Hands-On Programmatic in-house Digital Advertising : Learn Data Design, Al Implementation, Bidding Strategies, and Strategic Thinking / / Raghavendra Agarwala |
Autore | Agarwala Raghavendra |
Edizione | [First edition.] |
Pubbl/distr/stampa | New Delhi, India : , : BPB Publications, , [2022] |
Descrizione fisica | 1 online resource (208 pages) |
Disciplina | 659.1/44 |
Soggetto topico |
Internet advertising
Internet marketing |
ISBN | 93-91030-27-0 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | 1 -- 2. |
Record Nr. | UNINA-9910806981403321 |
Agarwala Raghavendra | ||
New Delhi, India : , : BPB Publications, , [2022] | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
Journal of interactive advertising |
Pubbl/distr/stampa | $3 Spring 2000- ; East Lansing, MI, : Dept. of Advertising at Michigan State University |
Descrizione fisica | 1 online resource |
Disciplina | 659 |
Soggetto topico |
Advertising
Internet advertising Marketing |
Soggetto genere / forma | Periodicals. |
Soggetto non controllato | Advertising |
Formato | Materiale a stampa |
Livello bibliografico | Periodico |
Lingua di pubblicazione | eng |
Record Nr. | UNISA-996217769903316 |
$3 Spring 2000- ; East Lansing, MI, : Dept. of Advertising at Michigan State University | ||
Materiale a stampa | ||
Lo trovi qui: Univ. di Salerno | ||
|
Journal of interactive advertising |
Pubbl/distr/stampa | $3 Spring 2000- ; East Lansing, MI, : Dept. of Advertising at Michigan State University |
Descrizione fisica | 1 online resource |
Disciplina | 659 |
Soggetto topico |
Advertising
Internet advertising Marketing |
Soggetto genere / forma | Periodicals. |
Soggetto non controllato | Advertising |
Formato | Materiale a stampa |
Livello bibliografico | Periodico |
Lingua di pubblicazione | eng |
Record Nr. | UNINA-9910160140703321 |
$3 Spring 2000- ; East Lansing, MI, : Dept. of Advertising at Michigan State University | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
Killer Facebook ads [[electronic resource] ] : master cutting-edge Facebook advertising techniques / / Marty Weintraub |
Autore | Weintraub Marty <1959-> |
Edizione | [1st ed.] |
Pubbl/distr/stampa | San Francisco, : John Wiley & Sons, Inc., 2011 |
Descrizione fisica | 1 online resource (290 p.) |
Disciplina | 659.14/4 |
Collana | Serious skills |
Soggetto topico | Internet advertising |
Soggetto genere / forma | Electronic books. |
ISBN |
1-283-20434-7
9786613204349 1-118-15151-8 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
Killer Facebook Ads; Acknowledgments; About the Author; Contents; Introduction; Who Should Buy This Book; What's Inside; How to Contact the Author; Chapter 1: Marketing and the Facebook Revolution; Facebook's Reach; Understanding the Social Graph; What Marketers Can and Can't Do With Facebook Ads; Chapter 2: Key Performance Indicators (KPIs); Setting Expectations; Defining KPIs; Facebook Ads and Attribution; Chapter 3: The Facebook Ad Creation UI; Web UI and Power Editor; Module 1: Design Your Ad; Module 2: Facebook's Powerful Targeting; Module 3: Campaigns, Pricing, and Scheduling
Chapter 4: Facebook Ads Production Workflow Power Editor; Understanding Account Structure; First Step: Wireframe Demographic Research; Second Step: Create Your First Ads; Structural Best Practices; Chapter 5: Guerilla User Targeting Checklist; Literal, Competitive, and Inferred Targeting; Occupations and Employment; Real-Life Groups and Affiliations; Real-World Publications; Online, Off Facebook; Product Categories; Classic Mainstream Interests; Chapter 6: Mastering Compound Targeting; Age, Interest, and Gender Mashups; Workplace and Precise Interest Amalgamations Education and Interest Amalgamations Sexuality, Relationship Status, and Interests; Country + Language + Interest Combinations; Chapter 7: Creating Killer Facebook Ads; The Five Levels of Brand Clarity; Ad Images; Putting It All Together with Body Copy; Chapter 8: Deploying Your Facebook Ads Campaign; Facebook Ads Finances; Landing Page Considerations; Final Prelaunch Checklist; Chapter 9: Field Guide to Optimization and Reporting; Introducing Ads Manager; Navigating Facebook Ads Manager; Optimization; Facebook Reports; Wrapping Up and Looking Forward Appendix A: Facebook Ads Preflight Pocket Checklist Appendix B: The Great Big Search & Social Media Marketing Twitter Follow List; Appendix C: Facebook Targeting Segments; Fortune 500 Companies; Job Titles; Weapons; Tech and Gaming; Interests Bucket Family Roles; Health; Outdoor Activities; Winter Sports and Activities; Sports; Green Living; Wine; Home/Garden; Discount; Tough Times; Music; Hobbies; Business; Chatting/RPG; Media with Cult Followings; Index |
Record Nr. | UNINA-9910456573903321 |
Weintraub Marty <1959-> | ||
San Francisco, : John Wiley & Sons, Inc., 2011 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
Killer Facebook ads [[electronic resource] ] : master cutting-edge Facebook advertising techniques / / Marty Weintraub |
Autore | Weintraub Marty <1959-> |
Edizione | [1st ed.] |
Pubbl/distr/stampa | San Francisco, : John Wiley & Sons, Inc., 2011 |
Descrizione fisica | 1 online resource (290 p.) |
Disciplina | 659.14/4 |
Collana | Serious skills |
Soggetto topico | Internet advertising |
ISBN |
1-118-15153-4
1-283-20434-7 9786613204349 1-118-15151-8 |
Classificazione | BUS090010 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
Killer Facebook Ads; Acknowledgments; About the Author; Contents; Introduction; Who Should Buy This Book; What's Inside; How to Contact the Author; Chapter 1: Marketing and the Facebook Revolution; Facebook's Reach; Understanding the Social Graph; What Marketers Can and Can't Do With Facebook Ads; Chapter 2: Key Performance Indicators (KPIs); Setting Expectations; Defining KPIs; Facebook Ads and Attribution; Chapter 3: The Facebook Ad Creation UI; Web UI and Power Editor; Module 1: Design Your Ad; Module 2: Facebook's Powerful Targeting; Module 3: Campaigns, Pricing, and Scheduling
Chapter 4: Facebook Ads Production Workflow Power Editor; Understanding Account Structure; First Step: Wireframe Demographic Research; Second Step: Create Your First Ads; Structural Best Practices; Chapter 5: Guerilla User Targeting Checklist; Literal, Competitive, and Inferred Targeting; Occupations and Employment; Real-Life Groups and Affiliations; Real-World Publications; Online, Off Facebook; Product Categories; Classic Mainstream Interests; Chapter 6: Mastering Compound Targeting; Age, Interest, and Gender Mashups; Workplace and Precise Interest Amalgamations Education and Interest Amalgamations Sexuality, Relationship Status, and Interests; Country + Language + Interest Combinations; Chapter 7: Creating Killer Facebook Ads; The Five Levels of Brand Clarity; Ad Images; Putting It All Together with Body Copy; Chapter 8: Deploying Your Facebook Ads Campaign; Facebook Ads Finances; Landing Page Considerations; Final Prelaunch Checklist; Chapter 9: Field Guide to Optimization and Reporting; Introducing Ads Manager; Navigating Facebook Ads Manager; Optimization; Facebook Reports; Wrapping Up and Looking Forward Appendix A: Facebook Ads Preflight Pocket Checklist Appendix B: The Great Big Search & Social Media Marketing Twitter Follow List; Appendix C: Facebook Targeting Segments; Fortune 500 Companies; Job Titles; Weapons; Tech and Gaming; Interests Bucket Family Roles; Health; Outdoor Activities; Winter Sports and Activities; Sports; Green Living; Wine; Home/Garden; Discount; Tough Times; Music; Hobbies; Business; Chatting/RPG; Media with Cult Followings; Index |
Record Nr. | UNINA-9910781511903321 |
Weintraub Marty <1959-> | ||
San Francisco, : John Wiley & Sons, Inc., 2011 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
Killer Facebook ads [[electronic resource] ] : master cutting-edge Facebook advertising techniques / / Marty Weintraub |
Autore | Weintraub Marty <1959-> |
Edizione | [1st ed.] |
Pubbl/distr/stampa | San Francisco, : John Wiley & Sons, Inc., 2011 |
Descrizione fisica | 1 online resource (290 p.) |
Disciplina | 659.14/4 |
Collana | Serious skills |
Soggetto topico | Internet advertising |
ISBN |
1-118-15153-4
1-283-20434-7 9786613204349 1-118-15151-8 |
Classificazione | BUS090010 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
Killer Facebook Ads; Acknowledgments; About the Author; Contents; Introduction; Who Should Buy This Book; What's Inside; How to Contact the Author; Chapter 1: Marketing and the Facebook Revolution; Facebook's Reach; Understanding the Social Graph; What Marketers Can and Can't Do With Facebook Ads; Chapter 2: Key Performance Indicators (KPIs); Setting Expectations; Defining KPIs; Facebook Ads and Attribution; Chapter 3: The Facebook Ad Creation UI; Web UI and Power Editor; Module 1: Design Your Ad; Module 2: Facebook's Powerful Targeting; Module 3: Campaigns, Pricing, and Scheduling
