Info
- Utilizzare la checkbox di selezione a fianco di ciascun documento per attivare le funzionalità di stampa, invio email, download nei formati disponibili del (i) record.
The business of choice : how human instinct influences everyone's decision / / by Matthew Willcox
| The business of choice : how human instinct influences everyone's decision / / by Matthew Willcox |
| Autore | Willcox Matthew |
| Edizione | [Revised and updated edition.] |
| Pubbl/distr/stampa | Bingley, UK : , : Emerald Publishing Limited, , [2020] |
| Descrizione fisica | 1 online resource (312 pages) |
| Disciplina | 658.80019 |
| Soggetto topico |
Marketing - Psychological aspects
Consumer behavior |
| ISBN | 1-83982-070-5 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I The Business, Science, and Nature of Choice -- 1: The Business of Choice -- 2: The Ever-Advancing Science of Choice -- 3: The Natural History of Choice -- Part II Getting Practical Today -- 4: Shortcuts versus Analysis Ignoring is Decisional Bliss -- 5: Getting Familiar -- 6: Thanks for Sharing (Whether You Meant to or Not) -- 7: Now, and the Future Different Places with Different Rules -- 8: Loss and Ownership -- 9: Make People Feel Smart, Attractive or Even Lucky -- 10: Make It Easy For the Mind and the Body -- 11: Never Be Above Comparison -- 12: If Content is King, Context is Queen -- 13: Same and Different; Nature and Nurture -- 14: The Power of Affirmation and Sparking Joy -- Part III Looking Forward -- 15: Think Differently about Market Research -- 16: Think Differently about How You Work -- 17: Choosing without Choosing Artificial Intelligence and Choice -- Conclusion -- Index. |
| Record Nr. | UNINA-9910815375403321 |
Willcox Matthew
|
||
| Bingley, UK : , : Emerald Publishing Limited, , [2020] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The buying brain [[electronic resource] ] : secrets of selling to the subconscious mind / / A.K. Pradeep
| The buying brain [[electronic resource] ] : secrets of selling to the subconscious mind / / A.K. Pradeep |
| Autore | Pradeep A. K. <1963-> |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, NJ, : Wiley |
| Descrizione fisica | 1 online resource (269 p.) |
| Disciplina | 658.8342 |
| Soggetto topico |
Neuromarketing
Consumer behavior Shopping - Psychological aspects Marketing - Psychological aspects |
| ISBN |
1-119-20007-5
1-282-75603-6 9786612756030 0-470-64661-6 0-470-64678-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
The Buying Brain: Secrets for Selling to the Subconscious Mind; Contents; Foreword; Acknowledgments; Part 1: Introducing the Buying Brain; Chapter 1: 1 Trillion to Persuade the Brain; Chapter 2: Neuromarketing Technology; Chapter 3: Your Customer's Brain Is 100,000 Years Old; Chapter 4: The Brain 101; Chapter 5: The Five Senses and the Buying Brain; Chapter 6: The Boomer Brain Is Buying; Chapter 7: The Female Brain Is Buying; Chapter 8: The Mommy Brain Is Buying; Chapter 9: The Empathic Brain Is Buying; Part 2: Engaging the Buying Brain; Chapter 10: Neuromarketing Measures and Metrics
Chapter 11: The Consumer JourneyChapter 12: The Buying Brain and Brands; Chapter 13: The Buying Brain and Products; Chapter 14: The Buying Brain and Packaging; Chapter 15: The Buying Brain in the Aisle; Chapter 16: The Buying Brain and Advertising; Chapter 17: The Buying Brain, Screens, and Social Media; Chapter 18: Vision of the Future; Notes and Sources; Index |
| Record Nr. | UNINA-9910140842903321 |
|
Pradeep A. K. <1963->
|
||
| Hoboken, NJ, : Wiley | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Buyology : truth and lies about why we buy / Martin Lindstrom
| Buyology : truth and lies about why we buy / Martin Lindstrom |
| Autore | Lindstrom, Martin |
| Pubbl/distr/stampa | New York : Broadway Books, c2010 |
| Descrizione fisica | xi, 254 p. ; 21 cm |
| Disciplina | 658.8342 |
| Soggetto topico |
Neuromarketing
Consumer behavior Shopping - Psychological aspects |
| ISBN |
9780385523899
0385523890 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISALENTO-991001656179707536 |
