Autore	Young Tom
Edizione	[1st edition]
Pubbl/distr/stampa	Oxford : , : Chandos Publishing, , 2011
Descrizione fisica	1 online resource (197 p.)
Disciplina	658.4
Altri autori (Persone)	MiltonN. J (Nick J.)
Collana	Chandos information professional series Chandos knowledge management series
Soggetto topico	Knowledge management Strategic planning
Soggetto genere / forma	Electronic books.
ISBN	1-78063-264-9
Formato	Materiale a stampa
Livello bibliografico	Monografia
Lingua di pubblicazione	eng
Nota di contenuto	Cover; Knowledge Management for Sales and Marketing: A practitioner's guide; Copyright; Contents; List of figures and table; Foreword; Preface; Acknowledgements; About the authors; 1 Principles of knowledge management; Introduction; What is knowledge?; Tacit and explicit knowledge; What is knowledge management?; Knowledge management models; People, process, technology and governance; The 'learning before, during and after' model; The business need for knowledge management; The learning curve; Benchmarking; Which knowledge?; Approaches to knowledge management; Cultural issues; Notes 2 The sales and marketing contextThe sales force; The bid team; The marketing team; The interface between product development, manufacturing, marketing and sales; Summary; Note; 3 Knowledge management processes in sales, bidding and marketing; Peer assist; Knowledge exchange; Knowledge market; Retrospect; Mini-knowledge exchange and peer assist at team meetings; After action review (AAR); Training, coaching and mentoring; Interviews; Knowledge asset; Best practice; Storytelling and case histories; Notes; 4 Communities in sales and marketing; Communities of practice; Communities of purpose Communities of interestNotes; 5 Technology; The telephone; Community software; Collaboration software; Knowledge libraries; Customer databases and product databases; Notes; 6 Knowledge management roles; Knowledge manager; Knowledge management champion; Knowledge librarian; Community facilitator or leader; Subject matter experts (SMEs) and knowledge owners; The central knowledge management team; Senior sponsor; 7 Culture and governance; Knowledge management, target-setting and incentives; The role of the manager in setting the culture; Dealing with inter-team competition Dealing with 'not invented here'Knowledge management expectations; Reinforcement; Note; 8 Case study from British Telecom: supporting a distributed sales force; Introduction; Understanding the users' requirements; Web 2.0 for knowledge-sharing; Knowledge-sharing with the Semantic MediaWiki; Delivering information in context; Understanding and improving processes; The users' response; Next steps; Acknowledgement; Notes; References; 9 Case study from Mars, Inc.: knowledge management in sales and marketing; Introduction; Toolkit; Global Practice Groups; Communities of practice Knowledge exchangeFormal knowledge-capture; Go with the flow; Technology - the great enabler; Summary; Notes; 10 Case study from Ordnance Survey: social networking and the transfer of knowledge within supply chain management; Introduction; What was the problem?; Silos; Assumptions; Methodology; Demand audit; Findings - 2004 audit; Findings - 2006 audit; Findings - 2007 audit; Was the problem due to ignoring social architecture?; Personal character traits; Knowledge transfer; Space; Reward systems; Power; Conclusion; Note; References 11 Setting up a knowledge management framework for sales, marketing and bidding
Record Nr.	UNINA-9910464743303321

Edizione	[1st ed. 2018.]
Pubbl/distr/stampa	Cham : , : Springer International Publishing : , : Imprint : Springer, , 2018
Descrizione fisica	1 online resource (393 pages) : illustrations
Disciplina	650
Collana	Progress in IS
Soggetto topico	Knowledge management Data mining Business information services User interfaces (Computer systems) Human-computer interaction Electronic data processing - Management Industrial organization Knowledge Management Data Mining and Knowledge Discovery Business Information Systems User Interfaces and Human Computer Interaction IT Operations Organization Gestió del coneixement Gestió de la informació Mineria de dades Informàtica
Soggetto genere / forma	Llibres electrònics
ISBN	3-319-73546-2
Formato	Materiale a stampa
Livello bibliografico	Monografia
Lingua di pubblicazione	eng
Nota di contenuto	Introduction: The Knowledge Ladder 4.0 - Value Creation in the Digitally Enabled Economy -- Part I: Digitally Enabled Enrichment of Resources to Leverage Human Performance -- Part II: Collaboration and Networking -- Part III: Leading and Learning 4.0 -- Part IV: New Forms of Knowledge-intensive Digitally Enabled Value Creation. .
Record Nr.	UNINA-9910298207903321

Autore	Saulais Pierre
Edizione	[1st edition]
Pubbl/distr/stampa	London, England ; ; Hoboken, New Jersey : , : ISTE : , : Wiley, , [2019]
Descrizione fisica	1 online resource (177 pages)
Disciplina	658.4038
Collana	Innovation, entrepreneurship, management series. Smart innovation set
Soggetto topico	Knowledge management
ISBN	1-119-68115-4 1-119-68114-6 1-119-68117-0
Formato	Materiale a stampa
Livello bibliografico	Monografia
Lingua di pubblicazione	eng
Record Nr.	UNINA-9910555140003321

Pubbl/distr/stampa	Berlin, Germany ; ; Boston, [Massachusetts] : , : De Gruyter Saur, , 2016
Descrizione fisica	1 online resource (280 p.)
Disciplina	025.1
Collana	IFLA Publications
Soggetto topico	Libraries - Information technology Knowledge management Libraries - Information resources management Libraries - Technological innovations Librarians - Effect of technological innovations on
Soggetto genere / forma	Electronic books.
ISBN	3-11-041310-8 3-11-041315-9
Formato	Materiale a stampa
Livello bibliografico	Monografia
Lingua di pubblicazione	eng
Nota di contenuto	Front matter -- Contents -- About IFLA -- Preface -- Introduction -- 1. Knowledge Management: Where is it Going? -- 2. Toward a Library Renaissance -- 3. Information in the Digital Knowledge Ecosystem – Challenges for the Library of the Future -- 4. “Yes, We Can”, If We Take over Future Tasks! -- 5. Open Access -- 6. Endless Invention, Endless Experiment, Knowledge -- 7. Inter-connected Network of Knowledge -- 8. Youth202 -- 9. Why Special Libraries are the Right Places to Host a Knowledge Management Centre -- 10. Information Outreach and Knowledge Sharing in the United Nations -- 11. Restructuring the Library for an Enlarged Mission -- 12. Selection, Implementation, and Behavioural Considerations for Knowledge-management-tool Adoption Selection, Implementation, and Behavioural Considerations -- 13. Knowledge Management: Toward Understanding in a Multicultural World -- 14. Knowledge Management in Public Libraries -- 15. Theory in Action -- 16. Managing Change in Turbulent Times and Building the Way for Future Success -- 17. Applying a Dialogical Approach to Development Discussions Applying a Dialogical Approach -- 18. Using Knowledge Management in Building a Culture of Research -- 19. Managing Research Data as a Transformational Role for Librarians Managing -- 20. Knowledge Management Tools and Processes Helping the Birth of a New Library? -- 21. Knowledge Collaboration in Higher Education -- Contributors
Record Nr.	UNINA-9910461156903321