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The connected consumer / Dinesh Kumar
| The connected consumer / Dinesh Kumar |
| Autore | Kumar, Dinesh |
| Descrizione fisica | [iii] leaves of plates, 160 p. : ill. ; 23 cm |
| Disciplina | 658.84 |
| Soggetto topico |
Internet marketing
Consumer behavior Electronic commerce |
| ISBN | 9781631571107 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Traditional marketing faces a challenge today -- The age of E-commerce -- The connected customer -- The connected company -- Data mining and analytics -- Marketing communications for the connected consumer -- Measuring web equity -- Future of consumer behavior |
| Record Nr. | UNISALENTO-991003670629707536 |
Kumar, Dinesh
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| Materiale a stampa | ||
| Lo trovi qui: Univ. del Salento | ||
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The connected customer : the changing nature of consumer and business markets / / edited by Stefan Wuyts. [et al.]
| The connected customer : the changing nature of consumer and business markets / / edited by Stefan Wuyts. [et al.] |
| Pubbl/distr/stampa | New York : , : Routledge, , 2010 |
| Descrizione fisica | 1 online resource (372 p.) |
| Disciplina | 658.8/342 |
| Altri autori (Persone) | WuytsStefan |
| Soggetto topico |
Consumer behavior
Branding (Marketing) Marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-135-17690-6
1-135-17691-4 1-283-04522-2 9786613045225 0-203-86356-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Opportunities and challenges in studying customer networks / Christophe Van den Bulte -- Understanding the relational ecosystem in a connected world / Conor M. Henderson and Robert W. Palmatier -- Connectivity, control, and constraint in business markets / Stefan Wuyts -- The connected patient / Nuno Camacho, Vardit Landsman, and Stefan Stremersch -- Is Mr. Spock a good candidate for being a connected customer? : the role of emotion in decision making / Baba Shiv -- God and mammon : the influence of religiosity on brand connections / Aric Rindfleisch, Nancy Wong, and James E. Burroughs -- Brand platforms as strategic investments : leveraging customer connections to manage profitability, growth, and risk / Rajendra K. Srivastava and Thorsten Wiesel -- The shadow of other people: socialization and social comparison in marketing / Ronald Burt -- Viral marketing : what is it, and what are the components of viral success? / Ralf van der Lans and Gerrit van Bruggen -- Social connectivity, opinion leadership, and diffusion / Jacob Goldenberg, Sangman Han, and Donald R. Lehmann -- The effect of negative word-of-mouth in social networks / Andre Bonfrer. |
| Record Nr. | UNINA-9910459012303321 |
| New York : , : Routledge, , 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The connected customer : the changing nature of consumer and business markets / / edited by Stefan Wuyts. [et al.]
| The connected customer : the changing nature of consumer and business markets / / edited by Stefan Wuyts. [et al.] |
| Pubbl/distr/stampa | New York : , : Routledge, , 2010 |
| Descrizione fisica | 1 online resource (372 p.) |
| Disciplina | 658.8/342 |
| Altri autori (Persone) | WuytsStefan |
| Soggetto topico |
Consumer behavior
Branding (Marketing) Marketing |
| ISBN |
1-135-17690-6
1-135-17691-4 1-283-04522-2 9786613045225 0-203-86356-9 |
| Classificazione | QP 600 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Opportunities and challenges in studying customer networks / Christophe Van den Bulte -- Understanding the relational ecosystem in a connected world / Conor M. Henderson and Robert W. Palmatier -- Connectivity, control, and constraint in business markets / Stefan Wuyts -- The connected patient / Nuno Camacho, Vardit Landsman, and Stefan Stremersch -- Is Mr. Spock a good candidate for being a connected customer? : the role of emotion in decision making / Baba Shiv -- God and mammon : the influence of religiosity on brand connections / Aric Rindfleisch, Nancy Wong, and James E. Burroughs -- Brand platforms as strategic investments : leveraging customer connections to manage profitability, growth, and risk / Rajendra K. Srivastava and Thorsten Wiesel -- The shadow of other people: socialization and social comparison in marketing / Ronald Burt -- Viral marketing : what is it, and what are the components of viral success? / Ralf van der Lans and Gerrit van Bruggen -- Social connectivity, opinion leadership, and diffusion / Jacob Goldenberg, Sangman Han, and Donald R. Lehmann -- The effect of negative word-of-mouth in social networks / Andre Bonfrer. |
| Record Nr. | UNINA-9910791876703321 |
| New York : , : Routledge, , 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The connected customer : the changing nature of consumer and business markets / / edited by Stefan Wuyts. [et al.]
