Autore	Fuller Donald A
Pubbl/distr/stampa	Thousand Oaks, Calif. ; ; London, : SAGE, c1999
Descrizione fisica	1 online resource (xi, 395 p.) : ill
Disciplina	658.8
Soggetto topico	Green marketing Consumption (Economics) - Environmental aspects
ISBN	1-4522-2061-1 0-7619-1218-5 1-4522-2132-4
Formato	Materiale a stampa
Livello bibliografico	Monografia
Lingua di pubblicazione	eng
Nota di contenuto	Cover; Contents; Preface; Chapter 1 - Sustainable Marketing: An Overview; Why Sustainable Marketing-Now?; Sustainable Marketing Defined; The Master Equation; The Ecological Imperative; The Nature of Sustainable Development/Consumption; The Ecological Setting; Commoner's Informal Laws of Ecology; Evolving Ecological Concern; The Competitive Setting; The Social-Moral Imperative; Reasons for Studying Sustainable Marketing; Philosophy of this Book; Plan of this Book; Chapter Summary; Chapter 2 - New Decision Boundaries: The Product System Life Cycle; The Product System Life-Cycle Concept Quantitative Life-Cycle AssessmentQualitative Life-Cycle Assessment; Path to the Future?; Chapter Summary; Chapter 3 - Sustainable Marketing Strategies; Framework for Sustainable Marketing Management; Dimensions of Waste Management; Strategy Options; Proactive Strategy: Pollution Prevention; Proactive Strategy: Resource Recovery; Default Option: Terminal Disposal; Organizational Strategies; Marketing's New Mission; Implementing Sustainable Marketing Strategies; Product-Specific Sustainable Marketing Audit; Chapter Summary; Chapter 4 - Sustainable Products; Role of Product Sustainable Products: Solution to PollutionThe Industrial Design Process; Product Design-for-Environment; Product Design-for-Pollution Prevention; Product Design-for-Resource Recovery; Product Classification Systems: Design-for-Environment Insights; Implementing Product Design-for-Environment; Chapter Summary; Chapter 5 - Sustainable Channel Networks; Role of Channel Networks; Channel Design-for-Environment; Channel Design-for-Pollution Prevention; Channel Design-for-Resource Recovery; Channel Management: Sustainable/Green Retailing; Channel Management: Selecting Sustainable Partners Channel Management: Implementing Sustainable ChannelsChapter Summary; Chapter 6 - Sustainable Marketing Communications; Role of Marketing Communications; Communications Design-for-Environment; Controversy over Message; Environmental Message Design; Environmental Labeling Programs; Role of Promotion Mix Elements; Implementing Sustainable Communications; Chapter Summary; Chapter 7 - Sustainable Pricing; Role of Pricing; Pricing Design-for-Environment; Sources of Eco-Costs; Impact of Eco-Costs on Price; Full-Cost/Environmental Accounting; Allocating Internal Eco-Costs Design-for-Environment Pricing StrategiesImplementing Sustainable Pricing; Chapter Summary; Chapter 8 - Markets and Market Development; Role of Markets; Consumer Markets: Decision Process Factors; Consumer Markets: Green Segmentation Analysis; Industrial Markets: Environmental Products; Industrial Markets: Recycled-Source Materials; Chapter Summary; References; Index; About the Author
Record Nr.	UNINA-9910820598903321

Autore	Princen Thomas <1951->
Pubbl/distr/stampa	Cambridge, Mass., : MIT Press, c2010
Descrizione fisica	1 online resource (225 p.)
Disciplina	304.2
Soggetto topico	Human ecology - Economic aspects Nature - Effect of human beings on Consumption (Economics) - Environmental aspects Sustainable development Environmental policy
Soggetto genere / forma	Electronic books.
ISBN	0-262-26641-5 1-282-54189-7 9786612541896 0-262-26607-5
Formato	Materiale a stampa
Livello bibliografico	Monografia
Lingua di pubblicazione	eng
Record Nr.	UNINA-9910455597303321

Autore	Ali Saleem H (Saleem Hassan), <1973->
Pubbl/distr/stampa	New Haven ; ; London, : Yale University Press, c2009
Descrizione fisica	1 online resource (320 p.)
Disciplina	333.7
Soggetto topico	Consumption (Economics) - Environmental aspects Consumption (Economics) - Moral and ethical aspects Sustainable development Environmental policy Natural resources - Environmental aspects Raw materials - Environmental aspects Conservation of natural resources
Soggetto genere / forma	Electronic books.
ISBN	1-282-35236-9 9786612352362 0-300-15567-0
Formato	Materiale a stampa
Livello bibliografico	Monografia
Lingua di pubblicazione	eng
Nota di contenuto	Frontmatter -- CONTENTS -- PREFACE -- INTRODUCTION: ALCHEMY OF A MATERIAL WORLD -- PART I. THE PLEA SURE OF TREASURE -- PART II. TOIL AND TREASURE -- PART III. MEASURE FOR MEA SURE -- APPENDIX: NOTABLE MINERALS AND THEIR HUMAN USES -- NOTES -- INDEX
Record Nr.	UNINA-9910457118203321

Autore	Ali Saleem H (Saleem Hassan), <1973->
Edizione	[1st ed.]
Pubbl/distr/stampa	New Haven ; ; London, : Yale University Press, c2009
Descrizione fisica	1 online resource (320 p.)
Disciplina	333.7
Soggetto topico	Consumption (Economics) - Environmental aspects Consumption (Economics) - Moral and ethical aspects Sustainable development Environmental policy Natural resources - Environmental aspects Raw materials - Environmental aspects Conservation of natural resources
ISBN	1-282-35236-9 9786612352362 0-300-15567-0
Formato	Materiale a stampa
Livello bibliografico	Monografia
Lingua di pubblicazione	eng
Nota di contenuto	Frontmatter -- CONTENTS -- PREFACE -- INTRODUCTION: ALCHEMY OF A MATERIAL WORLD -- PART I. THE PLEA SURE OF TREASURE -- PART II. TOIL AND TREASURE -- PART III. MEASURE FOR MEA SURE -- APPENDIX: NOTABLE MINERALS AND THEIR HUMAN USES -- NOTES -- INDEX
Record Nr.	UNINA-9910813501503321