New media age |
Pubbl/distr/stampa | London, : Centaur Communications |
Soggetto topico |
Internet advertising
Internet publishing Mass media Marketing Mass-média Édition Web Publicité sur Internet |
Soggetto genere / forma |
Periodicals.
Périodique électronique (Descripteur de forme) Ressource Internet (Descripteur de forme) |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Periodico |
Lingua di pubblicazione | eng |
Record Nr. | UNINA-9910136311703321 |
London, : Centaur Communications | ||
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Lo trovi qui: Univ. Federico II | ||
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One-to-one web marketing [[electronic resource] ] : build a relationship marketing strategy one customer at a time / / Cliff Allen, Deborah Kania, Beth Yaeckel |
Autore | Allen Cliff <1948-> |
Edizione | [2nd ed.] |
Pubbl/distr/stampa | New York, : John Wiley, 2001 |
Descrizione fisica | 1 online resource (369 p.) |
Disciplina | 658.8/4 |
Altri autori (Persone) |
KaniaDeborah <1963->
YaeckelBeth AllenCliff <1948-> |
Soggetto topico |
Internet marketing
Market segmentation Web sites - Design Internet advertising |
Soggetto genere / forma | Electronic books. |
ISBN |
1-280-34099-1
9786610340996 0-471-01371-4 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
One-to-One Web Marketing, Second Edition; Contents; Foreword; Acknowledgements; Introduction; Chapter 1: One-to-One Web Marketing Overview; Time Flies When You're Having Fun; What Is One-to-One Web Marketing?; The Web: A Relationship-Building Platform; One-to-One Web Marketing Matrix; Embracing One-to-One Web Marketing Challenges; Up Next; Chapter 2: One-to-One Web Site Personalization; What Is One-to-One Web Personalization?; Benefits of One-to-One Web Site Personalization; Nuts and Bolts of One-to-One Web Personalization; Applying One-to-One Web Personalization; Products and Services
Hurdles to Implementing One-to-OneWeb Site PersonalizationOne-to-One Web Site Personalization Resources; Types of Systems and Processes That Can Be Integrated with the Web; The Future of One-to-One Web Site Personalization; Up Next; Chapter 3: One-to-One E-Mail; Benefits of One-to-One E-Mail; Nuts and Bolts of One-to-One E-Mail; Applying One-to-One E-Mail; Opt-In or Opt-Out?; Applying One-to-One E-Mail for Customer Retention; How to Conduct Your Own E-Mail Marketing; Buying Advertising Space on Free E-Mail Services; Buying Advertising Space in an E-Mail News or Newsletter Service The Future of One-to-One E-MailResources; Up Next; Chapter 4: One-to-One Web Advertising and Promotion; The State of Online Advertising; Benefits of One-to-One Web Advertising and Promotion; The Nuts and Bolts of One-to-One Web Advertising; One-to-One Web Promotions; Applying One-to-One Online Advertising and Promotion; Hurdles to One-to-One Web Advertising and Promotion; The Future of One-to-One Web Advertising and Promotion; Resources; Up Next; Chapter 5: One-to-One Web Community; Impact of Community on the Internet; One-to-One Community Business Model; Benefits of One-to-One Community Some Community ControversiesApplications of Community and Products; Ideas for Implementing Community as a Marketing Function; The Future of Community; Up Next; Chapter 6: One-to-One Web Data Analysis; What Is Web Data Analysis?; Benefits of Analyzing Traffic Data; Nuts and Bolts of Web Traffic Analysis; Applying Web Traffic Analysis; Nuts and Bolts of Data Mining; Applying Web Data Mining; State of Web-to-Database Integration; Benefits of Web-to-Database Integration; Security on the Web; The Future of Web Data Analysis; Checklist for Data Analysis; Resources; Up Next Chapter 7: One-to-One Web CRMWhat Is CRM?; Benefits of One-to-One Web CRM; Nuts and Bolts of One-to-One Web CRM; Applying One-to-One Web CRM; It All Starts with the Data; Challenges of One-to-One Web CRM; Privacy; The Future of One-to-One CRM; Web Customer Care Technologies; Using One-to-One Web Customer Care to Create Loyal Customers from the Start; Challenges of One-to-One Web Customer Care; The Future of One-to-One Customer Care; Resources; Up Next; Chapter 8: One-to-One Web Collaboration; What Is One-to-One Web Collaboration?; Benefits of One-to-One Web Collaboration Nuts and Bolts of One-to-One Collaboration |
Record Nr. | UNINA-9910454985803321 |
Allen Cliff <1948->
