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Big data in practice : how 45 successful companies used big data analytics to deliver extraordinary results / / Bernard Marr
| Big data in practice : how 45 successful companies used big data analytics to deliver extraordinary results / / Bernard Marr |
| Autore | Marr Bernard |
| Pubbl/distr/stampa | West Sussex, United Kingdom : , : Wiley, , 2016 |
| Descrizione fisica | 1 online resource (xi, 308 p.) |
| Disciplina | 658/.0557 |
| Collana | THEi Wiley ebooks |
| Soggetto topico |
Consumer behavior
Strategic planning Big data |
| ISBN |
1-119-23139-6
1-119-23141-8 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction -- 1 Walmart: How Big Data Is Used To Drive Supermarket Performance -- 2 CERN: Unravelling the Secrets of the Universe with Big Data -- 3 Netflix: How Netflix Used Big Data to Give Us the Programmes We Want -- 4 Rolls-Royce: How Big Data Is Used To Drive Success In Manufacturing -- 5 Shell: How Big Oil Uses Big Data -- 6 Apixio: How Big Data Is Transforming Healthcare -- 7 Lotus F1 Team: How Big Data Is Essential To The Success Of Motorsport Teams -- 8 Pendleton & Son Butchers: Big Data for Small Business -- 9 US Olympic Women's Cycling Team: How Big Data Analytics Is Used To Optimize Athletes' Performance -- 10 ZSL: Big Data In The Zoo And To Protect Animals -- 11 Facebook: How Facebook Use Big Data to Understand Customers -- 12 John Deere: How Big Data Can Be Applied On Farms -- 13 Royal Bank of Scotland: Using Big Data to Make Customer Service More Personal -- 14 LinkedIn: How Big Data Is Used To Fuel Social Media Success -- 15 Microsoft: Bringing Big Data To The Masses -- 16 Acxiom: Fuelling Marketing With Big Data -- 17 US Immigration and Customs: How Big Data Is Used To Keep Passengers Safe and Prevent Terrorism -- 18 Nest: Bringing the Internet of Things into The Home -- 19 GE: How Big Data Is Fuelling the Industrial Internet -- 20 Etsy: How Big Data Is Used In A Crafty Way -- 21 Narrative Science: How Big Data Is Used To Tell Stories -- 22 BBC: How Big Data Is Used In The Media -- 23 Milton Keynes: How Big Data Is Used To Create Smarter Cities -- 24 Palantir: How Big Data Is Used To Help The CIA And To Detect Bombs In Afghanistan -- 25 Airbnb: How Big Data Is Used To Disrupt the Hospitality Industry -- 26 Sprint: Profiling Audiences Using Mobile Network Data -- 27 Dickey's Barbecue Pit: How Big Data Is Used to Gain Performance Insights Into One Of America's Most Successful Restaurant Chains -- 28 Caesars: Big Data At The Casino -- 29 Fitbit: Big Data In The Personal Fitness Arena -- 30 Ralph Lauren: Big Data In The Fashion Industry -- 31 Zynga: Big Data In The Gaming Industry -- 32 Autodesk: How Big Data Is Transforming The Software Industry -- 33 Walt Disney Parks and Resorts: How Big Data Is Transforming Our Family Holidays -- 34 Experian: Using Big Data To Make Lending Decisions And To Crack Down On Identity Fraud -- 35 Transport for London: How Big Data Is Used To Improve And Manage Public Transport In London -- 36 The US Government: Using Big Data To Run A Country -- 37 IBM Watson: Teaching Computers To Understand And Learn -- 38 Google: How Big Data Is At The Heart Of Google's Business Model -- 39 Terra Seismic: Using Big Data To Predict Earthquakes -- 40 Apple: How Big Data Is At The Centre Of Their Business -- 41 Twitter: How Twitter And IBM Deliver Customer Insights From Big Data -- 42 Uber: How Big Data Is At The Centre Of Uber's Transportation Business -- 43 Electronic Arts: Big Data In Video Gaming -- 44 Kaggle: Crowdsourcing Your Data Scientist -- 45 Amazon: How Predictive Analytics Are Used To Get A 360-Degree View Of Consumers -- Final Thoughts -- About the Author -- Acknowledgements -- Index. |
| Record Nr. | UNINA-9910136816503321 |
Marr Bernard
|
||
