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Digital advertising : theory and research [[electronic resource]] / edited by Shelly Rodgers, Esther Thorson
| Digital advertising : theory and research [[electronic resource]] / edited by Shelly Rodgers, Esther Thorson |
| Edizione | [Third edition.] |
| Pubbl/distr/stampa | New York, New York ; ; London : , : Routledge, , 2017 |
| Descrizione fisica | 1 online resource (xxx, 465 pages) |
| Disciplina | 659.144 |
| Soggetto topico | Internet advertising |
| ISBN |
1-138-65445-0
1-315-62325-0 1-317-22545-7 9781315623252 (electronic book) |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. I. Research foundations -- pt. II. Theory breakthroughs -- pt. III. New approaches to research -- pt. IV. Digital media : radiating voices -- pt. V. Evaluating digital advertising -- pt. VI. Future research trends and opportunities. |
| Record Nr. | UNINA-9910164869503321 |
| New York, New York ; ; London : , : Routledge, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Digital sense : the common sense approach to effectively blending social business strategy, marketing technology, and customer experience / / Travis Wright, Chris J. Snook
| Digital sense : the common sense approach to effectively blending social business strategy, marketing technology, and customer experience / / Travis Wright, Chris J. Snook |
| Autore | Wright Travis |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : Wiley, , 2017 |
| Descrizione fisica | 1 online resource (307 pages) : illustrations (some color) |
| Disciplina | 658.8/72 |
| Soggetto topico |
Internet marketing
Internet advertising Digital media |
| ISBN |
1-119-29174-7
1-119-29171-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910158565103321 |
Wright Travis
|
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| Hoboken, New Jersey : , : Wiley, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Display advertising [[electronic resource] ] : an hour a day / / David Booth, Corey Koberg
| Display advertising [[electronic resource] ] : an hour a day / / David Booth, Corey Koberg |
| Autore | Booth David |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Indianapolis, IN, : Wiley |
| Descrizione fisica | 1 online resource (531 p.) |
| Disciplina | 659.144 |
| Altri autori (Persone) | KobergCorey |
| Collana | Sybex serious skills |
| Soggetto topico |
Internet advertising
Internet marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-283-59244-4
9786613904898 1-118-22734-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Display Advertising: An Hour a Day; Contents; Foreword; Introduction; Chapter 1: Online Advertising; An Overview of Search Engine Marketing; Search Advertising vs. Display Advertising; Problem Solving and Distraction; Chapter 2: Overview of Display Advertising; The Display Advertising Landscape; Identifying Display Ad Types and Formats; Defining Advertising Objectives; Chapter 3: Fundamentals of Display Advertising Concepts; The Ecosystem: Advertisers and Publishers; Starting Out with the Google Network; Campaign Targeting Strategies; The Big Picture: The Process of Display Advertising
Chapter 4: Month 1: Planning Your CampaignsWeek 1: Define Your Display Advertising Goals; Week 2: Showcase What You Do Best; Week 3: Take Stock of Your Resources; Monday: Understand the Process of Success; Tuesday: Identify the Campaign Implementer; Wednesday: Identify the Market Researcher; Thursday: Identify the Graphic Designer and Developer; Friday: Identify the Analyst; Week 4: Plan Your Budget; Monday: Choose between Bid Types; Tuesday: Understand How the CPC Auction Works; Wednesday: Understand How CPM Bids Compete in the Auction; Thursday: Understand How Google Spends Your Budget Friday: Understand AdWords Billing OptionsChapter 5: Month 2: Targeting Your Audience; Week 5: Understand Targeting Options; Week 6: Find Good Keywords; Week 7: Find Good Placements; Week 8: Organize Campaigns and Ad Groups; Chapter 6: Month 3: Building Your First Display Campaign; Week 9: Choose Your Display Campaign Settings; Week 10: Choose Your Bidding Style and Budget; Week 11: Configure Advanced Campaign Settings; Week 12: Create Your First Ad Group; Chapter 7: Month 4: Creating Image Ads; Week 13: Study the Science behind Great Image Ads; Week 14: Understand the Rules Week 15: Dig Deeper on Image AdsMonday: What You're Trying to Accomplish; Tuesday: Image ads for E-Com, Lead Gen, B2B, and Non-Profit Scenarios; Wednesday: Choosing Static or Rich Media Ads; Thursday: Importing Your Image Ads into AdWords; Friday: The Approval Process; Week 16: Build Ads with Display Ad Builder; Monday: Benefits and Drawbacks of the Display Ad Builder; Tuesday: Browsing Your Options-Themes and Filters; Wednesday: Creating and Previewing an Ad; Thursday: Advanced Ad Types; Friday: Tips For Creating Unique Ads; Chapter 8: Month 5: Video Ads Week 17: Understand AdWords Video AdsWeek 18: Create Video Ads; Week 19: Advertise on YouTube; Week 20: Advertise on Television with AdWords; Chapter 9: Month 6: Launch and Measure Your Campaign's Performance; Week 21: Launch the Campaign; Week 22: Use AdWords Reports; Week 23: Use Google Analytics; Week 24: Measure Branding and Positioning Goals; Chapter 10: Month 7: Optimizing the Performance of Your Campaigns; Week 25: Refine Your Campaigns and Ad Groups; Week 26: Expand Your Reach; Week 27: Test Your Ads; Week 28: Create Effective Landing Pages; Chapter 11: Month 8: Advanced Topics Week 29: Retarget and Remarket |
| Record Nr. | UNINA-9910462410403321 |
|
Booth David
|
||
| Indianapolis, IN, : Wiley | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Display advertising [[electronic resource] ] : an hour a day / / David Booth, Corey Koberg
| Display advertising [[electronic resource] ] : an hour a day / / David Booth, Corey Koberg |
| Autore | Booth David |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Indianapolis, IN, : Wiley |
| Descrizione fisica | 1 online resource (531 p.) |
| Disciplina | 659.144 |
| Altri autori (Persone) | KobergCorey |
| Collana | Sybex serious skills |
| Soggetto topico |
Internet advertising
Internet marketing |
| ISBN |
1-283-59244-4
9786613904898 1-118-22734-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Display Advertising: An Hour a Day; Contents; Foreword; Introduction; Chapter 1: Online Advertising; An Overview of Search Engine Marketing; Search Advertising vs. Display Advertising; Problem Solving and Distraction; Chapter 2: Overview of Display Advertising; The Display Advertising Landscape; Identifying Display Ad Types and Formats; Defining Advertising Objectives; Chapter 3: Fundamentals of Display Advertising Concepts; The Ecosystem: Advertisers and Publishers; Starting Out with the Google Network; Campaign Targeting Strategies; The Big Picture: The Process of Display Advertising
Chapter 4: Month 1: Planning Your CampaignsWeek 1: Define Your Display Advertising Goals; Week 2: Showcase What You Do Best; Week 3: Take Stock of Your Resources; Monday: Understand the Process of Success; Tuesday: Identify the Campaign Implementer; Wednesday: Identify the Market Researcher; Thursday: Identify the Graphic Designer and Developer; Friday: Identify the Analyst; Week 4: Plan Your Budget; Monday: Choose between Bid Types; Tuesday: Understand How the CPC Auction Works; Wednesday: Understand How CPM Bids Compete in the Auction; Thursday: Understand How Google Spends Your Budget Friday: Understand AdWords Billing OptionsChapter 5: Month 2: Targeting Your Audience; Week 5: Understand Targeting Options; Week 6: Find Good Keywords; Week 7: Find Good Placements; Week 8: Organize Campaigns and Ad Groups; Chapter 6: Month 3: Building Your First Display Campaign; Week 9: Choose Your Display Campaign Settings; Week 10: Choose Your Bidding Style and Budget; Week 11: Configure Advanced Campaign Settings; Week 12: Create Your First Ad Group; Chapter 7: Month 4: Creating Image Ads; Week 13: Study the Science behind Great Image Ads; Week 14: Understand the Rules Week 15: Dig Deeper on Image AdsMonday: What You're Trying to Accomplish; Tuesday: Image ads for E-Com, Lead Gen, B2B, and Non-Profit Scenarios; Wednesday: Choosing Static or Rich Media Ads; Thursday: Importing Your Image Ads into AdWords; Friday: The Approval Process; Week 16: Build Ads with Display Ad Builder; Monday: Benefits and Drawbacks of the Display Ad Builder; Tuesday: Browsing Your Options-Themes and Filters; Wednesday: Creating and Previewing an Ad; Thursday: Advanced Ad Types; Friday: Tips For Creating Unique Ads; Chapter 8: Month 5: Video Ads Week 17: Understand AdWords Video AdsWeek 18: Create Video Ads; Week 19: Advertise on YouTube; Week 20: Advertise on Television with AdWords; Chapter 9: Month 6: Launch and Measure Your Campaign's Performance; Week 21: Launch the Campaign; Week 22: Use AdWords Reports; Week 23: Use Google Analytics; Week 24: Measure Branding and Positioning Goals; Chapter 10: Month 7: Optimizing the Performance of Your Campaigns; Week 25: Refine Your Campaigns and Ad Groups; Week 26: Expand Your Reach; Week 27: Test Your Ads; Week 28: Create Effective Landing Pages; Chapter 11: Month 8: Advanced Topics Week 29: Retarget and Remarket |
| Record Nr. | UNINA-9910785801403321 |
|
Booth David
|
||
| Indianapolis, IN, : Wiley | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Display advertising [[electronic resource] ] : an hour a day / / David Booth, Corey Koberg
| Display advertising [[electronic resource] ] : an hour a day / / David Booth, Corey Koberg |
| Autore | Booth David |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Indianapolis, IN, : Wiley |
| Descrizione fisica | 1 online resource (531 p.) |
| Disciplina | 659.144 |
| Altri autori (Persone) | KobergCorey |
| Collana | Sybex serious skills |
| Soggetto topico |
Internet advertising
Internet marketing |
| ISBN |
1-283-59244-4
9786613904898 1-118-22734-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Display Advertising: An Hour a Day; Contents; Foreword; Introduction; Chapter 1: Online Advertising; An Overview of Search Engine Marketing; Search Advertising vs. Display Advertising; Problem Solving and Distraction; Chapter 2: Overview of Display Advertising; The Display Advertising Landscape; Identifying Display Ad Types and Formats; Defining Advertising Objectives; Chapter 3: Fundamentals of Display Advertising Concepts; The Ecosystem: Advertisers and Publishers; Starting Out with the Google Network; Campaign Targeting Strategies; The Big Picture: The Process of Display Advertising
Chapter 4: Month 1: Planning Your CampaignsWeek 1: Define Your Display Advertising Goals; Week 2: Showcase What You Do Best; Week 3: Take Stock of Your Resources; Monday: Understand the Process of Success; Tuesday: Identify the Campaign Implementer; Wednesday: Identify the Market Researcher; Thursday: Identify the Graphic Designer and Developer; Friday: Identify the Analyst; Week 4: Plan Your Budget; Monday: Choose between Bid Types; Tuesday: Understand How the CPC Auction Works; Wednesday: Understand How CPM Bids Compete in the Auction; Thursday: Understand How Google Spends Your Budget Friday: Understand AdWords Billing OptionsChapter 5: Month 2: Targeting Your Audience; Week 5: Understand Targeting Options; Week 6: Find Good Keywords; Week 7: Find Good Placements; Week 8: Organize Campaigns and Ad Groups; Chapter 6: Month 3: Building Your First Display Campaign; Week 9: Choose Your Display Campaign Settings; Week 10: Choose Your Bidding Style and Budget; Week 11: Configure Advanced Campaign Settings; Week 12: Create Your First Ad Group; Chapter 7: Month 4: Creating Image Ads; Week 13: Study the Science behind Great Image Ads; Week 14: Understand the Rules Week 15: Dig Deeper on Image AdsMonday: What You're Trying to Accomplish; Tuesday: Image ads for E-Com, Lead Gen, B2B, and Non-Profit Scenarios; Wednesday: Choosing Static or Rich Media Ads; Thursday: Importing Your Image Ads into AdWords; Friday: The Approval Process; Week 16: Build Ads with Display Ad Builder; Monday: Benefits and Drawbacks of the Display Ad Builder; Tuesday: Browsing Your Options-Themes and Filters; Wednesday: Creating and Previewing an Ad; Thursday: Advanced Ad Types; Friday: Tips For Creating Unique Ads; Chapter 8: Month 5: Video Ads Week 17: Understand AdWords Video AdsWeek 18: Create Video Ads; Week 19: Advertise on YouTube; Week 20: Advertise on Television with AdWords; Chapter 9: Month 6: Launch and Measure Your Campaign's Performance; Week 21: Launch the Campaign; Week 22: Use AdWords Reports; Week 23: Use Google Analytics; Week 24: Measure Branding and Positioning Goals; Chapter 10: Month 7: Optimizing the Performance of Your Campaigns; Week 25: Refine Your Campaigns and Ad Groups; Week 26: Expand Your Reach; Week 27: Test Your Ads; Week 28: Create Effective Landing Pages; Chapter 11: Month 8: Advanced Topics Week 29: Retarget and Remarket |
| Record Nr. | UNINA-9910818831003321 |
|
Booth David
|
||
| Indianapolis, IN, : Wiley | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Global advertising in a global culture / / Thomas H. P. Gould
| Global advertising in a global culture / / Thomas H. P. Gould |
| Autore | Gould Thomas H. P. <1953-> |
| Pubbl/distr/stampa | Lanham, [Maryland] : , : Rowman & Littlefield, , 2016 |
| Descrizione fisica | 1 online resource (251 p.) |
| Disciplina | 659.1 |
| Soggetto topico |
Advertising - History
Internet advertising Globalization - Social aspects Culture and globalization |
| ISBN | 0-8108-8644-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Title Page; Preface; Acknowledgments; Introduction; Global History of Advertising: Part 1, before 1993; Global History of Advertising: Part 2, since 1993; Culture Transfer at Web Speed; Individualism in an Apps and Culture World; Apps and the Small Screen TV; Individualism and the Rise of the Global Consumer; Online Advertising and Risk, Elitism, and Gender; Children Consumed by Convergence via Apps; Education and Porous Cultural Borders; The Future of E-advertising; One World Agency; Index; About the Author |