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New York, : John Wiley, 2001 | ||
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Lo trovi qui: Univ. Federico II | ||
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One-to-one web marketing [[electronic resource] ] : build a relationship marketing strategy one customer at a time / / Cliff Allen, Deborah Kania, Beth Yaeckel |
Autore | Allen Cliff <1948-> |
Edizione | [2nd ed.] |
Pubbl/distr/stampa | New York, : John Wiley, 2001 |
Descrizione fisica | 1 online resource (369 p.) |
Disciplina | 658.8/4 |
Altri autori (Persone) |
KaniaDeborah <1963->
YaeckelBeth AllenCliff <1948-> |
Soggetto topico |
Internet marketing
Market segmentation Web sites - Design Internet advertising |
ISBN |
1-280-34099-1
9786610340996 0-471-01371-4 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
One-to-One Web Marketing, Second Edition; Contents; Foreword; Acknowledgements; Introduction; Chapter 1: One-to-One Web Marketing Overview; Time Flies When You're Having Fun; What Is One-to-One Web Marketing?; The Web: A Relationship-Building Platform; One-to-One Web Marketing Matrix; Embracing One-to-One Web Marketing Challenges; Up Next; Chapter 2: One-to-One Web Site Personalization; What Is One-to-One Web Personalization?; Benefits of One-to-One Web Site Personalization; Nuts and Bolts of One-to-One Web Personalization; Applying One-to-One Web Personalization; Products and Services
Hurdles to Implementing One-to-OneWeb Site PersonalizationOne-to-One Web Site Personalization Resources; Types of Systems and Processes That Can Be Integrated with the Web; The Future of One-to-One Web Site Personalization; Up Next; Chapter 3: One-to-One E-Mail; Benefits of One-to-One E-Mail; Nuts and Bolts of One-to-One E-Mail; Applying One-to-One E-Mail; Opt-In or Opt-Out?; Applying One-to-One E-Mail for Customer Retention; How to Conduct Your Own E-Mail Marketing; Buying Advertising Space on Free E-Mail Services; Buying Advertising Space in an E-Mail News or Newsletter Service The Future of One-to-One E-MailResources; Up Next; Chapter 4: One-to-One Web Advertising and Promotion; The State of Online Advertising; Benefits of One-to-One Web Advertising and Promotion; The Nuts and Bolts of One-to-One Web Advertising; One-to-One Web Promotions; Applying One-to-One Online Advertising and Promotion; Hurdles to One-to-One Web Advertising and Promotion; The Future of One-to-One Web Advertising and Promotion; Resources; Up Next; Chapter 5: One-to-One Web Community; Impact of Community on the Internet; One-to-One Community Business Model; Benefits of One-to-One Community Some Community ControversiesApplications of Community and Products; Ideas for Implementing Community as a Marketing Function; The Future of Community; Up Next; Chapter 6: One-to-One Web Data Analysis; What Is Web Data Analysis?; Benefits of Analyzing Traffic Data; Nuts and Bolts of Web Traffic Analysis; Applying Web Traffic Analysis; Nuts and Bolts of Data Mining; Applying Web Data Mining; State of Web-to-Database Integration; Benefits of Web-to-Database Integration; Security on the Web; The Future of Web Data Analysis; Checklist for Data Analysis; Resources; Up Next Chapter 7: One-to-One Web CRMWhat Is CRM?; Benefits of One-to-One Web CRM; Nuts and Bolts of One-to-One Web CRM; Applying One-to-One Web CRM; It All Starts with the Data; Challenges of One-to-One Web CRM; Privacy; The Future of One-to-One CRM; Web Customer Care Technologies; Using One-to-One Web Customer Care to Create Loyal Customers from the Start; Challenges of One-to-One Web Customer Care; The Future of One-to-One Customer Care; Resources; Up Next; Chapter 8: One-to-One Web Collaboration; What Is One-to-One Web Collaboration?; Benefits of One-to-One Web Collaboration Nuts and Bolts of One-to-One Collaboration |
Record Nr. | UNINA-9910778860603321 |
Allen Cliff <1948->
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New York, : John Wiley, 2001 | ||
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Lo trovi qui: Univ. Federico II | ||
|
One-to-one web marketing [[electronic resource] ] : build a relationship marketing strategy one customer at a time / / Cliff Allen, Deborah Kania, Beth Yaeckel |
Autore | Allen Cliff <1948-> |
Edizione | [2nd ed.] |
Pubbl/distr/stampa | New York, : John Wiley, 2001 |
Descrizione fisica | 1 online resource (369 p.) |
