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The unmanageable consumer / / Yiannis Gabriel & Tim Lang
| The unmanageable consumer / / Yiannis Gabriel & Tim Lang |
| Autore | Gabriel Yiannis <1952-> |
| Edizione | [Third edition.] |
| Pubbl/distr/stampa | London, England ; ; Thousand Oaks, California : , : SAGE, , [2015] |
| Descrizione fisica | 1 online resource (281 pages) : illustrations |
| Disciplina | 381.3 |
| Soggetto topico |
Consumption (Economics)
Consumers Consumer behavior |
| ISBN |
1-4739-3377-3
1-4739-2453-7 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910810885603321 |
Gabriel Yiannis <1952->
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| London, England ; ; Thousand Oaks, California : , : SAGE, , [2015] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
User acceptance testing [[electronic resource] ] : a step-by-step guide / / Brian Hambling, Pauline van Goethem
| User acceptance testing [[electronic resource] ] : a step-by-step guide / / Brian Hambling, Pauline van Goethem |
| Autore | Hambling Brian |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Swindon, : BCS, 2013 |
| Descrizione fisica | 1 online resource (228 p.) |
| Disciplina | 005.14 |
| Altri autori (Persone) | GoethemPauline van |
| Soggetto topico |
Project management
Consumer behavior |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-62870-257-5
1-78017-168-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Copyright; CONTENTS; LIST OF FIGURES AND TABLES; AUTHORS; INTRODUCTION; WHAT THIS BOOK IS ABOUT; THE ROLE OF UAT; THE COSTS AND BENEFITS OF UAT; THE VALUE OF UAT - THE REASONS WE NEED TO DO IT; STAKEHOLDERS - WHO THIS BOOK IS FOR; HOW TO GET THE BEST FROM THIS BOOK; CHECKLISTS; CASE STUDIES; 1 THE IMPORTANCE OF UAT; WHAT IS UAT?; WHY TEST ISs?; BUSINESS VULNERABILITY; THE UAT PROCESS; FROM UAT TO SERVICE DELIVERY; UAT AND CONTRACTS; STAKEHOLDERS IN UAT; 2 BUSINESS REQUIREMENTS; BUSINESS REQUIREMENTS; BUSINESS INTENT AND USER EXPECTATIONS; ACCEPTANCE CRITERIA; THE REQUIREMENT TYPES
PRIORITISING BUSINESS REQUIREMENTSTHE RELATIONSHIP BETWEEN BUSINESS REQUIREMENTS AND UAT; THE RELATIONSHIP BETWEEN DEVELOPMENT AND UAT; SCOPE OF UAT; BUILDING A TEST BASIS FOR UAT; 3 TESTING BASICS FOR UAT; WHAT IS TESTING?; TEST TYPES; TESTING PROCESSES; TEST-CASE DESIGN TECHNIQUES; TESTING APPROACHES FOR UAT; REVIEWS; 4 THE UAT TEAM; STAKEHOLDERS AND THE UAT TEAM; KEY ROLES IN A UAT TEAM; CREATING A SUCCESSFUL TEAM; TRAINING THE TEAM; UAT TRAINING CONTENT; THE TEAM LIFE CYCLE; DEALING WITH TEAM CONFLICT; THE WORKING ENVIRONMENT AND WORKING PATTERNS; BASIC DISCIPLINES; 5 UAT AS TRANSITION THE IS LIFE CYCLE AS A SERIES OF TRANSITIONSPLANNING FOR TRANSITIONS; UAT AS A TRANSITIONAL PHASE; UAT AS AN EVENT AND UAT AS A PROCESS; 6 PREPARING FOR UAT - PLANNING; DECIDING WHAT WE WANT TO ACHIEVE; ACCEPTANCE CRITERIA; UAT OBJECTIVES; ENTRY CRITERIA; DEFINING THE TESTING WE WILL NEED; CREATING A TEST BASIS FOR UAT; SETTING UP THE TEST MANAGEMENT CONTROLS; 7 TEST DESIGN FOR UAT; THE HIERARCHY OF TEST DESIGN; IDENTIFYING TEST CONDITIONS; DESIGNING TEST CASES; DESIGNING TEST SCRIPTS; DATA CREATION; 8 IMPLEMENTING THE TESTS; THE TESTING SCHEDULE; IMPLEMENTING THE TEST SCHEDULE IDENTIFYING PROGRESSTHE STATUS REPORT; THE POST-TESTING SUMMARY; 9 EVALUATING THE SYSTEM; HOW DO WE DECIDE WHETHER OR NOT TO ACCEPT A SYSTEM?; WHEN THE TESTING HAS TO STOP; THE RISK OF RELEASE; MEASURING THE RISK OF RELEASE; DEFINING AND EVALUATING EMERGENCY-RELEASE CRITERIA; DECISION PROCESS FOR EVALUATING UAT RESULTS; TEST SUMMARY REPORT CONCLUSIONS; THE FINAL RELEASE DECISION; 10 LIFE AFTER UAT; POST-UAT