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Social media marketing all-in-one for dummies / / by Jan Zimmerman and Doug Sahlin
| Social media marketing all-in-one for dummies / / by Jan Zimmerman and Doug Sahlin |
| Autore | Zimmerman Jan |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : Wiley, , 2010 |
| Descrizione fisica | 1 online resource (844 pages) : illustrations |
| Disciplina | 658.8/72 |
| Collana | For Dummies |
| Soggetto topico |
Social media - Marketing
Social marketing Internet advertising Internet marketing Online social networks Social media |
| ISBN |
1-282-78320-3
9786612783203 1-118-25766-9 0-470-93298-8 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover -- About the Authors -- Dedications -- Authors' Acknowledgments -- Contents at a Glance -- Table of Contents -- Introduction -- About This Book -- What You Don't Have to Read -- Foolish Assumptions -- How This Book Is Organized -- Icons Used in This Book -- Conventions Used in This Book -- Where to Go from Here -- Book I: The Social Media Mix -- Contents at a Glance -- Chapter 1: Making the Business Case for Social Media -- Making Your Social Debut -- Defining Social Media Marketing -- Understanding the Benefits of Social Media -- Understanding the Cons of Social Media -- Integrating Social Media into Your Overall Marketing Effort -- Developing a Strategic Social Media Marketing Plan -- Chapter 2: Plotting Your Social Media Marketing Strategy -- Locating Your Target Market Online -- Segmenting Your B2C Market -- Researching B2B Markets -- Conducting Other Types of Market Research Online -- Setting Up Your Social Marketing Worksheet -- Chapter 3: Managing Your Cybersocial Campaign -- Managing Your Social Media Schedule -- Building Your Social Media Marketing Dream Team -- Creating a Social Media Marketing Policy -- Staying on the Right Side of the Law -- Protecting Your Brand -- Chapter 4: Joining the Conversation -- Lurking and Listening -- Minding Your Social Media P's & Q's -- Engaging Your Audience -- Staying Engaged -- Book II: Cybersocial Tools -- Contents at a Glance -- Chapter 1: Discovering Helpful Tech Tools -- Keeping Track of the Social Media Scene -- Saving Time with Content Distribution Tools -- Notifying Search Engines about Updates -- Snipping Ugly URLs -- Using E-Commerce Tools for Social Sites -- Keeping Your Ear to the Social Ground -- Measuring the Buzz by Type of Service -- Chapter 2: Leveraging Search Engine Optimization (SEO) for Social Media -- Making the Statistical Case for SEO -- Thinking Tactically and Practically.
Focusing on the Right Search Engines -- Selecting the Right Keywords -- Maximizing Metatag Muscle -- Optimizing Your Site and Content for Search Engines -- Building Effective Inbound Links -- Optimizing Social Media for Search Engines -- Gaining Visibility in Real-Time Search -- Monitoring Your Search Engine Ranking -- Chapter 3: Using Social Bookmarks and Social News -- Bookmarking Your Way to Traffic -- Sharing the News -- Benefiting from Social Bookmarks and News Services -- Researching a Social Bookmark and Social News Campaign -- Submitting to Bookmarking Services -- Submitting to Social News Services -- Using Application-Specific Bookmarks -- Timing Your Submissions -- Encouraging Others to Bookmark or Rate Your Site -- Using Social Media Buttons -- Book III: Blogs, Podcasts, and Vlogs -- Contents at a Glance -- Chapter 1: Developing Your Strategic Mix -- Welcome to the Wild World of Multimedia Social Media -- Determining Your Lofty - or Not So Lofty - Goals -- Putting the Wheels in Motion -- Introducing Yourself to the Online World -- Chapter 2: Building Your Blog -- Choosing a Blogging Application and Web Host -- Using a Blog Hosting Service -- Setting Up Your WordPress Blog -- Discovering the Fine Art of Blogging -- Chapter 3: Creating a Podcast -- Getting Your Podcast Ducks in a Row -- Recording Your Podcast -- It's a Wrap - Now What? -- Selecting Helpful Companion Products and Services -- Promoting Your Podcast -- Chapter 4: Producing Your Videocast -- Finding Hardware for Your Videocast -- Recording a Videocast -- Finalizing a Videocast -- Finding an Online Service for Your Work -- Uploading and Archiving Your Videocast -- Adding Music to Your Videocast -- Getting Your Videocast Recognized -- Chapter 5: Measuring Blogging, Podcasting, and Vlogging Metrics -- Measuring the Effectiveness of a Blog, Podcast, or Vlog. Viewing General Statistics with Webalizer -- Comparing Hard and Soft Costs versus "Income" -- Checking iTunes Subscribers -- Book IV: Twitter -- Contents at a Glance -- Chapter 1: Getting to Know Twitter -- Contents at a Glance -- Saying What's on Your Mind, 140 Characters at a Time -- Creating a Twitter Account -- Finding People to Follow -- Setting Up Your Twitter Page -- Getting Your Feet Wet on Twitter -- Chapter 2: Communing with Like-Minded People -- Creating a Tweet Strategy for Your Business -- Searching on Twitter -- Tweeting Like a Pro -- Starting Your Twitter Campaign -- Becoming a Resource for Your Twibe -- Following Twitter Rules of Etiquette (Twittiquette) -- Giving and Getting Recommendations on Follow Friday -- Advertising on Twitter -- Chapter 3: Twitter Applications and Other Delights -- Customizing Your Twitter Page -- Tweeting from Your Desktop -- Tweeting from Your Phone or iPod touch -- Twitter Browser Plug-Ins, Extensions, and Interesting Web Sites -- Exploring Other Twitter Applications -- Marketing on Twitter via Peashoot -- Chapter 4: Using Twitter with Other Social Media Marketing -- Combining Your Blog with Twitter -- Using Twitter to Draw Traffic to Your Blog -- Using Twitter to Draw Traffic to Your Web Site -- Getting Goodies from Twitter -- Chapter 5: Measuring Twitter Metrics -- Tracking Web Site Referrals -- Using Twitter Analytics Applications -- Monitoring Retweets -- Analyzing Your @replies Mentions -- Checking Direct Messages -- Using the Hashtag As a Measurement Mechanism -- Calculating a Following to Follower to Updates Ratio -- Tracking Links -- Logging Visits per Follower -- Book V: Facebook -- Contents at a Glance -- Chapter 1: Getting to Know Facebook -- Discovering How Facebook Can Help Your Business -- Setting Up a Personal Facebook Account -- Setting Up Your Facebook Page. Setting Up a Facebook Page for Your Business -- Tweaking Your Facebook Business Page -- Adding Information to Your Facebook Business Page -- Chapter 2: Getting Around on Facebook -- Adding Messages on Your Page -- Adding Images and Video -- Finding People to Like Your Business Page -- Using a Page Badge to Promote Your Business Page -- Chatting on Facebook -- Chapter 3: Using Facebook Features -- Adding Administrators to Your Facebook Business Page -- Using SEO to Get Your Facebook Business Page Noticed -- Using Facebook As a Marketing Tool -- Using the Discussions Tab -- Using Facebook Tools and Applications -- Creating a Custom URL for Your Business Page -- Chapter 4: Analyzing Facebook Metrics -- Checking Referrals from Web Sites -- Monitoring Post Comments -- Measuring Link Effectiveness -- Tracking Friend and Fan Requests -- Gathering Group Members -- Using the Ads Manager -- Using Facebook Insights -- Making the Grade on Facebook Grader -- Book VI: LinkedIn -- Contents at a Glance -- Chapter 1: Getting Started with LinkedIn -- Discovering the Benefits of LinkedIn -- Setting Up a LinkedIn Account -- Setting Up Your LinkedIn Profile -- Getting Connected on LinkedIn -- Getting Recommended -- Chapter 2: LinkedIn Nuts and Bolts -- Expanding Your LinkedIn Network -- Interacting with Your LinkedIn Network -- Getting to Know LinkedIn Features -- About LinkedIn Groups -- Establishing Yourself As an Expert -- Chapter 3: Maximizing LinkedIn -- Tweaking Your Profile -- Managing Your LinkedIn Contacts -- Searching for People on LinkedIn -- Posting Job Ads -- Asking and Answering Questions on LinkedIn -- Using LinkedIn Applications -- Following a Company -- Creating a LinkedIn Company Page -- Chapter 4: Measuring Your Results -- Checking Your Web Site Referrals -- Tracking How Many People View Your Profile -- Gathering Recommendations. Checking Update Replies -- Generating Connections and Connection Requests -- Comparing Group Members to Connections -- Responding to Question and Poll Replies -- Book VII: Other Social Media Marketing Sites -- Contents at a Glance -- Chapter 1: Weighing the Business Benefits of Minor Social Sites -- Reviewing Your Goals -- Researching Minor Social Networks -- Assessing the Involvement of Your Target Audience -- Choosing Social Sites Strategically -- Chapter 2: Ning -- Integrating Ning into Your Web Presence -- Deciding Whether Ning Is Right for You -- Getting Started with Ning -- Selecting Your Pricing Plan -- Marketing Your Community -- Chapter 3: MySpace -- Deciding Whether MySpace Is Right for You -- Understanding How MySpace Can Benefit Your Business -- Beginning with MySpace -- Making the Most of MySpace -- Selling through MySpace -- Marketing off MySpace -- Chapter 4: Flickr -- Deciding Whether Flickr Is Right for You -- Making the Most of Flickr -- Beginning with Flickr -- Uploading Photos -- Setting Up Sets and Collections: A Tactical Choice -- Participating in the Flickr Community -- Extending Your Market Reach with Flickr -- Measuring Your Flickr Results -- Protecting Your Photos on Flickr -- Chapter 5: Maximizing Stratified Social Communities -- Becoming a Big Fish in a Small Pond -- Taking Networking to the Next Level -- Selecting Social Networks by Vertical Industry Sector -- Selecting Social Networks by Demographics -- Selecting Social Networks by Activity Type -- Book VIII: Measuring Your Results -- Building on Your Success -- Contents at a Glance -- Chapter 1: Delving into Data -- Planning a Measurement Strategy -- Selecting a Statistical Package -- Getting Started with Google Analytics -- Chapter 2: Comparing Metrics from Different Marketing Techniques -- Establishing Key Performance Indicators. Comparing Metrics across Social Media. |
| Record Nr. | UNINA-9910140950603321 |
Zimmerman Jan
|
||
| Hoboken, New Jersey : , : Wiley, , 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Social media marketing all-in-one for dummies / / by Jan Zimmerman and Doug Sahlin
| Social media marketing all-in-one for dummies / / by Jan Zimmerman and Doug Sahlin |
| Autore | Zimmerman Jan |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : Wiley, , 2010 |
| Descrizione fisica | 1 online resource (844 pages) : illustrations |
| Disciplina | 658.8/72 |
| Collana | For Dummies |
| Soggetto topico |
Social media - Marketing
Social marketing Internet advertising Internet marketing Online social networks Social media |
| ISBN |
1-282-78320-3
9786612783203 1-118-25766-9 0-470-93298-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover -- About the Authors -- Dedications -- Authors' Acknowledgments -- Contents at a Glance -- Table of Contents -- Introduction -- About This Book -- What You Don't Have to Read -- Foolish Assumptions -- How This Book Is Organized -- Icons Used in This Book -- Conventions Used in This Book -- Where to Go from Here -- Book I: The Social Media Mix -- Contents at a Glance -- Chapter 1: Making the Business Case for Social Media -- Making Your Social Debut -- Defining Social Media Marketing -- Understanding the Benefits of Social Media -- Understanding the Cons of Social Media -- Integrating Social Media into Your Overall Marketing Effort -- Developing a Strategic Social Media Marketing Plan -- Chapter 2: Plotting Your Social Media Marketing Strategy -- Locating Your Target Market Online -- Segmenting Your B2C Market -- Researching B2B Markets -- Conducting Other Types of Market Research Online -- Setting Up Your Social Marketing Worksheet -- Chapter 3: Managing Your Cybersocial Campaign -- Managing Your Social Media Schedule -- Building Your Social Media Marketing Dream Team -- Creating a Social Media Marketing Policy -- Staying on the Right Side of the Law -- Protecting Your Brand -- Chapter 4: Joining the Conversation -- Lurking and Listening -- Minding Your Social Media P's & Q's -- Engaging Your Audience -- Staying Engaged -- Book II: Cybersocial Tools -- Contents at a Glance -- Chapter 1: Discovering Helpful Tech Tools -- Keeping Track of the Social Media Scene -- Saving Time with Content Distribution Tools -- Notifying Search Engines about Updates -- Snipping Ugly URLs -- Using E-Commerce Tools for Social Sites -- Keeping Your Ear to the Social Ground -- Measuring the Buzz by Type of Service -- Chapter 2: Leveraging Search Engine Optimization (SEO) for Social Media -- Making the Statistical Case for SEO -- Thinking Tactically and Practically.
