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Decoding the new consumer mind : how and why we shop and buy / / Kit Yarrow ; foreword by Paco Underhill ; Adrian Morgan, cover design
| Decoding the new consumer mind : how and why we shop and buy / / Kit Yarrow ; foreword by Paco Underhill ; Adrian Morgan, cover design |
| Autore | Yarrow Kit <1958-> |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | San Francisco, California : , : Jossey-Bass, , 2014 |
| Descrizione fisica | 1 online resource (227 p.) |
| Disciplina | 339.4/7019 |
| Soggetto topico |
Consumer behavior
Consumers - Psychology Consumption (Economics) - Psychological aspects |
| ISBN |
1-118-85958-8
1-118-85931-6 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Decoding the New Consumer Mind: How and Why We Shop and Buy; Copyright; Contents; Foreword; Introduction; The New American Consumer; Three Cultural Shifts and Four Marketing Strategies to Meet Them; Part 1: The New Consumer Mind; Chapter 1: Rewired Brains; Technology and Consumer Behavior; Five Psychological Shifts; Innovation Optimism; Consumer Empowerment; Faster Ways of Thinking; Symbol Power; New Ways of Connecting; Chapter 2: Isolation and Individualism; Technology; Surface Appeal; Hello? Hello?; The Fame Game; Living in the Moment vs. Posting the Moment; Emotional Isolation
Trust and Self-RelianceCommunity Through Commonalities; RUDE!; Self-Protection; Matters of Trust; A New Fairness Equation: In It for Ourselves; Marketing to the Individualist Consumer; Chapter 3: Intensified Emotions; Narcissism; Secret Narcissists; Narcissism Goes Shopping; Narcissism and the Critical Customer; The Marketer's Mini Primer on the Psychology of Stress, Anxiety, and Anger; This Is Your Brain on Stress; Edgy and Anxious; Ticked Off and Angry; Why Consumers are More Emotional; Bad News Is Worse Today-Because of How We Get It The Velocity of Change Makes the World Even More UnpredictableThere Is Such a Thing as Too Much Choice; The Self-Esteem Movement Has Raised Our Expectations; Our Happiness Expectations Are Making Us Unhappy; What the Emotional Consumer Wants; The Allure of the Bargain; The Problem with Traditional Marketing Research; Retail Therapy; The Consumer Call for Change; Part 2: Strategies to Connect with Today's New Consumer; Chapter 4: Technovation; The Path to Purchase Is Paved with Technology; The Technovation Advantage; Big Box Apps; Smartphone and Tablet Assistance; Mobile Checkout Virtual StoresBig Data and Technovation; Integrated Shopping: Tear Down Those Walls; The Future of Beauty; Chapter 5: The Real Deal; Using Psychology to Build Consumer Trust; The Rub-Off; Humanizing; Consistency and the Word on Words; Anchoring; A Brand That Does It All; Authenticity; Scarcity; Community; Chapter 6: Involvement; New-School Marketing; The Four C's of Involvement; Champions; Customization; Crowdsourcing; Contests; Chapter 7: Intensity; Breakthrough Messaging; Talk Like Me; Make It About Me; Surprise Me; Shock Me; Easy Does It; Help Me Multitask; Help Me Keep It Simple ConclusionNotes; Acknowledgments and Gratitude; About the Author; Index; More from Wiley |
| Record Nr. | UNINA-9910790930503321 |
Yarrow Kit <1958->
|
||
| San Francisco, California : , : Jossey-Bass, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Decoding the new consumer mind : how and why we shop and buy / / Kit Yarrow ; foreword by Paco Underhill ; Adrian Morgan, cover design
| Decoding the new consumer mind : how and why we shop and buy / / Kit Yarrow ; foreword by Paco Underhill ; Adrian Morgan, cover design |
| Autore | Yarrow Kit <1958-> |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | San Francisco, California : , : Jossey-Bass, , 2014 |
| Descrizione fisica | 1 online resource (227 p.) |
| Disciplina | 339.4/7019 |
| Soggetto topico |
Consumer behavior
Consumers - Psychology Consumption (Economics) - Psychological aspects |
| ISBN |
1-118-85958-8
1-118-85931-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Decoding the New Consumer Mind: How and Why We Shop and Buy; Copyright; Contents; Foreword; Introduction; The New American Consumer; Three Cultural Shifts and Four Marketing Strategies to Meet Them; Part 1: The New Consumer Mind; Chapter 1: Rewired Brains; Technology and Consumer Behavior; Five Psychological Shifts; Innovation Optimism; Consumer Empowerment; Faster Ways of Thinking; Symbol Power; New Ways of Connecting; Chapter 2: Isolation and Individualism; Technology; Surface Appeal; Hello? Hello?; The Fame Game; Living in the Moment vs. Posting the Moment; Emotional Isolation
