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The Attention Economy and How Media Works : Simple Truths for Marketers / / by Karen Nelson-Field
| The Attention Economy and How Media Works : Simple Truths for Marketers / / by Karen Nelson-Field |
| Autore | Nelson-Field Karen |
| Edizione | [1st ed. 2020.] |
| Pubbl/distr/stampa | Singapore : , : Springer Singapore : , : Imprint : Palgrave Macmillan, , 2020 |
| Descrizione fisica | 1 online resource (161 pages) : illustrations |
| Disciplina | 658.872 |
| Soggetto topico |
Business
Industrial management Communication Internet marketing Social media Digital media Popular Science in Business and Management Media Management Media and Communication Online Marketing/Social Media Social Media Digital/New Media |
| ISBN | 981-15-1540-9 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. State of Play -- 2. Recipe for Good Media Research -- 3. How Advertising Works (So Far) -- 4. The Evolution of Media Buying -- 5. The Attention Economy is Coming (Fast) -- 6. Buying the Best Impression -- 7. Creating the Best Impression -- 8. Who Should You Impress (and Where Are They Hiding?) -- 9. The Magic 8 Ball. |
| Record Nr. | UNINA-9910373886203321 |
Nelson-Field Karen
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| Singapore : , : Springer Singapore : , : Imprint : Palgrave Macmillan, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Auf dem Weg zur Cyberpolis : Neue Formen von Gemeinschaft, Selbst und Bildung / / Martin Donner, Heidrun Allert
| Auf dem Weg zur Cyberpolis : Neue Formen von Gemeinschaft, Selbst und Bildung / / Martin Donner, Heidrun Allert |
| Autore | Donner Martin |
| Pubbl/distr/stampa | Bielefeld : , : Transcript Verlag, , 2022 |
| Descrizione fisica | 1 online resource (494 pages) |
| Disciplina | 302.231 |
| Soggetto topico | Digital media |
| ISBN | 3-7328-5878-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Altri titoli varianti | Auf dem Weg zur Cyberpolis |
| Record Nr. | UNINA-9910624357303321 |
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Donner Martin
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| Bielefeld : , : Transcript Verlag, , 2022 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Axmedis 2005 [[electronic resource] ] : proceedings of the 1st International conference on Automated production of Cross Media content for Multi-channel distribution : volume for workshops, industrial and applications sessions, Florence, Italy, 30 November-2 December 2005 / / edited by Paolo Nesi, Kia Ng, Jaime Delgado
| Axmedis 2005 [[electronic resource] ] : proceedings of the 1st International conference on Automated production of Cross Media content for Multi-channel distribution : volume for workshops, industrial and applications sessions, Florence, Italy, 30 November-2 December 2005 / / edited by Paolo Nesi, Kia Ng, Jaime Delgado |
| Pubbl/distr/stampa | Firenze, : Firenze University Press, 2005 |
| Descrizione fisica | xi, 196 p. : ill |
| Disciplina | 658 |
| Altri autori (Persone) |
NesiPaolo
NgKia DelgadoJaime |
| Collana | Atti |
| Soggetto topico |
Multimedia systems
Digital media Music - Data processing |
| ISBN | 88-8453-354-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Altri titoli varianti |
Axmedis 2005 : proceedings of the 1st International conference on Automated production of Cross Media content for Multi-channel distribution : volume for workshops, industrial and applications sessions, Florence, Italy, 30 November-2 December 2005
AXMEDIS 2005 |
| Record Nr. | UNINA-9910171036403321 |
| Firenze, : Firenze University Press, 2005 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Becoming a media mentor : a guide for working with children and families / / Claudia Haines, Cen Campbell and the Association for Library Service to Children (ALSC) ; foreword by Chip Donohue
| Becoming a media mentor : a guide for working with children and families / / Claudia Haines, Cen Campbell and the Association for Library Service to Children (ALSC) ; foreword by Chip Donohue |
| Autore | Haines Claudia |
| Pubbl/distr/stampa | Chicago, [Illinois] : , : ALA Editions, , 2016 |
| Descrizione fisica | 1 online resource (177 p.) |
| Disciplina | 025.5/2 |
| Soggetto topico |
Multimedia library services - United States
Children's digital libraries - United States Media librarians - United States Digital media Application software |
| ISBN | 0-8389-1470-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Becoming a Media Mentor ; Contents; Foreword; Preface; Acknowledgments; Introduction; Part I: Becoming a Media Mentor ; 1. What Is a Media Mentor? ; Voice from the Field: Carisa Kluver ; 2. Media Mentorship ; Voice from the Field: Michael Robb ; 3. Media Mentorshipand the Three C's; Voice from the Field: Lisa Guernsey ; 4. Media Mentorship and Diversity ; Voices from the Field: Susan B. Neuman and Donna Celano ; 5. Media Mentors ; Voice from the Field: Jason Boog ; 6. Media Mentors and Professional Development ; Voice from the Field: Sarah Houghton ; 7. Three Ways to Be a Media Mentor