Focusing on the Right Search Engines -- Selecting the Right Keywords -- Maximizing Metatag Muscle -- Optimizing Your Site and Content for Search Engines -- Building Effective Inbound Links -- Optimizing Social Media for Search Engines -- Gaining Visibility in Real-Time Search -- Monitoring Your Search Engine Ranking -- Chapter 3: Using Social Bookmarks and Social News -- Bookmarking Your Way to Traffic -- Sharing the News -- Benefiting from Social Bookmarks and News Services -- Researching a Social Bookmark and Social News Campaign -- Submitting to Bookmarking Services -- Submitting to Social News Services -- Using Application-Specific Bookmarks -- Timing Your Submissions -- Encouraging Others to Bookmark or Rate Your Site -- Using Social Media Buttons -- Book III: Blogs, Podcasts, and Vlogs -- Contents at a Glance -- Chapter 1: Developing Your Strategic Mix -- Welcome to the Wild World of Multimedia Social Media -- Determining Your Lofty - or Not So Lofty - Goals -- Putting the Wheels in Motion -- Introducing Yourself to the Online World -- Chapter 2: Building Your Blog -- Choosing a Blogging Application and Web Host -- Using a Blog Hosting Service -- Setting Up Your WordPress Blog -- Discovering the Fine Art of Blogging -- Chapter 3: Creating a Podcast -- Getting Your Podcast Ducks in a Row -- Recording Your Podcast -- It's a Wrap - Now What? -- Selecting Helpful Companion Products and Services -- Promoting Your Podcast -- Chapter 4: Producing Your Videocast -- Finding Hardware for Your Videocast -- Recording a Videocast -- Finalizing a Videocast -- Finding an Online Service for Your Work -- Uploading and Archiving Your Videocast -- Adding Music to Your Videocast -- Getting Your Videocast Recognized -- Chapter 5: Measuring Blogging, Podcasting, and Vlogging Metrics -- Measuring the Effectiveness of a Blog, Podcast, or Vlog. Viewing General Statistics with Webalizer -- Comparing Hard and Soft Costs versus "Income" -- Checking iTunes Subscribers -- Book IV: Twitter -- Contents at a Glance -- Chapter 1: Getting to Know Twitter -- Contents at a Glance -- Saying What's on Your Mind, 140 Characters at a Time -- Creating a Twitter Account -- Finding People to Follow -- Setting Up Your Twitter Page -- Getting Your Feet Wet on Twitter -- Chapter 2: Communing with Like-Minded People -- Creating a Tweet Strategy for Your Business -- Searching on Twitter -- Tweeting Like a Pro -- Starting Your Twitter Campaign -- Becoming a Resource for Your Twibe -- Following Twitter Rules of Etiquette (Twittiquette) -- Giving and Getting Recommendations on Follow Friday -- Advertising on Twitter -- Chapter 3: Twitter Applications and Other Delights -- Customizing Your Twitter Page -- Tweeting from Your Desktop -- Tweeting from Your Phone or iPod touch -- Twitter Browser Plug-Ins, Extensions, and Interesting Web Sites -- Exploring Other Twitter Applications -- Marketing on Twitter via Peashoot -- Chapter 4: Using Twitter with Other Social Media Marketing -- Combining Your Blog with Twitter -- Using Twitter to Draw Traffic to Your Blog -- Using Twitter to Draw Traffic to Your Web Site -- Getting Goodies from Twitter -- Chapter 5: Measuring Twitter Metrics -- Tracking Web Site Referrals -- Using Twitter Analytics Applications -- Monitoring Retweets -- Analyzing Your @replies Mentions -- Checking Direct Messages -- Using the Hashtag As a Measurement Mechanism -- Calculating a Following to Follower to Updates Ratio -- Tracking Links -- Logging Visits per Follower -- Book V: Facebook -- Contents at a Glance -- Chapter 1: Getting to Know Facebook -- Discovering How Facebook Can Help Your Business -- Setting Up a Personal Facebook Account -- Setting Up Your Facebook Page. Setting Up a Facebook Page for Your Business -- Tweaking Your Facebook Business Page -- Adding Information to Your Facebook Business Page -- Chapter 2: Getting Around on Facebook -- Adding Messages on Your Page -- Adding Images and Video -- Finding People to Like Your Business Page -- Using a Page Badge to