| West Sussex, United Kingdom : , : Wiley, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Big data in practice : how 45 successful companies used big data analytics to deliver extraordinary results / Bernard Marr
| Big data in practice : how 45 successful companies used big data analytics to deliver extraordinary results / Bernard Marr |
| Autore | Marr, Bernard |
| Descrizione fisica | xi, 308 p. ; 22 cm |
| Disciplina | 658.0557 |
| Soggetto topico |
Consumer behavior
Strategic planning Big data |
| ISBN | 9781119231387 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Machine generated contents note: Introduction 1 Walmart: How Big Data Is Used To Drive Supermarket Performance 2 CERN: Unravelling the Secrets of the Universe with Big Data 3 Netflix: How Netflix Used Big Data to Give Us the Programmes We Want 4 Rolls-Royce: How Big Data Is Used To Drive Success In Manufacturing 5 Shell: How Big Oil Uses Big Data 6 Apixio: How Big Data Is Transforming Healthcare 7 Lotus F1 Team: How Big Data Is Essential To The Success Of Motorsport Teams 8 Pendleton & Son Butchers: Big Data for Small Business 9 US Olympic Women's Cycling Team: How Big Data Analytics Is Used To Optimize Athletes' Performance 10 ZSL: Big Data In The Zoo And To Protect Animals 11 Facebook: How Facebook Use Big Data to Understand Customers 12 John Deere: How Big Data Can Be Applied On Farms 13 Royal Bank of Scotland: Using Big Data to Make Customer Service More Personal 14 LinkedIn: How Big Data Is Used To Fuel Social Media Success 15 Microsoft: Bringing Big Data To The Masses 16 Acxiom: Fuelling Marketing With Big Data 17 US Immigration and Customs: How Big Data Is Used To Keep Passengers Safe and Prevent Terrorism 18 Nest: Bringing the Internet of Things into The Home 19 GE: How Big Data Is Fuelling the Industrial Internet 20 Etsy: How Big Data Is Used In A Crafty Way 21 Narrative Science: How Big Data Is Used To Tell Stories 22 BBC: How Big Data Is Used In The Media 23 Milton Keynes: How Big Data Is Used To Create Smarter Cities 24 Palantir: How Big Data Is Used To Help The CIA And To Detect Bombs In Afghanistan 25 Airbnb: How Big Data Is Used To Disrupt the Hospitality Industry 26 Sprint: Profiling Audiences Using Mobile Network Data 27 Dickey's Barbecue Pit: How Big Data Is Used to Gain Performance Insights Into One Of America's Most Successful Restaurant Chains 28 Caesars: Big Data At The Casino 29 Fitbit: Big Data In The Personal Fitness Arena 30 Ralph Lauren: Big Data In The Fashion Industry 31 Zynga: Big Data In The Gaming Industry 32 Autodesk: How Big Data Is Transforming The Software Industry 33 Walt Disney Parks and Resorts: How Big Data Is Transforming Our Family Holidays 34 Experian: Using Big Data To Make Lending Decisions And To Crack Down On Identity Fraud 35 Transport for London: How Big Data Is Used To Improve And Manage Public Transport In London 36 The US Government: Using Big Data To Run A Country 37 IBM Watson: Teaching Computers To Understand And Learn 38 Google: How Big Data Is At The Heart Of Google's Business Model 39 Terra Seismic: Using Big Data To Predict Earthquakes 40 Apple: How Big Data Is At The Centre Of Their Business 41 Twitter: How Twitter And IBM Deliver Customer Insights From Big Data 42 Uber: How Big Data Is At The Centre Of Uber's Transportation Business 43 Electronic Arts: Big Data In Video Gaming 44 Kaggle: Crowdsourcing Your Data Scientist 45 Amazon: How Predictive Analytics Are Used To Get A 360-Degree View Of Consumers Final Thoughts About the Author Acknowledgements Index . |
| Record Nr. | UNISALENTO-991000349779707536 |
|
Marr, Bernard
|
||
| Materiale a stampa | ||
| Lo trovi qui: Univ. del Salento | ||
| ||
Boom [[electronic resource] ] : marketing to the ultimate power consumer--the baby boomer woman / / Mary Brown and Carol Orsborn ; foreword by Paco Underhill
