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Competition in Higher Education Branding and Marketing [[electronic resource] ] : National and Global Perspectives / / edited by Antigoni Papadimitriou
| Competition in Higher Education Branding and Marketing [[electronic resource] ] : National and Global Perspectives / / edited by Antigoni Papadimitriou |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2018 |
| Descrizione fisica | 1 online resource (XVII, 254 p. 3 illus.) |
| Disciplina | 378 |
| Soggetto topico |
Higher education
International education Comparative education Marketing Entrepreneurship Higher Education International and Comparative Education |
| ISBN | 3-319-58527-4 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1. Introduction -- Chapter 2. Pathways from academe to industry: An empirical analysis of academic marketing to prospective students -- Chapter 3. Marketing Context and Branding Content of Private Universities in Chile and Mexico -- Chapter 4. Brand communication in Flemish higher education: A comparison between types of institutions -- Chapter 5. Using a mixed methods approach to examine the (re)imaging of higher education institutions in the Western Balkans -- Chapter 6. Branding and the Search for Competitive Advantage in the Field of Mozambican Higher Education through the Use of Websites -- Chapter 7. The impacts of educational brand on students’ decision to enroll through advertising brochures for Higher Education Institutions in Surabaya Indonesia -- Chapter 8. The Notion of Branding in the Higher Education Sector: The Case of Hong Kong -- Chapter 9. Alumni Engagement in Higher Education: A Matter of Marketing and Leveraging Social Identities -- Chapter 10. Branding by Proxy? How hubs market (or not) higher education systems globally: the example of Qatar -- Chapter 11. Higher Education Institutional Rankings: Evaluating Their Credibility for Branding and Marketing -- Chapter 12. Conclusions and Reflections on Branding and Marketing in Higher Education. . |
| Record Nr. | UNINA-9910299551703321 |
| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Competitive Strategies for Small and Medium Enterprises [[electronic resource] ] : Increasing Crisis Resilience, Agility and Innovation in Turbulent Times / / edited by Klaus North, Gregorio Varvakis
| Competitive Strategies for Small and Medium Enterprises [[electronic resource] ] : Increasing Crisis Resilience, Agility and Innovation in Turbulent Times / / edited by Klaus North, Gregorio Varvakis |
| Edizione | [1st ed. 2016.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2016 |
| Descrizione fisica | 1 online resource (282 p.) |
| Disciplina | 650 |
| Soggetto topico |
Entrepreneurship
Management Industrial management Leadership Innovation/Technology Management Business Strategy/Leadership |
| ISBN | 3-319-27303-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction: what is a “dynamic SME” -- Dynamic capabilities and organizational resilience in turbulent environments -- Case 1: Xenon automation technology – cutting edge competence as competitive strategy -- Culture for organizational learning in turbulent environments -- The innovation triple challenge: a creativity check for SMES -- Intellectual capital as a strategic model to create innovation in new technology based firms -- An analysis of micro and small enterprises growth: an application of the management excellence model (MEG) -- Case 2: KST turbine components - “Qualiyspeedservice” as competitive strategy -- Argentina: a chronically variable socio-economic environment for SMES -- Surviving and competing in times of crisis – cases of strategies by Argentine SMES -- Learning to cope with turbulent situations a study of owner – Managers in Argentine SMES -- SME vulnerability analysis: a tool for business continuity -- Knowledge risk management in turbulent times -- Knowledge management tools for SMES -- Learning to grow – A methodology to sustain growth capapilities of SMES -- Case 3: Herradep - a double and intelligent strategy to grow: improving worker knowledge and competences through self-managed short term projects -- How Brazilian textile enterprises learn to grow -- Virtual enterprises: strengthening SMES competitiveness via flexible businesses alliances. |