| The connected customer : the changing nature of consumer and business markets / / edited by Stefan Wuyts. [et al.] |
| Pubbl/distr/stampa | New York : , : Routledge, , 2010 |
| Descrizione fisica | 1 online resource (372 p.) |
| Disciplina | 658.8/342 |
| Altri autori (Persone) | WuytsStefan |
| Soggetto topico |
Consumer behavior
Branding (Marketing) Marketing |
| ISBN |
1-135-17690-6
1-135-17691-4 1-283-04522-2 9786613045225 0-203-86356-9 |
| Classificazione | QP 600 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Opportunities and challenges in studying customer networks / Christophe Van den Bulte -- Understanding the relational ecosystem in a connected world / Conor M. Henderson and Robert W. Palmatier -- Connectivity, control, and constraint in business markets / Stefan Wuyts -- The connected patient / Nuno Camacho, Vardit Landsman, and Stefan Stremersch -- Is Mr. Spock a good candidate for being a connected customer? : the role of emotion in decision making / Baba Shiv -- God and mammon : the influence of religiosity on brand connections / Aric Rindfleisch, Nancy Wong, and James E. Burroughs -- Brand platforms as strategic investments : leveraging customer connections to manage profitability, growth, and risk / Rajendra K. Srivastava and Thorsten Wiesel -- The shadow of other people: socialization and social comparison in marketing / Ronald Burt -- Viral marketing : what is it, and what are the components of viral success? / Ralf van der Lans and Gerrit van Bruggen -- Social connectivity, opinion leadership, and diffusion / Jacob Goldenberg, Sangman Han, and Donald R. Lehmann -- The effect of negative word-of-mouth in social networks / Andre Bonfrer. |
| Record Nr. | UNINA-9910819522003321 |
| New York : , : Routledge, , 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Le consommateur digital : les nouvelles approches pour le séduire / / Nicolas Riou ; préface de Maurice Lévy
| Le consommateur digital : les nouvelles approches pour le séduire / / Nicolas Riou ; préface de Maurice Lévy |
| Autore | Riou Nicolas |
| Pubbl/distr/stampa | Paris : , : Eyrolles, , 2016 |
| Descrizione fisica | 1 online resource (205 pages) |
| Soggetto topico |
Internet marketing
Consumer behavior Consumer satisfaction |
| ISBN | 2-212-13075-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | fre |
| Record Nr. | UNINA-9910155344903321 |
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Riou Nicolas
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| Paris : , : Eyrolles, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Consumer behavior : understanding consumers - designing marketing activities / / Stefan Hoffmann and Payam Akbar
| Consumer behavior : understanding consumers - designing marketing activities / / Stefan Hoffmann and Payam Akbar |
| Autore | Hoffmann Stefan (Jurist) |
| Edizione | [1st ed. 2023.] |
| Pubbl/distr/stampa | Wiesbaden, Germany : , : Springer, , [2023] |
| Descrizione fisica | 1 online resource (192 pages) |
| Disciplina | 658.8342 |
| Soggetto topico | Consumer behavior |
| ISBN | 3-658-39476-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Consumers and behavior -- Consumer behavior research.-Motivation -- Emotion -- Cognition -- Attitude -- Decision -- Interindividual differences -- Social environment -- Physical environment -- Media environment -- Consumer behavior in change. |
| Record Nr. | UNINA-9910640387403321 |
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Hoffmann Stefan (Jurist)
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| Wiesbaden, Germany : , : Springer, , [2023] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Consumer behavior [[electronic resource] /] / Rajeev Kumra
| Consumer behavior [[electronic resource] /] / Rajeev Kumra |
| Autore | Kumra Rajeev |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Mumbai, : Himalaya Pub. House, 2007 |
| Descrizione fisica | 1 online resource (379 p.) |
| Soggetto topico | Consumer behavior |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-64287-569-4
1-282-80172-4 9786612801723 1-4416-7252-4 600-00-3917-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910459263903321 |
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Kumra Rajeev
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| Mumbai, : Himalaya Pub. House, 2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Consumer behavior [[electronic resource] /] / Rajeev Kumra
