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Advances in consumer research
| Advances in consumer research |
| Pubbl/distr/stampa | [Urbana, Ill.], : [Association for Consumer Research], [1974]- |
| Descrizione fisica | 1 online resource |
| Disciplina | 658.8/34 |
| Soggetto topico |
Consumer behavior
Consommateurs 49.15 home economics 85.40 marketing Verbraucherforschung Consumentenonderzoek HW_MM |
| Soggetto genere / forma |
Kongress.
Periodicals. Congresses (form) Yearbooks (form) |
| Formato | Materiale a stampa  |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISA-996209145303316 |
| [Urbana, Ill.], : [Association for Consumer Research], [1974]- | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
Advances in consumer research
| Advances in consumer research |
| Pubbl/distr/stampa | [Urbana, Ill.], : [Association for Consumer Research], [1974]- |
| Descrizione fisica | 1 online resource |
| Disciplina | 658.8/34 |
| Soggetto topico |
Consumer behavior
Consommateurs 49.15 home economics 85.40 marketing Verbraucherforschung Consumentenonderzoek HW_MM |
| Soggetto genere / forma |
Kongress.
Periodicals. Congresses (form) Yearbooks (form) |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910131740403321 |
| [Urbana, Ill.], : [Association for Consumer Research], [1974]- | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advertising [[electronic resource] ] : types, trends and controversies / / Evelyn P. Mann, editor
| Advertising [[electronic resource] ] : types, trends and controversies / / Evelyn P. Mann, editor |
| Pubbl/distr/stampa | New York, : Nova Science Publishers, c2012 |
| Descrizione fisica | 1 online resource (158 p.) |
| Disciplina | 659.1 |
| Altri autori (Persone) | MannEvelyn P |
| Collana | Advertising : media, marketing and consumer demands |
| Soggetto topico |
Advertising
Advertising - New products Consumer behavior |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-62081-679-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910452889703321 |
| New York, : Nova Science Publishers, c2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advertising [[electronic resource] ] : types, trends and controversies / / Evelyn P. Mann, editor
| Advertising [[electronic resource] ] : types, trends and controversies / / Evelyn P. Mann, editor |
| Pubbl/distr/stampa | New York, : Nova Science Publishers, c2012 |
| Descrizione fisica | 1 online resource (158 p.) |
| Disciplina | 659.1 |
| Altri autori (Persone) | MannEvelyn P |
| Collana | Advertising : media, marketing and consumer demands |
| Soggetto topico |
Advertising
Advertising - New products Consumer behavior |
| ISBN | 1-62081-679-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910779791703321 |
| New York, : Nova Science Publishers, c2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advertising [[electronic resource] ] : types, trends and controversies / / Evelyn P. Mann, editor
| Advertising [[electronic resource] ] : types, trends and controversies / / Evelyn P. Mann, editor |
| Pubbl/distr/stampa | New York, : Nova Science Publishers, c2012 |
| Descrizione fisica | 1 online resource (158 p.) |
| Disciplina | 659.1 |
| Altri autori (Persone) | MannEvelyn P |
| Collana | Advertising : media, marketing and consumer demands |
| Soggetto topico |
Advertising
Advertising - New products Consumer behavior |
| ISBN | 1-62081-679-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910825976803321 |
| New York, : Nova Science Publishers, c2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advertising and consumer citizenship : gender, images, and rights / / Anne M. Cronin
| Advertising and consumer citizenship : gender, images, and rights / / Anne M. Cronin |
| Autore | Cronin Anne M. <1967, > |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2000 |
| Descrizione fisica | 1 online resource (192 p.) |
| Disciplina |
306.3
659.1/042 |
| Collana | Transformations |
| Soggetto topico |
Advertising
Advertising-- Psychological aspects Consumer behavior Psychological aspects Sex role in advertising Commerce Business & Economics |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-134-59518-2
0-203-99189-3 1-280-10816-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Book Cover; Title; Contents; Plates; Series editors' preface; Acknowledgements; Introduction; 1 The individual, the citizen and the consumer; 2 Advertising knowledges; 3 Advertising, texts and textual strategies; 4 Branding vision; 5 Female visions; 6 Visual epistemologies and new consumer rights; Appendix; Notes; Bibliography; Index |
| Record Nr. | UNINA-9910449671803321 |
Cronin Anne M. <1967, >
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| London ; ; New York : , : Routledge, , 2000 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advertising and consumer citizenship : gender, images, and rights / / Anne M. Cronin
| Advertising and consumer citizenship : gender, images, and rights / / Anne M. Cronin |
| Autore | Cronin Anne M. <1967, > |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2000 |
| Descrizione fisica | 1 online resource (192 p.) |
| Disciplina |
306.3
659.1/042 |
| Collana | Transformations |
| Soggetto topico |
