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Engaging your community through active strategic marketing : a practical guide for librarians and information professionals / / Terry Kendrick
| Engaging your community through active strategic marketing : a practical guide for librarians and information professionals / / Terry Kendrick |
| Autore | Kendrick Terry |
| Pubbl/distr/stampa | London : , : Facet Publishing, , [2021] |
| Descrizione fisica | 1 online resource (228 pages) |
| Disciplina | 021.7 |
| Soggetto topico | Libraries - Marketing |
| ISBN |
1-78330-385-9
1-78330-519-3 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover -- Praise for Engaging your Community through Active Strategic Marketing -- Half-title Page -- Dedication -- Title Page -- Copyright -- Contents -- Figures -- Tables -- Introduction -- 1 The need for a professional approach to engagement -- Defining engagement and strategic marketing -- Outline of this book -- 2 Strategic marketing planning for engagement -- Identifying planning goals and processes to achieve them -- The engagement story -- 3 Ambition: the basis for all activity -- Vision, mission and values -- How to write a statement of ambition for your library -- 4 Understanding users and potential users -- Defining the marketplace -- Understanding existing users -- Understanding and engaging potential users -- Profiling your potential library community -- Survey research -- Focus groups -- Researching user experience and satisfaction -- Understanding competition -- 5 Identifying value and segmentation -- Creating segment-specific value propositions for stakeholders -- Options for segmenting stakeholders -- Effective segmentation is not easy. . . -- Value propositions by segment -- 6 Managing stakeholder engagement -- Three elements of a stakeholder management programme -- Engaging employees -- 7 Making choices and creating engaging offers -- Priorities -- Engagement objectives -- Engagement strategies -- Creating offers for users, potential users and stakeholders -- The marketing mix -- Engagement and customer relationship management as a strategy -- Finalising engaging offers for specific segments -- Some other aspects of marketing strategy for engagement -- 8 Crafting engaging messages -- How often should users be contacted? -- Should library marketing communications be general or event driven? -- Options for a communications mix -- Communications strategies -- The return on marketing communications investment.
Do users and potential users respond to library communications? -- Marketing communications at different stages of the user life cycle -- Event-driven and segment-specific marketing communications messages -- Media kits -- Writing copy for marketing communications -- Promotional activity -- 9 Effective marketing channels for engaging messages -- Non-digital methods of marketing messages -- Traditional media -- In-library messaging -- 10 Digital channels and engagement -- The pivotal role of the library website -- Library blogging -- The major social media -- How social media platforms support libraries' engagement activities -- Social media policies and guidelines -- Practical hints for writing engaging social media posts -- Digital support for engagement strategies -- 11 Evaluating the response to engagement activity -- Evaluating engagement outcomes from social media presence and participation -- Evaluating employee engagement -- Reporting evaluations and assessments -- 12 How to give marketing and engagement the best chance of success -- References -- Recommended reading -- Index. |
| Record Nr. | UNINA-9910794658503321 |
Kendrick Terry
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| London : , : Facet Publishing, , [2021] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Engaging your community through active strategic marketing : a practical guide for librarians and information professionals / / Terry Kendrick
| Engaging your community through active strategic marketing : a practical guide for librarians and information professionals / / Terry Kendrick |
| Autore | Kendrick Terry |
| Pubbl/distr/stampa | London : , : Facet Publishing, , [2021] |
| Descrizione fisica | 1 online resource (228 pages) |
| Disciplina | 021.7 |
| Soggetto topico | Libraries - Marketing |
| ISBN |
1-78330-385-9
1-78330-519-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover -- Praise for Engaging your Community through Active Strategic Marketing -- Half-title Page -- Dedication -- Title Page -- Copyright -- Contents -- Figures -- Tables -- Introduction -- 1 The need for a professional approach to engagement -- Defining engagement and strategic marketing -- Outline of this book -- 2 Strategic marketing planning for engagement -- Identifying planning goals and processes to achieve them -- The engagement story -- 3 Ambition: the basis for all activity -- Vision, mission and values -- How to write a statement of ambition for your library -- 4 Understanding users and potential users -- Defining the marketplace -- Understanding existing users -- Understanding and engaging potential users -- Profiling your potential library community -- Survey research -- Focus groups -- Researching user experience and satisfaction -- Understanding competition -- 5 Identifying value and segmentation -- Creating segment-specific value propositions for stakeholders -- Options for segmenting stakeholders -- Effective segmentation is not easy. . . -- Value propositions by segment -- 6 Managing stakeholder engagement -- Three elements of a stakeholder management programme -- Engaging employees -- 7 Making choices and creating engaging offers -- Priorities -- Engagement objectives -- Engagement strategies -- Creating offers for users, potential users and stakeholders -- The marketing mix -- Engagement and customer relationship management as a strategy -- Finalising engaging offers for specific segments -- Some other aspects of marketing strategy for engagement -- 8 Crafting engaging messages -- How often should users be contacted? -- Should library marketing communications be general or event driven? -- Options for a communications mix -- Communications strategies -- The return on marketing communications investment.
