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Case studies on social marketing : a global perspective / / M. Mercedes Galan-Ladero, Helena M. Alves, editors
| Case studies on social marketing : a global perspective / / M. Mercedes Galan-Ladero, Helena M. Alves, editors |
| Edizione | [1st ed. 2019.] |
| Pubbl/distr/stampa | New York, New York : , : Springer Berlin Heidelberg, , [2019] |
| Descrizione fisica | 1 online resource (xiii, 252 pages) : illustrations (chiefly color), charts |
| Disciplina | 658.8 |
| Collana | Management for Professionals |
| Soggetto topico |
Social marketing
Marketing Nonprofit organizations Entrepreneurship Social responsibility of business |
| ISBN | 3-030-04843-8 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Social Marketing Cases: Environment -- Social Marketing Cases: Public Health -- Social Marketing Cases: Society, Culture and Education -- Social Marketing Cases: Safety and Security. . |
| Record Nr. | UNINA-9910337786103321 |
| New York, New York : , : Springer Berlin Heidelberg, , [2019] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Cases in Strategic Management [[electronic resource] ] : A Flexibility Perspective / / by Sanjay Dhir, Sushil
| Cases in Strategic Management [[electronic resource] ] : A Flexibility Perspective / / by Sanjay Dhir, Sushil |
| Autore | Dhir Sanjay |
| Edizione | [1st ed. 2019.] |
| Pubbl/distr/stampa | Singapore : , : Springer Singapore : , : Imprint : Springer, , 2019 |
| Descrizione fisica | 1 online resource (273 pages) |
| Disciplina | 658.4012 |
| Collana | Flexible Systems Management |
| Soggetto topico |
Leadership
Business enterprises—Finance Entrepreneurship Management information systems Industrial management Management Business Strategy/Leadership Business Finance Business Process Management Innovation/Technology Management |
| ISBN | 981-13-7064-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Adani Group -- American Express -- Barbeque Nation -- DHL -- Essar Oil -- Federal Express -- Google India -- Lemon Tree -- Marriott Hotels -- National Stock Exchange of India -- National Thermal Power Corporation -- ONGC -- Punjab National Bank -- State Bank of India -- Tata Power. |
| Record Nr. | UNINA-9910350206503321 |
Dhir Sanjay
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| Singapore : , : Springer Singapore : , : Imprint : Springer, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Catch of the decade : how to launch, build and sell a digital business / / Gabby Leibovich, Hezi Leibovich
| Catch of the decade : how to launch, build and sell a digital business / / Gabby Leibovich, Hezi Leibovich |
| Autore | Leibovich Gabby |
| Pubbl/distr/stampa | Milton, Australia : , : Wiley, , [2021] |
| Descrizione fisica | 1 online resource (315 pages) |
| Disciplina | 658.421 |
| Soggetto topico |
Entrepreneurship
Small business New business enterprises |
| ISBN |
0-7303-8847-6
0-7303-8848-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910794483803321 |
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Leibovich Gabby
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| Milton, Australia : , : Wiley, , [2021] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Catch of the decade : how to launch, build and sell a digital business / / Gabby Leibovich, Hezi Leibovich
| Catch of the decade : how to launch, build and sell a digital business / / Gabby Leibovich, Hezi Leibovich |
| Autore | Leibovich Gabby |
| Pubbl/distr/stampa | Milton, Australia : , : Wiley, , [2021] |
| Descrizione fisica | 1 online resource (315 pages) |
| Disciplina | 658.421 |
| Soggetto topico |
Entrepreneurship
Small business New business enterprises |
| ISBN |
0-7303-8847-6
0-7303-8848-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910811710503321 |
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Leibovich Gabby
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| Milton, Australia : , : Wiley, , [2021] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Category creation : how to build a brand that customers, employees, and investors will love / / Anthony Kennada ; foreword by Brian Halligan
| Category creation : how to build a brand that customers, employees, and investors will love / / Anthony Kennada ; foreword by Brian Halligan |
| Autore | Kennada Anthony <1986-> |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : Wiley, , [2020] |
| Descrizione fisica | 1 online resource (243 pages) |
| Disciplina | 658.827 |
| Soggetto topico |
Industrial marketing
Branding (Marketing) Entrepreneurship Customer relations |
| ISBN |
1-119-61161-X
1-119-61158-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Category creation : the noble marketing strategy that can spark a movement -- Why brand is at the heart of category creation in the business-to-human (B2H) era -- The six challenges of creating a category (and how to overcome them) -- Special considerations for established companies in commoditized markets -- Live your purpose, values and culture out loud -- Focus on the people in your market, not just your products -- Create a lifestyle brand for your category -- Grow a community by doubling down on live events and experiences -- Activate customers as brand ambassadors -- Recognize that analysts don't create categories, customers do -- Establish trust at scale through authentic executive communications -- How to connect category creation programs to growth for executives and investors -- The intangible benefits of category creation on customer and teammate success. |
| Record Nr. | UNINA-9910793855303321 |