| Boom [[electronic resource] ] : marketing to the ultimate power consumer--the baby boomer woman / / Mary Brown and Carol Orsborn ; foreword by Paco Underhill |
| Autore | Brown Mary <1959-> |
| Pubbl/distr/stampa | New York, : American Management Association, c2006 |
| Descrizione fisica | xviii, 238 p. : ill |
| Disciplina | 658.8/34082 |
| Altri autori (Persone) | OrsbornCarol |
| Soggetto topico |
Women consumers
Consumer behavior Marketing Baby boom generation |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-281-12846-5
9786611128463 0-8144-2980-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | ; Introduction: She's the emerging power consumer -- She's the sweet spot: the new demographic of choice. On marketing to technology optimists / Rose Rodd -- On marketing to baby boomer women in Canada / Anne-Marie Caron -- On baby boomer women and experimentation / Jan DeLyser -- On forging an emotional connection with her / Kate Quinn -- On recognizing her as a driving force in the markeplace / Amy Marentic -- She's complex: why there's no such thing as "the" baby boomer woman. On appealing to her values / Joanne Sachse Mogren -- On getting nostalgia right / Cindy Marshall -- On the difference between marketing to men and to women / Caleb Mason -- On why not to just shrink it and pink it / Fran Philip -- On marketing to distinctions / Pepper Miller -- On marketing to Hispanic baby boomer women / Isabel Valdés -- She's her stage, not her age: leveraging her life transitions. On playing financial catch up / Lisa Caputo -- On marketing to all her life stages / Wlliam D. Novelli -- On high technology marketing to women / Gina Clark -- On the power of creating brand personas / Claire Spofford -- She's motivated: the 3-D view of her. On appealing to her psyche / Michael Bohn -- On embracing both her demographic and psychographic drivers / Grant J. Schneider -- On aspiring at midlife / Peggy Northrop, Brenda Saget Darling -- On banking on women-owned businesses / Maria C. Coyne -- On her quest for a free spirit / Federico Musi -- She's in the driver's seat: she'll problem-solve her own way through the marketplace. On getting to the heart of the matter / Joe Teno -- On focusing on the "why" vs. the "how" / Heidi Baker, Eden Jarrin -- On the personal shopper approach to technology / Melissa McVicker -- On paying attention to details / Kathy Moyer Dragon -- On business "plus" / Anne Kelly -- She's changing channels: shaping the new brandscape. On harnessing the power of women's solidarity / Adam Hicks -- On real women selling to real women / Yvonne Saliba Pendleton -- On referential not deferential marketing / Deborah Natansohn -- On delivering beyond expectations / Rick Lovett -- On staying relevant for the boomer woman / Ed Kinney -- She's waiting: the marketer's call to action. On redressing the misconceptions / Dorothy Dowling -- On getting past emotional bias / Christopher W. Bradley -- On moving beyond the Holy Grail / Ira Mayer -- On the evolution of marketing to the baby boomer woman / Lori Bitter. |
| Record Nr. | UNINA-9910458145003321 |
|
Brown Mary <1959->
|
||
| New York, : American Management Association, c2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Boom [[electronic resource] ] : marketing to the ultimate power consumer--the baby boomer woman / / Mary Brown and Carol Orsborn ; foreword by Paco Underhill
| Boom [[electronic resource] ] : marketing to the ultimate power consumer--the baby boomer woman / / Mary Brown and Carol Orsborn ; foreword by Paco Underhill |
| Autore | Brown Mary <1959-> |
| Pubbl/distr/stampa | New York, : American Management Association, c2006 |
| Descrizione fisica | xviii, 238 p. : ill |
| Disciplina | 658.8/34082 |
| Altri autori (Persone) | OrsbornCarol |
| Soggetto topico |
Women consumers
Consumer behavior Marketing Baby boom generation |
