Advertising on Google [[electronic resource] ] : the high performance cookbook / / Kristina Cutura |
Autore | Cutura Kristina |
Pubbl/distr/stampa | Birmingham, : Packt Pub., 2013 |
Descrizione fisica | 1 online resource (372 p.) |
Collana | Enterprise : professional expertise distilled |
Soggetto topico | Internet advertising |
ISBN | 1-84968-585-1 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Record Nr. | UNINA-9910779889503321 |
Cutura Kristina
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Birmingham, : Packt Pub., 2013 | ||
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Lo trovi qui: Univ. Federico II | ||
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Advertising on Google : the high performance cookbook / / Kristina Cutura |
Autore | Cutura Kristina |
Edizione | [1st ed.] |
Pubbl/distr/stampa | Birmingham, : Packt Pub., 2013 |
Descrizione fisica | 1 online resource (372 p.) |
Disciplina | 659.144 |
Collana | Enterprise : professional expertise distilled |
Soggetto topico | Internet advertising |
ISBN | 1-84968-585-1 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
Intro -- Advertising on Google: The High Performance Cookbook -- Table of Contents -- Advertising on Google: The High Performance Cookbook -- Credits -- About the Author -- About the Reviewers -- www.PacktPub.com -- Support files, eBooks, discount offers and more -- Why Subscribe? -- Free Access for Packt account holders -- Instant Updates on New Packt Books -- Preface -- What this book covers -- What you need for this book -- Who this book is for -- Conventions -- Reader feedback -- Customer support -- Errata -- Piracy -- Questions -- 1. Researching the Market and Competition and Setting Goals -- Introduction -- Focusing on relevance -- Getting ready -- How to do it... -- How it works... -- See also -- Identifying your competitors using Google search results -- Getting ready -- How to do it... -- There's more... -- See also -- Using third-party tools to research competitors -- Getting ready -- How to do it... -- How it works... -- There's more... -- Analyzing budgets and bids to determine market saturation -- Getting ready -- How to do it... -- How it works... -- There's more... -- See also -- Setting advertising goals -- Getting ready -- How to do it... -- There's more... -- See also -- Predicting if AdWords will be profitable and calculating potential returns -- Getting ready -- How to do it... -- How it works... -- There's more... -- See also -- 2. Setting up Your Account -- Introduction -- Creating an AdWords account -- Getting ready -- How to do it... -- There's more... -- See also -- Determining the right billing option for your needs -- Getting ready -- How to do it... -- There's more... -- See also -- Inviting other users to access your account -- Getting ready -- How to do it... -- How it works... -- There's more... -- See also -- Changing user access levels or removing users -- How to do it.. -- There's more... -- See also.
Enabling auto tagging at the account level -- How to do it.. -- How it works... -- There's more... -- See also -- Changing your notification settings -- Getting ready -- How to do it... -- How it works... -- There's more... -- See also -- 3. Tracking beyond the Click -- Introduction -- Linking AdWords to Google Analytics -- Getting ready -- How to do it... -- How it works... -- There's more... -- See also -- Creating a conversion goal in AdWords to track leads or sales -- Getting ready -- How to do it... -- How it works... -- There's more... -- See also -- Importing goals from Google Analytics into AdWords -- Getting ready -- How to do it... -- How it works... -- There's more... -- See also -- Verifying that conversion tracking is working -- Getting ready -- How to do it... -- Check the source code -- Wait for conversions to occur -- Complete a test conversion -- How it works... -- There's more... -- See also -- Analyzing how long it takes to convert customers -- Getting ready -- How to do it... -- How it works... -- There's more... -- See also -- Analyzing assist clicks and impressions -- Getting ready -- How to do it... -- How it works... -- There's more... -- See also -- Analyzing AdWords data in Google Analytics -- Getting ready -- How to do it... -- How it works... -- There's more... -- See also -- Analyzing time on site data and bounce rates -- Getting ready -- How to do it... -- There's more... -- See also -- 4. Structuring Your Account -- Introduction -- Planning account structure -- Getting ready -- How to do it... -- How it works... -- There's more... -- See also -- Common ways to structure campaigns -- Getting ready -- How to do it… -- How it works… -- There's more… -- See also -- Deciding where to show your ads -- Getting ready -- How to do it... -- How it works... -- There's more... -- See also -- Device targeting options. Getting ready -- How to do it... -- How it works... -- See also -- Choosing which locations to target -- Getting ready -- How to do it... -- How it works... -- See also -- Excluding locations from seeing your ads -- Getting ready -- How to do it... -- How it works... -- See also -- Selecting target languages -- Getting ready -- How to do it... -- How it works... -- There's more... -- See also -- Creating themed ad groups -- Getting ready -- Recommended ad group structure -- Poor ad group structure -- How to do it... -- How it works... -- There's more... -- See also -- Renaming campaigns and ad groups -- Getting ready -- How to do it... -- There's more... -- See also -- 5. Creating Relevant Keywords -- Introduction -- Using keyword matching options effectively -- How to do it… -- How it works… -- There's more… -- See also -- Finding relevant keywords -- Getting ready -- How to do it… -- How it works… -- There's more… -- See also -- Analyzing competitor keywords from spyfu.com and similar tools -- Getting ready -- How to do it... -- How it works... -- There's more... -- See also -- Generating negative keywords -- Getting ready -- How to do it… -- How it works… -- There's more… -- See also -- Identifying keyword duplicates -- Getting ready -- How to do it… -- How it works… -- There's more… -- See also -- Multiplying keyword phrases -- Getting ready -- How to do it… -- How it works… -- There's more… -- See also -- Changing broad keywords to broad match modifiers -- Getting ready -- How to do it… -- How it works… -- There's more… -- See also -- Adding new keywords to an existing ad group -- Getting ready -- How to do it… -- See also -- Editing, pausing, or deleting keywords -- Getting ready -- How to do it… -- How it works… -- See also -- 6. Writing Compelling Ads -- Introduction -- Researching competitors' ads -- Getting ready -- How to do it. How it works... -- There's more… -- See also -- Setting campaign ad rotation -- Getting ready -- How to do it… -- How it works… -- There's more… -- See also -- Creating effective ads -- Getting ready -- How to do it… -- How it works… -- There's more… -- See also -- Choosing landing pages -- Getting ready -- How to do it… -- Pick a URL that best matches your keywords -- Make sure your landing page is conversion friendly -- How it works… -- There's more… -- See also -- Implementing dynamic keyword insertion in ads -- Getting ready -- How to do it… -- How it works… -- There's more… -- See also -- Avoiding common ad copy mistakes -- How to do it… -- How it works… -- See also -- Split testing ad copy -- Getting ready -- How to do it… -- How it works… -- There's more… -- See also -- Editing your ad text -- How to do it… -- How it works… -- See also -- Pausing or deleting ads -- Getting ready -- How to do it… -- How it works… -- See also -- 7. Budgets and Bidding -- Introduction -- Setting and adjusting campaign budgets -- Getting ready -- How to do it... -- How it works... -- There's more… -- See also -- Evaluating your current budget and potential impact of budget changes -- Getting ready -- How to do it... -- How it works... -- There's more... -- See also -- Setting and adjusting ad group level bids -- Getting ready -- How to do it... -- How it works... -- There's more... -- See also -- Setting and adjusting keyword level bids -- Getting ready -- How to do it... -- How it works... -- There's more... -- See also -- Enabling enhanced bidding -- Getting ready -- How to do it... -- How it works... -- See also -- Enabling Conversion Optimizer -- Getting ready -- How to do it... -- How it works... -- There's more... -- See also -- Adjusting CPA bids -- Getting ready -- How to do it... -- How it works... -- There's more... -- See also. Setting separate bids for calls -- Getting ready -- How to do it... -- How it works... -- There's more... -- See also -- Predicting impact of bid changes using the Bid Simulator -- Getting ready -- How to do it... -- How it works... -- There's more... -- See also -- Modifying mobile bids -- Getting ready -- How to do it... -- How it works... -- There's more... -- See also -- Adjusting location bids -- Getting ready -- How to do it... -- How it works... -- There's more... -- See also -- Adjusting bids based on the day of the week and time of day -- Getting ready -- How to do it... -- How it works... -- There's more... -- See also -- 8. Running Display Ads -- Introduction -- Creating an automatic placements campaign -- Getting ready -- How to do it... -- How it works... -- There's more... -- See also -- Creating a managed placements campaign -- Getting ready -- How to do it... -- How it works... -- There's more... -- See also -- Researching and adding display placements -- Getting ready -- How to do it... -- How it works... -- See also -- Targeting display sites based on topics -- Getting ready -- How to do it... -- How it works... -- There's more... -- See also -- Excluding irrelevant and poorly performing placements -- Getting ready -- How to do it... -- How it works... -- There's more... -- See also -- Avoid displaying your ads on certain pages -- Getting ready -- How to do it... -- How it works... -- See also -- Excluding categories of sites and potentially sensitive topics -- Getting ready -- How to do it... -- How it works... -- See also -- Adding image ads to display campaigns -- Getting ready -- How to do it... -- How it works... -- There's more... -- See also -- Creating rich image ads with Display Ad Builder -- Getting ready -- How to do it... -- How it works... -- There's more... -- See also. Analyzing relative CTR to benchmark display performance. |
Record Nr. | UNINA-9910824780103321 |
Cutura Kristina
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Birmingham, : Packt Pub., 2013 | ||
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Lo trovi qui: Univ. Federico II | ||
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Applying E-Commerce in Business [[electronic resource]] |
Autore | Tassabehji Rana |
Pubbl/distr/stampa | London, : SAGE Publications, 2003 |
Descrizione fisica | 1 online resource (376 p.) |
Disciplina |
658.054678
658.8/72 658.872 |
Soggetto topico |
Business
Electronic commerce Internet advertising Internet marketing Marketing & Sales Commerce Business & Economics |
Soggetto genere / forma | Electronic books. |
ISBN |
1-280-36912-4
9786610369126 1-4129-3359-5 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
Cover; Contents; Preface; Introduction; Chapter 1 - Introduction to e-commerce; Chapter 2 - The technology; Chapter 3 - Elements of e-commerce: applications; Chapter 4 - Security and e-commerce; Chapter 5 - E-business models; Chapter 6 - From dot com to dot bomb; Chapter 7 - Public policies and legal issues; Chapter 8 - The impact of 'e' on economic and management thinking; Conclusions; Chapter 9 - To the future and beyond; Index; Appendicies; Appendix 1: OSI Reference Model; Appendix 2: Select Committee on Public Accounts 'First Report'
Appendix 3: Internet and E-mail Policies and GuidelinesAppendix 4: The Internet and How it Came into Being; Appendix 5: Who Manages the Internet?; Appendix 6: Guidelines for Data Protection |
Record Nr. | UNINA-9910457724703321 |
Tassabehji Rana
![]() |
||
London, : SAGE Publications, 2003 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|
Applying E-Commerce in Business [[electronic resource]] |
Autore | Tassabehji Rana |
Pubbl/distr/stampa | London, : SAGE Publications, 2003 |
Descrizione fisica | 1 online resource (376 p.) |
Disciplina |
658.054678
658.8/72 658.872 |
Soggetto topico |
Business
Electronic commerce Internet advertising Internet marketing Marketing & Sales Commerce Business & Economics |
ISBN |
1-280-36912-4
9786610369126 1-4129-3359-5 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
Cover; Contents; Preface; Introduction; Chapter 1 - Introduction to e-commerce; Chapter 2 - The technology; Chapter 3 - Elements of e-commerce: applications; Chapter 4 - Security and e-commerce; Chapter 5 - E-business models; Chapter 6 - From dot com to dot bomb; Chapter 7 - Public policies and legal issues; Chapter 8 - The impact of 'e' on economic and management thinking; Conclusions; Chapter 9 - To the future and beyond; Index; Appendicies; Appendix 1: OSI Reference Model; Appendix 2: Select Committee on Public Accounts 'First Report'
Appendix 3: Internet and E-mail Policies and GuidelinesAppendix 4: The Internet and How it Came into Being; Appendix 5: Who Manages the Internet?; Appendix 6: Guidelines for Data Protection |
Record Nr. | UNINA-9910784347503321 |
Tassabehji Rana
![]() |
||
London, : SAGE Publications, 2003 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|