Chapter 4: Facebook Ads Production Workflow Power Editor; Understanding Account Structure; First Step: Wireframe Demographic Research; Second Step: Create Your First Ads; Structural Best Practices; Chapter 5: Guerilla User Targeting Checklist; Literal, Competitive, and Inferred Targeting; Occupations and Employment; Real-Life Groups and Affiliations; Real-World Publications; Online, Off Facebook; Product Categories; Classic Mainstream Interests; Chapter 6: Mastering Compound Targeting; Age, Interest, and Gender Mashups; Workplace and Precise Interest Amalgamations Education and Interest Amalgamations Sexuality, Relationship Status, and Interests; Country + Language + Interest Combinations; Chapter 7: Creating Killer Facebook Ads; The Five Levels of Brand Clarity; Ad Images; Putting It All Together with Body Copy; Chapter 8: Deploying Your Facebook Ads Campaign; Facebook Ads Finances; Landing Page Considerations; Final Prelaunch Checklist; Chapter 9: Field Guide to Optimization and Reporting; Introducing Ads Manager; Navigating Facebook Ads Manager; Optimization; Facebook Reports; Wrapping Up and Looking Forward Appendix A: Facebook Ads Preflight Pocket Checklist Appendix B: The Great Big Search & Social Media Marketing Twitter Follow List; Appendix C: Facebook Targeting Segments; Fortune 500 Companies; Job Titles; Weapons; Tech and Gaming; Interests Bucket Family Roles; Health; Outdoor Activities; Winter Sports and Activities; Sports; Green Living; Wine; Home/Garden; Discount; Tough Times; Music; Hobbies; Business; Chatting/RPG; Media with Cult Followings; Index |
Record Nr. | UNINA-9910818368103321 |
Weintraub Marty <1959-> | ||
San Francisco, : John Wiley & Sons, Inc., 2011 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
Make your business social : engage your customers with social media / / Lindsay Chambers, Jennifer Morehead, and Heather Sallee |
Autore | Chambers Lindsay |
Pubbl/distr/stampa | New York, NY : , : Business Expert Press, , 2020 |
Descrizione fisica | 1 online resource (xv, 123 pages) : illustrations |
Disciplina | 302.30285 |
Soggetto topico |
Online social networks
Internet marketing Internet advertising |
Soggetto genere / forma | Electronic books. |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Record Nr. | UNINA-9910493208403321 |
Chambers Lindsay | ||
New York, NY : , : Business Expert Press, , 2020 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
Make your business social : engage your customers with social media / / Lindsay Chambers, Jennifer Morehead, and Heather Sallee |
Autore | Chambers Lindsay |
Pubbl/distr/stampa | New York, NY : , : Business Expert Press, , 2020 |
Descrizione fisica | 1 online resource (xv, 123 pages) : illustrations |
Disciplina | 302.30285 |
Soggetto topico |
Online social networks
Internet marketing Internet advertising |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Record Nr. | UNINA-9910794103803321 |
Chambers Lindsay | ||
New York, NY : , : Business Expert Press, , 2020 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
Make your business social : engage your customers with social media / / Lindsay Chambers, Jennifer Morehead, and Heather Sallee |
Autore | Chambers Lindsay |
Pubbl/distr/stampa | New York, NY : , : Business Expert Press, , 2020 |
Descrizione fisica | 1 online resource (xv, 123 pages) : illustrations |
Disciplina | 302.30285 |
Soggetto topico |
Online social networks
Internet marketing Internet advertising |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Record Nr. | UNINA-9910821511703321 |
Chambers Lindsay | ||
New York, NY : , : Business Expert Press, , 2020 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
Marketing digital : navegando en aguas digitales : sumérgete conmigo / / Yi Min Shum Xie |
Autore | Shum Xie Yi Min |
Edizione | [2a. edición revisada y ampliada.] |
Pubbl/distr/stampa | Bogotá : , : Ediciones de la U, , 2019 |
Descrizione fisica | 1 recurso en línea (366 páginas) : ilustraciones |
Disciplina | 658.872 |
Collana | Marketing |
Soggetto topico |
Internet marketing
Electronic commerce Internet advertising Marketing por internet Comercio electrónico Publicidad por internet |
Soggetto genere / forma | Libros electronicos. |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | spa |
Record Nr. | UNINA-9910398194703321 |
Shum Xie Yi Min | ||
Bogotá : , : Ediciones de la U, , 2019 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|