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Mobile social marketing in libraries / / Samantha C. Helmick
| Mobile social marketing in libraries / / Samantha C. Helmick |
| Autore | Helmick Samantha C. <1985-> |
| Pubbl/distr/stampa | Lanham [Maryland] : , : Rowman & Littlefield, , [2015] |
| Descrizione fisica | 1 online resource (127 p.) |
| Disciplina | 302.30285 |
| Collana | Library technology essentials |
| Soggetto topico |
Libraries - Marketing
Online social networks - Library applications |
| ISBN | 1-4422-4382-1 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | An introduction to mobile social marketing -- Getting started with mobile social marketing -- Tools and applications -- Library examples and case studies -- Step-by-step library projects for mobile social marketing -- Tips and tricks -- Future trends. |
| Record Nr. | UNINA-9910827370103321 |
Helmick Samantha C. <1985->
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| Lanham [Maryland] : , : Rowman & Littlefield, , [2015] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Say it with data : a concise guide to making your case and getting results / / Priscille Dando ; cover design by Kimberly Thornton
| Say it with data : a concise guide to making your case and getting results / / Priscille Dando ; cover design by Kimberly Thornton |
| Autore | Dando Priscille |
| Pubbl/distr/stampa | Chicago, [Illinois] : , : ALA Editions, , 2014 |
| Descrizione fisica | 1 online resource (153 p.) |
| Disciplina | 025.1 |
| Soggetto topico |
Communication in library administration
Library statistics Libraries - Marketing Libraries - Evaluation - Statistical methods Library use studies Library surveys |
| Soggetto genere / forma | Electronic books. |
| ISBN | 0-8389-9685-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Say It With Data: A Concise Guide to Making Your Case and Getting Results; Contents; Preface; Acknowledgments; Chapter 1: Determining Need, Message, and Audience; Chapter 2: Secrets of Effective Communication; Chapter 3: Working with the Power of Statistics; Chapter 4: Methods of Measurement: Surveys; Chapter 5: Methods of Measurement: Focus Groups; Chapter 6: Presenting Data to Get Results; Appendix A: Survey Checklist; Appendix B: Focus Group Checklist; Appendix C: Data Presentation Checklist; Appendix D: Birmingham Public Library Patron Survey
Appendix E: Sample Student Survey, Robert E. Lee High SchoolAppendix F: Sample Teacher Survey, Robert E. Lee High School; Appendix G: Westborough Public School Library Survey (Faculty); Appendix H: Sample Survey Results for Analysis; Bibliography; Index |
| Record Nr. | UNINA-9910464587403321 |
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Dando Priscille
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| Chicago, [Illinois] : , : ALA Editions, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Say it with data : a concise guide to making your case and getting results / / Priscille Dando ; cover design by Kimberly Thornton
| Say it with data : a concise guide to making your case and getting results / / Priscille Dando ; cover design by Kimberly Thornton |
| Autore | Dando Priscille |
| Pubbl/distr/stampa | Chicago, [Illinois] : , : ALA Editions, , 2014 |
| Descrizione fisica | 1 online resource (153 p.) |
| Disciplina | 025.1 |
| Soggetto topico |
Communication in library administration
Library statistics Libraries - Marketing Libraries - Evaluation - Statistical methods Library use studies Library surveys |
| ISBN | 0-8389-9685-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Say It With Data: A Concise Guide to Making Your Case and Getting Results; Contents; Preface; Acknowledgments; Chapter 1: Determining Need, Message, and Audience; Chapter 2: Secrets of Effective Communication; Chapter 3: Working with the Power of Statistics; Chapter 4: Methods of Measurement: Surveys; Chapter 5: Methods of Measurement: Focus Groups; Chapter 6: Presenting Data to Get Results; Appendix A: Survey Checklist; Appendix B: Focus Group Checklist; Appendix C: Data Presentation Checklist; Appendix D: Birmingham Public Library Patron Survey
Appendix E: Sample Student Survey, Robert E. Lee High SchoolAppendix F: Sample Teacher Survey, Robert E. Lee High School; Appendix G: Westborough Public School Library Survey (Faculty); Appendix H: Sample Survey Results for Analysis; Bibliography; Index |
| Record Nr. | UNINA-9910786689003321 |
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Dando Priscille
|
||