| Consumer behavior [[electronic resource] /] / Rajeev Kumra |
| Autore | Kumra Rajeev |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Mumbai, : Himalaya Pub. House, 2007 |
| Descrizione fisica | 1 online resource (379 p.) |
| Soggetto topico | Consumer behavior |
| ISBN |
1-64287-569-4
1-282-80172-4 9786612801723 1-4416-7252-4 600-00-3917-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910785226703321 |
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Kumra Rajeev
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| Mumbai, : Himalaya Pub. House, 2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Consumer behavior [[electronic resource] /] / Rajeev Kumra
| Consumer behavior [[electronic resource] /] / Rajeev Kumra |
| Autore | Kumra Rajeev |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Mumbai, : Himalaya Pub. House, 2007 |
| Descrizione fisica | 1 online resource (379 p.) |
| Soggetto topico | Consumer behavior |
| ISBN |
1-64287-569-4
1-282-80172-4 9786612801723 1-4416-7252-4 600-00-3917-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | COVER -- CONTENTS -- INTRODCTION TO THE CONSUMER BEHAVIOUR -- MODELLING AND CONSUMER RESEARCH -- MOTIVATION -- PERSONALITY -- CONSUMER PERCEPTION -- LEARNING -- ATTITUDE FORMATION AND CHANGE -- INDIAN CULTURE AND SUBCULTURE -- REFERENCE GROUP -- INDIAN FAMILY AND SOCIAL CLASS -- DIFFUSION OF INNOVATION -- CONSUMER DECISION MAKING PROCESS -- MARKET SEGMENTATION -- BUSINESS BUYING BEHAVIOUR -- CUSTOMER RELATIONSHIP MANAGEMENT AND EXPERIENTIAL MARKETING -- CONSUMER PROTECTION ACT -- CONSUMER TRENDS IN INDIA. |
| Record Nr. | UNINA-9910825178703321 |
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Kumra Rajeev
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| Mumbai, : Himalaya Pub. House, 2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Consumer behavior : buying, having, and being / / Michael R. Solomon
| Consumer behavior : buying, having, and being / / Michael R. Solomon |
| Autore | Solomon Michael R. |
| Edizione | [Eleventh edition, Global edition.] |
| Pubbl/distr/stampa | Harlow, England : , : Pearson, , 2015 |
| Descrizione fisica | 1 online resource (604 pages) : illustrations (some color) |
| Disciplina | 658.8342 |
| Collana | Always Learning |
| Soggetto topico |
Consumer behavior
Consumers - Attitudes |
| ISBN |
9781292017419
1-292-05701-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover -- Brief Contents -- Contents -- About the Author -- New to this Edition! -- Preface -- Acknowledgments -- Section 1: Foundations of Consumer Behavior -- Chapter 1: Buying, Having, and Being: An Introduction to Consumer Behavior -- Consumer Behavior: People in the Marketplace -- What is Consumer Behavior? -- Consumer Behavior is a Process -- Consumers' Impact on Marketing Strategy -- Consumers are Different! How We Divide Them Up -- Segmenting by Behavior: Welcome to Big Data -- Marketing's Impact on Consumers -- Popular Culture is Marketing is Popular Culture . . . -- All the World's a Stage -- What Does it Mean to Consume? -- What do We Need-Really? -- How We Classify Consumer Needs -- The Global "Always On" Consumer -- The Digital Native: Living a Social [Media] Life -- Consumer Behavior as a Field of Study -- Where Do We Find Consumer Researchers? -- Interdisciplinary Influences on the Study of Consumer Behavior -- Two Perspectives on Consumer Research -- Should Consumer Research Have an Academic or an Applied Focus? -- Taking it from Here: The Plan of the Book -- Chapter Summary -- Key Terms -- Review -- Consumer Behavior Challenge -- Case Study -- Notes -- Chapter 2: Decision Making and Consumer Behavior -- What's Your Problem? -- Consumer Involvement -- Types of Involvement -- Cognitive Decision Making -- Steps in the Cognitive Decision-Making Process -- Habitual Decision Making -- Priming and Nudging -- Decision-Making Biases and Shortcuts -- Heuristics: Mental Shortcuts -- Affective Decision Making -- Emotions and Consumption -- Positive Affect -- Negative Affect -- How Social Media Tap into Our Emotions -- Chapter Summary -- Key Terms -- Review -- Consumer Behavior Challenge -- Case Study -- Notes -- Chapter 3: Cultural Influences on Consumer Decision Making -- Cultural Systems -- Cultural Values -- Core Values.
