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Promotional culture and convergence : markets, methods, media / / edited by Helen Powell
| Promotional culture and convergence : markets, methods, media / / edited by Helen Powell |
| Pubbl/distr/stampa | Abingdon, Oxon : , : Routledge, , 2013 |
| Descrizione fisica | 1 online resource (521 p.) |
| Disciplina | 658.8 |
| Altri autori (Persone) | PowellHelen |
| Soggetto topico |
Internet advertising
Interactive marketing Branding (Marketing) |
| ISBN |
1-136-47437-4
0-203-13032-4 1-299-48273-2 1-136-47438-2 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. I. Methods in context -- pt. II. Media in context. |
| Record Nr. | UNINA-9910812555203321 |
| Abingdon, Oxon : , : Routledge, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Proven tactics in online advertising [[electronic resource] ] : 13 case studies and practical advise
| Proven tactics in online advertising [[electronic resource] ] : 13 case studies and practical advise |
| Pubbl/distr/stampa | Selma, N.C., : MarketingSherpa, Inc., 2003 |
| Descrizione fisica | 92 p |
| Collana | Practical know-how & case studies |
| Soggetto topico |
Internet advertising
Marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-932353-13-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Two case studies on CPA advertising -- pt. 2. Four case studies on B2B online advertising -- pt. 3. Seven case studies on B2C online advertising -- pt. 4. Practical advice articles on online advertising. |
| Record Nr. | UNINA-9910456462103321 |
| Selma, N.C., : MarketingSherpa, Inc., 2003 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Proven tactics in online advertising [[electronic resource] ] : 13 case studies and practical advise
| Proven tactics in online advertising [[electronic resource] ] : 13 case studies and practical advise |
| Pubbl/distr/stampa | Selma, N.C., : MarketingSherpa, Inc., 2003 |
| Descrizione fisica | 92 p |
| Collana | Practical know-how & case studies |
| Soggetto topico |
Internet advertising
Marketing |
| ISBN | 1-932353-13-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Two case studies on CPA advertising -- pt. 2. Four case studies on B2B online advertising -- pt. 3. Seven case studies on B2C online advertising -- pt. 4. Practical advice articles on online advertising. |
| Record Nr. | UNINA-9910781240703321 |
| Selma, N.C., : MarketingSherpa, Inc., 2003 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Proven tactics in online advertising [[electronic resource] ] : 13 case studies and practical advise
| Proven tactics in online advertising [[electronic resource] ] : 13 case studies and practical advise |
| Pubbl/distr/stampa | Selma, N.C., : MarketingSherpa, Inc., 2003 |
| Descrizione fisica | 92 p |
| Collana | Practical know-how & case studies |
| Soggetto topico |
Internet advertising
Marketing |
| ISBN | 1-932353-13-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Two case studies on CPA advertising -- pt. 2. Four case studies on B2B online advertising -- pt. 3. Seven case studies on B2C online advertising -- pt. 4. Practical advice articles on online advertising. |
| Record Nr. | UNINA-9910822979203321 |
| Selma, N.C., : MarketingSherpa, Inc., 2003 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Revolution
| Revolution |
| Pubbl/distr/stampa | London, : Haymarket Business Publications |
| Soggetto topico |
Internet advertising
Electronic commerce Telemarketing |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISA-996205722503316 |
| London, : Haymarket Business Publications | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
Revolution
| Revolution |
| Pubbl/distr/stampa | London, : Haymarket Business Publications |
| Soggetto topico |
Internet advertising
Electronic commerce Telemarketing |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910388742603321 |
| London, : Haymarket Business Publications | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The rise of the platform marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms / / Craig Dempster and John Lee
| The rise of the platform marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms / / Craig Dempster and John Lee |
| Autore | Dempster Craig |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : Wiley, , 2015 |
| Descrizione fisica | 1 online resource (417 p.) |
| Disciplina | 658.8/72 |
| Collana | Energy, climate and the environment |
| Soggetto topico |
Internet marketing
Internet advertising Relationship marketing Social media - Marketing Customer relations |
| ISBN |
1-119-05979-8
1-119-15386-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
The age of the customer -- The ad tech ecosystem -- Introducing the platform marketer -- Identity management -- Audience management -- The privacy paradox -- Media optimization -- Channel optimization -- Experience design and creation -- Audience platform utilization -- Measurement and attribution -- Marketing technology stack -- Organizing for success.
