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Shapeholders : business success in the age of activism / / Mark R. Kennedy
| Shapeholders : business success in the age of activism / / Mark R. Kennedy |
| Autore | Kennedy Mark <1957-> |
| Pubbl/distr/stampa | New York : , : Columbia University Press, , 2017 |
| Descrizione fisica | 1 online resource (304 pages) |
| Disciplina | 658.4/08 |
| Collana | Columbia Business School Publishing |
| Soggetto topico |
Social responsibility of business
Corporations - Public relations Corporations - Moral and ethical aspects Corporate governance Strategic planning |
| Soggetto genere / forma | Electronic books. |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Frontmatter -- Contents -- Preface -- Acknowledgments -- Introduction: From the Heart of a Businessman -- Who Are the Shapeholders? -- 1. Shapeholders -- 2. Social Activists -- 3. The Media -- 4. Politicians -- 5. Regulators -- Seven Steps to Shapeholder Success -- 6. Align with a Purpose -- 7. Anticipate -- 8. Assess -- 9. Avert -- 10. Acquiesce -- 11. Advance Common Interests -- 12. Assemble to Win -- 13. Pope Francis, a CEO Worth Emulating -- Notes -- Index |
| Record Nr. | UNINA-9910466142003321 |
Kennedy Mark <1957->
|
||
| New York : , : Columbia University Press, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Shapeholders : business success in the age of activism / / Mark R. Kennedy
| Shapeholders : business success in the age of activism / / Mark R. Kennedy |
| Autore | Kennedy Mark <1957-> |
| Pubbl/distr/stampa | New York : , : Columbia University Press, , 2017 |
| Descrizione fisica | 1 online resource (304 pages) |
| Disciplina | 658.4/08 |
| Collana | Columbia Business School Publishing |
| Soggetto topico |
Social responsibility of business
Corporations - Public relations Corporations - Moral and ethical aspects Corporate governance Strategic planning |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Frontmatter -- Contents -- Preface -- Acknowledgments -- Introduction: From the Heart of a Businessman -- Who Are the Shapeholders? -- 1. Shapeholders -- 2. Social Activists -- 3. The Media -- 4. Politicians -- 5. Regulators -- Seven Steps to Shapeholder Success -- 6. Align with a Purpose -- 7. Anticipate -- 8. Assess -- 9. Avert -- 10. Acquiesce -- 11. Advance Common Interests -- 12. Assemble to Win -- 13. Pope Francis, a CEO Worth Emulating -- Notes -- Index |
| Record Nr. | UNINA-9910792964203321 |
|
Kennedy Mark <1957->
|
||
| New York : , : Columbia University Press, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Shapeholders : business success in the age of activism / / Mark R. Kennedy
| Shapeholders : business success in the age of activism / / Mark R. Kennedy |
| Autore | Kennedy Mark <1957-> |
| Pubbl/distr/stampa | New York : , : Columbia University Press, , 2017 |
| Descrizione fisica | 1 online resource (304 pages) |
| Disciplina | 658.4/08 |
| Collana | Columbia Business School Publishing |
| Soggetto topico |
Social responsibility of business
Corporations - Public relations Corporations - Moral and ethical aspects Corporate governance Strategic planning |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Frontmatter -- Contents -- Preface -- Acknowledgments -- Introduction: From the Heart of a Businessman -- Who Are the Shapeholders? -- 1. Shapeholders -- 2. Social Activists -- 3. The Media -- 4. Politicians -- 5. Regulators -- Seven Steps to Shapeholder Success -- 6. Align with a Purpose -- 7. Anticipate -- 8. Assess -- 9. Avert -- 10. Acquiesce -- 11. Advance Common Interests -- 12. Assemble to Win -- 13. Pope Francis, a CEO Worth Emulating -- Notes -- Index |
| Record Nr. | UNINA-9910820071103321 |
|
Kennedy Mark <1957->
|
||
| New York : , : Columbia University Press, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Trust the brand [[electronic resource] ] : corporate reputation management in private banking / / Verena A. Knipp
| Trust the brand [[electronic resource] ] : corporate reputation management in private banking / / Verena A. Knipp |
| Autore | Knipp Verena A |
| Pubbl/distr/stampa | Hamburg [Germany], : Diplomica Verlag, 2009 |
| Descrizione fisica | 1 online resource (141 p.) |
| Disciplina | 659.2 |
| Soggetto topico |
Corporate image - Management
Corporations - Public relations |
| Soggetto genere / forma | Electronic books. |
| ISBN | 3-8366-3058-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Trust the Brand; Preface; Table of contents; List of figures; List of appendices; Abbreviations; 1. Introduction; 2. Basic principles and conceptual demarcation; 3. The development of reputation in private banking; 4. Reputation management in German private banks -a survey; 5. Corporate Reputation Management System; 6. Outlook; Bibliography; Appendix; Verena Angelika Knipp |
| Record Nr. | UNINA-9910458946403321 |
|
Knipp Verena A
|
||
| Hamburg [Germany], : Diplomica Verlag, 2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Trust the brand [[electronic resource] ] : corporate reputation management in private banking / / Verena A. Knipp
| Trust the brand [[electronic resource] ] : corporate reputation management in private banking / / Verena A. Knipp |
| Autore | Knipp Verena A |
| Pubbl/distr/stampa | Hamburg [Germany], : Diplomica Verlag, 2009 |
| Descrizione fisica | 1 online resource (141 p.) |
| Disciplina | 659.2 |
| Soggetto topico |
Corporate image - Management
Corporations - Public relations |
| ISBN | 3-8366-3058-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Trust the Brand; Preface; Table of contents; List of figures; List of appendices; Abbreviations; 1. Introduction; 2. Basic principles and conceptual demarcation; 3. The development of reputation in private banking; 4. Reputation management in German private banks -a survey; 5. Corporate Reputation Management System; 6. Outlook; Bibliography; Appendix; Verena Angelika Knipp |
| Record Nr. | UNINA-9910785102403321 |
|
Knipp Verena A
|
||
| Hamburg [Germany], : Diplomica Verlag, 2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Trust the brand : corporate reputation management in private banking / / Verena A. Knipp
| Trust the brand : corporate reputation management in private banking / / Verena A. Knipp |
| Autore | Knipp Verena A |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Hamburg [Germany], : Diplomica Verlag, 2009 |
| Descrizione fisica | 1 online resource (141 p.) |
| Disciplina | 659.2 |
| Soggetto topico |
Corporate image - Management
Corporations - Public relations |
| ISBN | 3-8366-3058-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Trust the Brand; Preface; Table of contents; List of figures; List of appendices; Abbreviations; 1. Introduction; 2. Basic principles and conceptual demarcation; 3. The development of reputation in private banking; 4. Reputation management in German private banks -a survey; 5. Corporate Reputation Management System; 6. Outlook; Bibliography; Appendix; Verena Angelika Knipp |
| Record Nr. | UNINA-9910816530603321 |
|
Knipp Verena A
|
||
| Hamburg [Germany], : Diplomica Verlag, 2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