How Do Values Link to Consumer Behavior? -- The Yin and Yang of Marketing and Culture -- Cultural Movement -- High and Low Culture -- Cultural Formulae -- Reality Engineering -- Product Placement -- Advergaming -- Cultural Stories and Ceremonies -- Myths -- Rituals -- Sacred and Profane Consumption -- Sacralization -- Domains of Sacred Consumption -- From Sacred to Profane, and Back Again -- Global Consumer Culture -- It's a Brand New World -- Adopt a Standardized Strategy -- Adopt a Localized Strategy -- Cross-Cultural Differences Relevant to Marketers -- Does Global Marketing Work? -- Chapter Summary -- Key Terms -- Review -- Consumer Behavior Challenge -- Case Study -- Notes -- Chapter 4: Consumer and Social Well-Being -- Business Ethics and Consumer Rights -- Needs and Wants: Do Marketers Manipulate Consumers? -- Consumers' Rights and Product Satisfaction -- Market Regulation -- Consumerism -- Social Marketing and Corporate Social Responsibility (CSR) -- Major Policy Issues Relevant to Consumer Behavior -- Data Privacy and Identity Theft -- Market Access -- Sustainability and Environmental Stewardship -- The Dark Side of Consumer Behavior -- Consumer Terrorism -- Addictive Consumption -- Consumed Consumers -- Illegal Acquisition and Product Use -- Chapter Summary -- Key Terms -- Review -- Consumer Behavior Challenge -- Case Study -- Notes -- Nielsen Nugget -- Section 2: Internal Influences on Consumer Behavior -- Chapter 5: Perception -- Sensation -- Vision -- Dollars and Scents -- Sound -- Touch -- Taste -- The Stages of Perception -- Stage 1: Exposure -- Stage 2: Attention -- Stage 3: Interpretation -- Chapter Summary -- Key Terms -- Review -- Consumer Behavior Challenge -- Case Study -- Notes -- Chapter 6: Learning and Memory -- Learning -- Behavioral Learning Theories -- Marketing Applications of Classical Conditioning Principles. Marketing Applications of Instrumental Conditioning Principles -- Gamification -- Cognitive Learning Theory -- How Do We Learn to Be Consumers? -- Cognitive Development -- Memory -- How Our Brains Encode Information -- Memory Systems -- How Our Memories Store Information -- How We Retrieve Memories When We Decide What to Buy -- What Makes Us Forget? -- How We Measure Consumers' Recall of Marketing Messages -- Bittersweet Memories: The Marketing Power of Nostalgia -- Chapter Summary -- Key Terms -- Review -- Consumer Behavior Challenge -- Case Study -- Notes -- Chapter 7: The Self -- The Self -- Does the Self Exist? -- Self-Concept -- Fantasy: Bridging the Gap Between the Selves -- Symbolic Interactionism -- The Extended Self -- The Digital Self -- Personality -- Consumer Behavior on the Couch: Freudian Theory -- Neo-Freudian Theories -- Trait Theory -- Brand Personality -- Socializing with Brands -- Are We What We Buy? -- Body Image -- Ideals of Beauty -- Working on the Body -- Body Image Distortions -- Chapter Summary -- Key Terms -- Review -- Consumer Behavior Challenge -- Case Study -- Notes -- Chapter 8: Attitudes and Persuasion -- The Power of Attitudes -- The ABC Model of Attitudes -- Hierarchies of Effects -- How Do We Form Attitudes? -- All Attitudes are Not Created Equal -- The Consistency Principle -- Motivational Conflicts -- Self-Perception Theory -- Social Judgment Theory -- Balance Theory -- Attitude Models -- Do Attitudes Predict Behavior? -- Trying to Consume -- How Do Marketers Change Attitudes? -- Decisions, Decisions: Tactical Communications Options -- The Elements of Communication -- An Updated View: Interactive Communications -- New Message Formats -- The Source -- The Message -- Types of Message Appeals -- The Source versus