|
Lindstrom, Martin
|
||
| New York : Broadway Books, c2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. del Salento | ||
| ||
Cinderella dreams [[electronic resource] ] : the allure of the lavish wedding / / Cele C. Otnes, Elizabeth H. Pleck
| Cinderella dreams [[electronic resource] ] : the allure of the lavish wedding / / Cele C. Otnes, Elizabeth H. Pleck |
| Autore | Otnes Cele |
| Pubbl/distr/stampa | Berkeley, : University of California Press, c2003 |
| Descrizione fisica | 1 online resource (401 p.) |
| Disciplina | 395.2/2 |
| Altri autori (Persone) | PleckElizabeth H <1945-> (Elizabeth Hafkin) |
| Collana | Life passages |
| Soggetto topico |
Weddings
Weddings in popular culture Consumer behavior |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-59734-539-3
9786612359781 1-282-35978-9 0-520-93750-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Romance, magic, memory, and perfection -- The rise of the lavish wedding -- The engagement complex -- The rituals of wedding shopping -- The wedding weekend -- From the cabin to Cancun -- Hollywood hosts a wedding -- The lavish wedding goes global -- Variations on a theme -- The allure of the lavish wedding. |
| Record Nr. | UNINA-9910450302003321 |
|
Otnes Cele
|
||
| Berkeley, : University of California Press, c2003 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Cinderella dreams [[electronic resource] ] : the allure of the lavish wedding / / Cele C. Otnes, Elizabeth H. Pleck
| Cinderella dreams [[electronic resource] ] : the allure of the lavish wedding / / Cele C. Otnes, Elizabeth H. Pleck |
| Autore | Otnes Cele |
| Pubbl/distr/stampa | Berkeley, : University of California Press, c2003 |
| Descrizione fisica | 1 online resource (401 p.) |
| Disciplina | 395.2/2 |
| Altri autori (Persone) | PleckElizabeth H <1945-> (Elizabeth Hafkin) |
| Collana | Life passages |
| Soggetto topico |
Weddings
Weddings in popular culture Consumer behavior |
| Soggetto non controllato |
american culture
beauty bridal industry bridal cinderella consumer culture consumption cultural rituals diamond rings discussion books historical perspective historical lavish weddings love and marriage love marriage morality and virtue nonfiction princesses psychological framework relationships romance romantic love social relationships wedding culture wedding gowns wedding stereotypes wedding traditions weddings white weddings |
| ISBN |
1-59734-539-3
9786612359781 1-282-35978-9 0-520-93750-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Romance, magic, memory, and perfection -- The rise of the lavish wedding -- The engagement complex -- The rituals of wedding shopping -- The wedding weekend -- From the cabin to Cancun -- Hollywood hosts a wedding -- The lavish wedding goes global -- Variations on a theme -- The allure of the lavish wedding. |
| Record Nr. | UNINA-9910777373903321 |
|
Otnes Cele
|
||
| Berkeley, : University of California Press, c2003 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Cinderella dreams [[electronic resource] ] : the allure of the lavish wedding / / Cele C. Otnes, Elizabeth H. Pleck
| Cinderella dreams [[electronic resource] ] : the allure of the lavish wedding / / Cele C. Otnes, Elizabeth H. Pleck |
| Autore | Otnes Cele |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Berkeley, : University of California Press, c2003 |
| Descrizione fisica | 1 online resource (401 p.) |
| Disciplina | 395.2/2 |
| Altri autori (Persone) | PleckElizabeth H <1945-> (Elizabeth Hafkin) |
| Collana | Life passages |
| Soggetto topico |
Weddings
Weddings in popular culture Consumer behavior |
| Soggetto non controllato |
american culture
beauty bridal industry bridal cinderella consumer culture consumption cultural rituals diamond rings discussion books historical perspective historical lavish weddings love and marriage love marriage morality and virtue nonfiction princesses psychological framework relationships romance romantic love social relationships wedding culture wedding gowns wedding stereotypes wedding traditions weddings white weddings |