| ISBN |
1-281-12846-5
9786611128463 0-8144-2980-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | ; Introduction: She's the emerging power consumer -- She's the sweet spot: the new demographic of choice. On marketing to technology optimists / Rose Rodd -- On marketing to baby boomer women in Canada / Anne-Marie Caron -- On baby boomer women and experimentation / Jan DeLyser -- On forging an emotional connection with her / Kate Quinn -- On recognizing her as a driving force in the markeplace / Amy Marentic -- She's complex: why there's no such thing as "the" baby boomer woman. On appealing to her values / Joanne Sachse Mogren -- On getting nostalgia right / Cindy Marshall -- On the difference between marketing to men and to women / Caleb Mason -- On why not to just shrink it and pink it / Fran Philip -- On marketing to distinctions / Pepper Miller -- On marketing to Hispanic baby boomer women / Isabel Valdés -- She's her stage, not her age: leveraging her life transitions. On playing financial catch up / Lisa Caputo -- On marketing to all her life stages / Wlliam D. Novelli -- On high technology marketing to women / Gina Clark -- On the power of creating brand personas / Claire Spofford -- She's motivated: the 3-D view of her. On appealing to her psyche / Michael Bohn -- On embracing both her demographic and psychographic drivers / Grant J. Schneider -- On aspiring at midlife / Peggy Northrop, Brenda Saget Darling -- On banking on women-owned businesses / Maria C. Coyne -- On her quest for a free spirit / Federico Musi -- She's in the driver's seat: she'll problem-solve her own way through the marketplace. On getting to the heart of the matter / Joe Teno -- On focusing on the "why" vs. the "how" / Heidi Baker, Eden Jarrin -- On the personal shopper approach to technology / Melissa McVicker -- On paying attention to details / Kathy Moyer Dragon -- On business "plus" / Anne Kelly -- She's changing channels: shaping the new brandscape. On harnessing the power of women's solidarity / Adam Hicks -- On real women selling to real women / Yvonne Saliba Pendleton -- On referential not deferential marketing / Deborah Natansohn -- On delivering beyond expectations / Rick Lovett -- On staying relevant for the boomer woman / Ed Kinney -- She's waiting: the marketer's call to action. On redressing the misconceptions / Dorothy Dowling -- On getting past emotional bias / Christopher W. Bradley -- On moving beyond the Holy Grail / Ira Mayer -- On the evolution of marketing to the baby boomer woman / Lori Bitter. |
| Record Nr. | UNINA-9910784538303321 |
|
Brown Mary <1959->
|
||
| New York, : American Management Association, c2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Boom [[electronic resource] ] : marketing to the ultimate power consumer--the baby boomer woman / / Mary Brown and Carol Orsborn ; foreword by Paco Underhill
| Boom [[electronic resource] ] : marketing to the ultimate power consumer--the baby boomer woman / / Mary Brown and Carol Orsborn ; foreword by Paco Underhill |
| Autore | Brown Mary <1959-> |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | New York, : American Management Association, c2006 |
| Descrizione fisica | xviii, 238 p. : ill |
| Disciplina | 658.8/34082 |
| Altri autori (Persone) | OrsbornCarol |
| Soggetto topico |
Women consumers
Consumer behavior Marketing Baby boom generation |
| ISBN |
1-281-12846-5