the Message: Do We Sell the Steak or the Sizzle? -- Chapter Summary -- Key Terms -- Review. Consumer Behavior Challenge -- Case Study -- Notes -- Nielsen Nugget -- Section 3: External Influences on Consumer Behavior -- Chapter 9: Group and Situational Effects on Consumer Behavior -- Situational Effects on Consumer Behavior -- Our Social and Physical Surroundings -- Temporal Factors -- Waiting Time -- The Shopping Experience -- When the Going Gets Tough, the Tough Go Shopping -- E-Commerce: Clicks Versus Bricks -- Retailing as Theater -- Store Image -- In-Store Decision-Making -- The Salesperson: A Lead Role in the Play -- The Social Power of Groups -- Reference Groups aren't Just Any Groups -- Conformity -- Collective Decision-Making -- B2B Decision-Making -- Family Decision-Making -- Animals are People Too! Nonhuman Family Members -- The Family Life Cycle -- The Intimate Corporation: Family Decision-Making -- Sex Roles and Family Decision-Making Responsibilities -- Chapter Summary -- Key Terms -- Review -- Consumer Behavior Challenge -- Case Study -- Notes -- Chapter 10: Consumer Identity I: Sex Roles and Subcultures -- Consumer Identity -- Gender Identity -- Sex Role Socialization -- Gender Identity Versus Sexual Identity -- Sex-Typed Products -- Ethnic and Racial Subcultures -- Ethnic and Racial Stereotypes -- Ethnicity and Acculturation -- The "Big Three" American Ethnic Subcultures -- Religious Subcultures -- Organized Religion and Consumption -- Born-Again Consumers -- Islamic Marketing -- Age Subcultures -- Children as Decision-Makers: Consumers-in-Training -- The Youth Market -- Gen Y -- Gen X -- The Mature Market -- Place-Based Subcultures -- Chapter Summary -- Key Terms -- Review -- Consumer Behavior Challenge -- Case Study -- Notes -- Chapter 11: Consumer Identity II: Social Class and Lifestyles -- Income and Consumer Identity -- Income Patterns -- To Spend or Not to Spend, That Is the Question. The Great Recession and Its Aftermath -- Materialism and Economic Conditions -- Social Class and Consumer Identity -- Pick a Pecking Order -- Components of Social Class -- Social Class in the United States -- Social Class Around the World -- How Do We Measure Social Class? -- Status Symbols and Social Capital -- What Do You Use That Fork For?" Taste Cultures, Codes, and Cultural Capital -- Social Capital -- Status Symbols -- Lifestyles and Consumer Identity -- Product Complementarity and Co-Branding Strategies -- Psychographics -- Chapter Summary -- Key Terms -- Review -- Consumer Behavior Challenge -- Case Study -- Notes -- Chapter 12: Networked Consumer Behavior: Word-of-Mouth, Social Media, and Fashion -- Word-of-Mouth Communication -- Buzz Building -- Negative WOM: The Power of Rumors -- Opinion Leadership -- How Influential Is an Opinion Leader? -- Types of Opinion Leaders -- How Do We Find Opinion Leaders? -- The Social Media Revolution -- Social Media and Community -- The Structure of Social Networks -- The Power of Online Communities -- Online Opinion Leaders -- The Diffusion of Innovations -- How Do We Decide to Adopt an Innovation? -- Behavioral Demands of Innovations -- What Determines If an Innovation will Diffuse? -- The Fashion System -- Chapter Summary -- Key Terms -- Review -- Consumer Behavior Challenge -- Case Study -- Notes -- Nielsen Nugget -- Glossary -- Index. |
| Record Nr. | UNINA-9910154799303321 |
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Solomon Michael R.
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| Harlow, England : , : Pearson, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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