| ISBN |
1-59734-539-3
9786612359781 1-282-35978-9 0-520-93750-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Romance, magic, memory, and perfection -- The rise of the lavish wedding -- The engagement complex -- The rituals of wedding shopping -- The wedding weekend -- From the cabin to Cancun -- Hollywood hosts a wedding -- The lavish wedding goes global -- Variations on a theme -- The allure of the lavish wedding. |
| Record Nr. | UNINA-9910816051403321 |
|
Otnes Cele
|
||
| Berkeley, : University of California Press, c2003 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Cleaner and Responsible Consumption
| Cleaner and Responsible Consumption |
| Pubbl/distr/stampa | [Amsterdam] : , : Elsevier Ltd., , 2020- |
| Soggetto topico |
Economic development
Consumption (Economics) - Environmental aspects Consumption (Economics) - Moral and ethical aspects Consumer behavior Environmentalism - Economic aspects |
| Soggetto genere / forma | Periodicals. |
| ISSN | 2666-7843 |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910449357603321 |
| [Amsterdam] : , : Elsevier Ltd., , 2020- | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Cleaner and Responsible Consumption
| Cleaner and Responsible Consumption |
| Pubbl/distr/stampa | [Amsterdam] : , : Elsevier Ltd., , 2020- |
| Soggetto topico |
Economic development
Consumption (Economics) - Environmental aspects Consumption (Economics) - Moral and ethical aspects Consumer behavior Environmentalism - Economic aspects |
| Soggetto genere / forma | Periodicals. |
| ISSN | 2666-7843 |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISA-996413349003316 |
| [Amsterdam] : , : Elsevier Ltd., , 2020- | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
Commodity activism [[electronic resource] ] : cultural resistance in neoliberal times / / edited by Roopali Mukherjee and Sarah Banet-Weiser
| Commodity activism [[electronic resource] ] : cultural resistance in neoliberal times / / edited by Roopali Mukherjee and Sarah Banet-Weiser |
| Pubbl/distr/stampa | New York, : New York University Press, c2012 |
| Descrizione fisica | 1 online resource (316 p.) |
| Disciplina | 306.3 |
| Altri autori (Persone) |
MukherjeeRoopali
Banet-WeiserSarah <1966-> |
| Collana | Critical cultural communication |
| Soggetto topico |
Consumption (Economics) - Social aspects
Consumption (Economics) - Political aspects Consumers - Political activity Consumer behavior Social action - Economic aspects Social responsibility of business |
| Soggetto genere / forma | Electronic books. |
| ISBN | 0-8147-6301-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Brand, culture, action -- pt. 2. Celebrity, commodity, citizenship -- pt. 3. Community, movements, politics. |
| Record Nr. | UNINA-9910457279703321 |
| New York, : New York University Press, c2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Commodity activism [[electronic resource] ] : cultural resistance in neoliberal times / / edited by Roopali Mukherjee and Sarah Banet-Weiser
| Commodity activism [[electronic resource] ] : cultural resistance in neoliberal times / / edited by Roopali Mukherjee and Sarah Banet-Weiser |
| Pubbl/distr/stampa | New York, : New York University Press, c2012 |
| Descrizione fisica | 1 online resource (316 p.) |
| Disciplina | 306.3 |
| Altri autori (Persone) |
MukherjeeRoopali
Banet-WeiserSarah <1966-> |
| Collana | Critical cultural communication |
| Soggetto topico |
Consumption (Economics) - Social aspects
Consumption (Economics) - Political aspects Consumers - Political activity Consumer behavior Social action - Economic aspects Social responsibility of business |
| ISBN | 0-8147-6301-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Brand, culture, action -- pt. 2. Celebrity, commodity, citizenship -- pt. 3. Community, movements, politics. |
| Record Nr. | UNINA-9910778945003321 |
| New York, : New York University Press, c2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