| Record Nr. | UNINA-9910254664203321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Competitiveness in Emerging Markets [[electronic resource] ] : Market Dynamics in the Age of Disruptive Technologies / / edited by Datis Khajeheian, Mike Friedrichsen, Wilfried Mödinger
| Competitiveness in Emerging Markets [[electronic resource] ] : Market Dynamics in the Age of Disruptive Technologies / / edited by Datis Khajeheian, Mike Friedrichsen, Wilfried Mödinger |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2018 |
| Descrizione fisica | 1 online resource (XX, 603 p. 150 illus., 4 illus. in color.) |
| Disciplina | 338.6048091724 |
| Collana | Contributions to Management Science |
| Soggetto topico |
Globalization
Markets Management Industrial management Entrepreneurship Industrial organization Emerging Markets/Globalization Innovation/Technology Management Media Management Industrial Organization Competència econòmica Emprenedoria Estudis de mercat Globalització (Economia) |
| Soggetto genere / forma | Llibres electrònics |
| ISBN | 3-319-71722-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part 1: Editorial -- Chapter 1: An Introduction to Competitiveness in Fast Changing Business Environment -- Chapter 2: Digital Transformation and the Effects on the Management of Media Firms -- Part 2: Broadcasting -- Chapter 3: The Implications of Programmatic Advertising on the Business Model of TV Broadcasters -- Chapter 4: ‘Datafying’ Broadcasting: Competing in a Big Data-Driven TV Ecosystem -- Part 3: Small media firms -- Chapter 5: War of Attrition in Polish Video-Games Printing Press: Customer Retention to Survive Printing Press in the Age of Digital Communication Technologies -- Chapter 6: Media innovations in digital music distribution: the case of beeptunes.com -- Chapter 7: Competitive Capabilities in Film Distribution Market: The Case of Filimo -- Part 4: Individual Level: media entrepreneurs -- Chapter 8: Social Networks of Immigrant Entrepreneurs in Media Industry: The case of Iranian Immigrants in Canada -- Chapter 9: Impact of leaders' characteristics on competitiveness of firms: Applying Weber’s charismatic authority theory to leaders of post-Soviet media businesses -- Part 5: Media Law and Regulation -- chapter 10: Lobbying groups in communications and media policies in Brazil -- Chapter 11: Restrictions and Legal Challenges for Foreign Investment in the Media Market in Iran -- Chapter 12: Evidenced-based internet policy for emerging nations: maximizing network investment and local content development -- Part 6: Startups and Small Enterprises -- Chapter 13: Start-up Boom in an Emerging Market: A Niche Market Approach -- Chapter 14: The challenges of firms in Iraqi Kurdistan Economy in the light of strategic acquisition theory -- Chapter 15: Competitiveness of small media firms -- Part 7: Strategic issues in organizations -- Chapter 16: Rapid internationalization Emerging Markets Multinationals from Latin America: The case of the AJE Group -- Chapter 17: Strategic Renewal in Corporate Entrepreneurship Context: A Multi-Case Study -- Chapter 18: Measuring the competitiveness factors in telecommunication markets -- Chapter 19: Competitiveness in Banking Industry: A study of Employee satisfaction, Customer satisfaction and Productivity in Service Quality -- Chapter 20: Audience Engagement as a Competitive Advantage in Public Television: Case of Gamification Use in IRIB IPTV -- Chapter 21: Competition Outside of the Field: Economics and Marketing of Football in Iran -- Part 8: Quantitative methodologies -- Chapter 22: Impact of Situation in the study of Gender Entrepreneurship and Opportunity Evaluation: An Analysis of Risk Disposition -- Chapter 23: Impact of Organizational Innovation, Learning Orientation and Entrepreneurship on SME Performance: The Moderating Role of Market Turbulence and ICT -- Chapter 24: Entrepreneurship and SMEs Performance: Studying the Mediating Role of Innovation and the Moderating Role of Firm Size -- Chapter 25: The impact of Business Ethics on entrepreneurial attitude of managers -- Chapter 26: Effect of Degree of Competitiveness and Orientation to Export on Marketing Strategy of SMEs -- Part 9: Big Data, Machine Learning and New Technological Trends -- Chapter 27: Disruptive Innovation for Auto Insurance Entrepreneurs: New Paradigm using Telematics & Machine Learning -- Chapter 28: Business Challenges of Big Data Application in Health Organizations -- Chapter 29: Big data for marketing success: how consumer analytic create competitive advantage for enterprises. |
