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Practicing Servant Leadership [[electronic resource] ] : Developments in Implementation / / edited by Dirk van Dierendonck, Kathleen Patterson
| Practicing Servant Leadership [[electronic resource] ] : Developments in Implementation / / edited by Dirk van Dierendonck, Kathleen Patterson |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2018 |
| Descrizione fisica | 1 online resource (301 pages) |
| Disciplina | 658.4092 |
| Soggetto topico |
Leadership
Organization Planning Manpower policy Management—Study and teaching Employee health promotion Business Strategy/Leadership Human Resource Development Management Education Employee Health and Wellbeing |
| ISBN | 3-319-75644-3 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Introduction; Dirk van Dierendonck and Kathleen Patterson -- Part I. Positioning Servant Leadership -- 2. Wisdom as a Pillar for Servant Leadership; Don M. Frick -- 3. Leader Purposefulness and Servant Leadership; Justin A. Irving -- 4. Maintaining your Stance: History Reveals the Cost to Servant Leaders; Carolyn Crippen -- Part II. Becoming the Servant Leader -- 5. The Motivation to Serve as a Cornerstone of Servant Leadership; Peter Sun -- 6. Self-Reflection and Wonder as Keys to Personal Growth and Servant Leadership; Johan van t'Zet -- 7. Mindfulness as a Building Block for Servant Leadership; Armin Pircher Verdorfer and Johannes Arendt -- Part III. Building a Servant Leadership Culture -- 8. Practicing Compassion and Building Spirals of Inspiration in Business and in the Public Sector; Jari J. Hakanen and Anne Birgitta Pessi -- 9. A Conceptual Framework to Operationalize Servant Leadership within an Organization; Michiel Frederick Coetzer -- 10. Building a Servant-Led and People Oriented Organization; Dirk van Dierendonck -- 11. Building Real Organizations: Reinventing Organizations with Servant Leadership; Robert Jack -- Part IV. Towards a Servant Leadership Society -- 12. The Servant Leadership Pin: Bursting the Generational Bubble; Jane Waddell and Kathleen Patterson -- 13. Incorporating Organizational Ambidexterity in the Public Sector through Servant Leadership; Miguel Pinto Luz and Milton Sousa -- 14. Improving Health Care Organizations through Servant Leadership; Sigrún Gunnarsdóttir, Kasper Edwards and Lotta Dellve. |
| Record Nr. | UNINA-9910298215603321 |
| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Progress in Entrepreneurship Education and Training [[electronic resource] ] : New Methods, Tools, and Lessons Learned from Practice / / edited by Joern H. Block, Jantje Halberstadt, Nils Högsdal, Andreas Kuckertz, Helle Neergaard
| Progress in Entrepreneurship Education and Training [[electronic resource] ] : New Methods, Tools, and Lessons Learned from Practice / / edited by Joern H. Block, Jantje Halberstadt, Nils Högsdal, Andreas Kuckertz, Helle Neergaard |
| Edizione | [1st ed. 2023.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2023 |
| Descrizione fisica | 1 online resource (viii, 488 pages) : illustrations (some color) |
| Disciplina | 338.04071 |
| Collana | FGF Studies in Small Business and Entrepreneurship |
| Soggetto topico |
Executives—Training of
Professional education Vocational education Entrepreneurship New business enterprises Management Education Professional and Vocational Education |
| ISBN | 3-031-28559-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1 The Future of Entrepreneurship Education and Training: Some Propositions -- Part I: Effects and impact of entrepreneurship education -- Chapter 2 Shaping Great Transformations in Germany – the Role of Youth Entrepreneurship Education (YEE) -- Chapter 3 Shaping Great Transformations in Germany – the Role of Youth Entrepreneurship Education (YEE) Gender Team Diversity in Entrepreneurship Education -- Chapter 4 The ”Start-up” Answer: Examining a hidden dramaturgy in entrepreneurial learning beyond the four walls of the classroom -- Chapter 5 Entrepreneurship Education and Political Change: An Exploratory Study -- Chapter 6 Re-evaluating Entrepreneurship Education through a Team-based Approach: Activities and Archetypes within a Scottish University -- Chapter 7 Coaching concept to improve the sustainability impact of students’ startup ideas in an early stage -- Chapter 8 competencies in student companies at school: Development of a research instrument -- Chapter 9 Moving the Needle in Entrepreneurship Education and bridging the gaps -- Part II: Context and target groups of entrepreneurship education -- Chapter 10 Entrepreneurial Design Thinking ©in Higher Education: Conceptualizing Cross-Cultural Adaptation of The Western Teaching Methodology to the Eastern Perspective -- Chapter 11 