9786611128463 0-8144-2980-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | ; Introduction: She's the emerging power consumer -- She's the sweet spot: the new demographic of choice. On marketing to technology optimists / Rose Rodd -- On marketing to baby boomer women in Canada / Anne-Marie Caron -- On baby boomer women and experimentation / Jan DeLyser -- On forging an emotional connection with her / Kate Quinn -- On recognizing her as a driving force in the markeplace / Amy Marentic -- She's complex: why there's no such thing as "the" baby boomer woman. On appealing to her values / Joanne Sachse Mogren -- On getting nostalgia right / Cindy Marshall -- On the difference between marketing to men and to women / Caleb Mason -- On why not to just shrink it and pink it / Fran Philip -- On marketing to distinctions / Pepper Miller -- On marketing to Hispanic baby boomer women / Isabel Valdés -- She's her stage, not her age: leveraging her life transitions. On playing financial catch up / Lisa Caputo -- On marketing to all her life stages / Wlliam D. Novelli -- On high technology marketing to women / Gina Clark -- On the power of creating brand personas / Claire Spofford -- She's motivated: the 3-D view of her. On appealing to her psyche / Michael Bohn -- On embracing both her demographic and psychographic drivers / Grant J. Schneider -- On aspiring at midlife / Peggy Northrop, Brenda Saget Darling -- On banking on women-owned businesses / Maria C. Coyne -- On her quest for a free spirit / Federico Musi -- She's in the driver's seat: she'll problem-solve her own way through the marketplace. On getting to the heart of the matter / Joe Teno -- On focusing on the "why" vs. the "how" / Heidi Baker, Eden Jarrin -- On the personal shopper approach to technology / Melissa McVicker -- On paying attention to details / Kathy Moyer Dragon -- On business "plus" / Anne Kelly -- She's changing channels: shaping the new brandscape. On harnessing the power of women's solidarity / Adam Hicks -- On real women selling to real women / Yvonne Saliba Pendleton -- On referential not deferential marketing / Deborah Natansohn -- On delivering beyond expectations / Rick Lovett -- On staying relevant for the boomer woman / Ed Kinney -- She's waiting: the marketer's call to action. On redressing the misconceptions / Dorothy Dowling -- On getting past emotional bias / Christopher W. Bradley -- On moving beyond the Holy Grail / Ira Mayer -- On the evolution of marketing to the baby boomer woman / Lori Bitter. |
| Record Nr. | UNINA-9910818461903321 |
|
Brown Mary <1959->
|
||
| New York, : American Management Association, c2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Bounded rational choice behaviour : applications in transport / / edited by Soora Rasouli, Harry Timmermans
| Bounded rational choice behaviour : applications in transport / / edited by Soora Rasouli, Harry Timmermans |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | Bingley, England : , : Emerald, , 2015 |
| Descrizione fisica | 1 online resource (289 p.) |
| Disciplina | 388 |
| Soggetto topico |
Transportation - Research
Consumer behavior |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-78441-071-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
""Front Cover""; ""Bounded Rational Choice Behaviour: Applications in Transport""; ""Copyright page""; ""Contents""; ""List of Contributors""; ""Preface""; ""Frontiers in Modelling Bounded Rationality in Travel Behaviour Research: Introduction to the Collection of Chapters""; ""References""; ""Chapter 1 Models of Bounded Rationality under Certainty""; ""1.1 Framework""; ""1.2 Non-Optimal Decision Mechanisms""; ""1.3 Considering a Subset of Influential Attributes""; ""1.4 Indifference between Small Differences in Utility or Attribute Values""