| Record Nr. | UNINA-9910797860503321 |
|
Gould Thomas H. P. <1953->
|
||
| Lanham, [Maryland] : , : Rowman & Littlefield, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Global advertising in a global culture / / Thomas H. P. Gould
| Global advertising in a global culture / / Thomas H. P. Gould |
| Autore | Gould Thomas H. P. <1953-> |
| Pubbl/distr/stampa | Lanham, [Maryland] : , : Rowman & Littlefield, , 2016 |
| Descrizione fisica | 1 online resource (251 p.) |
| Disciplina | 659.1 |
| Soggetto topico |
Advertising - History
Internet advertising Globalization - Social aspects Culture and globalization |
| ISBN | 0-8108-8644-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Title Page; Preface; Acknowledgments; Introduction; Global History of Advertising: Part 1, before 1993; Global History of Advertising: Part 2, since 1993; Culture Transfer at Web Speed; Individualism in an Apps and Culture World; Apps and the Small Screen TV; Individualism and the Rise of the Global Consumer; Online Advertising and Risk, Elitism, and Gender; Children Consumed by Convergence via Apps; Education and Porous Cultural Borders; The Future of E-advertising; One World Agency; Index; About the Author |
| Record Nr. | UNINA-9910809218403321 |
|
Gould Thomas H. P. <1953->
|
||
| Lanham, [Maryland] : , : Rowman & Littlefield, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
A Guide to Global Sourcing [[electronic resource]]
| A Guide to Global Sourcing [[electronic resource]] |
| Autore | Sparrow Elizabeth Anne |
| Pubbl/distr/stampa | Swindon, : British Computer Society, 2004 |
| Descrizione fisica | 1 online resource (186 p.) |
| Disciplina | 658.723 |
| Soggetto topico |
Employees -- Recruiting -- Electronic information resources
Internet advertising |
| ISBN |
1-78017-002-5
1-906124-25-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Copyright; Contents; List of Figures and Tables; Author; Foreword; Acknowledgements; Abbreviations; Glossary; Useful Websites; Preface; 1 Introduction; 2 Advantages and benefits; 3 Risks and Countermeasures; 4 Managing offshore outsourcing projects; 5 Country profiles; 6 The future world of global sourcing; Appendix Intellect offshore group code of practice; References; Further Reading; Index; Back Cover |
| Record Nr. | UNISA-996339088603316 |
|
Sparrow Elizabeth Anne
|
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| Swindon, : British Computer Society, 2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
A Guide to Global Sourcing [[electronic resource]]
| A Guide to Global Sourcing [[electronic resource]] |
| Autore | Sparrow Elizabeth Anne |
| Pubbl/distr/stampa | Swindon, : British Computer Society, 2004 |
| Descrizione fisica | 1 online resource (186 p.) |
| Disciplina | 658.723 |
| Soggetto topico |
Employees -- Recruiting -- Electronic information resources
Internet advertising |
| ISBN |
1-78017-002-5
1-906124-25-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Copyright; Contents; List of Figures and Tables; Author; Foreword; Acknowledgements; Abbreviations; Glossary; Useful Websites; Preface; 1 Introduction; 2 Advantages and benefits; 3 Risks and Countermeasures; 4 Managing offshore outsourcing projects; 5 Country profiles; 6 The future world of global sourcing; Appendix Intellect offshore group code of practice; References; Further Reading; Index; Back Cover |
| Record Nr. | UNINA-9910139860903321 |
|
Sparrow Elizabeth Anne
|
||
| Swindon, : British Computer Society, 2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Hands-On Programmatic in-house Digital Advertising : Learn Data Design, Al Implementation, Bidding Strategies, and Strategic Thinking / / Raghavendra Agarwala
| Hands-On Programmatic in-house Digital Advertising : Learn Data Design, Al Implementation, Bidding Strategies, and Strategic Thinking / / Raghavendra Agarwala |
| Autore | Agarwala Raghavendra |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New Delhi, India : , : BPB Publications, , [2022] |
| Descrizione fisica | 1 online resource (208 pages) |
| Disciplina | 659.1/44 |
| Soggetto topico |
Internet advertising
Internet marketing |
| ISBN | 93-91030-27-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1 -- 2. |
| Record Nr. | UNINA-9910795898903321 |
|
Agarwala Raghavendra
|
||
| New Delhi, India : , : BPB Publications, , [2022] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