Do users and potential users respond to library communications? -- Marketing communications at different stages of the user life cycle -- Event-driven and segment-specific marketing communications messages -- Media kits -- Writing copy for marketing communications -- Promotional activity -- 9 Effective marketing channels for engaging messages -- Non-digital methods of marketing messages -- Traditional media -- In-library messaging -- 10 Digital channels and engagement -- The pivotal role of the library website -- Library blogging -- The major social media -- How social media platforms support libraries' engagement activities -- Social media policies and guidelines -- Practical hints for writing engaging social media posts -- Digital support for engagement strategies -- 11 Evaluating the response to engagement activity -- Evaluating engagement outcomes from social media presence and participation -- Evaluating employee engagement -- Reporting evaluations and assessments -- 12 How to give marketing and engagement the best chance of success -- References -- Recommended reading -- Index. |
| Record Nr. | UNINA-9910811004103321 |
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Kendrick Terry
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| London : , : Facet Publishing, , [2021] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Game it up! : using gamification to incentivize your library / / David Folmar
| Game it up! : using gamification to incentivize your library / / David Folmar |
| Autore | Folmar David <1969-> |
| Pubbl/distr/stampa | Lanham, [Maryland] : , : Rowman & Littlefield, , 2015 |
| Descrizione fisica | 1 online resource (149 pages) |
| Disciplina | 021.2 |
| Collana | Library Technology Essentials |
| Soggetto topico |
Libraries and community
Libraries - Social aspects Libraries - Marketing Library orientation Game theory |
| ISBN | 1-4422-5336-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | An introduction to gamification -- Getting started with gamification -- Tools and applications -- Library examples and case studies -- Step-by-step library projects for gamification -- Tips and tricks -- Future trends. |
| Record Nr. | UNINA-9910797369703321 |
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Folmar David <1969->
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| Lanham, [Maryland] : , : Rowman & Littlefield, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Game it up! : using gamification to incentivize your library / / David Folmar
| Game it up! : using gamification to incentivize your library / / David Folmar |
| Autore | Folmar David <1969-> |
| Pubbl/distr/stampa | Lanham, [Maryland] : , : Rowman & Littlefield, , 2015 |
| Descrizione fisica | 1 online resource (149 pages) |
| Disciplina | 021.2 |
| Collana | Library Technology Essentials |
| Soggetto topico |
Libraries and community
Libraries - Social aspects Libraries - Marketing Library orientation Game theory |
| ISBN | 1-4422-5336-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | An introduction to gamification -- Getting started with gamification -- Tools and applications -- Library examples and case studies -- Step-by-step library projects for gamification -- Tips and tricks -- Future trends. |
| Record Nr. | UNINA-9910827740703321 |
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Folmar David <1969->
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| Lanham, [Maryland] : , : Rowman & Littlefield, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Gamificación en bibliotecas : el juego como inspiración / / Ana Ordás
| Gamificación en bibliotecas : el juego como inspiración / / Ana Ordás |
| Autore | Ordás Ana |
| Pubbl/distr/stampa | Barcelona, Spain : , : Editorial UOC, , [2018] |
| Descrizione fisica | 1 recurso en línea (141 páginas) |
| Disciplina | 025.5 |
| Collana | EPI/Dokumentation |
| Soggetto topico |
Game theory
Gamification Libraries - Marketing |
| ISBN |
84-9180-178-2
84-9180-177-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | spa |
| Record Nr. | UNINA-9910793131903321 |
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Ordás Ana
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| Barcelona, Spain : , : Editorial UOC, , [2018] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Gamificación en bibliotecas : el juego como inspiración / / Ana Ordás
| Gamificación en bibliotecas : el juego como inspiración / / Ana Ordás |
| Autore | Ordás Ana |
| Pubbl/distr/stampa | Barcelona, Spain : , : Editorial UOC, , [2018] |
| Descrizione fisica | 1 recurso en línea (141 páginas) |
| Disciplina | 025.5 |
| Collana | EPI/Dokumentation |
| Soggetto topico |
Game theory
Gamification Libraries - Marketing |
| ISBN |
84-9180-178-2
84-9180-177-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | spa |
| Record Nr. | UNINA-9910822721603321 |
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Ordás Ana
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| Barcelona, Spain : , : Editorial UOC, , [2018] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Libraries, mission & marketing [[electronic resource] ] : writing mission statements that work / / Linda K. Wallace
| Libraries, mission & marketing [[electronic resource] ] : writing mission statements that work / / Linda K. Wallace |
| Autore | Wallace Linda K |
| Pubbl/distr/stampa | Chicago, : American Library Association, c2004 |
| Descrizione fisica | 1 online resource (89 p.) |
| Disciplina | 027 |
| Soggetto topico |
Libraries - Aims and objectives
Mission statements Library planning Libraries - Marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN | 0-8389-9858-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Putting the mission in mission statement -- Marketing, mission, and message -- Writing a mission statement -- Putting your statement to work -- Mission statements. |
| Record Nr. | UNINA-9910455635503321 |
|
Wallace Linda K
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| Chicago, : American Library Association, c2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Libraries, mission & marketing [[electronic resource] ] : writing mission statements that work / / Linda K. Wallace