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Kennada Anthony <1986->
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| Hoboken, New Jersey : , : Wiley, , [2020] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Category creation : how to build a brand that customers, employees, and investors will love / / Anthony Kennada ; foreword by Brian Halligan
| Category creation : how to build a brand that customers, employees, and investors will love / / Anthony Kennada ; foreword by Brian Halligan |
| Autore | Kennada Anthony <1986-> |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : Wiley, , [2020] |
| Descrizione fisica | 1 online resource (243 pages) |
| Disciplina | 658.827 |
| Soggetto topico |
Industrial marketing
Branding (Marketing) Entrepreneurship Customer relations |
| ISBN |
1-119-61161-X
1-119-61158-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Category creation : the noble marketing strategy that can spark a movement -- Why brand is at the heart of category creation in the business-to-human (B2H) era -- The six challenges of creating a category (and how to overcome them) -- Special considerations for established companies in commoditized markets -- Live your purpose, values and culture out loud -- Focus on the people in your market, not just your products -- Create a lifestyle brand for your category -- Grow a community by doubling down on live events and experiences -- Activate customers as brand ambassadors -- Recognize that analysts don't create categories, customers do -- Establish trust at scale through authentic executive communications -- How to connect category creation programs to growth for executives and investors -- The intangible benefits of category creation on customer and teammate success. |
| Record Nr. | UNINA-9910814088203321 |
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Kennada Anthony <1986->
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| Hoboken, New Jersey : , : Wiley, , [2020] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Celebrating entrepreneurial and small firm research : embracing qualitative research philosophies and methods / / guest editors, David Higgins, Kiran Trehan and Pauric McGowan
| Celebrating entrepreneurial and small firm research : embracing qualitative research philosophies and methods / / guest editors, David Higgins, Kiran Trehan and Pauric McGowan |
| Pubbl/distr/stampa | [Bradford, England] : , : Emerald, , 2015 |
| Descrizione fisica | 1 online resource (223 p.) |
| Disciplina | 302.3501 |
| Collana | International Journal of Entrepreneurial Behavior & Research |
| Soggetto topico |
Organizational sociology - Research - Methodology
Entrepreneurship Qualitative research |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-78560-183-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Editorial advisory and review board; Guest editorial; A review of research methods in entrepreneurship 1985-2013; A holistic social constructionist perspective to enterprise education; Entrepreneurial social capital research: resolving the structure and agency dualism; Developing qualitative research streams relating to illegal rural enterprise; Case sensitive? A review of the literature on the use of case method in entrepreneurship research; The reflexive case study method:a practice approach to SME globalization
Biographical research as a methodology for understanding entrepreneurial marketing Stick or twist? The practice of undertaking life story interviews in-the-moment; Between cognition and discourse: phenomenology and the study of entrepreneurship; How not to do it!! A salutary lesson on longitudinal and qualitative research approaches for entrepreneurship researchers; Book reviews |
| Record Nr. | UNINA-9910461033603321 |
| [Bradford, England] : , : Emerald, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Celebrating entrepreneurial and small firm research : embracing qualitative research philosophies and methods / / guest editors, David Higgins, Kiran Trehan and Pauric McGowan
| Celebrating entrepreneurial and small firm research : embracing qualitative research philosophies and methods / / guest editors, David Higgins, Kiran Trehan and Pauric McGowan |
| Pubbl/distr/stampa | [Bradford, England] : , : Emerald, , 2015 |
| Descrizione fisica | 1 online resource (223 p.) |
| Disciplina | 302.3501 |
| Collana | International Journal of Entrepreneurial Behavior & Research |
| Soggetto topico |
Organizational sociology - Research - Methodology
Entrepreneurship Qualitative research |
| ISBN | 1-78560-183-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Editorial advisory and review board; Guest editorial; A review of research methods in entrepreneurship 1985-2013; A holistic social constructionist perspective to enterprise education; Entrepreneurial social capital research: resolving the structure and agency dualism; Developing qualitative research streams relating to illegal rural enterprise; Case sensitive? A review of the literature on the use of case method in entrepreneurship research; The reflexive case study method:a practice approach to SME globalization
Biographical research as a methodology for understanding entrepreneurial marketing Stick or twist? The practice of undertaking life story interviews in-the-moment; Between cognition and discourse: phenomenology and the study of entrepreneurship; How not to do it!! A salutary lesson on longitudinal and qualitative research approaches for entrepreneurship researchers; Book reviews |
| Record Nr. | UNINA-9910797238203321 |