""1.5 Considering a Subset of Choice Alternatives""""1.6 Applications""; ""1.7 Conclusions and Discussion""; ""References""; ""Chapter 2 Utility Maximisation and Regret Minimisation: A Mixture of a Generalisation""; ""2.1 Introduction""; ""2.2 Model Structures""; ""2.2.1 The Generalised RRM Model""; ""2.2.2 Mixture Model""; ""2.3 Empirical Analysis""; ""2.3.1 Data""; ""2.3.2 Results""; ""2.4 Summary and Conclusions""; ""References""; ""Chapter 3 Relative Utility Modelling""; ""3.1 Introduction""; ""3.2 Relative Utility Modelling""; ""3.2.1 General Formulation"" ""3.2.2 Alternative-Oriented Relative Utility""""3.2.3 Representing Quasi-Nested Choice Structure""; ""3.2.4 Endogenous Modelling of Choice Set Generation""; ""3.2.5 Reflecting the Non-linearity of Context Dependency""; ""3.3 Major Findings of Existing Studies""; ""3.3.1 Choices of Destinations and Stop Patterns""; ""3.3.2 Dynamic Travel Mode Choice""; ""3.3.3 Travel Information and Travel Behaviour""; ""3.3.4 Choices of Packaged Tours""; ""3.3.5 Choice Set Generation""; ""3.4 Further Improvements""; ""3.4.1 Modelling Improvements""; ""3.4.2 Model Estimation""; ""3.5 Conclusion"" ""References""""Chapter 4 The Influence of Varying Information Load on Inferred Attribute Non-Attendance""; ""4.1 Introduction""; ""4.2 Methodology""; ""4.3 Data and Model Specifications""; ""4.4 Results""; ""4.5 Discussion""; ""References""; ""Chapter 5 The Heterogeneous Heuristic Modeling Framework for Inferring Decision Processes""; ""5.1 Motivation""; ""5.2 Modeling Framework""; ""5.2.1 Satisficing Decision""; ""5.2.1.1 Preference structure""; ""5.2.1.2 Deriving decision heuristics""; ""5.2.1.3 Choice of heuristics""; ""5.2.1.4 Mental effort""; ""5.2.1.5 Risk perception"" ""5.2.1.6 Expected outcome""""5.2.2 Extension to Comparative Decision""; ""5.3 Applications""; ""5.3.1 The Go-Home Decision""; ""5.3.1.1 Model specification""; ""5.3.1.2 Results""; ""5.3.2 The Direction Choice Decision""; ""5.3.2.1 Model specification""; ""5.3.2.2 Results""; ""5.4 Conclusion and Future Work""; ""References""; ""Chapter 6 Investigating Situational Differences in Individuals� Mental Representations of Activity-Travel Decisions: Progress and Empirical Illustration for the Impact of Online Alternatives""; ""6.1 Introduction"" ""6.2 Mental Representations of Complex Decision Problems"" |
| Record Nr. | UNINA-9910460956503321 |
| Bingley, England : , : Emerald, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Bounded rational choice behaviour : applications in transport / / edited by Soora Rasouli, Harry Timmermans
| Bounded rational choice behaviour : applications in transport / / edited by Soora Rasouli, Harry Timmermans |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | Bingley, England : , : Emerald, , 2015 |
| Descrizione fisica | 1 online resource (289 p.) |
| Disciplina | 388 |
| Soggetto topico |
Transportation - Research
Consumer behavior Transportation - Public Transportation Transport technology & trades |
| ISBN | 1-78441-071-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
""Front Cover""; ""Bounded Rational Choice Behaviour: Applications in Transport""; ""Copyright page""; ""Contents""; ""List of Contributors""; ""Preface""; ""Frontiers in Modelling Bounded Rationality in Travel Behaviour Research: Introduction to the Collection of Chapters""; ""References""; ""Chapter 1 Models of Bounded Rationality under Certainty""; ""1.1 Framework""; ""1.2 Non-Optimal Decision Mechanisms""; ""1.3 Considering a Subset of Influential Attributes""; ""1.4 Indifference between Small Differences in Utility or Attribute Values""
""1.5 Considering a Subset of Choice Alternatives""""1.6 Applications""; ""1.7 Conclusions and Discussion""; ""References""; ""Chapter 2 Utility Maximisation and Regret Minimisation: A Mixture of a Generalisation""; ""2.1 Introduction""; ""2.2 Model Structures""; ""2.2.1 The Generalised RRM Model""; ""2.2.2 Mixture Model""; ""2.3 Empirical Analysis""; ""2.3.1 Data""; ""2.3.2 Results""; ""2.4 Summary and Conclusions""; ""References""; ""Chapter 3 Relative Utility Modelling""; ""3.1 Introduction""; ""3.2 Relative Utility Modelling""; ""3.2.1 General Formulation"" ""3.2.2 Alternative-Oriented Relative Utility""""3.2.3 Representing Quasi-Nested Choice