Progressing Context in Entrepreneurship Education-Reflections from a Delphi Study -- Chapter 12 The incorporated approach: From project based learning in entrepreneurship education to project based learning as entrepreneurship education in German schools -- Chapter 13 Best practice considerations for arts educators when developing intensive online courses for creative industries higher education students -- Chapter 14 What can SMEs learn from universities? – Transferring entrepreneurship education knowledge from the university to the corporate world -- Chapter 15 Female entrepreneurs’ motivations, intentions and barriers in Higher Education: a case study from Team Academy Bristol -- Chapter 16 The Experiential Perceptions of Entrepreneurial Competencies: Avenues for The Next Generation Entrepreneurship Education -- Part III: Design, didactical approaches, and pedagogy of entrepreneurship education -- Chapter 17 Design Thinking within Entrepreneurship Education – Different Perspectives and Common Themes in the Literature -- Chapter 18 Entrepreneurship Education in Digital Environments: Developing a Didactic Framework for a New Era -- Chapter 19 Sport as a Vehicle for Entrepreneurship Education: Approaches and Future Directions -- Chapter 20 The role of (self-) reflection in an increasingly digital entrepreneurship education environment -- Chapter 21 Transformative action and the structure of reflexivity: Aspects of enterprise teaching and quality pedagogy -- Chapter 22 The IMPACT Circle – A new design-based method for developing business opportunities with sustainable impact -- Chapter 23 Threshold Concepts in Entrepreneurship Education and their Implications for Teaching and Learning -- Chapter 24 Using Technology to Teach International Entrepreneurship: State-of-the-Art Practices and Opportunities -- Chapter 25 A Student-Run Business as a Construct for Entrepreneurship Education - Presenting the Exploratory Case Study ‘Culinary Coffee’ -- Chapter 26 Educating entrepreneurship through design -- Chapter 27 Future Proof: Hackathons as Occasions to Experience Entrepreneurial Thinking -- Chapter 28 Design Sprints – A New Tool for Social Entrepreneurship Education -- Chapter 29 Creativity in Entrepreneurship Education: Insights from Online Ideation Courses -- Chapter 30 Belonging in entrepreneurship: The cascading benefits of the Accelerator Rap approach -- Chapter 31 “If you want to work fast, go alone. If you want to go far, go together – A case for shifting entrepreneurship education towards team-based trainings”. |
| Record Nr. | UNINA-9910725099103321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2023 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Realizing Digitization-Enabled Innovation [[electronic resource] ] : A Service Systems Perspective for Management / / by Stefan Michael Genennig
| Realizing Digitization-Enabled Innovation [[electronic resource] ] : A Service Systems Perspective for Management / / by Stefan Michael Genennig |
| Autore | Genennig Stefan Michael |
| Edizione | [1st ed. 2020.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2020 |
| Descrizione fisica | 1 online resource (xxiii, 241 pages) |
| Disciplina | 658.514 |
| Collana | Markt- und Unternehmensentwicklung Markets and Organisations |
| Soggetto topico |
Management information systems
Industrial management Management—Study and teaching Business Process Management Management Education |
| ISBN | 3-658-28719-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Digitization-enabled innovation: analysis of MDAX-listed companies -- Digital technology integration in service systems: identification of drivers and challenges in SMEs -- Managing digitization-enabled innovation in service systems: development of an integrated method for digital technology management for service innovation and design of a tool for the development of digitization-enabled value propositions. . |
| Record Nr. | UNINA-9910367247303321 |
Genennig Stefan Michael
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| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Responsible People [[electronic resource] ] : The Role of the Individual in CSR, Entrepreneurship and Management Education / / edited by Francisca Farache, Georgiana Grigore, Alin Stancu, David McQueen
| Responsible People [[electronic resource] ] : The Role of the Individual in CSR, Entrepreneurship and Management Education / / edited by Francisca Farache, Georgiana Grigore, Alin Stancu, David McQueen |
| Edizione | [1st ed. 2019.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2019 |
| Descrizione fisica | 1 online resource (292 pages) |
| Disciplina | 658.408 |
| Collana | Palgrave Studies in Governance, Leadership and Responsibility |