REPORTING; END-USER TRAINING; PREPARING A ROLL-OUT STRATEGY; IMPLEMENTATION; POST-IMPLEMENTATION DEFECT CORRECTIONS; MEASURING BUSINESS BENEFITS; THE END OF UAT?; APPENDIX A UAT CHECKLISTS INITIATING THE UAT PROJECT CHECKLIST (SPONSOR)PLANNING THE UAT PROJECT CHECKLIST (UAT TEAM LEADER); UAT TEST DESIGN CHECKLIST; UAT TEST EXECUTION CHECKLIST; UAT RELEASE DECISION CHECKLIST; POST-UAT ACTIONS CHECKLIST; APPENDIX B ANSWERS AND COMMENTS; CHAPTER 1; CHAPTER 2; CHAPTER 3; CHAPTER 4; CHAPTER 5; CHAPTER 6; CHAPTER 7; CHAPTER 8; CHAPTER 9; APPENDIX C UAT TRAINING; THE TRAINING PROCESS; THE TRAINING CONSULTANT ROLE; REFERENCES; INDEX; Back Cover |
| Record Nr. | UNINA-9910463214403321 |
|
Hambling Brian
|
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| Swindon, : BCS, 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
User acceptance testing [[electronic resource] ] : a step-by-step guide / / Brian Hambling, Pauline van Goethem
| User acceptance testing [[electronic resource] ] : a step-by-step guide / / Brian Hambling, Pauline van Goethem |
| Autore | Hambling Brian |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Swindon, : BCS, 2013 |
| Descrizione fisica | 1 online resource (228 p.) |
| Disciplina | 005.14 |
| Altri autori (Persone) | GoethemPauline van |
| Soggetto topico |
Project management
Consumer behavior |
| ISBN |
1-62870-257-5
1-78017-168-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Copyright; CONTENTS; LIST OF FIGURES AND TABLES; AUTHORS; INTRODUCTION; WHAT THIS BOOK IS ABOUT; THE ROLE OF UAT; THE COSTS AND BENEFITS OF UAT; THE VALUE OF UAT - THE REASONS WE NEED TO DO IT; STAKEHOLDERS - WHO THIS BOOK IS FOR; HOW TO GET THE BEST FROM THIS BOOK; CHECKLISTS; CASE STUDIES; 1 THE IMPORTANCE OF UAT; WHAT IS UAT?; WHY TEST ISs?; BUSINESS VULNERABILITY; THE UAT PROCESS; FROM UAT TO SERVICE DELIVERY; UAT AND CONTRACTS; STAKEHOLDERS IN UAT; 2 BUSINESS REQUIREMENTS; BUSINESS REQUIREMENTS; BUSINESS INTENT AND USER EXPECTATIONS; ACCEPTANCE CRITERIA; THE REQUIREMENT TYPES
PRIORITISING BUSINESS REQUIREMENTSTHE RELATIONSHIP BETWEEN BUSINESS REQUIREMENTS AND UAT; THE RELATIONSHIP BETWEEN DEVELOPMENT AND UAT; SCOPE OF UAT; BUILDING A TEST BASIS FOR UAT; 3 TESTING BASICS FOR UAT; WHAT IS TESTING?; TEST TYPES; TESTING PROCESSES; TEST-CASE DESIGN TECHNIQUES; TESTING APPROACHES FOR UAT; REVIEWS; 4 THE UAT TEAM; STAKEHOLDERS AND THE UAT TEAM; KEY ROLES IN A UAT TEAM; CREATING A SUCCESSFUL TEAM; TRAINING THE TEAM; UAT TRAINING CONTENT; THE TEAM LIFE CYCLE; DEALING WITH TEAM CONFLICT; THE WORKING ENVIRONMENT AND WORKING PATTERNS; BASIC DISCIPLINES; 5 UAT AS TRANSITION THE IS LIFE CYCLE AS A SERIES OF TRANSITIONSPLANNING FOR TRANSITIONS; UAT AS A TRANSITIONAL PHASE; UAT AS AN EVENT AND UAT AS A PROCESS; 6 PREPARING FOR UAT - PLANNING; DECIDING WHAT WE WANT TO ACHIEVE; ACCEPTANCE CRITERIA; UAT OBJECTIVES; ENTRY CRITERIA; DEFINING THE TESTING WE WILL NEED; CREATING A TEST BASIS FOR UAT; SETTING UP THE TEST MANAGEMENT CONTROLS; 7 TEST DESIGN FOR UAT; THE HIERARCHY OF TEST DESIGN; IDENTIFYING TEST CONDITIONS; DESIGNING TEST CASES; DESIGNING TEST SCRIPTS; DATA CREATION; 8 IMPLEMENTING THE TESTS; THE TESTING SCHEDULE; IMPLEMENTING THE TEST SCHEDULE IDENTIFYING PROGRESSTHE STATUS REPORT; THE POST-TESTING SUMMARY; 9 EVALUATING THE SYSTEM; HOW DO WE DECIDE WHETHER OR NOT TO ACCEPT A SYSTEM?; WHEN THE TESTING HAS TO STOP; THE RISK OF RELEASE; MEASURING THE RISK OF RELEASE; DEFINING AND EVALUATING EMERGENCY-RELEASE CRITERIA; DECISION PROCESS FOR EVALUATING UAT RESULTS; TEST SUMMARY REPORT CONCLUSIONS; THE FINAL RELEASE DECISION; 10 LIFE AFTER UAT; POST-UAT