Advertising
Advertising-- Psychological aspects Consumer behavior Psychological aspects Sex role in advertising Commerce Business & Economics |
| ISBN |
1-134-59517-4
1-134-59518-2 0-203-99189-3 1-280-10816-9 |
| Classificazione | 05.31 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Book Cover; Title; Contents; Plates; Series editors' preface; Acknowledgements; Introduction; 1 The individual, the citizen and the consumer; 2 Advertising knowledges; 3 Advertising, texts and textual strategies; 4 Branding vision; 5 Female visions; 6 Visual epistemologies and new consumer rights; Appendix; Notes; Bibliography; Index |
| Record Nr. | UNINA-9910777380003321 |
|
Cronin Anne M. <1967, >
|
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| London ; ; New York : , : Routledge, , 2000 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advertising and consumer citizenship : gender, images, and rights / / Anne M. Cronin
| Advertising and consumer citizenship : gender, images, and rights / / Anne M. Cronin |
| Autore | Cronin Anne M. <1967, > |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2000 |
| Descrizione fisica | 1 online resource (192 p.) |
| Disciplina |
306.3
659.1/042 |
| Collana | Transformations |
| Soggetto topico |
Advertising
Advertising-- Psychological aspects Consumer behavior Psychological aspects Sex role in advertising Commerce Business & Economics |
| ISBN |
1-134-59517-4
1-134-59518-2 0-203-99189-3 1-280-10816-9 |
| Classificazione | 05.31 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Book Cover; Title; Contents; Plates; Series editors' preface; Acknowledgements; Introduction; 1 The individual, the citizen and the consumer; 2 Advertising knowledges; 3 Advertising, texts and textual strategies; 4 Branding vision; 5 Female visions; 6 Visual epistemologies and new consumer rights; Appendix; Notes; Bibliography; Index |
| Record Nr. | UNINA-9910828105603321 |
|
Cronin Anne M. <1967, >
|
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| London ; ; New York : , : Routledge, , 2000 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advertising and the mind of the consumer : what works, what doesn't, and why / Max Sutherland and Alice K. Sylvester
| Advertising and the mind of the consumer : what works, what doesn't, and why / Max Sutherland and Alice K. Sylvester |
| Autore | Sutherland, Max |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | St. Leonards, NSW : Allen & Unwin, 2000 |
| Descrizione fisica | xv, 326 p. : ill. ; 23 cm |
| Disciplina | 659.1019 |
| Altri autori (Persone) | Sylvester, Alice K. |
| Soggetto topico |
Advertising - Psychological aspects
Consumer behavior |
| ISBN | 1865082317 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISALENTO-991003336799707536 |
|
Sutherland, Max
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| St. Leonards, NSW : Allen & Unwin, 2000 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. del Salento | ||
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Advertising myths : the strange half-lives of images and commodities / / Anne M. Cronin
| Advertising myths : the strange half-lives of images and commodities / / Anne M. Cronin |
| Autore | Cronin Anne M. <1967, > |
| Pubbl/distr/stampa | London ; ; New York, : , : Routledge, , 2004 |
| Descrizione fisica | 1 online resource (166 p.) |
| Disciplina |
659.1/042
659.1042 |
| Collana | International library of sociology |
| Soggetto topico |
Advertising - Social aspects
Consumer behavior Consumption (Economics) - Social aspects |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-135-14149-5
1-283-84290-4 1-135-14141-X 0-203-60368-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Advertising Myths: The strange half-lives of images and commodities; Copyright; Contents; Figures; Acknowledgements; Abbreviations; Introduction; 1 Images, commodities and compulsions: Consumption controversies of the nineteenth century; Commodities, consuming pathologies and the useless object; Advertising and the dialectical image; Signs of the times? Gender, commodities and modernity; 2 Advertising as site of contestation: Criticisms, controversy and regulation; Regulating culture; Instituting beliefs: trade associations and non-governmental organizations; Legislating advertising
3 Advertising agencies: Commercial reproduction and the management of beliefAdvertising effects and agencies' self-promotional practices; Regulation, promotional rhetoric and commercial practice; Controversies and regulation; Understanding advertising; 4 Animating images: Advertisements, texts, commodities; Text, commodity, pathology; Antidotes to advertising and the maladies of representation; Commodities, persons and ownership; 5 Advertising reconsidered; Cultures of addiction? Consumption, representation and crisis rhetoric; A politics of synthetics; Advertising and taxonomy; Notes BibliographyIndex |
| Record Nr. | UNINA-9910462406603321 |
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Cronin Anne M. <1967, >
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| London ; ; New York, : , : Routledge, , 2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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