| Soggetto topico |
Social responsibility of business
Small business Management—Study and teaching Corporate Social Responsibility Small Business Management Education |
| ISBN | 3-030-10740-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1 The Role of the Individual in Promoting Social Change -- Chapter 2 Engaging Successful Migrant Entrepreneurs in Socially Responsible Causes: A Case from Sweden -- Chapter 3 Corporate Family Responsibility as a Driver for Entrepreneurial Success -- Chapter 4 Entrepreneurial Functions and Approaches for Sustainable Maintenance of Aging and Shrinking Rural Communities -- Chapter 5 Social Entrepreneurship Factors of Success and Failure in the Omsk Region of Russia -- Chapter 6 Yes, we can! Encouraging Responsible Management through Effective CSR Communication -- Chapter 7 Financial Education, Literary Fiction, and Corporate Social Responsibility -- Chapter 8 A Practical Approach for Developing Social Consciousness and Responsibility in Marketing Students -- Chapter 9 Frack Off: Climate Change, CSR, Citizen Activism and the Shaping of National Energy Policy -- Chapter 10 Leveraging CSR to gain MNE legitimacy in Post-Arab Spring Morocco -- Chapter 11 Identifying the Root Causes of Human Rights Violation for Workers in International Supply Chains: A Systematic Literature Review -- Chapter 12 Corporate Wrongdoing and Reputational Risk: A Genealogical Analysis of Toyota’s Recall Crisis in 2010. |
| Record Nr. | UNINA-9910337815503321 |
| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Rethinking Entrepreneurial Human Capital [[electronic resource] ] : The Role of Innovation and Collaboration / / edited by Giulio Bosio, Tommaso Minola, Federica Origo, Stefano Tomelleri
| Rethinking Entrepreneurial Human Capital [[electronic resource] ] : The Role of Innovation and Collaboration / / edited by Giulio Bosio, Tommaso Minola, Federica Origo, Stefano Tomelleri |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2018 |
| Descrizione fisica | 1 online resource (XI, 192 p. 15 illus., 9 illus. in color.) |
| Disciplina | 658.421 |
| Collana | Studies on Entrepreneurship, Structural Change and Industrial Dynamics |
| Soggetto topico |
Entrepreneurship
Management—Study and teaching Higher education Management Industrial management Professional education Vocational education Management Education Higher Education Innovation/Technology Management Professional & Vocational Education |
| ISBN | 3-319-90548-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction -- Is the nature of jobs changing? The role of technological progress and structural change in the labour market -- Mutual gains? The Role for Employee Engagement in the Modern Workplace -- Entrepreneurs’ export orientation and growth aspirations: The moderating role of individual human capital -- Collaboration and entrepreneurship education: requirements and perspective -- Entrepreneurship Education as a Service -- Collaborative practices and multidisciplinary research: The dialogue between entrepreneurship, management, and data science -- What Happened Next? A Follow-Up Study of the Long-Term Relevance and Impact of a Collaborative Research Project -- Enhancing collaboration: does a game make a difference? |
| Record Nr. | UNINA-9910298203503321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Sensory Templates and Manager Cognition [[electronic resource] ] : Art, Cognitive Science and Spiritual Practices in Management Education / / by Claus Springborg
| Sensory Templates and Manager Cognition [[electronic resource] ] : Art, Cognitive Science and Spiritual Practices in Management Education / / by Claus Springborg |
| Autore | Springborg Claus |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2018 |
| Descrizione fisica | 1 online resource (302 pages) |
| Disciplina | 650.0711 |
| Collana | Palgrave Studies in Business, Arts and Humanities |
| Soggetto topico |
Management—Study and teaching
Business—Religious aspects Management Education Faith, Spirituality and Business |
| ISBN | 3-319-71794-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1 Solving the Unsolvable -- Part I Theory -- 2 Increasing Leadership Effectiveness -- 3 The Embodied and Metaphorical View of Cognition -- Part II Cases -- 4 Sensory Templates: Solving Unsolvable Managerial Problems -- Part III Methods -- 5 Using Art-Based Methods to Identify Sensory Templates -- 6 Sensory Templates of Virtue and Vice: Management, Spirituality and Religion -- 7 Somatic Linguistic Practices (SLP). |
| Record Nr. | UNINA-9910298193403321 |
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Springborg Claus