REPORTING; END-USER TRAINING; PREPARING A ROLL-OUT STRATEGY; IMPLEMENTATION; POST-IMPLEMENTATION DEFECT CORRECTIONS; MEASURING BUSINESS BENEFITS; THE END OF UAT?; APPENDIX A UAT CHECKLISTS INITIATING THE UAT PROJECT CHECKLIST (SPONSOR)PLANNING THE UAT PROJECT CHECKLIST (UAT TEAM LEADER); UAT TEST DESIGN CHECKLIST; UAT TEST EXECUTION CHECKLIST; UAT RELEASE DECISION CHECKLIST; POST-UAT ACTIONS CHECKLIST; APPENDIX B ANSWERS AND COMMENTS; CHAPTER 1; CHAPTER 2; CHAPTER 3; CHAPTER 4; CHAPTER 5; CHAPTER 6; CHAPTER 7; CHAPTER 8; CHAPTER 9; APPENDIX C UAT TRAINING; THE TRAINING PROCESS; THE TRAINING CONSULTANT ROLE; REFERENCES; INDEX; Back Cover |
| Record Nr. | UNINA-9910786861703321 |
|
Hambling Brian
|
||
| Swindon, : BCS, 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
User acceptance testing : a step-by-step guide / / Brian Hambling, Pauline van Goethem
| User acceptance testing : a step-by-step guide / / Brian Hambling, Pauline van Goethem |
| Autore | Hambling Brian |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Swindon, : BCS, 2013 |
| Descrizione fisica | 1 online resource (228 p.) |
| Disciplina | 005.14 |
| Altri autori (Persone) | GoethemPauline van |
| Soggetto topico |
Project management
Consumer behavior |
| ISBN |
1-62870-257-5
1-78017-168-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Copyright; CONTENTS; LIST OF FIGURES AND TABLES; AUTHORS; INTRODUCTION; WHAT THIS BOOK IS ABOUT; THE ROLE OF UAT; THE COSTS AND BENEFITS OF UAT; THE VALUE OF UAT - THE REASONS WE NEED TO DO IT; STAKEHOLDERS - WHO THIS BOOK IS FOR; HOW TO GET THE BEST FROM THIS BOOK; CHECKLISTS; CASE STUDIES; 1 THE IMPORTANCE OF UAT; WHAT IS UAT?; WHY TEST ISs?; BUSINESS VULNERABILITY; THE UAT PROCESS; FROM UAT TO SERVICE DELIVERY; UAT AND CONTRACTS; STAKEHOLDERS IN UAT; 2 BUSINESS REQUIREMENTS; BUSINESS REQUIREMENTS; BUSINESS INTENT AND USER EXPECTATIONS; ACCEPTANCE CRITERIA; THE REQUIREMENT TYPES
PRIORITISING BUSINESS REQUIREMENTSTHE RELATIONSHIP BETWEEN BUSINESS REQUIREMENTS AND UAT; THE RELATIONSHIP BETWEEN DEVELOPMENT AND UAT; SCOPE OF UAT; BUILDING A TEST BASIS FOR UAT; 3 TESTING BASICS FOR UAT; WHAT IS TESTING?; TEST TYPES; TESTING PROCESSES; TEST-CASE DESIGN TECHNIQUES; TESTING APPROACHES FOR UAT; REVIEWS; 4 THE UAT TEAM; STAKEHOLDERS AND THE UAT TEAM; KEY ROLES IN A UAT TEAM; CREATING A SUCCESSFUL TEAM; TRAINING THE TEAM; UAT TRAINING CONTENT; THE TEAM LIFE CYCLE; DEALING WITH TEAM CONFLICT; THE WORKING ENVIRONMENT AND WORKING PATTERNS; BASIC DISCIPLINES; 5 UAT AS TRANSITION THE IS LIFE CYCLE AS A SERIES OF TRANSITIONSPLANNING FOR TRANSITIONS; UAT AS A TRANSITIONAL PHASE; UAT AS AN EVENT AND UAT AS A PROCESS; 6 PREPARING FOR UAT - PLANNING; DECIDING WHAT WE WANT TO ACHIEVE; ACCEPTANCE CRITERIA; UAT OBJECTIVES; ENTRY CRITERIA; DEFINING THE TESTING WE WILL NEED; CREATING A TEST BASIS FOR UAT; SETTING UP THE TEST MANAGEMENT CONTROLS; 7 TEST DESIGN FOR UAT; THE HIERARCHY OF TEST DESIGN; IDENTIFYING TEST CONDITIONS; DESIGNING TEST CASES; DESIGNING TEST SCRIPTS; DATA CREATION; 8 IMPLEMENTING THE TESTS; THE TESTING SCHEDULE; IMPLEMENTING THE TEST SCHEDULE IDENTIFYING PROGRESSTHE STATUS REPORT; THE POST-TESTING SUMMARY; 9 EVALUATING THE SYSTEM; HOW DO WE DECIDE WHETHER OR NOT TO ACCEPT A SYSTEM?; WHEN THE TESTING HAS TO STOP; THE RISK OF RELEASE; MEASURING THE RISK OF RELEASE; DEFINING AND EVALUATING EMERGENCY-RELEASE CRITERIA; DECISION PROCESS FOR EVALUATING UAT RESULTS; TEST SUMMARY REPORT CONCLUSIONS; THE FINAL RELEASE DECISION; 10 LIFE AFTER UAT; POST-UAT REPORTING; END-USER TRAINING; PREPARING A ROLL-OUT STRATEGY; IMPLEMENTATION; POST-IMPLEMENTATION DEFECT CORRECTIONS; MEASURING BUSINESS BENEFITS; THE END OF UAT?; APPENDIX A UAT CHECKLISTS INITIATING THE UAT PROJECT CHECKLIST (SPONSOR)PLANNING THE UAT PROJECT CHECKLIST (UAT TEAM LEADER); UAT TEST DESIGN CHECKLIST; UAT TEST EXECUTION CHECKLIST; UAT RELEASE DECISION CHECKLIST; POST-UAT ACTIONS CHECKLIST; APPENDIX B ANSWERS AND COMMENTS; CHAPTER 1; CHAPTER 2; CHAPTER 3; CHAPTER 4; CHAPTER 5; CHAPTER 6; CHAPTER 7; CHAPTER 8; CHAPTER 9; APPENDIX C UAT TRAINING; THE TRAINING PROCESS; THE TRAINING CONSULTANT ROLE; REFERENCES; INDEX; Back Cover |
