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Consumer behaviour and analytics / / Andrew Smith
| Consumer behaviour and analytics / / Andrew Smith |
| Autore | Smith Andrew <1967 March 27-> |
| Pubbl/distr/stampa | London ; ; New York, New York : , : Routledge, , [2020] |
| Descrizione fisica | 1 online resource (217 pages) |
| Disciplina | 658.8342 |
| Soggetto topico |
Consumer behavior
Marketing - Data processing |
| ISBN |
0-429-48992-7
0-429-95335-6 0-429-95336-4 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | An introduction to consumer analytics -- Purchase insight and the anatomy of transactions -- Web & social media activity -- Extant research and exogenous cognition -- Elemental features of consumer choice : needs, economics, deliberation and impulse -- Perceptual and communicative features of consumer choice -- Individual and social features of consumption -- Knowledge driven marketing & the modular adaptive dynamic schematic -- Index. |
| Record Nr. | UNINA-9910793607903321 |
Smith Andrew <1967 March 27->
|
||
| London ; ; New York, New York : , : Routledge, , [2020] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Consumer behaviour and analytics / / Andrew Smith
| Consumer behaviour and analytics / / Andrew Smith |
| Autore | Smith Andrew <1967 March 27-> |
| Pubbl/distr/stampa | London ; ; New York, New York : , : Routledge, , [2020] |
| Descrizione fisica | 1 online resource (217 pages) |
| Disciplina | 658.8342 |
| Soggetto topico |
Consumer behavior
Marketing - Data processing |
| ISBN |
0-429-48992-7
0-429-95335-6 0-429-95336-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | An introduction to consumer analytics -- Purchase insight and the anatomy of transactions -- Web & social media activity -- Extant research and exogenous cognition -- Elemental features of consumer choice : needs, economics, deliberation and impulse -- Perceptual and communicative features of consumer choice -- Individual and social features of consumption -- Knowledge driven marketing & the modular adaptive dynamic schematic -- Index. |
| Record Nr. | UNINA-9910821142503321 |
|
Smith Andrew <1967 March 27->
|
||
| London ; ; New York, New York : , : Routledge, , [2020] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Consumer behaviour and marketing research [[electronic resource] ] : (text and cases) / / Suja R. Nair
| Consumer behaviour and marketing research [[electronic resource] ] : (text and cases) / / Suja R. Nair |
| Autore | Nair Suja R |
| Edizione | [Rev. ed.] |
| Pubbl/distr/stampa | Mumbai [India], : Himalaya Pub. House, 2009 |
| Descrizione fisica | 1 online resource (835 p.) |
| Disciplina | 658.8342 |
| Soggetto topico |
Consumer behavior
Marketing research |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-64287-570-8
1-282-79903-7 9786612799037 1-4416-7246-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Consumer behaviour -- pt. 2. Marketing research. |
| Record Nr. | UNINA-9910458345103321 |
|
Nair Suja R
|
||
| Mumbai [India], : Himalaya Pub. House, 2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Consumer behaviour and marketing research [[electronic resource] ] : (text and cases) / / Suja R. Nair
| Consumer behaviour and marketing research [[electronic resource] ] : (text and cases) / / Suja R. Nair |
| Autore | Nair Suja R |
| Edizione | [Rev. ed.] |
| Pubbl/distr/stampa | Mumbai [India], : Himalaya Pub. House, 2009 |
| Descrizione fisica | 1 online resource (835 p.) |
| Disciplina | 658.8342 |
| Soggetto topico |
Consumer behavior
Marketing research |
| ISBN |
1-64287-570-8
1-282-79903-7 9786612799037 1-4416-7246-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Consumer behaviour -- pt. 2. Marketing research. |
| Record Nr. | UNINA-9910791426103321 |
|
Nair Suja R
|
||
| Mumbai [India], : Himalaya Pub. House, 2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Consumer behaviour and marketing research [[electronic resource] ] : (text and cases) / / Suja R. Nair
| Consumer behaviour and marketing research [[electronic resource] ] : (text and cases) / / Suja R. Nair |
| Autore | Nair Suja R |
| Edizione | [Rev. ed.] |
| Pubbl/distr/stampa | Mumbai [India], : Himalaya Pub. House, 2009 |
| Descrizione fisica | 1 online resource (835 p.) |
| Disciplina | 658.8342 |
| Soggetto topico |
Consumer behavior
Marketing research |
| ISBN |
1-64287-570-8
