Autore	Bravo Carlos Antonio Padilla
Edizione	[1. Auflage.]
Pubbl/distr/stampa	Göttingen, [Germany] : , : Cuvillier Verlag, , 2013
Descrizione fisica	1 online resource (246 pages) : illustrations (some color), tables
Disciplina	658.8342
Soggetto topico	Consumer behavior Consumer satisfaction
ISBN	3-7369-4432-2
Formato	Materiale a stampa
Livello bibliografico	Monografia
Lingua di pubblicazione	eng
Record Nr.	UNINA-9910813419903321

Autore	Friedman Monroe
Pubbl/distr/stampa	New York : , : Routledge, , 1999
Descrizione fisica	1 online resource (305 p.)
Disciplina	381/.3
Soggetto topico	Consumer behavior Boycotts Consumer satisfaction Consumer complaints
Soggetto genere / forma	Electronic books.
ISBN	1-135-96042-9 0-203-90040-5 1-280-31675-6 0-203-90041-3
Formato	Materiale a stampa
Livello bibliografico	Monografia
Lingua di pubblicazione	eng
Nota di contenuto	Book Cover; Title; Contents; Acknowledgments; Preface; Consumer Boycott Basics; Factors Affecting Boycott Success; Labor Boycotts; Consumer Economic Boycotts; Minority Group Initiatives: African American Boycotts; Boycott Initiatives of Other Minority Groups; Boycotts by Religious Groups; Ecological Boycotts; Consumer ~Buycotts~; Boycott Issues and Tactics in Historical Perspective; The 1966 Consumer Protest as Seen by Its Leaders; Boycott Observations over Time; Notes; References; Permissions; Index
Record Nr.	UNINA-9910450518403321

Edizione	[1st ed.]
Pubbl/distr/stampa	[New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, 2012
Descrizione fisica	1 online resource (296 p.)
Disciplina	658.8342
Altri autori (Persone)	PrinceMelvin
Collana	Consumer behavior collection
Soggetto topico	Consumer behavior Cosmopolitanism Market segmentation Globalization
Soggetto genere / forma	Electronic books.
Soggetto non controllato	acculturation animosity beliefs consumers cosmopolitan culture consumption customs ethnocentrism globalization social identity international locals materialism national identity purchase behavior relationship marketing market segmentation tastes values xenocentrism
ISBN	1-283-89500-5 1-60649-365-5
Formato	Materiale a stampa
Livello bibliografico	Monografia
Lingua di pubblicazione	eng
Nota di contenuto	About the contributors -- Acknowledgments -- Preface -- Introduction: the changing world and cosmopolitan consumers -- Part I. Globalization and the cosmopolitan consumer -- 1. Cosmopolitanism as a journey: the construct and dynamics of change / Hugh M. Cannon and Attila Yaprak -- 2. The global nexus of transversal values and cosmopolitan consumers: understanding the intersection of values and consumers that cross over cultures, contexts, and countries / J. Walker Smith -- Part II. What are cosmopolitans made of ? -- 3. Becoming and being a cosmopolitan consumer / Mark Cleveland and Michel Laroche -- 4. Relative national identity and consumer product evaluations / Aditi Grover and Philip Ramsey -- 5. Cosmopolitans go shopping: a phenomenological inquiry into how cosmopolitans relate to global and local brands / Siok Kuan Tambyah and Darius Chen -- Part III. Consumer cosmopolitans: the new marketing role -- 6. Segmentation strategies for cosmopolitan consumers / Petra Riefler -- 7. Communications and cosmopolitanism / Robert Halsall -- 8. Relationship marketing to cosmopolitan consumers / Melike Aktas Yamanoglu and Besime Pinar Ozdemir -- Notes -- References -- Index.
Record Nr.	UNINA-9910462557803321

Pubbl/distr/stampa	Bristol : , : Intellect, , 2016
Descrizione fisica	1 online resource (226 p.)
Disciplina	381.3
Soggetto topico	Consumption (Economics) - Social aspects Consumer behavior Culture - Economic aspects
Soggetto genere / forma	Electronic books.
ISBN	1-78320-548-2
Formato	Materiale a stampa
Livello bibliografico	Monografia
Lingua di pubblicazione	eng
Nota di contenuto	Cover; Half Title; Title; Copyright; Contents; Consumer Culture: An Introduction; Chapter 1 Icons of Popular Culture: Religious Dimensions of Branding; Chapter 2: Business, National Identities and International Politics: The Role of Built Environments and Architectural Propaganda in Nation Branding ; Chapter 3: Race, Advertisements and YouTube: Identity and Nationality; Chapter 4: The Use of Gold Rush Nostalgia on Wine Labels: Brief History of New Zealand's Central Otago Wine Region; Chapter 5: Mad Men and Women: Construction and Management of Advertising Executives in Popular Culture Chapter 6: The Big Earn: A Study of Criminal Business Enterprises in Popular CultureChapter 7: Brand IKEA in a Global Cultural Economy: A Case Study; Chapter 8: The 'Good' Corporation: The Uneasy Relationship Between Reputation and Responsibility; Chapter 9: Acceleration in Consumerism, Technology and Sustainability; Notes on Contributors; Back Cover
Record Nr.	UNINA-9910466215003321