| Chicago, [Illinois] : , : ALA Editions, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Say it with data : a concise guide to making your case and getting results / / Priscille Dando ; cover design by Kimberly Thornton
| Say it with data : a concise guide to making your case and getting results / / Priscille Dando ; cover design by Kimberly Thornton |
| Autore | Dando Priscille |
| Pubbl/distr/stampa | Chicago, [Illinois] : , : ALA Editions, , 2014 |
| Descrizione fisica | 1 online resource (153 p.) |
| Disciplina | 025.1 |
| Soggetto topico |
Communication in library administration
Library statistics Libraries - Marketing Libraries - Evaluation - Statistical methods Library use studies Library surveys |
| ISBN | 0-8389-9685-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Say It With Data: A Concise Guide to Making Your Case and Getting Results; Contents; Preface; Acknowledgments; Chapter 1: Determining Need, Message, and Audience; Chapter 2: Secrets of Effective Communication; Chapter 3: Working with the Power of Statistics; Chapter 4: Methods of Measurement: Surveys; Chapter 5: Methods of Measurement: Focus Groups; Chapter 6: Presenting Data to Get Results; Appendix A: Survey Checklist; Appendix B: Focus Group Checklist; Appendix C: Data Presentation Checklist; Appendix D: Birmingham Public Library Patron Survey
Appendix E: Sample Student Survey, Robert E. Lee High SchoolAppendix F: Sample Teacher Survey, Robert E. Lee High School; Appendix G: Westborough Public School Library Survey (Faculty); Appendix H: Sample Survey Results for Analysis; Bibliography; Index |
| Record Nr. | UNINA-9910810333603321 |
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Dando Priscille
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| Chicago, [Illinois] : , : ALA Editions, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The ultimate digital library [[electronic resource] ] : where the new information players meet / / Andrew K. Pace
| The ultimate digital library [[electronic resource] ] : where the new information players meet / / Andrew K. Pace |
| Autore | Pace Andrew K |
| Pubbl/distr/stampa | Chicago, : American Library Association, 2003 |
| Descrizione fisica | 1 online resource (188 p.) |
| Disciplina | 025/.00285 |
| Soggetto topico |
Libraries - Automation
Electronic information resources Online information services industry Libraries and electronic publishing Libraries - Marketing Digital libraries |
| Soggetto genere / forma | Electronic books. |
| ISBN | 0-8389-9962-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Strange bedfellows : libraries and their vendors -- Sizing up the dot-com competition -- Business challenges to library practices -- Business models for digital library services -- Sheep in wolves' clothing : working inside and outside the library -- Libraries are not all business -- First principles : patron privacy, anonymity, and confidentiality -- Radical notions and conclusions. |
| Record Nr. | UNINA-9910455968903321 |
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Pace Andrew K
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| Chicago, : American Library Association, 2003 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The ultimate digital library [[electronic resource] ] : where the new information players meet / / Andrew K. Pace
| The ultimate digital library [[electronic resource] ] : where the new information players meet / / Andrew K. Pace |
| Autore | Pace Andrew K |
| Pubbl/distr/stampa | Chicago, : American Library Association, 2003 |
| Descrizione fisica | 1 online resource (188 p.) |
| Disciplina | 025/.00285 |
| Soggetto topico |
Libraries - Automation
Electronic information resources Online information services industry Libraries and electronic publishing Libraries - Marketing Digital libraries |
| ISBN | 0-8389-9962-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Strange bedfellows : libraries and their vendors -- Sizing up the dot-com competition -- Business challenges to library practices -- Business models for digital library services -- Sheep in wolves' clothing : working inside and outside the library -- Libraries are not all business -- First principles : patron privacy, anonymity, and confidentiality -- Radical notions and conclusions. |
| Record Nr. | UNINA-9910780286103321 |
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Pace Andrew K
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| Chicago, : American Library Association, 2003 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The ultimate digital library : where the new information players meet / / Andrew K. Pace