| Record Nr. | UNINA-9910298214103321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Competitiveness in the real economy : value aggregation, economics and management in the provision of goods and services / / by Rui Vinhas da Silva
| Competitiveness in the real economy : value aggregation, economics and management in the provision of goods and services / / by Rui Vinhas da Silva |
| Autore | Silva Rui Vinhas da |
| Pubbl/distr/stampa | Surrey, England ; ; Burlington, Vermont : , : Gower Publishing : , : Ashgate Publishing Company, , 2013 |
| Descrizione fisica | 1 online resource (410 p.) |
| Disciplina | 338.6048 |
| Soggetto topico |
Competition
Leadership Entrepreneurship |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-317-16285-4
1-317-16284-6 1-4094-6123-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; List of Figures; List of Tables; About the Author; Preface; 1 Is It Only about Working Harder? ... or the Other Side of GDP; 2 Productivity, Value Aggregation and National Competitiveness; 3 Workers, Entrepreneurs and Productivity; 4 Country Reputation, Productivity and National Competitiveness; 5 On Leadership, Entrepreneurial Spirit and the Search for Sustainable Competitive Advantages; 6 From Popper to Soros and the Downfall of Economics; 7 Rationality vs. Emotion: Funny Tasting Coke in the Land of Georges Remi (Hergé); 8 Bernanke and an Urgent Need for a Paradigm Shift
9 Bernie Ebbers, WorldCom and Other Corporate Tragic Comedies10 The Competitiveness of Nations in the Twenty-first Century: The Links between Exports, FDI and National Competitiveness; References; Index |
| Record Nr. | UNINA-9910453337803321 |
Silva Rui Vinhas da
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| Surrey, England ; ; Burlington, Vermont : , : Gower Publishing : , : Ashgate Publishing Company, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Competitiveness in the real economy : value aggregation, economics and management in the provision of goods and services / / by Rui Vinhas da Silva
| Competitiveness in the real economy : value aggregation, economics and management in the provision of goods and services / / by Rui Vinhas da Silva |
| Autore | Silva Rui Vinhas da |
| Pubbl/distr/stampa | Surrey, England ; ; Burlington, Vermont : , : Gower Publishing : , : Ashgate Publishing Company, , 2013 |
| Descrizione fisica | 1 online resource (410 p.) |
| Disciplina | 338.6048 |
| Soggetto topico |
Competition
Leadership Entrepreneurship |
| ISBN |
1-315-57316-4
1-317-16285-4 1-317-16284-6 1-4094-6123-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; List of Figures; List of Tables; About the Author; Preface; 1 Is It Only about Working Harder? ... or the Other Side of GDP; 2 Productivity, Value Aggregation and National Competitiveness; 3 Workers, Entrepreneurs and Productivity; 4 Country Reputation, Productivity and National Competitiveness; 5 On Leadership, Entrepreneurial Spirit and the Search for Sustainable Competitive Advantages; 6 From Popper to Soros and the Downfall of Economics; 7 Rationality vs. Emotion: Funny Tasting Coke in the Land of Georges Remi (Hergé); 8 Bernanke and an Urgent Need for a Paradigm Shift
9 Bernie Ebbers, WorldCom and Other Corporate Tragic Comedies10 The Competitiveness of Nations in the Twenty-first Century: The Links between Exports, FDI and National Competitiveness; References; Index |
| Record Nr. | UNINA-9910790874803321 |
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Silva Rui Vinhas da
