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Eye tracking in user experience design / / Jennifer Romano Bergstrom and Andrew Jonathan Schall ; acquiring editor, Meg Dunkerley ; editorial project manager, Heather Scherer ; designer, Alan Studholme
| Eye tracking in user experience design / / Jennifer Romano Bergstrom and Andrew Jonathan Schall ; acquiring editor, Meg Dunkerley ; editorial project manager, Heather Scherer ; designer, Alan Studholme |
| Autore | Bergstrom Jennifer Romano |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Waltham, Massachusetts : , : Morgan Kaufmann, , 2014 |
| Descrizione fisica | 1 online resource (395 p.) |
| Disciplina | 004.01/9 |
| Soggetto topico |
Human-computer interaction
Visual perception Eye - Movements Eye tracking User interfaces (Computer systems) |
| ISBN | 0-12-416709-8 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Front Cover; Eye Tracking in User Experience Design; Copyright; Dedication; Contents; Acknowledgments; About The Editors; List Of Contributors; Foreword; Section I: Overview of Eye Tracking and Visual Search; Chapter 1: Introduction to Eye Tracking; What is eye tracking?; How eye tracking works; What eye trackers can and cannot tell us; Location; Duration; Movement; Eye tracking past and present; Medieval Torture Devices and Early Eye Trackers; Maturity of Eye Tracking into a User Experience Research Tool; Hardware Designed for Quick and Easy Data Capture; Participant Friendly
Analysis Software Designed for User Experience ResearchersEye tracking can empower your design team; Gaining Insights from Eye Gaze; See Where People Looked, Not Where They Think They Looked; Determining the Effectiveness of a Visual Hierarchy; Conclusion; Acknowledgments; References; Chapter 2: Visual Search; Introduction; How do we visually search for information on web pages?; What does visual search look like?; Are there different types of visual search?; Visual search behavior of serps; Can images of faces impact our search behavior more than other types of images? What is banner blindness, and why is it important?The road ahead for designing visual search experiences; References; Section II: Evaluating the User Experience; Chapter 3: Usability Testing; Introduction; Incorporating eye tracking in usability testing; Eye-tracking data provides a comprehensive picture of users' experience and can help inform the design; Fixations and Saccades; Areas of Interest (AOIs); Gaze Opacity and Heat Maps; Gaze Plots; Communicating usability results more effectively with clients; Eye Tracking Can Convince Clients to Make Design Changes to Improve Usability Eye-Tracking Visuals Can Aid in the Effort for User-Centered DesignConsiderations and drawbacks with eye tracking in usability studies; Time; Analysis Software; Think Aloud, Age, and Eye Tracking; Conclusion; Acknowledgments; References; Chapter 4: Physiological Response Measurements; Introduction; Dimensions of physiological response measures; Subjective versus Objective; Real Time versus Delayed; Natural Context versus Artificial Lab; Invasive versus Non-Invasive; Practicality of incorporating biometrics; Physiological response measurement in ux; Pupil Dilation How Does Pupil Dilation Measure Emotion?Facial Emotion Recognition; How Does Facial Emotion Recognition Software Measure Emotion?; Skin Conductance; How Does Skin Conductance Measure Emotion?; Neuroimaging: EEG; How Does EEG Measure Emotion?; Measuring valence; Conclusion; Acknowledgments; References; Section III: Eye Tracking for Specific Applications; Chapter 5: Forms and Surveys; Introduction; Forms and surveys have a lot in common; Some examples of what we can learn from eye tracking forms and surveys; People Read Pages with Questions on Them Differently from Other Pages Write Your Instructions in Plain Language |
| Record Nr. | UNINA-9910789295003321 |
Bergstrom Jennifer Romano
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| Waltham, Massachusetts : , : Morgan Kaufmann, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Eye tracking in user experience design / / Jennifer Romano Bergstrom and Andrew Jonathan Schall ; acquiring editor, Meg Dunkerley ; editorial project manager, Heather Scherer ; designer, Alan Studholme
| Eye tracking in user experience design / / Jennifer Romano Bergstrom and Andrew Jonathan Schall ; acquiring editor, Meg Dunkerley ; editorial project manager, Heather Scherer ; designer, Alan Studholme |
| Autore | Bergstrom Jennifer Romano |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Waltham, Massachusetts : , : Morgan Kaufmann, , 2014 |
| Descrizione fisica | 1 online resource (395 p.) |
| Disciplina | 004.01/9 |
| Soggetto topico |
Human-computer interaction
Visual perception Eye - Movements Eye tracking User interfaces (Computer systems) |
| ISBN | 0-12-416709-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Front Cover; Eye Tracking in User Experience Design; Copyright; Dedication; Contents; Acknowledgments; About The Editors; List Of Contributors; Foreword; Section I: Overview of Eye Tracking and Visual Search; Chapter 1: Introduction to Eye Tracking; What is eye tracking?; How eye tracking works; What eye trackers can and cannot tell us; Location; Duration; Movement; Eye tracking past and present; Medieval Torture Devices and Early Eye Trackers; Maturity of Eye Tracking into a User Experience Research Tool; Hardware Designed for Quick and Easy Data Capture; Participant Friendly
