggetto topico Marketing
Market research
Sales management
Leadership
Organization
Planning
Market Research/Competitive Intelligence
Sales/Distribution
Business Strategy/Leadership
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Record Nr. UNINA-9910736016303321
Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020
Materiale a stampa
Lo trovi qui: Univ. Federico II
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Hybrid Value Creation [[electronic resource] /] / by Vivek K. Velamuri
Hybrid Value Creation [[electronic resource] /] / by Vivek K. Velamuri
Autore Velamuri Vivek K
Edizione [1st ed. 2013.]
Pubbl/distr/stampa Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2013
Descrizione fisica 1 online resource (200 p.)
Disciplina 658.83
Collana Markt- und Unternehmensentwicklung Markets and Organisations
Soggetto topico Market research
Market Research/Competitive Intelligence
ISBN 3-8349-3961-7
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Systematic Literature Review -- Hybrid Value Creation -- Empirical Study -- The Four Clusters of Hybrid Value Creation. The Cluster of Embedded products -- The Cluster of Solutions.
Record Nr. UNINA-9910438083403321
Velamuri Vivek K  
Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2013
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Interdisciplinary approaches to product design, innovation, & branding in international marketing [[electronic resource] /] / edited by K. Scott Swan, Shaoming Zou
Interdisciplinary approaches to product design, innovation, & branding in international marketing [[electronic resource] /] / edited by K. Scott Swan, Shaoming Zou
Pubbl/distr/stampa Bingley, : Emerald, 2012
Descrizione fisica 1 online resource (360 p.)
Disciplina 658.827
Altri autori (Persone) SwanK. Scott
ZouShaoming
Collana Advances in international marketing
Soggetto topico Business & Economics - Marketing - Industrial
Business & Economics - Marketing - General
Business & Economics - Marketing - Research
Sales & marketing
Market research
Branding (Marketing)
Export marketing
ISBN 1-283-58872-2
9786613901170
1-78190-017-5
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Introduction / Scott Swan, Shaoming Zou -- Building market-based assets in a globally competitive market : a longitudinal study of automotive brands / Janell D. Townsend, S. Tamer Cavusgil, Roger J. Calantone -- Transferring corporate brand image to local markets : governance decisions for market entry and global branding strategy / Hannah S. Lee, David A. Griffith -- The impact of luxury brand-retailer co-branding strategy on consumers' evaluation of luxury brand image : the case of Taiwan / Shih-Ching Wang, Primidya K. Soesilo, Dan Zhang, C. Anthony Di Benedetto -- How should a global brand manager respond to an ambiguous product harm crisis? / Daniel Laufer -- Design in the experience economy : using emotional design for service innovation / Ahmad Beltagui, Marina Candi, Johann C.K.H. Riedel -- Crowdsourcing for goodness sake : impact of incentive preference on contribution behavior for social innovation / Johann Füller, Katja Hutter, Mirijam Fries -- Reestablishing styling as a prime interest for the management of design / Oscar Person, Dirk Snelders, Jan Schoormans -- Leadership development by design / Jim Olver -- Designing empowerment : design thinking for social impact / Akshay Sharma -- Improving collaborative concept evaluation using concept aspect profile / Soren Ingomar Petersen, Jaewoo Joo -- Patent rights : when patent protection may either encourage or discourage innovation / Brent B. Allred -- Modeling the impact of commitment-trust on cooperation and performance : the specific case of exporter and intermediaries relationships / José Carlos M.R. Pinho -- The value flame at the base of the pyramid (VFBOP) : identifying and creating a valuable market / Robert L. Williams, Maktoba Omar, Ujvala Rajadhyaksha -- The movement of meaning across cultures : a conceptual model for understanding cross-cultural consumption / Helene de Burgh-Woodman -- Born globals : how are they different? / Ho Yin Wong, Bill Merrilees.
Altri titoli varianti Interdisciplinary approaches to product design, innovation, and branding in international marketing
Record Nr. UNINA-9910792093803321
Bingley, : Emerald, 2012
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Interdisciplinary approaches to product design, innovation, & branding in international marketing / / edited by K. Scott Swan, Shaoming Zou
Interdisciplinary approaches to product design, innovation, & branding in international marketing / / edited by K. Scott Swan, Shaoming Zou
Edizione [1st ed.]
Pubbl/distr/stampa Bingley, : Emerald, 2012
Descrizione fisica 1 online resource (360 p.)
Disciplina 658.827
Altri autori (Persone) SwanK. Scott
ZouShaoming
Collana Advances in international marketing
Soggetto topico Business & Economics - Marketing - Industrial
Business & Economics - Marketing - General
Business & Economics - Marketing - Research
Sales & marketing
Market research
Branding (Marketing)
Export marketing
ISBN 1-283-58872-2
9786613901170
1-78190-017-5
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Introduction / Scott Swan, Shaoming Zou -- Building market-based assets in a globally competitive market : a longitudinal study of automotive brands / Janell D. Townsend, S. Tamer Cavusgil, Roger J. Calantone -- Transferring corporate brand image to local markets : governance decisions for market entry and global branding strategy / Hannah S. Lee, David A. Griffith -- The impact of luxury brand-retailer co-branding strategy on consumers' evaluation of luxury brand image : the case of Taiwan / Shih-Ching Wang, Primidya K. Soesilo, Dan Zhang, C. Anthony Di Benedetto -- How should a global brand manager respond to an ambiguous product harm crisis? / Daniel Laufer -- Design in the experience economy : using emotional design for service innovation / Ahmad Beltagui, Marina Candi, Johann C.K.H. Riedel -- Crowdsourcing for goodness sake : impact of incentive preference on contribution behavior for social innovation / Johann Füller, Katja Hutter, Mirijam Fries -- Reestablishing styling as a prime interest for the management of design / Oscar Person, Dirk Snelders, Jan Schoormans -- Leadership development by design / Jim Olver -- Designing empowerment : design thinking for social impact / Akshay Sharma -- Improving collaborative concept evaluation using concept aspect profile / Soren Ingomar Petersen, Jaewoo Joo -- Patent rights : when patent protection may either encourage or discourage innovation / Brent B. Allred -- Modeling the impact of commitment-trust on cooperation and performance : the specific case of exporter and intermediaries relationships / José Carlos M.R. Pinho -- The value flame at the base of the pyramid (VFBOP) : identifying and creating a valuable market / Robert L. Williams, Maktoba Omar, Ujvala Rajadhyaksha -- The movement of meaning across cultures : a conceptual model for understanding cross-cultural consumption / Helene de Burgh-Woodman -- Born globals : how are they different? / Ho Yin Wong, Bill Merrilees.
Altri titoli varianti Interdisciplinary approaches to product design, innovation, and branding in international marketing
Record Nr. UNINA-9910812617203321
Bingley, : Emerald, 2012
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui