Info
- Utilizzare la checkbox di selezione a fianco di ciascun documento per attivare le funzionalità di stampa, invio email, download nei formati disponibili del (i) record.
Creating the customer-driven library [[electronic resource] ] : building on the bookstore model / / Jeannette Woodward
| Creating the customer-driven library [[electronic resource] ] : building on the bookstore model / / Jeannette Woodward |
| Autore | Woodward Jeannette A |
| Pubbl/distr/stampa | Chicago, : American Library Association, 2005 |
| Descrizione fisica | 1 online resource (258 p.) |
| Disciplina | 021.7 |
| Soggetto topico |
Public services (Libraries)
Libraries - Space utilization - Social aspects Libraries - Marketing Libraries - Public relations |
| ISBN |
0-8389-9895-X
0-8389-9809-7 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Contents; Introduction; Chapter 1 - Why Bookstores Are So Appealing; Chapter 2 - Comparing Libraries and Bookstores; Chapter 3 - Focusing on the Bottom Line; Chapter 4 - Valuing Customer Service; Chapter 5 - Identifying Customer Needs; Chapter 6 - When the System Crashes; Chapter 7 - One Library, One Goal; Chapter 8 - What's All This about Ambience?; Chapter 9 - The Art of Display; Chapter 10 - Finding Their Way; Chapter 11 - Marketing Our Wares; Chapter 12 - Creating Promotional Materials; Chapter 13 - Serving the Library's E-patrons; Chapter 14 - Generating Publicity for the Library
Chapter 15 - Food and Drink in the LibraryChapter 16 - Finding the Time and the Money; Conclusion; Index; |
| Record Nr. | UNINA-9910784208603321 |
Woodward Jeannette A
|
||
| Chicago, : American Library Association, 2005 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Creating the customer-driven library [[electronic resource] ] : building on the bookstore model / / Jeannette Woodward
| Creating the customer-driven library [[electronic resource] ] : building on the bookstore model / / Jeannette Woodward |
| Autore | Woodward Jeannette A |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Chicago, : American Library Association, 2005 |
| Descrizione fisica | 1 online resource (258 p.) |
| Disciplina | 021.7 |
| Soggetto topico |
Public services (Libraries)
Libraries - Space utilization - Social aspects Libraries - Marketing Libraries - Public relations |
| ISBN |
0-8389-9895-X
0-8389-9809-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Contents; Introduction; Chapter 1 - Why Bookstores Are So Appealing; Chapter 2 - Comparing Libraries and Bookstores; Chapter 3 - Focusing on the Bottom Line; Chapter 4 - Valuing Customer Service; Chapter 5 - Identifying Customer Needs; Chapter 6 - When the System Crashes; Chapter 7 - One Library, One Goal; Chapter 8 - What's All This about Ambience?; Chapter 9 - The Art of Display; Chapter 10 - Finding Their Way; Chapter 11 - Marketing Our Wares; Chapter 12 - Creating Promotional Materials; Chapter 13 - Serving the Library's E-patrons; Chapter 14 - Generating Publicity for the Library
Chapter 15 - Food and Drink in the LibraryChapter 16 - Finding the Time and the Money; Conclusion; Index; |
| Record Nr. | UNINA-9910825337803321 |
|
Woodward Jeannette A
|
||
| Chicago, : American Library Association, 2005 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Creative library marketing and publicity : best practices / / edited by Robert J. Lackie and M. Sandra Wood
| Creative library marketing and publicity : best practices / / edited by Robert J. Lackie and M. Sandra Wood |
| Pubbl/distr/stampa | Lanham : , : Rowman & Littlefield, , [2015] |
| Descrizione fisica | 1 online resource (206 p.) |
| Disciplina | 021.7 |
| Collana | Best practices in library services |
| Soggetto topico |
Libraries - Marketing
Libraries - Public relations Libraries - United States |
| ISBN | 1-4422-5422-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Building a foundation for marketing success / Jeannie Allen -- Conversations : building relationships and using constituent voice in outreach / Letha Kay Goger -- Plano Public Library System : building a social media presence / Brent Bloechle -- Creating campus buzz with promotional videos / Heather A. Dalal, Paris Hannon, and Robert J. Lackie -- Promotion, publicity, and beyond : using a marketing plan and innovative strategies to reach users in an academic health science center library / Mary E. Edwards, Hannah F. Norton, Michele R. Tennant, Nina C. Stoyan-Rosenzweig, and Matthew Daley -- Branding for relevance : a public library's continuing campaign for access / Jessica Ford and Jim Staley -- People do still read e-mail! : e-mail marketing as an academic library outreach tool / Jamie Hazlitt -- Increasing library use : it's a long story / Erica Thorsen -- If you build it, will they come? : marketing a new library space / Coleen Meyers-Martin and Lynn D. Lampert -- Marketing on a shoestring : publicity and promotion in a small public library / Heather Nicholson -- Library programming : methods for creation, collaboration, delivery, and outreach / Amanda Piekart and Bonnie Lafazan -- "Flipping the switch" for school library advocacy / Sara Kelly Johns. |
| Record Nr. | UNINA-9910797700403321 |
| Lanham : , : Rowman & Littlefield, , [2015] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Creative library marketing and publicity : best practices / / edited by Robert J. Lackie and M. Sandra Wood
| Creative library marketing and publicity : best practices / / edited by Robert J. Lackie and M. Sandra Wood |
| Pubbl/distr/stampa | Lanham : , : Rowman & Littlefield, , [2015] |
| Descrizione fisica | 1 online resource (206 p.) |
| Disciplina | 021.7 |
| Collana | Best practices in library services |
| Soggetto topico |
Libraries - Marketing
Libraries - Public relations Libraries - United States |
| ISBN | 1-4422-5422-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Building a foundation for marketing success / Jeannie Allen -- Conversations : building relationships and using constituent voice in outreach / Letha Kay Goger -- Plano Public Library System : building a social media presence / Brent Bloechle -- Creating campus buzz with promotional videos / Heather A. Dalal, Paris Hannon, and Robert J. Lackie -- Promotion, publicity, and beyond : using a marketing plan and innovative strategies to reach users in an academic health science center library / Mary E. Edwards, Hannah F. Norton, Michele R. Tennant, Nina C. Stoyan-Rosenzweig, and Matthew Daley -- Branding for relevance : a public library's continuing campaign for access / Jessica Ford and Jim Staley -- People do still read e-mail! : e-mail marketing as an academic library outreach tool / Jamie Hazlitt -- Increasing library use : it's a long story / Erica Thorsen -- If you build it, will they come? : marketing a new library space / Coleen Meyers-Martin and Lynn D. Lampert -- Marketing on a shoestring : publicity and promotion in a small public library / Heather Nicholson -- Library programming : methods for creation, collaboration, delivery, and outreach / Amanda Piekart and Bonnie Lafazan -- "Flipping the switch" for school library advocacy / Sara Kelly Johns. |
| Record Nr. | UNINA-9910827197103321 |
| Lanham : , : Rowman & Littlefield, , [2015] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
e-learning for management and marketing in libraries [[electronic resource] /] / edité par/edited by Daisy McAdam
| e-learning for management and marketing in libraries [[electronic resource] /] / edité par/edited by Daisy McAdam |
| Pubbl/distr/stampa | München, : K.G. Saur, 2005 |
| Descrizione fisica | 1 online resource (165 p.) |
| Disciplina | 025.5/677 |
| Altri autori (Persone) | McAdamDaisy |
| Collana | IFLA publications |
| Soggetto topico |
Distance education
Internet in education Libraries - Marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-283-40337-4
9786613403377 3-598-44015-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- Contents -- Remerciements -- Acknowledgments -- Préface -- Preface -- Introduction -- Introduction -- Critical Issues Related to Internet Teaching -- De l'apprenant au concepteur : vers la mise en place d'une formation continue à distance des bibliothécaires/documentalistes en Tunisie -- Les formations au management utilisant les NTE à l'enssib : analyse transversale et retours d'expérience -- E-learning in Marketing Education in the UK and its Implications for Librarians -- La dimension europeenne de la formation a l'information des personnels enseignants -- CALIS, Computer-Assisted Learning for Information Searching -- Une communauté virtuelle d'apprentissage en gestion de projet -- La formation à distance dans un contexte sud-sud: défis et enjeux -- Teaching Smart: Developing Reusable Instructional Modules on the Web -- E-formation pour le marketing et le management des bibliothèques -- Developing E-Learning Prototype for Library Management - a Case Study -- Synthesis of Final Discussion -- Backmatter |
| Record Nr. | UNINA-9910463933003321 |
| München, : K.G. Saur, 2005 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
E-learning for management and marketing in libraries / / edited by Daisy McAdam = e-formation pour le marketing et le management des bibliotheques / edite par Daisy McAdam
| E-learning for management and marketing in libraries / / edited by Daisy McAdam = e-formation pour le marketing et le management des bibliotheques / edite par Daisy McAdam |
| Pubbl/distr/stampa | München, : K.G. Saur, 2005 |
| Descrizione fisica | 1 online resource (165 pages) : illustrations |
| Disciplina | 025.5/677 |
| Collana | IFLA publications |
| Soggetto topico |
Distance education
Internet in education Libraries - Marketing |
| ISBN |
1-283-40337-4
9786613403377 3-598-44015-4 |
| Classificazione | AN 54600 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | mul |
| Nota di contenuto | Front matter -- Contents -- Remerciements -- Acknowledgments -- Préface -- Preface -- Introduction -- Introduction -- Critical Issues Related to Internet Teaching -- De l'apprenant au concepteur : vers la mise en place d'une formation continue à distance des bibliothécaires/documentalistes en Tunisie -- Les formations au management utilisant les NTE à l'enssib : analyse transversale et retours d'expérience -- E-learning in Marketing Education in the UK and its Implications for Librarians -- La dimension europeenne de la formation a l'information des personnels enseignants -- CALIS, Computer-Assisted Learning for Information Searching -- Une communauté virtuelle d'apprentissage en gestion de projet -- La formation à distance dans un contexte sud-sud: défis et enjeux -- Teaching Smart: Developing Reusable Instructional Modules on the Web -- E-formation pour le marketing et le management des bibliothèques -- Developing E-Learning Prototype for Library Management - a Case Study -- Synthesis of Final Discussion -- Backmatter |
| Record Nr. | UNINA-9910788772103321 |
| München, : K.G. Saur, 2005 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
E-learning for management and marketing in libraries / / edited by Daisy McAdam = e-formation pour le marketing et le management des bibliotheques / edite par Daisy McAdam
| E-learning for management and marketing in libraries / / edited by Daisy McAdam = e-formation pour le marketing et le management des bibliotheques / edite par Daisy McAdam |
| Pubbl/distr/stampa | München, : K.G. Saur, 2005 |
| Descrizione fisica | 1 online resource (165 pages) : illustrations |
| Disciplina | 025.5/677 |
| Collana | IFLA publications |
| Soggetto topico |
Distance education
Internet in education Libraries - Marketing |
| ISBN |
1-283-40337-4
9786613403377 3-598-44015-4 |
| Classificazione | AN 54600 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | mul |
| Nota di contenuto | Front matter -- Contents -- Remerciements -- Acknowledgments -- Préface -- Preface -- Introduction -- Introduction -- Critical Issues Related to Internet Teaching -- De l'apprenant au concepteur : vers la mise en place d'une formation continue à distance des bibliothécaires/documentalistes en Tunisie -- Les formations au management utilisant les NTE à l'enssib : analyse transversale et retours d'expérience -- E-learning in Marketing Education in the UK and its Implications for Librarians -- La dimension europeenne de la formation a l'information des personnels enseignants -- CALIS, Computer-Assisted Learning for Information Searching -- Une communauté virtuelle d'apprentissage en gestion de projet -- La formation à distance dans un contexte sud-sud: défis et enjeux -- Teaching Smart: Developing Reusable Instructional Modules on the Web -- E-formation pour le marketing et le management des bibliothèques -- Developing E-Learning Prototype for Library Management - a Case Study -- Synthesis of Final Discussion -- Backmatter |
| Record Nr. | UNINA-9910818939803321 |
| München, : K.G. Saur, 2005 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Education and research for marketing and quality management in libraries : satellite meeting, Québec, August 14-16 Août 2001 / / edited by Réjean Savard = La formation et la recherche sur le marketing et la gestion de la qualité en bibliothèque : colloque satellite, Québec, August 14-16 Août 2001 / edité par Réjean Savard
| Education and research for marketing and quality management in libraries : satellite meeting, Québec, August 14-16 Août 2001 / / edited by Réjean Savard = La formation et la recherche sur le marketing et la gestion de la qualité en bibliothèque : colloque satellite, Québec, August 14-16 Août 2001 / edité par Réjean Savard |
| Edizione | [Reprint 2013] |
| Pubbl/distr/stampa | München : , : K.G. Saur, , 2002 |
| Descrizione fisica | 1 online resource (336 p.) |
| Disciplina | 021.7 |
| Altri autori (Persone) | SavardRéjean <1950-> |
| Collana | IFLA Publications |
| Soggetto topico |
Libraries - Marketing
Libraries - Quality control Library education |
| Soggetto genere / forma | Electronic books. |
| ISBN | 3-11-096221-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- Table of Contents / Table des Matières -- Preface -- Préface -- Introduction Papers / Conférences d'introduction -- Les dimensions managériales des activités documentaires : réflexions conceptuelles et pédagogiques / Volant, Christiane -- Managing Outside the Box: Marketing and Quality Management as Key to Library Effectiveness / Weingand, Dartene E. -- Enseignement du marketing dans les écoles de BSI : Etat des lieux -- The Teaching of Marketing and Quality Management in Schools of Library and Information Studies: The Case of North America / Bouthillier, France -- The state of marketing teaching in schools of library and information science in South America / Ferreira, Sueli Mara S.P. -- Teaching of marketing and quality management in schools of library and information science (LIS) in the UK: a review and report of findings / Webber, Sheila -- Recherche et évaluation en matière de gestion du marketing et de la qualité -- Programme pour l'étude des déterminants internes de la fréquentation des bibliothèques / Poissenot, Claude -- Unlocking the Library: Marketing Library Serives: a case study approach / Schmidt, Janine -- Le réseau sous l'éclairage de la démarche qualité : Proposition d'une grille d'indicateurs pour l'évaluation des effets qualitatifs de la coopération inter-bibliothèques / Rouissi, Jalel -- Formation pour la gestion de la qualité et du marketing en BSI -- Multimedia Courseware on Total Quality Management for Continuing Professional Education / Kanjilal, Uma / Smith, Linda C. -- Continuing Education for Library and Information Professionals: A Practical Approach / Koontz, Christie -- Education for Marketing Management: Profitable Opportunities for Information Professionals in Estonia / Lepik, Aira -- La gestion de la qualité et du marketing : applications, études de cas et recherche -- Implementing ISO 9000 Standards in a University Library. The Quality System at the Universität Autònoma de Barcelona Library System / Balagué, Nuria -- Proposition d'un outil d'auto-diagnostic en bibliothèque académique / Ollendorff, Christine -- Marketing et nouvelles approches -- The Marketing and Management of Electronic Journals in Academic Libraries: a Need for Change / Ashcroft, Linda -- La campagne « La Semaine des bibliothèques publiques du Québec » : Bilan et perspectives / Poulin, Claudette -- Les relations entre marketing et gestion de la qualité -- On the Link Between Marketing and Quality / Gupta, Dinesh K. / Jambhekar, Ashok -- Marketing et gestion de la qualité pour les Centres régionaux de services aux bibliothèques publiques du Québec: « des outils essentiels au développement» / Boivin, Richard -- Quality Indicators and Marketing: The Convergence Between the Providers and the Customers Point of Views in Brazilian University Libraries / Vergueiro, Waldomiro / Carvalho, Telma de -- La diversité des barrières au marketing en BSI -- Marketing to Libraries and Information Centers in Rural Areas of Developing Countries: the African Scenario / Ruheni, Daniel N. -- Bibliothèques et marketing, une valse à 3 temps : répulsion, attirance, adaptation / Miribel, Marielle de -- A Slip Between the Cup and the Lip: Practical and Intellectual Problems of Marketing U.S. Academic Libraries / Buschman, John / Warner, Dorothy A. -- Modélisation et théorie en marketing -- Repositioning the Library with Two Lines of Information Services fora Target Market - The Virtual Customers / Mittermeyer, Diane -- La « valeur-consommateur » de Chapters à l'épreuve de la typologie de Holbrook / Badot, Olivier -- Creating and Sustaining Competitive Advantage in Libraries: Wales, a case study / Broady-Preston, Judith / Barnes, Emma -- Wrap Up and Reflections on the IFLA Québec Satellite Meeting / Synthèse et réflexions sur le Colloque satellite IFLA de Québec -- Synthèse et réflexions sur le Colloque satellite IFLA de Québec / Diop, Amadou -- Synthèse et Réflexions sur le Colloque satellite IFLA de Québec / Miribel, Marielle de -- Wrap Up and Reflections on the IFLA Québec Satellite Metting / Wilding, Tom |
| Record Nr. | UNINA-9910463364803321 |
| München : , : K.G. Saur, , 2002 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Education and research for marketing and quality management in libraries : satellite meeting, Québec, August 14-16 Août 2001 / / edited by Réjean Savard = La formation et la recherche sur le marketing et la gestion de la qualité en bibliothèque : colloque satellite, Québec, August 14-16 Août 2001 / edité par Réjean Savard
| Education and research for marketing and quality management in libraries : satellite meeting, Québec, August 14-16 Août 2001 / / edited by Réjean Savard = La formation et la recherche sur le marketing et la gestion de la qualité en bibliothèque : colloque satellite, Québec, August 14-16 Août 2001 / edité par Réjean Savard |
| Edizione | [Reprint 2013] |
| Pubbl/distr/stampa | München : , : K.G. Saur, , 2002 |
| Descrizione fisica | 1 online resource (336 p.) |
| Disciplina | 021.7 |
| Altri autori (Persone) | SavardRéjean <1950-> |
| Collana | IFLA Publications |
| Soggetto topico |
Libraries - Marketing
Libraries - Quality control Library education |
| ISBN | 3-11-096221-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- Table of Contents / Table des Matières -- Preface -- Préface -- Introduction Papers / Conférences d'introduction -- Les dimensions managériales des activités documentaires : réflexions conceptuelles et pédagogiques / Volant, Christiane -- Managing Outside the Box: Marketing and Quality Management as Key to Library Effectiveness / Weingand, Dartene E. -- Enseignement du marketing dans les écoles de BSI : Etat des lieux -- The Teaching of Marketing and Quality Management in Schools of Library and Information Studies: The Case of North America / Bouthillier, France -- The state of marketing teaching in schools of library and information science in South America / Ferreira, Sueli Mara S.P. -- Teaching of marketing and quality management in schools of library and information science (LIS) in the UK: a review and report of findings / Webber, Sheila -- Recherche et évaluation en matière de gestion du marketing et de la qualité -- Programme pour l'étude des déterminants internes de la fréquentation des bibliothèques / Poissenot, Claude -- Unlocking the Library: Marketing Library Serives: a case study approach / Schmidt, Janine -- Le réseau sous l'éclairage de la démarche qualité : Proposition d'une grille d'indicateurs pour l'évaluation des effets qualitatifs de la coopération inter-bibliothèques / Rouissi, Jalel -- Formation pour la gestion de la qualité et du marketing en BSI -- Multimedia Courseware on Total Quality Management for Continuing Professional Education / Kanjilal, Uma / Smith, Linda C. -- Continuing Education for Library and Information Professionals: A Practical Approach / Koontz, Christie -- Education for Marketing Management: Profitable Opportunities for Information Professionals in Estonia / Lepik, Aira -- La gestion de la qualité et du marketing : applications, études de cas et recherche -- Implementing ISO 9000 Standards in a University Library. The Quality System at the Universität Autònoma de Barcelona Library System / Balagué, Nuria -- Proposition d'un outil d'auto-diagnostic en bibliothèque académique / Ollendorff, Christine -- Marketing et nouvelles approches -- The Marketing and Management of Electronic Journals in Academic Libraries: a Need for Change / Ashcroft, Linda -- La campagne « La Semaine des bibliothèques publiques du Québec » : Bilan et perspectives / Poulin, Claudette -- Les relations entre marketing et gestion de la qualité -- On the Link Between Marketing and Quality / Gupta, Dinesh K. / Jambhekar, Ashok -- Marketing et gestion de la qualité pour les Centres régionaux de services aux bibliothèques publiques du Québec: « des outils essentiels au développement» / Boivin, Richard -- Quality Indicators and Marketing: The Convergence Between the Providers and the Customers Point of Views in Brazilian University Libraries / Vergueiro, Waldomiro / Carvalho, Telma de -- La diversité des barrières au marketing en BSI -- Marketing to Libraries and Information Centers in Rural Areas of Developing Countries: the African Scenario / Ruheni, Daniel N. -- Bibliothèques et marketing, une valse à 3 temps : répulsion, attirance, adaptation / Miribel, Marielle de -- A Slip Between the Cup and the Lip: Practical and Intellectual Problems of Marketing U.S. Academic Libraries / Buschman, John / Warner, Dorothy A. -- Modélisation et théorie en marketing -- Repositioning the Library with Two Lines of Information Services fora Target Market - The Virtual Customers / Mittermeyer, Diane -- La « valeur-consommateur » de Chapters à l'épreuve de la typologie de Holbrook / Badot, Olivier -- Creating and Sustaining Competitive Advantage in Libraries: Wales, a case study / Broady-Preston, Judith / Barnes, Emma -- Wrap Up and Reflections on the IFLA Québec Satellite Meeting / Synthèse et réflexions sur le Colloque satellite IFLA de Québec -- Synthèse et réflexions sur le Colloque satellite IFLA de Québec / Diop, Amadou -- Synthèse et Réflexions sur le Colloque satellite IFLA de Québec / Miribel, Marielle de -- Wrap Up and Reflections on the IFLA Québec Satellite Metting / Wilding, Tom |
| Record Nr. | UNINA-9910788970903321 |
| München : , : K.G. Saur, , 2002 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Education and research for marketing and quality management in libraries : satellite meeting, Québec, August 14-16 Août 2001 / / edited by Réjean Savard = La formation et la recherche sur le marketing et la gestion de la qualité en bibliothèque : colloque satellite, Québec, August 14-16 Août 2001 / edité par Réjean Savard
| Education and research for marketing and quality management in libraries : satellite meeting, Québec, August 14-16 Août 2001 / / edited by Réjean Savard = La formation et la recherche sur le marketing et la gestion de la qualité en bibliothèque : colloque satellite, Québec, August 14-16 Août 2001 / edité par Réjean Savard |
| Edizione | [Reprint 2013] |
| Pubbl/distr/stampa | München : , : K.G. Saur, , 2002 |
| Descrizione fisica | 1 online resource (336 p.) |
| Disciplina | 021.7 |
| Altri autori (Persone) | SavardRéjean <1950-> |
| Collana | IFLA Publications |
| Soggetto topico |
Libraries - Marketing
Libraries - Quality control Library education |
| ISBN | 3-11-096221-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- Table of Contents / Table des Matières -- Preface -- Préface -- Introduction Papers / Conférences d'introduction -- Les dimensions managériales des activités documentaires : réflexions conceptuelles et pédagogiques / Volant, Christiane -- Managing Outside the Box: Marketing and Quality Management as Key to Library Effectiveness / Weingand, Dartene E. -- Enseignement du marketing dans les écoles de BSI : Etat des lieux -- The Teaching of Marketing and Quality Management in Schools of Library and Information Studies: The Case of North America / Bouthillier, France -- The state of marketing teaching in schools of library and information science in South America / Ferreira, Sueli Mara S.P. -- Teaching of marketing and quality management in schools of library and information science (LIS) in the UK: a review and report of findings / Webber, Sheila -- Recherche et évaluation en matière de gestion du marketing et de la qualité -- Programme pour l'étude des déterminants internes de la fréquentation des bibliothèques / Poissenot, Claude -- Unlocking the Library: Marketing Library Serives: a case study approach / Schmidt, Janine -- Le réseau sous l'éclairage de la démarche qualité : Proposition d'une grille d'indicateurs pour l'évaluation des effets qualitatifs de la coopération inter-bibliothèques / Rouissi, Jalel -- Formation pour la gestion de la qualité et du marketing en BSI -- Multimedia Courseware on Total Quality Management for Continuing Professional Education / Kanjilal, Uma / Smith, Linda C. -- Continuing Education for Library and Information Professionals: A Practical Approach / Koontz, Christie -- Education for Marketing Management: Profitable Opportunities for Information Professionals in Estonia / Lepik, Aira -- La gestion de la qualité et du marketing : applications, études de cas et recherche -- Implementing ISO 9000 Standards in a University Library. The Quality System at the Universität Autònoma de Barcelona Library System / Balagué, Nuria -- Proposition d'un outil d'auto-diagnostic en bibliothèque académique / Ollendorff, Christine -- Marketing et nouvelles approches -- The Marketing and Management of Electronic Journals in Academic Libraries: a Need for Change / Ashcroft, Linda -- La campagne « La Semaine des bibliothèques publiques du Québec » : Bilan et perspectives / Poulin, Claudette -- Les relations entre marketing et gestion de la qualité -- On the Link Between Marketing and Quality / Gupta, Dinesh K. / Jambhekar, Ashok -- Marketing et gestion de la qualité pour les Centres régionaux de services aux bibliothèques publiques du Québec: « des outils essentiels au développement» / Boivin, Richard -- Quality Indicators and Marketing: The Convergence Between the Providers and the Customers Point of Views in Brazilian University Libraries / Vergueiro, Waldomiro / Carvalho, Telma de -- La diversité des barrières au marketing en BSI -- Marketing to Libraries and Information Centers in Rural Areas of Developing Countries: the African Scenario / Ruheni, Daniel N. -- Bibliothèques et marketing, une valse à 3 temps : répulsion, attirance, adaptation / Miribel, Marielle de -- A Slip Between the Cup and the Lip: Practical and Intellectual Problems of Marketing U.S. Academic Libraries / Buschman, John / Warner, Dorothy A. -- Modélisation et théorie en marketing -- Repositioning the Library with Two Lines of Information Services fora Target Market - The Virtual Customers / Mittermeyer, Diane -- La « valeur-consommateur » de Chapters à l'épreuve de la typologie de Holbrook / Badot, Olivier -- Creating and Sustaining Competitive Advantage in Libraries: Wales, a case study / Broady-Preston, Judith / Barnes, Emma -- Wrap Up and Reflections on the IFLA Québec Satellite Meeting / Synthèse et réflexions sur le Colloque satellite IFLA de Québec -- Synthèse et réflexions sur le Colloque satellite IFLA de Québec / Diop, Amadou -- Synthèse et Réflexions sur le Colloque satellite IFLA de Québec / Miribel, Marielle de -- Wrap Up and Reflections on the IFLA Québec Satellite Metting / Wilding, Tom |
| Record Nr. | UNINA-9910824749103321 |
| München : , : K.G. Saur, , 2002 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