Analysis Software Designed for User Experience ResearchersEye tracking can empower your design team; Gaining Insights from Eye Gaze; See Where People Looked, Not Where They Think They Looked; Determining the Effectiveness of a Visual Hierarchy; Conclusion; Acknowledgments; References; Chapter 2: Visual Search; Introduction; How do we visually search for information on web pages?; What does visual search look like?; Are there different types of visual search?; Visual search behavior of serps; Can images of faces impact our search behavior more than other types of images? What is banner blindness, and why is it important?The road ahead for designing visual search experiences; References; Section II: Evaluating the User Experience; Chapter 3: Usability Testing; Introduction; Incorporating eye tracking in usability testing; Eye-tracking data provides a comprehensive picture of users' experience and can help inform the design; Fixations and Saccades; Areas of Interest (AOIs); Gaze Opacity and Heat Maps; Gaze Plots; Communicating usability results more effectively with clients; Eye Tracking Can Convince Clients to Make Design Changes to Improve Usability Eye-Tracking Visuals Can Aid in the Effort for User-Centered DesignConsiderations and drawbacks with eye tracking in usability studies; Time; Analysis Software; Think Aloud, Age, and Eye Tracking; Conclusion; Acknowledgments; References; Chapter 4: Physiological Response Measurements; Introduction; Dimensions of physiological response measures; Subjective versus Objective; Real Time versus Delayed; Natural Context versus Artificial Lab; Invasive versus Non-Invasive; Practicality of incorporating biometrics; Physiological response measurement in ux; Pupil Dilation How Does Pupil Dilation Measure Emotion?Facial Emotion Recognition; How Does Facial Emotion Recognition Software Measure Emotion?; Skin Conductance; How Does Skin Conductance Measure Emotion?; Neuroimaging: EEG; How Does EEG Measure Emotion?; Measuring valence; Conclusion; Acknowledgments; References; Section III: Eye Tracking for Specific Applications; Chapter 5: Forms and Surveys; Introduction; Forms and surveys have a lot in common; Some examples of what we can learn from eye tracking forms and surveys; People Read Pages with Questions on Them Differently from Other Pages Write Your Instructions in Plain Language |
| Record Nr. | UNINA-9910808018703321 |
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Bergstrom Jennifer Romano
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| Waltham, Massachusetts : , : Morgan Kaufmann, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Eye Tracking Methodology : Theory and Practice / Andrew, Duchowski
| Eye Tracking Methodology : Theory and Practice / Andrew, Duchowski |
| Autore | Duchowski, Andrew |
| Edizione | [2 ed.] |
| Pubbl/distr/stampa | London : Springer ; c2007 |
| Descrizione fisica | XXIV, 328 p. : ill. ; 24 cm |
| Soggetto topico |
Neurolinguistica
Eye tracking Visione |
| ISBN | 9781846286087 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISALENTO-991002944929707536 |
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Duchowski, Andrew
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| London : Springer ; c2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. del Salento | ||
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Eyetracking and applied linguistics / / edited by Silvia Hansen-Schirra, Sambor Grucza
| Eyetracking and applied linguistics / / edited by Silvia Hansen-Schirra, Sambor Grucza |
| Pubbl/distr/stampa | Berlin, Germany : , : Language Science Press, , 2016 |
| Descrizione fisica | 1 online resource (192 pages) : illustrations (some colour); digital, PDF file(s) |
| Disciplina | 410 |
| Collana | Translation and Multilingual Natural Language Processing |
| Soggetto topico |
Applied linguistics - Methodology
Eye tracking Psycholinguistics |
| ISBN |
3-946234-69-0
3-946234-65-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910160762803321 |
| Berlin, Germany : , : Language Science Press, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Kognitive Aspekte des Übersetzungsprozesses : Eye-Tracking im interkulturellen Vergleich
| Kognitive Aspekte des Übersetzungsprozesses : Eye-Tracking im interkulturellen Vergleich |
| Autore | Lee KyeongHwa |
| Pubbl/distr/stampa | Berlin : , : Frank & Timme, , 2022 |
| Descrizione fisica | 1 online resource (443 pages) |
| Disciplina | 004.019 |
| Collana | TRANSÜD. Arbeiten zur Theorie und Praxis des Übersetzens und Dolmetschens |
| Soggetto topico | Eye tracking |
| ISBN | 3-7329-9044-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Intro -- Vorbemerkung -- Inhaltsverzeichnis -- Abbildungsverzeichnis -- Tabellenverzeichnis -- Abkürzungsverzeichnis -- Einleitung -- I. Translationsprozessforschung -- II. Eye-Tracking als Forschungsmethode -- III. Schreibprozess als Forschungsmethode -- IV. Relativsatz -- V. Denken und Sprache -- VI. Analysekriterien -- VII. Analyse des Experiments -- VIII. Schlussfolgerungen und Ausblick -- IX. Literaturverzeichnis. |
| Record Nr. | UNINA-9910627231803321 |
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Lee KyeongHwa
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| Berlin : , : Frank & Timme, , 2022 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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