Structure""; ""3.2.4 Endogenous Modelling of Choice Set Generation""; ""3.2.5 Reflecting the Non-linearity of Context Dependency""; ""3.3 Major Findings of Existing Studies""; ""3.3.1 Choices of Destinations and Stop Patterns""; ""3.3.2 Dynamic Travel Mode Choice""; ""3.3.3 Travel Information and Travel Behaviour""; ""3.3.4 Choices of Packaged Tours""; ""3.3.5 Choice Set Generation""; ""3.4 Further Improvements""; ""3.4.1 Modelling Improvements""; ""3.4.2 Model Estimation""; ""3.5 Conclusion"" ""References""""Chapter 4 The Influence of Varying Information Load on Inferred Attribute Non-Attendance""; ""4.1 Introduction""; ""4.2 Methodology""; ""4.3 Data and Model Specifications""; ""4.4 Results""; ""4.5 Discussion""; ""References""; ""Chapter 5 The Heterogeneous Heuristic Modeling Framework for Inferring Decision Processes""; ""5.1 Motivation""; ""5.2 Modeling Framework""; ""5.2.1 Satisficing Decision""; ""5.2.1.1 Preference structure""; ""5.2.1.2 Deriving decision heuristics""; ""5.2.1.3 Choice of heuristics""; ""5.2.1.4 Mental effort""; ""5.2.1.5 Risk perception"" ""5.2.1.6 Expected outcome""""5.2.2 Extension to Comparative Decision""; ""5.3 Applications""; ""5.3.1 The Go-Home Decision""; ""5.3.1.1 Model specification""; ""5.3.1.2 Results""; ""5.3.2 The Direction Choice Decision""; ""5.3.2.1 Model specification""; ""5.3.2.2 Results""; ""5.4 Conclusion and Future Work""; ""References""; ""Chapter 6 Investigating Situational Differences in Individuals� Mental Representations of Activity-Travel Decisions: Progress and Empirical Illustration for the Impact of Online Alternatives""; ""6.1 Introduction"" ""6.2 Mental Representations of Complex Decision Problems"" |
| Record Nr. | UNINA-9910787432303321 |
| Bingley, England : , : Emerald, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Bounded rational choice behaviour : applications in transport / / edited by Soora Rasouli, Harry Timmermans
| Bounded rational choice behaviour : applications in transport / / edited by Soora Rasouli, Harry Timmermans |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | Bingley, England : , : Emerald, , 2015 |
| Descrizione fisica | 1 online resource (289 p.) |
| Disciplina | 388 |
| Soggetto topico |
Transportation - Research
Consumer behavior Transportation - Public Transportation Transport technology & trades |
| ISBN | 1-78441-071-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
""Front Cover""; ""Bounded Rational Choice Behaviour: Applications in Transport""; ""Copyright page""; ""Contents""; ""List of Contributors""; ""Preface""; ""Frontiers in Modelling Bounded Rationality in Travel Behaviour Research: Introduction to the Collection of Chapters""; ""References""; ""Chapter 1 Models of Bounded Rationality under Certainty""; ""1.1 Framework""; ""1.2 Non-Optimal Decision Mechanisms""; ""1.3 Considering a Subset of Influential Attributes""; ""1.4 Indifference between Small Differences in Utility or Attribute Values""
""1.5 Considering a Subset of Choice Alternatives""""1.6 Applications""; ""1.7 Conclusions and Discussion""; ""References""; ""Chapter 2 Utility Maximisation and Regret Minimisation: A Mixture of a Generalisation""; ""2.1 Introduction""; ""2.2 Model Structures""; ""2.2.1 The Generalised RRM Model""; ""2.2.2 Mixture Model""; ""2.3 Empirical Analysis""; ""2.3.1 Data""; ""2.3.2 Results""; ""2.4 Summary and Conclusions""; ""References""; ""Chapter 3 Relative Utility Modelling""; ""3.1 Introduction""; ""3.2 Relative Utility Modelling""; ""3.2.1 General Formulation"" ""3.2.2 Alternative-Oriented Relative Utility""""3.2.3 Representing Quasi-Nested Choice Structure""; ""3.2.4 Endogenous Modelling of Choice Set Generation""; ""3.2.5 Reflecting the Non-linearity of Context Dependency""; ""3.3 Major Findings of Existing Studies""; ""3.3.1 Choices of Destinations and Stop