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| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Sensuous Learning for Practical Judgment in Professional Practice [[electronic resource] ] : Volume 2: Arts-based Interventions / / edited by Elena P. Antonacopoulou, Steven S. Taylor
| Sensuous Learning for Practical Judgment in Professional Practice [[electronic resource] ] : Volume 2: Arts-based Interventions / / edited by Elena P. Antonacopoulou, Steven S. Taylor |
| Edizione | [1st ed. 2019.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2019 |
| Descrizione fisica | 1 online resource (XXI, 354 p. 39 illus., 34 illus. in color.) |
| Disciplina | 658.4092 |
| Collana | Palgrave Studies in Business, Arts and Humanities |
| Soggetto topico |
Leadership
Management—Study and teaching Organization Planning Art education Manpower policy Business Strategy/Leadership Management Education Creativity and Arts Education Human Resource Development |
| ISBN | 3-319-99049-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Arts-Based Interventions as platforms for Sensuous Organizational Learning: An Introduction -- Sensuous Learning for Individuals, Communities and Organisations -- Using Applied Improvisation for Organizational Learning in the Red Cross Red Crescent Climate Centre -- Using Performance to Foster Inherent ‘Poetic Potential’ in Nordic Schools -- Using Parody in Transforming a Health Care Organization in Australia -- Using Narratives and Portraits to Foster Reflexivity and Learning from Experience in Healthcare Organizations in Italy and Norway -- Using balloons to co-create welfare in the Danish health care sector -- Using Shibboleth to Support Leadership Development through an ‘Aesthemetic’ Approach in Swede -- Using Aesthetic Dramas to transform Leadership Practice in the Public Sector in Denmark -- Using Student-led Arts-Based methods in Finnish Higher Education to foster Leadership for Change -- Using Kaleidoscopic Pedagogy to Foster Critically Reflective Learning about Management and Leadership -- Using Kinaesthetic Exertion to Engender Team Psychological Safety in UK Higher Education -- Arts-Based Interventions for Sensuous Organisational Learning: Extensions and Possibilities, Elena P. Antonacopoulou. |
| Record Nr. | UNINA-9910337782903321 |
| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Sensuous Learning for Practical Judgment in Professional Practice [[electronic resource] ] : Volume 1: Arts-based Methods / / edited by Elena P. Antonacopoulou, Steven S. Taylor
| Sensuous Learning for Practical Judgment in Professional Practice [[electronic resource] ] : Volume 1: Arts-based Methods / / edited by Elena P. Antonacopoulou, Steven S. Taylor |
| Edizione | [1st ed. 2019.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2019 |
| Descrizione fisica | 1 online resource (295 pages) |
| Disciplina | 658.3124 |
| Collana | Palgrave Studies in Business, Arts and Humanities |
| Soggetto topico |
Leadership
Management—Study and teaching Art education Organization Planning Manpower policy Business Strategy/Leadership Management Education Creativity and Arts Education Human Resource Development |
| ISBN | 3-319-98863-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1 Sensuous Learning through Arts-Based Methods: An Introduction -- Chapter 2 Sensuous Learning: What it is and why it Matters in Addressing the Ineptitude in Professional Practice -- Chapter 3 Using Music to Activate and Develop Leader Character -- Chapter 4 Using Choir Conducting to Improve Leadership Practice -- Chapter 5 Using Choral Singing to Improve Employee Wellbeing and Social Cohesion in the Norwegian Public Sector -- Chapter 6 Using Body Sounds as a Coaching tool to Promote Individual Growth in Brazil -- Chapter 7 Using Arts-based Inquiry as a Way to Communicate Creatively in Uncovering the Future -- Chapter 8 Using Epic Poems and Creative Drama to Develop Realistic Optimism among Undergraduate Students in Greece -- Chapter 9 Using “The Staged Cocktail Party” to Improve Leaders’ Social Interaction in the Norwegian Military -- Chapter 10 Learning from Arts: Using Abstract Painting to Discover New Understandings and Approaches that are Relevant for Both Personal Development and Consulting practice -- Chapter 11 Using Art-Based Methods to Explore Learning in an Individual with Systemizing Bias -- Chapter 12 Learnings about Learning with Arts-Based Methods. |
| Record Nr. | UNINA-9910337820503321 |
| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Servant Leadership and Followership [[electronic resource] ] : Examining the Impact on Workplace Behavior / / edited by Crystal J. Davis
| Servant Leadership and Followership [[electronic resource] ] : Examining the Impact on Workplace Behavior / / edited by Crystal J. Davis |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2017 |