1-282-79903-7 9786612799037 1-4416-7246-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Consumer behaviour -- pt. 2. Marketing research. |
| Record Nr. | UNINA-9910813481603321 |
|
Nair Suja R
|
||
| Mumbai [India], : Himalaya Pub. House, 2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Consumer behaviour in a changing world : food, culture and society / / guest editors, Fabio Verneau and Professor Christopher J. Griffith
| Consumer behaviour in a changing world : food, culture and society / / guest editors, Fabio Verneau and Professor Christopher J. Griffith |
| Pubbl/distr/stampa | [Bradford, West Yorkshire] : , : Emerald, , 2016 |
| Descrizione fisica | 1 online resource (249 pages) : illustrations |
| Disciplina | 363.8 |
| Collana | British food journal: an international multi-disciplinary journal for the dissemination of food-related research |
| Soggetto topico | Consumer behavior |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-78635-278-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910466176603321 |
| [Bradford, West Yorkshire] : , : Emerald, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Consumer behaviour in a changing world : food, culture and society / / guest editors, Fabio Verneau and Professor Christopher J. Griffith
| Consumer behaviour in a changing world : food, culture and society / / guest editors, Fabio Verneau and Professor Christopher J. Griffith |
| Pubbl/distr/stampa | [Bradford, West Yorkshire] : , : Emerald, , 2016 |
| Descrizione fisica | 1 online resource (249 pages) : illustrations |
| Disciplina | 363.8 |
| Collana | British food journal: an international multi-disciplinary journal for the dissemination of food-related research |
| Soggetto topico | Consumer behavior |
| ISBN | 1-78635-278-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910792610503321 |
| [Bradford, West Yorkshire] : , : Emerald, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Consumer behaviour in a changing world : food, culture and society / / guest editors, Fabio Verneau and Professor Christopher J. Griffith
| Consumer behaviour in a changing world : food, culture and society / / guest editors, Fabio Verneau and Professor Christopher J. Griffith |
| Pubbl/distr/stampa | [Bradford, West Yorkshire] : , : Emerald, , 2016 |
| Descrizione fisica | 1 online resource (249 pages) : illustrations |
| Disciplina | 363.8 |
| Collana | British food journal: an international multi-disciplinary journal for the dissemination of food-related research |
| Soggetto topico | Consumer behavior |
| ISBN | 1-78635-278-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910816156303321 |
| [Bradford, West Yorkshire] : , : Emerald, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Consumer behaviour towards organic food and performance of certification standards / / presented by Carlos Antonio Padilla Bravo
| Consumer behaviour towards organic food and performance of certification standards / / presented by Carlos Antonio Padilla Bravo |
| Autore | Bravo Carlos Antonio Padilla |
| Edizione | [1. Auflage.] |
| Pubbl/distr/stampa | Göttingen, [Germany] : , : Cuvillier Verlag, , 2013 |
| Descrizione fisica | 1 online resource (246 pages) : illustrations (some color), tables |
| Disciplina | 658.8342 |
| Soggetto topico |
Consumer behavior
Consumer satisfaction |
| Soggetto genere / forma | Electronic books. |
| ISBN | 3-7369-4432-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910480268703321 |
|
Bravo Carlos Antonio Padilla
|
||
| Göttingen, [Germany] : , : Cuvillier Verlag, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Consumer behaviour towards organic food and performance of certification standards / / presented by Carlos Antonio Padilla Bravo
| Consumer behaviour towards organic food and performance of certification standards / / presented by Carlos Antonio Padilla Bravo |
| Autore | Bravo Carlos Antonio Padilla |
| Edizione | [1. Auflage.] |
| Pubbl/distr/stampa | Göttingen, [Germany] : , : Cuvillier Verlag, , 2013 |
| Descrizione fisica | 1 online resource (246 pages) : illustrations (some color), tables |
| Disciplina | 658.8342 |
| Soggetto topico |
Consumer behavior
Consumer satisfaction |
| ISBN | 3-7369-4432-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910794702003321 |
|
Bravo Carlos Antonio Padilla
|
||
| Göttingen, [Germany] : , : Cuvillier Verlag, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