| Record Nr. | UNINA-9910809487003321 |
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Hambling Brian
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| Swindon, : BCS, 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Value Realization in the Phygital Reality Market [[electronic resource] ] : Consumption and Service Under Conflation of the Physical, Digital, and Virtual Worlds / / by Lin Huang, Biao Gao, Mengjia Gao
| Value Realization in the Phygital Reality Market [[electronic resource] ] : Consumption and Service Under Conflation of the Physical, Digital, and Virtual Worlds / / by Lin Huang, Biao Gao, Mengjia Gao |
| Autore | Huang Lin |
| Edizione | [1st ed. 2023.] |
| Pubbl/distr/stampa | Singapore : , : Springer Nature Singapore : , : Imprint : Springer, , 2023 |
| Descrizione fisica | 1 online resource (221 pages) |
| Disciplina | 658.8342 |
| Altri autori (Persone) |
GaoBiao
GaoMengjia |
| Collana | Kobe University Monograph Series in Social Science Research |
| Soggetto topico |
Consumer behavior
Telemarketing Internet marketing Technological innovations Digital media Consumer Behavior Digital Marketing Innovation and Technology Management Technology Commercialization Digital and New Media |
| ISBN | 981-9941-29-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction: Scope and Overview -- Value Realization from the Perspective of Customers and Users -- Value Creation through Technological Innovation -- Theory for Understanding the Value Realization -- Smart media era: transformation in the age of Internet communication -- The metaverse era: communication revolution by the meta-verse -- Acceptance and Use of Omni Retail Services (Segment Analysis) -- Comparison of Online Retailing between China and Japan -- Conclusion Chapter. |
| Record Nr. | UNINA-9910741188003321 |
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Huang Lin
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| Singapore : , : Springer Nature Singapore : , : Imprint : Springer, , 2023 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Verhaltensforschung am point of sale : ansatzpunkte und methodik / / Günter Silberer
| Verhaltensforschung am point of sale : ansatzpunkte und methodik / / Günter Silberer |
| Autore | Silberer Günter |
| Pubbl/distr/stampa | Göttingen, Germany : , : Universitätsverlag Göttingen, , 2009 |
| Descrizione fisica | 1 online resource (199 pages) : colour illustrations |
| Disciplina | 658.8342 |
| Soggetto topico |
Consumer behavior
Point-of sale systems |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Record Nr. | UNISA-996201675303316 |
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Silberer Günter
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| Göttingen, Germany : , : Universitätsverlag Göttingen, , 2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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Verhaltensforschung am point of sale : ansatzpunkte und methodik / / Günter Silberer
| Verhaltensforschung am point of sale : ansatzpunkte und methodik / / Günter Silberer |
| Autore | Silberer Günter |