Promote Your Business Page -- Chatting on Facebook -- Chapter 3: Using Facebook Features -- Adding Administrators to Your Facebook Business Page -- Using SEO to Get Your Facebook Business Page Noticed -- Using Facebook As a Marketing Tool -- Using the Discussions Tab -- Using Facebook Tools and Applications -- Creating a Custom URL for Your Business Page -- Chapter 4: Analyzing Facebook Metrics -- Checking Referrals from Web Sites -- Monitoring Post Comments -- Measuring Link Effectiveness -- Tracking Friend and Fan Requests -- Gathering Group Members -- Using the Ads Manager -- Using Facebook Insights -- Making the Grade on Facebook Grader -- Book VI: LinkedIn -- Contents at a Glance -- Chapter 1: Getting Started with LinkedIn -- Discovering the Benefits of LinkedIn -- Setting Up a LinkedIn Account -- Setting Up Your LinkedIn Profile -- Getting Connected on LinkedIn -- Getting Recommended -- Chapter 2: LinkedIn Nuts and Bolts -- Expanding Your LinkedIn Network -- Interacting with Your LinkedIn Network -- Getting to Know LinkedIn Features -- About LinkedIn Groups -- Establishing Yourself As an Expert -- Chapter 3: Maximizing LinkedIn -- Tweaking Your Profile -- Managing Your LinkedIn Contacts -- Searching for People on LinkedIn -- Posting Job Ads -- Asking and Answering Questions on LinkedIn -- Using LinkedIn Applications -- Following a Company -- Creating a LinkedIn Company Page -- Chapter 4: Measuring Your Results -- Checking Your Web Site Referrals -- Tracking How Many People View Your Profile -- Gathering Recommendations. Checking Update Replies -- Generating Connections and Connection Requests -- Comparing Group Members to Connections -- Responding to Question and Poll Replies -- Book VII: Other Social Media Marketing Sites -- Contents at a Glance -- Chapter 1: Weighing the Business Benefits of Minor Social Sites -- Reviewing Your Goals -- Researching Minor Social Networks -- Assessing the Involvement of Your Target Audience -- Choosing Social Sites Strategically -- Chapter 2: Ning -- Integrating Ning into Your Web Presence -- Deciding Whether Ning Is Right for You -- Getting Started with Ning -- Selecting Your Pricing Plan -- Marketing Your Community -- Chapter 3: MySpace -- Deciding Whether MySpace Is Right for You -- Understanding How MySpace Can Benefit Your Business -- Beginning with MySpace -- Making the Most of MySpace -- Selling through MySpace -- Marketing off MySpace -- Chapter 4: Flickr -- Deciding Whether Flickr Is Right for You -- Making the Most of Flickr -- Beginning with Flickr -- Uploading Photos -- Setting Up Sets and Collections: A Tactical Choice -- Participating in the Flickr Community -- Extending Your Market Reach with Flickr -- Measuring Your Flickr Results -- Protecting Your Photos on Flickr -- Chapter 5: Maximizing Stratified Social Communities -- Becoming a Big Fish in a Small Pond -- Taking Networking to the Next Level -- Selecting Social Networks by Vertical Industry Sector -- Selecting Social Networks by Demographics -- Selecting Social Networks by Activity Type -- Book VIII: Measuring Your Results -- Building on Your Success -- Contents at a Glance -- Chapter 1: Delving into Data -- Planning a Measurement Strategy -- Selecting a Statistical Package -- Getting Started with Google Analytics -- Chapter 2: Comparing Metrics from Different Marketing Techniques -- Establishing Key Performance Indicators. Comparing Metrics across Social Media. |
| Record Nr. | UNINA-9910677096503321 |
|
Zimmerman Jan
|
||
| Hoboken, New Jersey : , : Wiley, , 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Targeted : how technology is revolutionizing advertising and the way companies reach consumers / / Mike Smith
| Targeted : how technology is revolutionizing advertising and the way companies reach consumers / / Mike Smith |
| Autore | Smith Mike <1966-> |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | New York : , : AMACOM, , 2015 |
| Descrizione fisica | 1 online resource (233 p.) |
| Disciplina |
659.1
659.111 |
| Soggetto topico |
Internet advertising
Internet marketing Target marketing |
| ISBN | 0-8144-4901-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
""Cover""; ""Title""; ""Copyright""; ""Contents""; ""Acknowledgments""; ""Introduction""; ""Chapter 1: The Congested Online Ecosystem""; ""Chapter 2: Search Engine Marketing""; ""Chapter 3: Auctions and the Development of Paid-Search Advertising""; ""Chapter 4: The Google Eclipse""; ""Chapter 5: Display Advertising and the Advent of Ad Networks""; ""Chapter 6: Real-Time Bidding and theTransformation of Online Advertising""; ""Chapter 7: How Real-Time Bidding Works""; ""Chapter 8: Right Media Builds Its Ad Server""; ""Chapter 9: Real-Time Bidding in Action""
""Chapter 10: The Impact of Data on Digital Advertising""""Chapter 11: Data Collection and Its Effect on Privacy""; ""Chapter 12: New Technologies""; ""Notes""; ""Index""; ""A""; ""B""; ""C""; ""D""; ""E""; ""F""; ""G""; ""H""; ""I""; ""K""; ""L""; ""M""; ""N""; ""O""; ""P""; ""Q""; ""R""; ""S""; ""T""; ""U""; ""V""; ""W""; ""Y""; ""Z""; ""About the Author""; ""Free Sample Chapter from It�s Not the Size of the Data�It�s How You Use It by Koen Pauwels"" |
| Altri titoli varianti | How technology is revolutionizing advertising and the way companies reach consumers |
| Record Nr. | UNINA-9910787138103321 |
|
Smith Mike <1966->
|
||
| New York : , : AMACOM, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Targeted : how technology is revolutionizing advertising and the way companies reach consumers / / Mike Smith
| Targeted : how technology is revolutionizing advertising and the way companies reach consumers / / Mike Smith |
| Autore | Smith Mike <1966-> |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | New York : , : AMACOM, , 2015 |
| Descrizione fisica | 1 online resource (233 p.) |
| Disciplina |
659.1
659.111 |
| Soggetto topico |
Internet advertising
Internet marketing Target marketing |
| ISBN | 0-8144-4901-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
""Cover""; ""Title""; ""Copyright""; ""Contents""; ""Acknowledgments""; ""Introduction""; ""Chapter 1: The Congested Online Ecosystem""; ""Chapter 2: Search Engine Marketing""; ""Chapter 3: Auctions and the Development of Paid-Search Advertising""; ""Chapter 4: The Google Eclipse""; ""Chapter 5: Display Advertising and the Advent of Ad Networks""; ""Chapter 6: Real-Time Bidding and theTransformation of Online Advertising""; ""Chapter 7: How Real-Time Bidding Works""; ""Chapter 8: Right Media Builds Its Ad Server""; ""Chapter 9: Real-Time Bidding in Action""
""Chapter 10: The Impact of Data on Digital Advertising""""Chapter 11: Data Collection and Its Effect on Privacy""; ""Chapter 12: New Technologies""; ""Notes""; ""Index""; ""A""; ""B""; ""C""; ""D""; ""E""; ""F""; ""G""; ""H""; ""I""; ""K""; ""L""; ""M""; ""N""; ""O""; ""P""; ""Q""; ""R""; ""S""; ""T""; ""U""; ""V""; ""W""; ""Y""; ""Z""; ""About the Author""; ""Free Sample Chapter from It�s Not the Size of the Data�It�s How You Use It by Koen Pauwels"" |
| Altri titoli varianti | How technology is revolutionizing advertising and the way companies reach consumers |
| Record Nr. | UNINA-9910818102903321 |
|
Smith Mike <1966->
|
||
| New York : , : AMACOM, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Targeted advertising technologies in the ICT space : a use case driven analysis / / Christian Schlee
| Targeted advertising technologies in the ICT space : a use case driven analysis / / Christian Schlee |
| Autore | Schlee Christian |
| Edizione | [1st ed. 2013.] |
| Pubbl/distr/stampa | Weinheim [Germany] : , : Springer Vieweg, , 2013 |
| Descrizione fisica | 1 online resource (xxvi, 339 pages) : illustrations |
| Disciplina | 659.144 |
| Collana | Gale eBooks |
| Soggetto topico |
Internet advertising
Technology in advertising Advertising - Technological innovations |
| ISBN | 3-8348-2396-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Foundations of Targeted Advertising -- Use Case Identification and Description -- Technological Use Case Analysis -- Analysis of Key Building Blocks in Targeted Advertising Technologies -- Business and Legal Aspects of Targeted Advertising. |