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| Surrey, England ; ; Burlington, Vermont : , : Gower Publishing : , : Ashgate Publishing Company, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Competitiveness in the real economy : value aggregation, economics and management in the provision of goods and services / / by Rui Vinhas da Silva
| Competitiveness in the real economy : value aggregation, economics and management in the provision of goods and services / / by Rui Vinhas da Silva |
| Autore | Silva Rui Vinhas da |
| Pubbl/distr/stampa | Surrey, England ; ; Burlington, Vermont : , : Gower Publishing : , : Ashgate Publishing Company, , 2013 |
| Descrizione fisica | 1 online resource (410 p.) |
| Disciplina | 338.6048 |
| Soggetto topico |
Competition
Leadership Entrepreneurship |
| ISBN |
1-315-57316-4
1-317-16285-4 1-317-16284-6 1-4094-6123-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; List of Figures; List of Tables; About the Author; Preface; 1 Is It Only about Working Harder? ... or the Other Side of GDP; 2 Productivity, Value Aggregation and National Competitiveness; 3 Workers, Entrepreneurs and Productivity; 4 Country Reputation, Productivity and National Competitiveness; 5 On Leadership, Entrepreneurial Spirit and the Search for Sustainable Competitive Advantages; 6 From Popper to Soros and the Downfall of Economics; 7 Rationality vs. Emotion: Funny Tasting Coke in the Land of Georges Remi (Hergé); 8 Bernanke and an Urgent Need for a Paradigm Shift
9 Bernie Ebbers, WorldCom and Other Corporate Tragic Comedies10 The Competitiveness of Nations in the Twenty-first Century: The Links between Exports, FDI and National Competitiveness; References; Index |
| Record Nr. | UNINA-9910817281403321 |
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Silva Rui Vinhas da
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| Surrey, England ; ; Burlington, Vermont : , : Gower Publishing : , : Ashgate Publishing Company, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The Competitiveness Report of Zhongguancun Listed Companies (2018) [[electronic resource]]
| The Competitiveness Report of Zhongguancun Listed Companies (2018) [[electronic resource]] |
| Edizione | [1st ed. 2019.] |
| Pubbl/distr/stampa | Singapore : , : Springer Singapore : , : Imprint : Springer, , 2019 |
| Descrizione fisica | 1 online resource (XVII, 122 p. 114 illus., 113 illus. in color.) |
| Disciplina | 338.6 |
| Soggetto topico |
Industrial organization
Asia—Economic conditions Entrepreneurship Leadership Industrial Organization Asian Economics Business Strategy/Leadership |
| ISBN | 981-13-7697-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter1 Overview of Zhongguancun Listed Companies in 2017 -- Chapter2 The Market Performance of ZLCs in 2017 -- Chapter3 Profitability of ZLCs in 2017 -- Chapter4 Debt Paying Abilities of ZLCs in 2017 -- Chapter5 Operating Capability of ZLCs in 2017 -- Chapter6 Innovation Capabilities of ZLCs in 2017 -- Chapter7 Investment, Financing and Cash Position of ZLCs in 2017 -- Chapter8 Human Resources Status and Tax Expenses of ZLCs in 2017 -- Chapter9 Analysis of Dominant Industries at Zhongguancun -- Chapter10 Status of Continuous Trading ZLCs -- Chapter11 Conclusion. |
| Record Nr. | UNINA-9910350333403321 |
| Singapore : , : Springer Singapore : , : Imprint : Springer, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Complexity in Entrepreneurship, Innovation and Technology Research [[electronic resource] ] : Applications of Emergent and Neglected Methods / / edited by Elisabeth S.C. Berger, Andreas Kuckertz
| Complexity in Entrepreneurship, Innovation and Technology Research [[electronic resource] ] : Applications of Emergent and Neglected Methods / / edited by Elisabeth S.C. Berger, Andreas Kuckertz |
| Edizione | [1st ed. 2016.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2016 |
| Descrizione fisica | 1 online resource (490 p.) |
| Disciplina | 650 |
| Collana | FGF Studies in Small Business and Entrepreneurship |
| Soggetto topico |
Entrepreneurship
Management Industrial management Economic sociology Innovation/Technology Management Organizational Studies, Economic Sociology |
| ISBN | 3-319-27108-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction -- Methodological and Conceptual Discussion -- Qualitative Methods -- Configurational Methods -- Semantic Methods. |