Disciplina | 658.8/4 |
Altri autori (Persone) |
KaniaDeborah <1963->
YaeckelBeth AllenCliff <1948-> |
Soggetto topico |
Internet marketing
Market segmentation Web sites - Design Internet advertising |
ISBN |
1-280-34099-1
9786610340996 0-471-01371-4 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
One-to-One Web Marketing, Second Edition; Contents; Foreword; Acknowledgements; Introduction; Chapter 1: One-to-One Web Marketing Overview; Time Flies When You're Having Fun; What Is One-to-One Web Marketing?; The Web: A Relationship-Building Platform; One-to-One Web Marketing Matrix; Embracing One-to-One Web Marketing Challenges; Up Next; Chapter 2: One-to-One Web Site Personalization; What Is One-to-One Web Personalization?; Benefits of One-to-One Web Site Personalization; Nuts and Bolts of One-to-One Web Personalization; Applying One-to-One Web Personalization; Products and Services
Hurdles to Implementing One-to-OneWeb Site PersonalizationOne-to-One Web Site Personalization Resources; Types of Systems and Processes That Can Be Integrated with the Web; The Future of One-to-One Web Site Personalization; Up Next; Chapter 3: One-to-One E-Mail; Benefits of One-to-One E-Mail; Nuts and Bolts of One-to-One E-Mail; Applying One-to-One E-Mail; Opt-In or Opt-Out?; Applying One-to-One E-Mail for Customer Retention; How to Conduct Your Own E-Mail Marketing; Buying Advertising Space on Free E-Mail Services; Buying Advertising Space in an E-Mail News or Newsletter Service The Future of One-to-One E-MailResources; Up Next; Chapter 4: One-to-One Web Advertising and Promotion; The State of Online Advertising; Benefits of One-to-One Web Advertising and Promotion; The Nuts and Bolts of One-to-One Web Advertising; One-to-One Web Promotions; Applying One-to-One Online Advertising and Promotion; Hurdles to One-to-One Web Advertising and Promotion; The Future of One-to-One Web Advertising and Promotion; Resources; Up Next; Chapter 5: One-to-One Web Community; Impact of Community on the Internet; One-to-One Community Business Model; Benefits of One-to-One Community Some Community ControversiesApplications of Community and Products; Ideas for Implementing Community as a Marketing Function; The Future of Community; Up Next; Chapter 6: One-to-One Web Data Analysis; What Is Web Data Analysis?; Benefits of Analyzing Traffic Data; Nuts and Bolts of Web Traffic Analysis; Applying Web Traffic Analysis; Nuts and Bolts of Data Mining; Applying Web Data Mining; State of Web-to-Database Integration; Benefits of Web-to-Database Integration; Security on the Web; The Future of Web Data Analysis; Checklist for Data Analysis; Resources; Up Next Chapter 7: One-to-One Web CRMWhat Is CRM?; Benefits of One-to-One Web CRM; Nuts and Bolts of One-to-One Web CRM; Applying One-to-One Web CRM; It All Starts with the Data; Challenges of One-to-One Web CRM; Privacy; The Future of One-to-One CRM; Web Customer Care Technologies; Using One-to-One Web Customer Care to Create Loyal Customers from the Start; Challenges of One-to-One Web Customer Care; The Future of One-to-One Customer Care; Resources; Up Next; Chapter 8: One-to-One Web Collaboration; What Is One-to-One Web Collaboration?; Benefits of One-to-One Web Collaboration Nuts and Bolts of One-to-One Collaboration |
Record Nr. | UNINA-9910813074303321 |
Allen Cliff <1948->
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New York, : John Wiley, 2001 | ||
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Lo trovi qui: Univ. Federico II | ||
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Online advertising and hidden hazards to consumer security and data privacy : hearing before the Permanent Subcommittee on Investigations of the Committee on Homeland Security and Governmental Affairs, United States Senate, One Hundred Thirteenth Congress, second session, May 15, 2014 |
Pubbl/distr/stampa | Washington : , : U.S. Government Printing Office, , 2014 |
Descrizione fisica | 1 online resource (iv, 212 pages) : illustrations |
Collana | S. hrg. |
Soggetto topico |
Internet advertising - United States
Internet marketing - United States Web usage mining - United States Computer crimes - United States Internet - Security measures Electronic commerce - Security measures Privacy, Right of - United States Data protection - United States Computer crimes Data protection Internet advertising Internet marketing Privacy, Right of Web usage mining |