| Record Nr. | UNINA-9910437591103321 |
|
Schlee Christian
|
||
| Weinheim [Germany] : , : Springer Vieweg, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Vloggers and vlogging / / Erin Staley
| Vloggers and vlogging / / Erin Staley |
| Autore | Staley Erin |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York : , : Rosen Central, , 2017 |
| Descrizione fisica | 1 online resource (48 pages) : color illustrations |
| Disciplina | 302.23/14 |
| Collana | Digital and information literacy |
| Soggetto topico |
Video blogs
Electronic commerce Internet advertising Web site development |
| ISBN | 1-5081-7336-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Vlogs 101 -- Let the creativity flow -- Making the cut -- Become your own vlog marketer -- Take your vlog to the next level. |
| Record Nr. | UNINA-9910158635403321 |
|
Staley Erin
|
||
| New York : , : Rosen Central, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Web advertising [[electronic resource] ] : new forms of communication on the Internet / / Anja Janoschka
| Web advertising [[electronic resource] ] : new forms of communication on the Internet / / Anja Janoschka |
| Autore | Janoschka Anja |
| Pubbl/distr/stampa | Philadelphia, PA, : John Benjamins, 2004 |
| Descrizione fisica | xiv, 227p |
| Disciplina | 659.14/4 |
| Collana | Pragmatics & beyond |
| Soggetto topico |
Internet advertising
Internet marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
90-272-9488-7
1-4237-7239-3 9786612254338 1-282-25433-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910450635503321 |
|
Janoschka Anja
|
||
| Philadelphia, PA, : John Benjamins, 2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Web advertising [[electronic resource] ] : new forms of communication on the Internet / / Anja Janoschka
| Web advertising [[electronic resource] ] : new forms of communication on the Internet / / Anja Janoschka |
| Autore | Janoschka Anja |
| Pubbl/distr/stampa | Philadelphia, PA, : John Benjamins, 2004 |
| Descrizione fisica | xiv, 227p |
| Disciplina | 659.14/4 |
| Collana | Pragmatics & beyond |
| Soggetto topico |
Internet advertising
Internet marketing |
| ISBN |
90-272-9488-7
1-4237-7239-3 9786612254338 1-282-25433-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910783245003321 |
|
Janoschka Anja
|
||
| Philadelphia, PA, : John Benjamins, 2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Web advertising [[electronic resource] ] : new forms of communication on the Internet / / Anja Janoschka
| Web advertising [[electronic resource] ] : new forms of communication on the Internet / / Anja Janoschka |
| Autore | Janoschka Anja |
| Pubbl/distr/stampa | Philadelphia, PA, : John Benjamins, 2004 |
| Descrizione fisica | xiv, 227p |
| Disciplina | 659.14/4 |
| Collana | Pragmatics & beyond |
| Soggetto topico |
Internet advertising
Internet marketing |
| ISBN |
90-272-9488-7
1-4237-7239-3 9786612254338 1-282-25433-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910807474803321 |
|
Janoschka Anja
|
||
| Philadelphia, PA, : John Benjamins, 2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Web copy that sells [[electronic resource] ] : the revolutionary formula for creating killer copy every time / / Maria Veloso
| Web copy that sells [[electronic resource] ] : the revolutionary formula for creating killer copy every time / / Maria Veloso |
| Autore | Veloso Maria |
| Pubbl/distr/stampa | New York, : AMACOM, c2005 |
| Descrizione fisica | xxii, 217 p. : ill |
| Disciplina | 658.8/72 |
| Soggetto topico |
Electronic commerce
Internet advertising Internet marketing Web sites - Design |
| Soggetto genere / forma | Electronic books. |
| ISBN | 0-8144-2810-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910449776003321 |
|
Veloso Maria
|
||
| New York, : AMACOM, c2005 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