| The ultimate digital library : where the new information players meet / / Andrew K. Pace |
| Autore | Pace Andrew K |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Chicago, : American Library Association, 2003 |
| Descrizione fisica | 1 online resource (188 p.) |
| Disciplina | 025/.00285 |
| Soggetto topico |
Libraries - Automation
Electronic information resources Online information services industry Libraries and electronic publishing Libraries - Marketing Digital libraries |
| ISBN | 0-8389-9962-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Strange bedfellows : libraries and their vendors -- Sizing up the dot-com competition -- Business challenges to library practices -- Business models for digital library services -- Sheep in wolves' clothing : working inside and outside the library -- Libraries are not all business -- First principles : patron privacy, anonymity, and confidentiality -- Radical notions and conclusions. |
| Record Nr. | UNINA-9910806892003321 |
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Pace Andrew K
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| Chicago, : American Library Association, 2003 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The visible librarian [[electronic resource] ] : asserting your value with marketing and advocacy / / Judith A. Siess
| The visible librarian [[electronic resource] ] : asserting your value with marketing and advocacy / / Judith A. Siess |
| Autore | Siess Judith A |
| Pubbl/distr/stampa | Chicago, : American Library Association, 2003 |
| Descrizione fisica | 1 online resource (172 p.) |
| Disciplina | 021.7 |
| Soggetto topico |
Libraries - Public relations
Libraries - Marketing Advertising - Libraries Public services (Libraries) |
| Soggetto genere / forma | Electronic books. |
| ISBN | 0-8389-9876-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The primacy of customer service and other basics -- Doing the groundwork : marketing -- Publicity : the tangibles -- Public relations : the personal touch -- Advocacy : putting it all together. |
| Record Nr. | UNINA-9910451369503321 |
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Siess Judith A
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| Chicago, : American Library Association, 2003 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The visible librarian [[electronic resource] ] : asserting your value with marketing and advocacy / / Judith A. Siess
| The visible librarian [[electronic resource] ] : asserting your value with marketing and advocacy / / Judith A. Siess |
| Autore | Siess Judith A |
| Pubbl/distr/stampa | Chicago, : American Library Association, 2003 |
| Descrizione fisica | 1 online resource (172 p.) |
| Disciplina | 021.7 |
| Soggetto topico |
Libraries - Public relations
Libraries - Marketing Advertising - Libraries Public services (Libraries) |
| ISBN | 0-8389-9876-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The primacy of customer service and other basics -- Doing the groundwork : marketing -- Publicity : the tangibles -- Public relations : the personal touch -- Advocacy : putting it all together. |
| Record Nr. | UNINA-9910784206003321 |
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Siess Judith A
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| Chicago, : American Library Association, 2003 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The visible librarian : asserting your value with marketing and advocacy / / Judith A. Siess
| The visible librarian : asserting your value with marketing and advocacy / / Judith A. Siess |
| Autore | Siess Judith A |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Chicago, : American Library Association, 2003 |
| Descrizione fisica | 1 online resource (172 p.) |
| Disciplina | 021.7 |
| Soggetto topico |
Libraries - Public relations
Libraries - Marketing Advertising - Libraries Public services (Libraries) |
| ISBN | 0-8389-9876-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The primacy of customer service and other basics -- Doing the groundwork : marketing -- Publicity : the tangibles -- Public relations : the personal touch -- Advocacy : putting it all together. |
| Record Nr. | UNINA-9910816700303321 |
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Siess Judith A
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| Chicago, : American Library Association, 2003 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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