| [Bradford, England] : , : Emerald, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Celebrating entrepreneurial and small firm research : embracing qualitative research philosophies and methods / / guest editors, David Higgins, Kiran Trehan and Pauric McGowan
| Celebrating entrepreneurial and small firm research : embracing qualitative research philosophies and methods / / guest editors, David Higgins, Kiran Trehan and Pauric McGowan |
| Pubbl/distr/stampa | [Bradford, England] : , : Emerald, , 2015 |
| Descrizione fisica | 1 online resource (223 p.) |
| Disciplina | 302.3501 |
| Collana | International Journal of Entrepreneurial Behavior & Research |
| Soggetto topico |
Organizational sociology - Research - Methodology
Entrepreneurship Qualitative research |
| ISBN | 1-78560-183-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Editorial advisory and review board; Guest editorial; A review of research methods in entrepreneurship 1985-2013; A holistic social constructionist perspective to enterprise education; Entrepreneurial social capital research: resolving the structure and agency dualism; Developing qualitative research streams relating to illegal rural enterprise; Case sensitive? A review of the literature on the use of case method in entrepreneurship research; The reflexive case study method:a practice approach to SME globalization
Biographical research as a methodology for understanding entrepreneurial marketing Stick or twist? The practice of undertaking life story interviews in-the-moment; Between cognition and discourse: phenomenology and the study of entrepreneurship; How not to do it!! A salutary lesson on longitudinal and qualitative research approaches for entrepreneurship researchers; Book reviews |
| Record Nr. | UNINA-9910824793103321 |
| [Bradford, England] : , : Emerald, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Challenges and Opportunities to Develop Organizations Through Creativity, Technology and Ethics [[electronic resource] ] : The 2019 Griffiths School of Management Annual Conference on Business, Entrepreneurship and Ethics (GSMAC) / / edited by Silvia L. Fotea, Ioan Ş. Fotea, Sebastian A. Văduva
| Challenges and Opportunities to Develop Organizations Through Creativity, Technology and Ethics [[electronic resource] ] : The 2019 Griffiths School of Management Annual Conference on Business, Entrepreneurship and Ethics (GSMAC) / / edited by Silvia L. Fotea, Ioan Ş. Fotea, Sebastian A. Văduva |
| Edizione | [1st ed. 2020.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020 |
| Descrizione fisica | 1 online resource (397 pages) |
| Disciplina | 650 |
| Collana | Springer Proceedings in Business and Economics |
| Soggetto topico |
Social responsibility of business
Entrepreneurship Economic sociology Globalization Markets Corporate Social Responsibility Organizational Studies, Economic Sociology Emerging Markets/Globalization |
| ISBN | 3-030-43449-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1. The reason for being ethical in business: moral or marketing orientation?- Chapter 2. Contemporary directions in the development of Romanian academic marketing in favor of increasing the performance of the organization -- Chapter 3. Implementing technology in healthcare organizations -- Chapter 4. Teaching entrepreneurship: how prepared are Romanian educators?- Chapter 5. Ethical issues in hospitality: Management Implications for Youth Tourism in Romania -- Chapter 6. Revealing the main drivers of romanians' migration in european context. An empirical approach based on gravity models -- Chapter 7. Liquidity risk related to financial transactions -- Chapter 8. Opportunities for the development of public administration by measuring labor productivity -- Chapter 9. Sensory evaluation and acceptance of goat yogurts in comparison with cow yogurts – An empirical study -- Chapter 10. Types of Shopping Centres – literature review -- Chapter 11. Determinants of student’s entrepreneurial intentions toward their career choice in Algeria -- Chapter 12. Financial resources or human resources - the real obstacle for developing NGO activity in Romania?- Chapter 13. Evaluating the overall performance of Romanian listed companies -- Chapter 14. Health Tourism – a New System-Model Based on the Four Basic Elements -- Chapter 15. Organizational culture and climate as opportunities to develop school organization -- Chapter 16. Are Romanian employees satisfied with their jobs and with the performance evaluation process? An empirical analysis among employees from public versus private sector -- Chapter 17. The consumer explained through leisure perception -- Chapter 18. Romanian medical system between technology and economic growth -- Chapter 19. Exploring the family identity as a unique competitive advantage to family businesses in developing a relationship marketing orientation -- Chapter 20. Data Mining algorithms for knowledge extraction -- Chapter 21. Self-knowledge and talent - a motivation of career planning and innovation in management -- Chapter 22. Challenges and Opportunities when integrating Artificial Intelligence in the Development of Library Management Systems -- Chapter 23. The interdependence of AI and sustainability: Can artificial intelligence show us a path towards sustainability? |
| Record Nr. | UNINA-9910407715603321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Soggetto topico
-
Entrepreneurship
(1680)
- Management (265)
- Industrial management (220)
- New business enterprises (181)
- Innovation/Technology Management (177)