Trust and Self-RelianceCommunity Through Commonalities; RUDE!; Self-Protection; Matters of Trust; A New Fairness Equation: In It for Ourselves; Marketing to the Individualist Consumer; Chapter 3: Intensified Emotions; Narcissism; Secret Narcissists; Narcissism Goes Shopping; Narcissism and the Critical Customer; The Marketer's Mini Primer on the Psychology of Stress, Anxiety, and Anger; This Is Your Brain on Stress; Edgy and Anxious; Ticked Off and Angry; Why Consumers are More Emotional; Bad News Is Worse Today-Because of How We Get It The Velocity of Change Makes the World Even More UnpredictableThere Is Such a Thing as Too Much Choice; The Self-Esteem Movement Has Raised Our Expectations; Our Happiness Expectations Are Making Us Unhappy; What the Emotional Consumer Wants; The Allure of the Bargain; The Problem with Traditional Marketing Research; Retail Therapy; The Consumer Call for Change; Part 2: Strategies to Connect with Today's New Consumer; Chapter 4: Technovation; The Path to Purchase Is Paved with Technology; The Technovation Advantage; Big Box Apps; Smartphone and Tablet Assistance; Mobile Checkout Virtual StoresBig Data and Technovation; Integrated Shopping: Tear Down Those Walls; The Future of Beauty; Chapter 5: The Real Deal; Using Psychology to Build Consumer Trust; The Rub-Off; Humanizing; Consistency and the Word on Words; Anchoring; A Brand That Does It All; Authenticity; Scarcity; Community; Chapter 6: Involvement; New-School Marketing; The Four C's of Involvement; Champions; Customization; Crowdsourcing; Contests; Chapter 7: Intensity; Breakthrough Messaging; Talk Like Me; Make It About Me; Surprise Me; Shock Me; Easy Does It; Help Me Multitask; Help Me Keep It Simple ConclusionNotes; Acknowledgments and Gratitude; About the Author; Index; More from Wiley |
| Record Nr. | UNINA-9910819500803321 |
|
Yarrow Kit <1958->
|
||
| San Francisco, California : , : Jossey-Bass, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Decoding the new consumer mind : how and why we shop and buy / Kit Yarrow ; foreword by Paco Underhill
| Decoding the new consumer mind : how and why we shop and buy / Kit Yarrow ; foreword by Paco Underhill |
| Autore | Yarrow, Kit |
| Edizione | [San Francisco : Wiley, 2014.- X, 214 p.] |
| Descrizione fisica | Accesso al full text attraverso riconoscimento indirizzo IP di Ateneo. |
| Soggetto topico |
Consumption (Economics) - Psychological aspects
Consumer behavior Consumers - Psychology |
| ISBN |
978-11-18-85958-2
978-11-18-85931-5 978-11-18-64768-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNICAMPANIA-SUN0107339 |
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Yarrow, Kit
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| Materiale a stampa | ||
| Lo trovi qui: Univ. Vanvitelli | ||
| ||
Gravitational marketing [[electronic resource] ] : the science of attracting customers / / Jimmy Vee, Travis Miller, Joel Bauer ; assisted by Jennifer Miller
| Gravitational marketing [[electronic resource] ] : the science of attracting customers / / Jimmy Vee, Travis Miller, Joel Bauer ; assisted by Jennifer Miller |
| Autore | Vee Jimmy <1975-> |
| Pubbl/distr/stampa | Hoboken, N.J., : John Wiley & Sons, c2008 |
| Descrizione fisica | 1 online resource (274 p.) |
| Disciplina |
658.8
658.8/2 |
| Altri autori (Persone) |
MillerTravis <1977->
BauerJoel <1960-> |
| Soggetto topico |
Marketing - Psychological aspects
Marketing - Social aspects Consumers - Psychology Information behavior |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-119-19698-1
1-281-28490-4 9786611284909 0-470-26770-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The laws of gravitational marketing. The power of gravity -- Anatomy of gravitational marketing -- How to be worthy of attraction -- The Newton in all of us -- The object of your attraction -- Increase your gravitational potential -- Creating irresistible attraction -- Gravitational marketing attraction techniques. Activate your gravitational attraction -- Attracting through personal effort -- Attracting through direct mail -- Attracting through print -- Attracting through free publicity -- Attracting through the internet -- Attracting through radio and television -- Epilogue. |
| Record Nr. | UNINA-9910145448603321 |
|
Vee Jimmy <1975->
|
||
| Hoboken, N.J., : John Wiley & Sons, c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Gravitational marketing [[electronic resource] ] : the science of attracting customers / / Jimmy Vee, Travis Miller, Joel Bauer ; assisted by Jennifer Miller
| Gravitational marketing [[electronic resource] ] : the science of attracting customers / / Jimmy Vee, Travis Miller, Joel Bauer ; assisted by Jennifer Miller |
| Autore | Vee Jimmy <1975-> |
| Pubbl/distr/stampa | Hoboken, N.J., : John Wiley & Sons, c2008 |
| Descrizione fisica | 1 online resource (274 p.) |
| Disciplina |
658.8
658.8/2 |
| Altri autori (Persone) |
MillerTravis <1977->
BauerJoel <1960-> |
| Soggetto topico |
Marketing - Psychological aspects
Marketing - Social aspects Consumers - Psychology Information behavior |
| ISBN |
1-119-19698-1
1-281-28490-4 9786611284909 0-470-26770-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The laws of gravitational marketing. The power of gravity -- Anatomy of gravitational marketing -- How to be worthy of attraction -- The Newton in all of us -- The object of your attraction -- Increase your gravitational potential -- Creating irresistible attraction -- Gravitational marketing attraction techniques. Activate your gravitational attraction -- Attracting through personal effort -- Attracting through direct mail -- Attracting through print -- Attracting through free publicity -- Attracting through the internet -- Attracting through radio and television -- Epilogue. |