| Record Nr. | UNINA-9910254663903321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Conscious Collaboration [[electronic resource] ] : Re-Thinking The Way We Work Together, For Good / / by Ben Emmens
| Conscious Collaboration [[electronic resource] ] : Re-Thinking The Way We Work Together, For Good / / by Ben Emmens |
| Autore | Emmens Ben |
| Edizione | [1st ed. 2016.] |
| Pubbl/distr/stampa | London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2016 |
| Descrizione fisica | 1 online resource (XXV, 211 p. 38 illus.) |
| Disciplina | 658.4092 |
| Soggetto topico |
Leadership
Business ethics Project management Industrial management—Environmental aspects Entrepreneurship Organization Planning Business Strategy/Leadership Business Ethics Project Management Sustainability Management |
| ISBN | 1-137-53805-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | PART ONE: THE COLLABORATION CONUNDRUM -- 1. 'Collaborate' or 'fragmentate' -- 2. 'Collaborative DNA?' -- 3. 'The partnership vortex' -- 4. 'Collaborative capital' -- PART TWO: CONSCIOUS COLLABORATION -- 5. 'Conscious collaborators' -- 6. 'Generosity and humility' -- 7. 'Accompaniment' -- 8. 'The edge of the inside' -- 9. 'The porous edge' -- 10. 'Trust on credit' -- 11. 'Jamming' -- 12. 'The virtual guild' -- PART THREE: ACTION 13. Leadership -- 14. Principles and processes -- 15. Micro-outcomes -- 16. Conclusion. |
| Record Nr. | UNINA-9910254955403321 |
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Emmens Ben
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| London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Contemporary Developments in Entrepreneurial Finance [[electronic resource] ] : An Academic and Policy Lens on the Status-Quo, Challenges and Trends / / edited by Alexandra Moritz, Joern H. Block, Stephan Golla, Arndt Werner
| Contemporary Developments in Entrepreneurial Finance [[electronic resource] ] : An Academic and Policy Lens on the Status-Quo, Challenges and Trends / / edited by Alexandra Moritz, Joern H. Block, Stephan Golla, Arndt Werner |
| Edizione | [1st ed. 2020.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020 |
| Descrizione fisica | 1 online resource (338 pages) |
| Disciplina | 658.15 |
| Collana | FGF Studies in Small Business and Entrepreneurship |
| Soggetto topico |
Entrepreneurship
Capital market Business enterprises—Finance Capital Markets Business Finance |
| ISBN | 3-030-17612-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I. Status Quo in SME Financing and Financial Market Regulation -- European SME Financing: An Empirical Taxonomy -- The European Capital Markets Union and its Impact on Future SME Financing -- Innovation and Investment Finance in Comparison -- Trends in Financing Programs for the Development of Micro, Small and Medium Enterprises (MSMEs) in Nigeria: A Qualitative Meta-Synthesis -- Part II. Entrepreneurial Finance from Established Risk Capital Providers -- Research on Venture Capitalists’ and Business Angels’ Investment Criteria: A Systematic Literature Review -- Measuring Venture Capital Sentiment in Europe -- The Private Value of Patents for Government-supported Start-Ups: The Case of the European Investment Fund -- In which Regions do Governmental, Independent, and Corporate Venture Capital Firms Invest? An Empirical Investigation across 402 German Regions -- Playing with the Devil? Organizational Voids within Corporate Venture Capital Dyads -- Part III. New Trends in Entrepreneurial Finance -- Social Finance in Europe: The Transition from Grants to Follow-up Financing for Social Enterprises -- Democratising Entrepreneurial Finance: The Impact of Crowdfunding and Initial Coin Offerings (ICOs) -- Is Crowdfunding Suitable for Financing German Public Research Organization (PRO) Projects?. |
| Record Nr. | UNINA-9910367249603321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Soggetto topico
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Entrepreneurship
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- Industrial management (220)
- New business enterprises (181)
- Innovation/Technology Management (177)