Soggetto genere / forma | Legislative hearings. |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Altri titoli varianti | Online advertising and hidden hazards to consumer security and data privacy |
Record Nr. | UNINA-9910702774703321 |
Washington : , : U.S. Government Printing Office, , 2014 | ||
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Lo trovi qui: Univ. Federico II | ||
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PRNews |
Pubbl/distr/stampa | Potomac, MD, : Phillips Pub |
Descrizione fisica | 1 online resource |
Disciplina | 301.154 |
Soggetto topico |
Public relations
Interactive marketing Internet marketing Internet advertising |
Soggetto genere / forma | Periodicals. |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Periodico |
Lingua di pubblicazione | eng |
Altri titoli varianti |
Phillips PR news
PR news |
Record Nr. | UNISA-996216609103316 |
Potomac, MD, : Phillips Pub | ||
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Lo trovi qui: Univ. di Salerno | ||
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Proceedings of the 26th ACM SIGKDD International Conference on Knowledge Discovery & Data Mining / / Association for Computing Machinery |
Pubbl/distr/stampa | New York : , : Association for Computing Machinery, , 2020 |
Descrizione fisica | 1 online resource (3664 pages) : illustrations |
Disciplina | 006.3 |
Soggetto topico |
Data mining
Internet advertising Machine learning |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Record Nr. | UNINA-9910416157703321 |
New York : , : Association for Computing Machinery, , 2020 | ||
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Lo trovi qui: Univ. Federico II | ||
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Profit over privacy : how surveillance advertising conquered the internet / / Matthew Crain |
Autore | Crain Matthew |
Pubbl/distr/stampa | Minneapolis : , : University of Minnesota Press, , [2021] |
Descrizione fisica | 1 online resource |
Disciplina | 659.14/4 |
Soggetto topico |
Privacy, Right of
Electronic surveillance - Social aspects Internet - Economic aspects Internet advertising |
ISBN | 1-5179-0505-2 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | The revolution will be commercialized -- A framework for global electronic commerce -- The web gets a memory -- The dot-com bubble -- Surveillance advertising takes shape -- The privacy challenge -- The legacy of the dot-com era. |
Record Nr. | UNINA-9910746991103321 |
Crain Matthew
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Minneapolis : , : University of Minnesota Press, , [2021] | ||
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Lo trovi qui: Univ. Federico II | ||
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Promotional culture and convergence : markets, methods, media / / edited by Helen Powell |
Pubbl/distr/stampa | Abingdon, Oxon : , : Routledge, , 2013 |
Descrizione fisica | 1 online resource (521 p.) |
Disciplina | 658.8 |
Altri autori (Persone) | PowellHelen |
Soggetto topico |
Internet advertising
Interactive marketing Branding (Marketing) |
Soggetto genere / forma | Electronic books. |
ISBN |
0-203-13032-4
1-299-48273-2 1-136-47438-2 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | pt. I. Methods in context -- pt. II. Media in context. |
Record Nr. | UNINA-9910452561203321 |
Abingdon, Oxon : , : Routledge, , 2013 | ||
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Lo trovi qui: Univ. Federico II | ||
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Promotional culture and convergence : markets, methods, media / / edited by Helen Powell |
Pubbl/distr/stampa | Abingdon, Oxon : , : Routledge, , 2013 |
Descrizione fisica | 1 online resource (521 p.) |
Disciplina | 658.8 |
Altri autori (Persone) | PowellHelen |
Soggetto topico |
Internet advertising
Interactive marketing Branding (Marketing) |
ISBN |
1-136-47437-4
0-203-13032-4 1-299-48273-2 1-136-47438-2 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | pt. I. Methods in context -- pt. II. Media in context. |
Record Nr. | UNINA-9910779684103321 |
Abingdon, Oxon : , : Routledge, , 2013 | ||
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Lo trovi qui: Univ. Federico II | ||
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