| Record Nr. | UNINA-9910830729103321 |
|
Vee Jimmy <1975->
|
||
| Hoboken, N.J., : John Wiley & Sons, c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Gravitational marketing [[electronic resource] ] : the science of attracting customers / / Jimmy Vee, Travis Miller, Joel Bauer ; assisted by Jennifer Miller
| Gravitational marketing [[electronic resource] ] : the science of attracting customers / / Jimmy Vee, Travis Miller, Joel Bauer ; assisted by Jennifer Miller |
| Autore | Vee Jimmy <1975-> |
| Pubbl/distr/stampa | Hoboken, N.J., : John Wiley & Sons, c2008 |
| Descrizione fisica | 1 online resource (274 p.) |
| Disciplina |
658.8
658.8/2 |
| Altri autori (Persone) |
MillerTravis <1977->
BauerJoel <1960-> |
| Soggetto topico |
Marketing - Psychological aspects
Marketing - Social aspects Consumers - Psychology Information behavior |
| ISBN |
1-119-19698-1
1-281-28490-4 9786611284909 0-470-26770-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The laws of gravitational marketing. The power of gravity -- Anatomy of gravitational marketing -- How to be worthy of attraction -- The Newton in all of us -- The object of your attraction -- Increase your gravitational potential -- Creating irresistible attraction -- Gravitational marketing attraction techniques. Activate your gravitational attraction -- Attracting through personal effort -- Attracting through direct mail -- Attracting through print -- Attracting through free publicity -- Attracting through the internet -- Attracting through radio and television -- Epilogue. |
| Record Nr. | UNINA-9910841297503321 |
|
Vee Jimmy <1975->
|
||
| Hoboken, N.J., : John Wiley & Sons, c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Handbook of Research Methods in Consumer Psychology / / edited by Frank Kardes, Paul M. Herr, Norbert Schwarz
| Handbook of Research Methods in Consumer Psychology / / edited by Frank Kardes, Paul M. Herr, Norbert Schwarz |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York : , : Routledge, , 2019 |
| Descrizione fisica | 1 online resource (540 pages) : illustrations |
| Disciplina | 658.8 |
| Soggetto topico |
Consumer behavior
Consumers - Psychology |
| ISBN |
1-351-13771-9
0-429-68759-1 1-351-13770-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910793536003321 |
| New York : , : Routledge, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Handbook of Research Methods in Consumer Psychology / / edited by Frank Kardes, Paul M. Herr, Norbert Schwarz
| Handbook of Research Methods in Consumer Psychology / / edited by Frank Kardes, Paul M. Herr, Norbert Schwarz |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York : , : Routledge, , 2019 |
| Descrizione fisica | 1 online resource (540 pages) : illustrations |
| Disciplina | 658.8 |
| Soggetto topico |
Consumer behavior
Consumers - Psychology |
| ISBN |
1-351-13771-9
0-429-68759-1 1-351-13770-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910825591003321 |
| New York : , : Routledge, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The interdisciplinary science of consumption / / Stephanie D. Preston, Morten L. Kringelbach, and Brian Knutson, editors
| The interdisciplinary science of consumption / / Stephanie D. Preston, Morten L. Kringelbach, and Brian Knutson, editors |
| Pubbl/distr/stampa | Cambridge, Massachusetts ; ; London, England : , : The MIT Press, , 2014 |
| Descrizione fisica | 1 online resource (343 p.) |
| Disciplina | 339.4/7 |
| Soggetto topico |
Consumer behavior
Consumption (Economics) - Psychological aspects Consumers - Psychology Neuropsychology Evolutionary psychology |
| Soggetto genere / forma | Electronic books. |
| ISBN | 0-262-32538-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910465842503321 |
| Cambridge, Massachusetts ; ; London, England : , : The MIT Press, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The interdisciplinary science of consumption / / Stephanie D. Preston, Morten L. Kringelbach, and Brian Knutson, editors
| The interdisciplinary science of consumption / / Stephanie D. Preston, Morten L. Kringelbach, and Brian Knutson, editors |
| Pubbl/distr/stampa | Cambridge, Massachusetts : , : The MIT Press, , [2014] |
| Descrizione fisica | 1 online resource (343 p.) |
| Disciplina | 339.4/7 |
| Soggetto topico |
Consumer behavior
Consumption (Economics) - Psychological aspects Consumers - Psychology Neuropsychology Evolutionary psychology |
| Soggetto non controllato |
COGNITIVE SCIENCES/Psychology/Cognitive Psychology
NEUROSCIENCE/General COGNITIVE SCIENCES/General |
| ISBN |
0-262-32539-X
0-262-32538-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910786896803321 |
| Cambridge, Massachusetts : , : The MIT Press, , [2014] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