| Libraries, mission & marketing [[electronic resource] ] : writing mission statements that work / / Linda K. Wallace |
| Autore | Wallace Linda K |
| Pubbl/distr/stampa | Chicago, : American Library Association, c2004 |
| Descrizione fisica | 1 online resource (89 p.) |
| Disciplina | 027 |
| Soggetto topico |
Libraries - Aims and objectives
Mission statements Library planning Libraries - Marketing |
| ISBN | 0-8389-9858-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Putting the mission in mission statement -- Marketing, mission, and message -- Writing a mission statement -- Putting your statement to work -- Mission statements. |
| Record Nr. | UNINA-9910780307403321 |
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Wallace Linda K
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| Chicago, : American Library Association, c2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Libraries, mission & marketing : writing mission statements that work / / Linda K. Wallace
| Libraries, mission & marketing : writing mission statements that work / / Linda K. Wallace |
| Autore | Wallace Linda K |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Chicago, : American Library Association, c2004 |
| Descrizione fisica | 1 online resource (89 p.) |
| Disciplina | 027 |
| Soggetto topico |
Libraries - Aims and objectives
Mission statements Library planning Libraries - Marketing |
| ISBN | 0-8389-9858-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Putting the mission in mission statement -- Marketing, mission, and message -- Writing a mission statement -- Putting your statement to work -- Mission statements. |
| Altri titoli varianti | Libraries, mission and marketing |
| Record Nr. | UNINA-9910812690503321 |
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Wallace Linda K
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| Chicago, : American Library Association, c2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Library management and marketing in a multicultural world [[electronic resource] ] : Proceedings of the 2006 IFLA Management and Marketing Section's Conference , Shanghai, 16-17 August, 2006 / / edited by James L. Mullins
| Library management and marketing in a multicultural world [[electronic resource] ] : Proceedings of the 2006 IFLA Management and Marketing Section's Conference , Shanghai, 16-17 August, 2006 / / edited by James L. Mullins |
| Pubbl/distr/stampa | Mü̈nchen, : K.G. Saur, 2007 |
| Descrizione fisica | 1 online resource (384 p.) |
| Disciplina | 025.1 |
| Altri autori (Persone) | MullinsJames L. <1949-> |
| Collana | IFLA publications |
| Soggetto topico |
Library administration
Libraries - Marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-283-40346-3
9786613403469 3-598-44026-X |
| Classificazione | AN 70000 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Frontmatter -- Contents -- Preface -- Library Management and Marketing in a Multicultural World-Program -- Welcoming Address -- Keynote Addresses -- Think Globally, Act Locally-Manage Multiculturally -- Glimpses of the "Marketing Library and Information Services" -- I. Marketing Library Services to Students -- The University of Tennessee Libraries Transformation Plan: Realigning the Research Library for 21st Century Students and Scholars -- The Marketing of Library Services to the Marginalized -- Marketing Academic Library Resources and Information Services to International Students -- Reaching Offshore: A Partnership Approach to Marketing Australian University Libraries' Services to Offshore Students -- Target the Staff, Then Target the Market: How Academic Librarians Can Successfully Reach the Minds of New Generations of Students -- II. How to Organize and Promote Library Services -- Different Strokes for Different Folks: Strategies in Promoting Library Services to International Customers-A Case Study -- Dealing with Evidence Based Management: Roles and Dimensions of Library Services Promotion -- The Impact of Health Informatization on the Organization and Administration of Medical Libraries in China -- How to Promote Library Services: Academic Libraries in India -- Library Usage and Readership Enhancement: Best Practices to Promote Library Services of CORD, NIRD -- From Australia to China Online: Delivery of Online Library Services to Off-Shore Students in China -- III. Marketing Library Services to the General Public -- Globalization and Library Management: Practical Ideas for Effective Strategic Methods -- Intercultural Dialogue in the Public Library: The Experience of the District 2 Library in Terrassa, Barcelona -- Dynamics of Marketing Library Services to Disadvantaged Communities: Promoting Knowledge Seeking Behavior -- The Public Library: Environment for the Formulation of Risk Indicators in the Information Society -- With Multiculturalism as a Backdrop, the Re-positioning of Digital Information Services in Chinese Public Libraries -- Beyond Promotion-The Destination Library: The National Library of Singapore Case Story -- IV. Changing Libraries in a Multicultural World -- Librarians' Professional Values and Perspectives in the Era of the Digital Library -- Think Multiculturally, Recruit Nationally, Relate Locally: Library Campaigns in the Netherlands and Denmark -- The Impact of Globalization on Library Management and Marketing -- Developing Future Library Leaders in the Context of Globalization with an Analysis on Cultural Intelligence (CQ) -- V. Information Technology and Library Management and Marketing -- The Library and Cultural Patterns in Lending Statistics -- Using the Feedback Loop to Create a Marketing Campaign -- Performance Measurement of Metadata Management -- The Knowledge Society of Digital Librarians' Blogging Information Management |
| Record Nr. | UNINA-9910454517603321 |
| Mü̈nchen, : K.G. Saur, 2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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