| Pubbl/distr/stampa | Göttingen, Germany : , : Universitätsverlag Göttingen, , 2009 |
| Descrizione fisica | 1 online resource (199 pages) : colour illustrations |
| Disciplina | 658.8342 |
| Soggetto topico |
Consumer behavior
Point-of sale systems |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Record Nr. | UNINA-9910130776403321 |
|
Silberer Günter
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| Göttingen, Germany : , : Universitätsverlag Göttingen, , 2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Virtual social identity and consumer behavior / / Natalie T. Wood and Michael R. Solomon, editors
| Virtual social identity and consumer behavior / / Natalie T. Wood and Michael R. Solomon, editors |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2015 |
| Descrizione fisica | 1 online resource (249 p.) |
| Disciplina | 306.3 |
| Altri autori (Persone) |
SolomonMichael R
WoodNatalie T. <1970-> |
| Soggetto topico |
Group identity
Consumer behavior Virtual reality |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-315-69834-X
1-317-45257-7 1-282-55484-0 9786612554841 0-7656-2649-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | I, avatar : auto-netnographic research in virtual worlds / Robert V. Kozinets, Richard Kedzior -- For a better exploration of metaverses as consumer experiences / Leila El Kamel -- Interaction seeking in Second Life and implications for consumer behavior / Christian Hinsch, Peter H. Bloch -- I don't know you, but I trust you : a comparative study of consumer perceptions in real-life and virtual worlds / James E. Brown, Tracy L. Tuten -- Social interaction with virtual beings : the technology relationship interaction model and its agenda for research / Kathy Keeling ... [et al.] -- Personalized avatar : a new way to improve communication and e-service / David Crete ... [et al.] -- The sacred and the profane in online gaming : a netnographic inquiry of Chinese gamers / Jeff Wang, Xin Zhao, Gary J. Bamossy -- Finding Mii : virtual social identity and the young consumer / J. Alison Bryant, Anna Akerman -- Me, myself, and my avatar : the effects of avatars on SNW (social networking) users' attitudes toward a Website and its ad content / Youjeong Kim, S. Shyam Sundar -- Effects of ethnic identity and ethnic ambiguous agents on consumer response to Websites / Osei Appiah, Troy Elias -- Ethnic matching : an examination of ethnic morphing in advertising / Yuliya Lutchyn ... [et al.] -- Mirror, mirror on the Web : understanding thin-slice judgments of avatars / Melissa G. Bublitz, Craig C. Claybaugh, Laura A. Peracchio. |
| Record Nr. | UNINA-9910459325703321 |
| London ; ; New York : , : Routledge, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Virtual social identity and consumer behavior / / Natalie T. Wood and Michael R. Solomon, editors
| Virtual social identity and consumer behavior / / Natalie T. Wood and Michael R. Solomon, editors |
| Pubbl/distr/stampa | Armonk, N.Y. : , : M.E. Sharpe : , : Society for Consumer Psychology, , 2009 |
| Descrizione fisica | 1 online resource (xv, 230 pages) : illustrations |
| Disciplina | 306.3 |
| Collana | Gale eBooks |
| Soggetto topico |
Group identity
Consumer behavior Virtual reality |
| ISBN |
1-317-45256-9