| Descrizione fisica | 1 online resource (328 pages) : illustrations |
| Disciplina | 658.4092 |
| Collana | Palgrave Studies in Leadership and Followership |
| Soggetto topico |
Leadership
International business enterprises Employee health promotion Management—Study and teaching Manpower policy Business Strategy/Leadership International Business Employee Health and Wellbeing Management Education Human Resource Development |
| ISBN | 3-319-59366-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Servant Leadership and Volunterrism; Edward J. Breslin -- 2. Servant Leadership and Gender; Alyse Lehrke and Kristin Sowden -- 3. Creating Positive Organization through Servant Leadership; J. Lee Whittington -- 4. Servant Leadership and Diversity Management; Jacqueline Stephenson -- 5. Servant Leadership and Workplace Bullying: Friend of Foe?; Richard Bame -- 6. The Place of a University to a Community: Academic Institutions where Everyone of the Followers Leads; Peter Amah -- 7. Employee Perspectives: The Lack of Servant Leadership in Organizations; Julie Conzelmann -- 8. Moving from Power to Empowerment in Decision-Making; Julie Overbey and Pamela Gordon -- 9. Review of Followership Theory and Servant Leadership Theory: Understanding how Servant Leadership Informs Followership; Nicole Davis -- 10. Servant Leadership Paradigm; David Duren -- 11. Leading by Serving: Redefining the Roles of Leaders and Followers in Today’s Workplace; Tiffany Brutus and Adam Vanhove -- 12. What is it Like to Work for a Servant Leader?; Gerald Sikorski. |
| Record Nr. | UNINA-9910254898203321 |
| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Social Marketing in Action [[electronic resource] ] : Cases from Around the World / / edited by Debra Z. Basil, Gonzalo Diaz-Meneses, Michael D. Basil
| Social Marketing in Action [[electronic resource] ] : Cases from Around the World / / edited by Debra Z. Basil, Gonzalo Diaz-Meneses, Michael D. Basil |
| Edizione | [1st ed. 2019.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2019 |
| Descrizione fisica | 1 online resource (XXIX, 462 p. 76 illus., 72 illus. in color.) |
| Disciplina | 658.8 |
| Collana | Springer Texts in Business and Economics |
| Soggetto topico |
Motivation research (Marketing)
Market research Management—Study and teaching Consumer Behavior Market Research/Competitive Intelligence Management Education |
| ISBN | 3-030-13020-7 |
| Classificazione | JEL.C2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I: Understanding Social Marketing -- Chapter 1 The Big Picture in Social Marketing -- Chapter 2 The Fundamentals of Social Marketing -- Chapter 3 Research and Evaluation in Social Marketing -- Chapter 4 Theory in Social Marketing -- Chapter 5 A Brief History of Social Marketing -- Part II Social Marketing Cases: Social Welfare -- Chapter 6 Fun Ways to Engage with Rail Safety through the Dumb Ways to Die Social Marketing Campaign -- Chapter 7 The Second Life of Food -- Chapter 8 The Bank of Cancer Research -- Chapter 9 VCW of Social Impact in a Developing Country -- Chapter 10 Operation Red Nose -- Chapter 11 Social Marketing for the Reduction of Tax Evasion -- Chapter 12 Worn Wear -- Part III Social Marketing Cases: Health -- Chapter 13 Inculcating the Handwashing Habit through Social Marketing Among Poor Children in India -- Chapter 14 Social Marketing Campaigns for Healthier Eating Habits in France -- Chapter 15 Smile Train India -- Chapter 16 Enhancing Existing Communication Channels for Large-Scale Health Interventions -- Chapter 17 Saving Lives through Lifebuoy's "Help a Child Reach 5' Social Marketing Campaign -- Chapter 18 Behavior Change and Nutrition Education for Teenagers -- Chapter 19 Using Social Marketing to Promote Handwashing the Soap for a Healthier Vietnam -- Part IV: Social Marketing Cases: Environment -- Chapter 20 Using Social Marketing to Increase Bicycle Ridership to Major Events in Vancouver, Canada -- Chapter 21 Akureyri on the Verge -- Chapter 22 Vancouver Aquarium and World Wildlife Foundation's Great Canadian Shoreline Cleanup -- Chapter 23 Be the Street You Want to See -- Chapter 24 The Coulee Clean Up -- Chapter 25 Applying Social Marketing to Koala Conservation -- Part V Social Marketing Cases: Education -- Chapter 26 Co-creating a Sea Change Social Marketing Campaign for Ocean Literacy in Europe -- Chapter 27 Enhancing Health by Means of Massive Open Online Courses -- Chapter 28 Use of Social Marketing to Improve Science Teaching in Maharashtra, India 2014-2018 -- Chapter 29 A Case of Co-Created Social Marketing Campaign. |
| Record Nr. | UNINA-9910337808103321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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