Voice from the Field: Michael Levine Part II: Media Mentors in Action ; Media Advisory; App Finder ; Homework Help / Ayuda Gratis Con La Tarea Para Niños y Jóvenes ; Curating Apps on Pinterest Boards ; "Tips for Raising a Reader" Newspaper Column ; New Media in Programs; Digital Storytime ; Graphic Novel Club ; Hour of Code: Basic Video Game Design ; Teen Media Mentor Intern Program ; Access to Curated Media; Circulating Maker Kits ; Listening Station ; Chicago Public Library YOUmedia ; Maker Jawn ; Appendix A: ALSC White Paper: Media Mentorship in Libraries Serving Youth Appendix B: ALSC White Paper: The Importance of Diversity in Library Programs and Material Collections for Children Appendix C: Evaluating Apps and New Media for Young Children: A Rubric ; Bibliography; Index |
| Record Nr. | UNINA-9910798754203321 |
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Haines Claudia
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| Chicago, [Illinois] : , : ALA Editions, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Becoming a media mentor : a guide for working with children and families / / Claudia Haines, Cen Campbell and the Association for Library Service to Children (ALSC) ; foreword by Chip Donohue
| Becoming a media mentor : a guide for working with children and families / / Claudia Haines, Cen Campbell and the Association for Library Service to Children (ALSC) ; foreword by Chip Donohue |
| Autore | Haines Claudia |
| Pubbl/distr/stampa | Chicago, [Illinois] : , : ALA Editions, , 2016 |
| Descrizione fisica | 1 online resource (177 p.) |
| Disciplina | 025.5/2 |
| Soggetto topico |
Multimedia library services - United States
Children's digital libraries - United States Media librarians - United States Digital media Application software |
| ISBN | 0-8389-1470-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Becoming a Media Mentor ; Contents; Foreword; Preface; Acknowledgments; Introduction; Part I: Becoming a Media Mentor ; 1. What Is a Media Mentor? ; Voice from the Field: Carisa Kluver ; 2. Media Mentorship ; Voice from the Field: Michael Robb ; 3. Media Mentorshipand the Three C's; Voice from the Field: Lisa Guernsey ; 4. Media Mentorship and Diversity ; Voices from the Field: Susan B. Neuman and Donna Celano ; 5. Media Mentors ; Voice from the Field: Jason Boog ; 6. Media Mentors and Professional Development ; Voice from the Field: Sarah Houghton ; 7. Three Ways to Be a Media Mentor
Voice from the Field: Michael Levine Part II: Media Mentors in Action ; Media Advisory; App Finder ; Homework Help / Ayuda Gratis Con La Tarea Para Niños y Jóvenes ; Curating Apps on Pinterest Boards ; "Tips for Raising a Reader" Newspaper Column ; New Media in Programs; Digital Storytime ; Graphic Novel Club ; Hour of Code: Basic Video Game Design ; Teen Media Mentor Intern Program ; Access to Curated Media; Circulating Maker Kits ; Listening Station ; Chicago Public Library YOUmedia ; Maker Jawn ; Appendix A: ALSC White Paper: Media Mentorship in Libraries Serving Youth Appendix B: ALSC White Paper: The Importance of Diversity in Library Programs and Material Collections for Children Appendix C: Evaluating Apps and New Media for Young Children: A Rubric ; Bibliography; Index |
| Record Nr. | UNINA-9910829020603321 |
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Haines Claudia
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| Chicago, [Illinois] : , : ALA Editions, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Becoming human amid diversions : playful, stupid, cute and funny evolution / / Andreas Ervik
| Becoming human amid diversions : playful, stupid, cute and funny evolution / / Andreas Ervik |
| Autore | Ervik Andreas |
| Pubbl/distr/stampa | Cham, Switzerland : , : Springer, , [2022] |
| Descrizione fisica | 1 online resource (296 pages) |
| Disciplina | 621.382 |
| Soggetto topico |
Digital communications
Evolutionary psychology Digital media |
| ISBN |
9783031138775
9783031138768 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910631098403321 |
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Ervik Andreas
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| Cham, Switzerland : , : Springer, , [2022] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Being a young citizen in Estonia : an exploration of young people’s civic and media experiences / / Anne Kaun
| Being a young citizen in Estonia : an exploration of young people’s civic and media experiences / / Anne Kaun |
| Autore | Kaun Anne |
| Pubbl/distr/stampa | Tartu, : University of Tartu Press, 2013 |
| Descrizione fisica | 1 online resource (132 pages) : ilustarations, digital, PDF file(s) |
| Disciplina | 302.23094798 |
| Collana | Politics and society in the Baltic Sea Region |