The age of the customer -- The ad tech ecosystem -- Introducing the platform marketer -- Identity management. |
| Record Nr. | UNINA-9910140646303321 |
Dempster Craig
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| Hoboken, New Jersey : , : Wiley, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The rise of the platform marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms / / Craig Dempster and John Lee
| The rise of the platform marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms / / Craig Dempster and John Lee |
| Autore | Dempster Craig |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : Wiley, , 2015 |
| Descrizione fisica | 1 online resource (417 p.) |
| Disciplina | 658.8/72 |
| Collana | Energy, climate and the environment |
| Soggetto topico |
Internet marketing
Internet advertising Relationship marketing Social media - Marketing Customer relations |
| ISBN |
1-119-05979-8
1-119-15386-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
The age of the customer -- The ad tech ecosystem -- Introducing the platform marketer -- Identity management -- Audience management -- The privacy paradox -- Media optimization -- Channel optimization -- Experience design and creation -- Audience platform utilization -- Measurement and attribution -- Marketing technology stack -- Organizing for success.
The age of the customer -- The ad tech ecosystem -- Introducing the platform marketer -- Identity management. |
| Record Nr. | UNINA-9910809205303321 |
|
Dempster Craig
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| Hoboken, New Jersey : , : Wiley, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Social content marketing for entrepreneurs / / Jim Barry
| Social content marketing for entrepreneurs / / Jim Barry |
| Autore | Barry Jim. |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 |
| Descrizione fisica | 1 online resource (322 p.) |
| Disciplina | 659.144 |
| Collana | Digital and social media marketing and advertising collection |
| Soggetto topico |
Internet advertising
Online social networks |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
Inbound marketing
content marketing social media marketing blogging online marketing social networking thought leadership search engine marketing |
| ISBN | 1-63157-213-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part 1. Getting audiences to TALK -- 1. Educating targets with TRUSTED content -- 2. Escorting prospects with frame-of-mind connections -- 3. SHIPPING content with an emotional twist -- Part 2. Getting audiences to RAISE your brand -- 4. Earning readership with content mastery -- 5. Evangelizing with employee ADVOCATES -- 6. Enchant Influencers through OUTREACH -- 7. Enlist followers with a STAMP -- 8. Expose content that will RUNLAPS -- Part 3. Getting audiences to REACT -- 9. Empowering brand ambassadors to RESONATE -- 10. Engage communities through CONVERSATION -- 11. E-mail engaging and perpetuating proprietary audiences -- 12. Enabling mobile CUSTOMER experiences -- 13. Enrolling trial users with freemiums -- Future: social content-marketing predictions from a strategic planning perspective -- Index. |
| Record Nr. | UNINA-9910459808603321 |
|
Barry Jim.
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Social content marketing for entrepreneurs / / Jim Barry
| Social content marketing for entrepreneurs / / Jim Barry |
| Autore | Barry Jim. |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 |
| Descrizione fisica | 1 online resource (322 p.) |
| Disciplina | 659.144 |
| Collana | Digital and social media marketing and advertising collection |
| Soggetto topico |
Internet advertising
Online social networks |
| Soggetto non controllato |
Inbound marketing
content marketing social media marketing blogging online marketing social networking thought leadership search engine marketing |
| ISBN | 1-63157-213-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part 1. Getting audiences to TALK -- 1. Educating targets with TRUSTED content -- 2. Escorting prospects with frame-of-mind connections -- 3. SHIPPING content with an emotional twist -- Part 2. Getting audiences to RAISE your brand -- 4. Earning readership with content mastery -- 5. Evangelizing with employee ADVOCATES -- 6. Enchant Influencers through OUTREACH -- 7. Enlist followers with a STAMP -- 8. Expose content that will RUNLAPS -- Part 3. Getting audiences to REACT -- 9. Empowering brand ambassadors to RESONATE -- 10. Engage communities through CONVERSATION -- 11. E-mail engaging and perpetuating proprietary audiences -- 12. Enabling mobile CUSTOMER experiences -- 13. Enrolling trial users with freemiums -- Future: social content-marketing predictions from a strategic planning perspective -- Index. |
| Record Nr. | UNINA-9910787494203321 |
|
Barry Jim.
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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