Applying E-Commerce in Business [[electronic resource]] |
Autore | Tassabehji Rana |
Edizione | [1st ed.] |
Pubbl/distr/stampa | London, : SAGE Publications, 2003 |
Descrizione fisica | 1 online resource (376 p.) |
Disciplina |
658.054678
658.8/72 658.872 |
Soggetto topico |
Business
Electronic commerce Internet advertising Internet marketing Marketing & Sales Commerce Business & Economics |
ISBN |
1-280-36912-4
9786610369126 1-4129-3359-5 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
Cover; Contents; Preface; Introduction; Chapter 1 - Introduction to e-commerce; Chapter 2 - The technology; Chapter 3 - Elements of e-commerce: applications; Chapter 4 - Security and e-commerce; Chapter 5 - E-business models; Chapter 6 - From dot com to dot bomb; Chapter 7 - Public policies and legal issues; Chapter 8 - The impact of 'e' on economic and management thinking; Conclusions; Chapter 9 - To the future and beyond; Index; Appendicies; Appendix 1: OSI Reference Model; Appendix 2: Select Committee on Public Accounts 'First Report'
Appendix 3: Internet and E-mail Policies and GuidelinesAppendix 4: The Internet and How it Came into Being; Appendix 5: Who Manages the Internet?; Appendix 6: Guidelines for Data Protection |
Record Nr. | UNINA-9910806886403321 |
Tassabehji Rana
![]() |
||
London, : SAGE Publications, 2003 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|
Bildkommunikation in Facebook-Werbeanzeigen : So gestalten IT-Unternehmen Anzeigenbilder / / Sina Mylluks |
Autore | Mylluks Sina |
Pubbl/distr/stampa | Hamburg, [Germany] : , : Diplomatica Verlag, , 2017 |
Descrizione fisica | 1 online resource (93 pages) : illustrations, tables |
Disciplina | 659.144 |
Soggetto topico | Internet advertising |
Soggetto genere / forma | Electronic books. |
ISBN | 3-96146-015-9 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | ger |
Record Nr. | UNINA-9910467092103321 |
Mylluks Sina
![]() |
||
Hamburg, [Germany] : , : Diplomatica Verlag, , 2017 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|
Bildkommunikation in Facebook-Werbeanzeigen : So gestalten IT-Unternehmen Anzeigenbilder / / Sina Mylluks |
Autore | Mylluks Sina |
Pubbl/distr/stampa | Hamburg, [Germany] : , : Diplomatica Verlag, , 2017 |
Descrizione fisica | 1 online resource (93 pages) : illustrations, tables |
Disciplina | 659.144 |
Soggetto topico | Internet advertising |
ISBN | 3-96146-015-9 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | ger |
Record Nr. | UNINA-9910796796703321 |
Mylluks Sina
![]() |
||
Hamburg, [Germany] : , : Diplomatica Verlag, , 2017 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|
Bildkommunikation in Facebook-Werbeanzeigen : So gestalten IT-Unternehmen Anzeigenbilder / / Sina Mylluks |
Autore | Mylluks Sina |
Pubbl/distr/stampa | Hamburg, [Germany] : , : Diplomatica Verlag, , 2017 |
Descrizione fisica | 1 online resource (93 pages) : illustrations, tables |
Disciplina | 659.144 |
Soggetto topico | Internet advertising |
ISBN | 3-96146-015-9 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | ger |
Record Nr. | UNINA-9910828217003321 |
Mylluks Sina
![]() |
||
Hamburg, [Germany] : , : Diplomatica Verlag, , 2017 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|
Customer relationship management : CRM |
Pubbl/distr/stampa | Malibu, Calif., : Freedom Technology Media Group |
Disciplina | 658 |
Soggetto topico |
Marketing - Communication systems - Data processing
Business enterprises - Computer networks Internet marketing Internet advertising |
Soggetto genere / forma | Periodicals. |
ISSN | 2169-043X |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Periodico |
Lingua di pubblicazione | eng |
Altri titoli varianti | CRM |
Record Nr. | UNINA-9910143803403321 |
Malibu, Calif., : Freedom Technology Media Group | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|
Customer relationship management : CRM |
Pubbl/distr/stampa | Malibu, Calif., : Freedom Technology Media Group |
Disciplina | 658 |
Soggetto topico |
Marketing - Communication systems - Data processing
Business enterprises - Computer networks Internet marketing Internet advertising |
Soggetto genere / forma | Periodicals. |
ISSN | 2169-043X |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Periodico |
Lingua di pubblicazione | eng |
Altri titoli varianti | CRM |
Record Nr. | UNISA-996205072603316 |
Malibu, Calif., : Freedom Technology Media Group | ||
![]() | ||
Lo trovi qui: Univ. di Salerno | ||
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