1-315-69834-X 1-317-45257-7 1-282-55484-0 9786612554841 0-7656-2649-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | I, avatar : auto-netnographic research in virtual worlds / Robert V. Kozinets, Richard Kedzior -- For a better exploration of metaverses as consumer experiences / Leila El Kamel -- Interaction seeking in Second Life and implications for consumer behavior / Christian Hinsch, Peter H. Bloch -- I don't know you, but I trust you : a comparative study of consumer perceptions in real-life and virtual worlds / James E. Brown, Tracy L. Tuten -- Social interaction with virtual beings : the technology relationship interaction model and its agenda for research / Kathy Keeling ... [et al.] -- Personalized avatar : a new way to improve communication and e-service / David Crete ... [et al.] -- The sacred and the profane in online gaming : a netnographic inquiry of Chinese gamers / Jeff Wang, Xin Zhao, Gary J. Bamossy -- Finding Mii : virtual social identity and the young consumer / J. Alison Bryant, Anna Akerman -- Me, myself, and my avatar : the effects of avatars on SNW (social networking) users' attitudes toward a Website and its ad content / Youjeong Kim, S. Shyam Sundar -- Effects of ethnic identity and ethnic ambiguous agents on consumer response to Websites / Osei Appiah, Troy Elias -- Ethnic matching : an examination of ethnic morphing in advertising / Yuliya Lutchyn ... [et al.] -- Mirror, mirror on the Web : understanding thin-slice judgments of avatars / Melissa G. Bublitz, Craig C. Claybaugh, Laura A. Peracchio. |
| Record Nr. | UNINA-9910792412503321 |
| Armonk, N.Y. : , : M.E. Sharpe : , : Society for Consumer Psychology, , 2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Virtual social identity and consumer behavior / / Natalie T. Wood and Michael R. Solomon, editors
| Virtual social identity and consumer behavior / / Natalie T. Wood and Michael R. Solomon, editors |
| Pubbl/distr/stampa | Armonk, N.Y. : , : M.E. Sharpe : , : Society for Consumer Psychology, , 2009 |
| Descrizione fisica | 1 online resource (xv, 230 pages) : illustrations |
| Disciplina | 306.3 |
| Collana | Gale eBooks |
| Soggetto topico |
Group identity
Consumer behavior Virtual reality |
| ISBN |
1-317-45256-9
1-315-69834-X 1-317-45257-7 1-282-55484-0 9786612554841 0-7656-2649-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | I, avatar : auto-netnographic research in virtual worlds / Robert V. Kozinets, Richard Kedzior -- For a better exploration of metaverses as consumer experiences / Leila El Kamel -- Interaction seeking in Second Life and implications for consumer behavior / Christian Hinsch, Peter H. Bloch -- I don't know you, but I trust you : a comparative study of consumer perceptions in real-life and virtual worlds / James E. Brown, Tracy L. Tuten -- Social interaction with virtual beings : the technology relationship interaction model and its agenda for research / Kathy Keeling ... [et al.] -- Personalized avatar : a new way to improve communication and e-service / David Crete ... [et al.] -- The sacred and the profane in online gaming : a netnographic inquiry of Chinese gamers / Jeff Wang, Xin Zhao, Gary J. Bamossy -- Finding Mii : virtual social identity and the young consumer / J. Alison Bryant, Anna Akerman -- Me, myself, and my avatar : the effects of avatars on SNW (social networking) users' attitudes toward a Website and its ad content / Youjeong Kim, S. Shyam Sundar -- Effects of ethnic identity and ethnic ambiguous agents on consumer response to Websites / Osei Appiah, Troy Elias -- Ethnic matching : an examination of ethnic morphing in advertising / Yuliya Lutchyn ... [et al.] -- Mirror, mirror on the Web : understanding thin-slice judgments of avatars / Melissa G. Bublitz, Craig C. Claybaugh, Laura A. Peracchio. |
| Record Nr. | UNINA-9910807776903321 |
| Armonk, N.Y. : , : M.E. Sharpe : , : Society for Consumer Psychology, , 2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