Patterns""; ""3.3.2 Dynamic Travel Mode Choice""; ""3.3.3 Travel Information and Travel Behaviour""; ""3.3.4 Choices of Packaged Tours""; ""3.3.5 Choice Set Generation""; ""3.4 Further Improvements""; ""3.4.1 Modelling Improvements""; ""3.4.2 Model Estimation""; ""3.5 Conclusion"" ""References""""Chapter 4 The Influence of Varying Information Load on Inferred Attribute Non-Attendance""; ""4.1 Introduction""; ""4.2 Methodology""; ""4.3 Data and Model Specifications""; ""4.4 Results""; ""4.5 Discussion""; ""References""; ""Chapter 5 The Heterogeneous Heuristic Modeling Framework for Inferring Decision Processes""; ""5.1 Motivation""; ""5.2 Modeling Framework""; ""5.2.1 Satisficing Decision""; ""5.2.1.1 Preference structure""; ""5.2.1.2 Deriving decision heuristics""; ""5.2.1.3 Choice of heuristics""; ""5.2.1.4 Mental effort""; ""5.2.1.5 Risk perception"" ""5.2.1.6 Expected outcome""""5.2.2 Extension to Comparative Decision""; ""5.3 Applications""; ""5.3.1 The Go-Home Decision""; ""5.3.1.1 Model specification""; ""5.3.1.2 Results""; ""5.3.2 The Direction Choice Decision""; ""5.3.2.1 Model specification""; ""5.3.2.2 Results""; ""5.4 Conclusion and Future Work""; ""References""; ""Chapter 6 Investigating Situational Differences in Individuals� Mental Representations of Activity-Travel Decisions: Progress and Empirical Illustration for the Impact of Online Alternatives""; ""6.1 Introduction"" ""6.2 Mental Representations of Complex Decision Problems"" |
| Record Nr. | UNINA-9910820982703321 |
| Bingley, England : , : Emerald, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Brand Choice and Loyalty : Evidence from Swiss Car Registration Microdata / / by Beat Meier
| Brand Choice and Loyalty : Evidence from Swiss Car Registration Microdata / / by Beat Meier |
| Autore | Meier Beat |
| Edizione | [1st ed. 2020.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2020 |
| Descrizione fisica | 1 online resource (XVI, 109 p. 11 illus., 2 illus. in color.) |
| Disciplina | 658.8342 |
| Collana | Innovatives Markenmanagement |
| Soggetto topico |
Consumer behavior
Marketing research Business intelligence Consumer Behavior Market Research and Competitive Intelligence |
| ISBN | 3-658-28014-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | General Understanding of Consumer Behavior Regarding Choice and Loyalty -- Influences of Demographic Factors on Brand Choice and Loyalty -- Effects of Incentives on Purchase Behavior -- Formation of Brand Loyalty over Time. . |
| Record Nr. | UNINA-9910367250803321 |
|
Meier Beat
|
||
| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The brand innovation manifesto [[electronic resource] ] : how to build brands, redefine markets and defy conventions / / John Grant
| The brand innovation manifesto [[electronic resource] ] : how to build brands, redefine markets and defy conventions / / John Grant |
| Autore | Grant John <1964-> |
| Pubbl/distr/stampa | Chichester, England ; ; Hoboken, NJ, : John Wiley & Sons, c2006 |
| Descrizione fisica | 1 online resource (330 p.) |
| Disciplina |
658.8/27
658.827 |
| Soggetto topico |
Brand name products - Social aspects
Brand name products - Psychological aspects Branding (Marketing) Lifestyles - Economic aspects Consumer behavior |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-119-99503-5
1-119-20932-3 1-280-41109-0 9786610411092 0-470-02983-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; Contents; Acknowledgements; Introduction; SECTION I: BRAND THEORY REVISITED; SECTION II: A TYPOLOGY OF BRAND IDEAS; SECTION III: DEVELOPING BRAND STRATEGIES; References; Index |
| Record Nr. | UNINA-9910145046003321 |
|
Grant John <1964->
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| Chichester, England ; ; Hoboken, NJ, : John Wiley & Sons, c2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