| Soggetto topico |
Youth - Political activity - Estonia
Youth - Social life and customs - Estonia Political participation - Social aspects - Estonia Mass media and youth - Estonia Digital media |
| Soggetto non controllato |
young people
civic culture media criticism internet civic participation civic society social perception participatory democracy media experience Estonia democracy civic experience media studies open-ended diaries youth studies Russia Russians in Estonia |
| ISBN |
994932274X
9789949322756 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910140389703321 |
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Kaun Anne
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| Tartu, : University of Tartu Press, 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Best of both worlds : museums, libraries, and archives in a digital age / / by G. Wayne Clough
| Best of both worlds : museums, libraries, and archives in a digital age / / by G. Wayne Clough |
| Autore | Clough G. Wayne |
| Pubbl/distr/stampa | Washington, D.C. : , : Smithsonian Institution |
| Descrizione fisica | 1 online resource (75 pages) : illustrations (chiefly color) |
| Soggetto topico |
Museums - Technological innovations
Museums - Educational aspects Libraries - Technological innovations Archives - Technological innovations Digital media Cultural property - Digitization Learning |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | Best of both worlds |
| Record Nr. | UNINA-9910703445603321 |
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Clough G. Wayne
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| Washington, D.C. : , : Smithsonian Institution | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The best technology writing 2010 [[electronic resource] /] / Julian Dibbell, editor
| The best technology writing 2010 [[electronic resource] /] / Julian Dibbell, editor |
| Autore | Dibbell Julian |
| Pubbl/distr/stampa | New Haven, : Yale University Press, c2010 |
| Descrizione fisica | 1 online resource (288 p.) |
| Disciplina | 600 |
| Altri autori (Persone) | DibbellJulian |
| Collana | The Best Technology Writing |
| Soggetto topico |
Technical literature
Technological innovations Digital media |
| Soggetto genere / forma | Electronic books. |
| ISBN | 0-300-16565-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Frontmatter -- Contents -- Introduction -- Vanish -- Why We Tweet -- Baby Food -- Thinking Machine -- David Hockney's iPhone Passion -- Airships -- Naked Truth -- Newspapers and Thinking the Unthinkable -- Do You Own Facebook? Or Does Facebook Own You? -- The Answer Factory -- Hearth Surgery -- The Inkjet Counterfeiter -- Handwriting Is History -- In Defense of Distraction -- A Crime of Shadows -- Global Impositioning Systems -- Plugged In -- Caught in the Net -- Telegraphs Ran on Electric Air in Crazy 1859 Magnetic Storm -- Technophilia -- Can D.I.Y. Supplant the First-Person Shooter? -- The Placebo Problem -- The Fall and Rise of Media -- Tweet from Space -- About the Contributors -- Acknowledgments |
| Record Nr. | UNINA-9910453152803321 |
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Dibbell Julian
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| New Haven, : Yale University Press, c2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The best technology writing 2010 / / Julian Dibbell, editor
| The best technology writing 2010 / / Julian Dibbell, editor |
| Autore | Dibbell Julian |
| Pubbl/distr/stampa | New Haven, : Yale University Press, c2010 |
| Descrizione fisica | 1 online resource (vii, 338 pages) |
| Disciplina | 600 |
| Collana | Best Technology Writing |
| Soggetto topico |
Technical literature
Technological innovations Digital media |
| ISBN | 0-300-16565-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Frontmatter -- Contents -- Introduction -- Vanish -- Why We Tweet -- Baby Food -- Thinking Machine -- David Hockney's iPhone Passion -- Airships -- Naked Truth -- Newspapers and Thinking the Unthinkable -- Do You Own Facebook? Or Does Facebook Own You? -- The Answer Factory -- Hearth Surgery -- The Inkjet Counterfeiter -- Handwriting Is History -- In Defense of Distraction -- A Crime of Shadows -- Global Impositioning Systems -- Plugged In -- Caught in the Net -- Telegraphs Ran on Electric Air in Crazy 1859 Magnetic Storm -- Technophilia -- Can D.I.Y. Supplant the First-Person Shooter? -- The Placebo Problem -- The Fall and Rise of Media -- Tweet from Space -- About the Contributors -- Acknowledgments |
| Record Nr. | UNINA-9910779239203321 |
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Dibbell Julian
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| New Haven, : Yale University Press, c2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Soggetto topico
-
Digital media
(589)
- Digital/New Media (126)
- Communication (85)
- Digital and New Media (70)
- Culture (64)