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The Marketing Revolution in Politics : What Recent U.S. Presidential Campaigns Can Teach Us About Effective Marketing / / Bruce I. Newman
| The Marketing Revolution in Politics : What Recent U.S. Presidential Campaigns Can Teach Us About Effective Marketing / / Bruce I. Newman |
| Autore | Newman Bruce I. |
| Pubbl/distr/stampa | Toronto : , : University of Toronto Press, , [2018] |
| Descrizione fisica | 1 online resource (218 p.) |
| Disciplina | 658.8 |
| Collana | Rotman-UTP Publishing |
| Soggetto topico |
Political campaigns - United States
Campaign management - United States Advertising, Political - United States Communication in politics - United States Marketing - Political aspects - United States |
| Soggetto genere / forma | Libros electronicos. |
| ISBN |
1-4426-6974-8
1-4426-6973-X |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction -- 1. The evolution of marketing in politics -- 2. Lesson 1 : follow the marketing concept -- 3. Lesson 2 : use technology strategically -- 4. Lesson 3 : integrate research methods -- 5. Lesson 4 : develop a unique brand identity -- 6. Lesson 5 : create a winning advertising strategy -- 7. Lesson 6 : build a relationship with your customers -- 8. Lesson 7 : be prepared to engage in crisis management -- 9. Concluding remark. |
| Record Nr. | UNINA-9910820815703321 |
Newman Bruce I.
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| Toronto : , : University of Toronto Press, , [2018] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Mobilizing inclusion [[electronic resource] ] : redefining citizenship through get-out-the-vote campaigns / / Lisa García Bedolla and Melissa R. Michelson
| Mobilizing inclusion [[electronic resource] ] : redefining citizenship through get-out-the-vote campaigns / / Lisa García Bedolla and Melissa R. Michelson |
| Autore | García Bedolla Lisa <1969-> |
| Pubbl/distr/stampa | New Haven, : Yale University Press, 2012 |
| Descrizione fisica | 1 online resource (1 online resource (xvi, 288 pages) : illustrations |
| Disciplina | 324.7 |
| Altri autori (Persone) | MichelsonMelissa R. <1969-> |
| Collana | The Yale ISPS series |
| Soggetto topico |
Campaign management - United States
Voting - United States |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-283-60435-3
9786613916808 0-300-16739-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- Contents -- Acknowledgments -- A Note on Terminology -- List of Acronyms -- 1. Constructing Voters The Sociocultural Cognition Model and Voter Mobilization -- 2. Voters Will Throw Away Jesus Indirect Methods and Getting Out the Vote -- 3. Calling All Voters Phone Banks and Getting Out the Vote -- 4. Knock, Knock, Who's There? Door-To-Door Canvassing and Getting Out the Vote -- 5. Notes From the Field Running an Effective Mobilization Campaign -- 6. Expanding the Electorate Through Practice Voting and Habit Formation -- Conclusion Transforming the American Electorate -- Appendix A: Detailed Tables -- Appendix B: Forms -- Notes -- References -- Index |
| Record Nr. | UNINA-9910462536403321 |
|
García Bedolla Lisa <1969->
|
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| New Haven, : Yale University Press, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Mobilizing inclusion [[electronic resource] ] : redefining citizenship through get-out-the-vote campaigns / / Lisa García Bedolla and Melissa R. Michelson
| Mobilizing inclusion [[electronic resource] ] : redefining citizenship through get-out-the-vote campaigns / / Lisa García Bedolla and Melissa R. Michelson |
| Autore | García Bedolla Lisa <1969-> |
| Pubbl/distr/stampa | New Haven, : Yale University Press, 2012 |
| Descrizione fisica | 1 online resource (1 online resource (xvi, 288 pages) : illustrations |
| Disciplina | 324.7 |
| Altri autori (Persone) | MichelsonMelissa R. <1969-> |
| Collana | The Yale ISPS series |
| Soggetto topico |
Campaign management - United States
Voting - United States |
| ISBN |
1-283-60435-3
9786613916808 0-300-16739-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- Contents -- Acknowledgments -- A Note on Terminology -- List of Acronyms -- 1. Constructing Voters The Sociocultural Cognition Model and Voter Mobilization -- 2. Voters Will Throw Away Jesus Indirect Methods and Getting Out the Vote -- 3. Calling All Voters Phone Banks and Getting Out the Vote -- 4. Knock, Knock, Who's There? Door-To-Door Canvassing and Getting Out the Vote -- 5. Notes From the Field Running an Effective Mobilization Campaign -- 6. Expanding the Electorate Through Practice Voting and Habit Formation -- Conclusion Transforming the American Electorate -- Appendix A: Detailed Tables -- Appendix B: Forms -- Notes -- References -- Index |
| Record Nr. | UNINA-9910785776903321 |
|
García Bedolla Lisa <1969->
|
||
| New Haven, : Yale University Press, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Mobilizing inclusion : redefining citizenship through get-out-the-vote campaigns / / Lisa García Bedolla and Melissa R. Michelson
| Mobilizing inclusion : redefining citizenship through get-out-the-vote campaigns / / Lisa García Bedolla and Melissa R. Michelson |
| Autore | García Bedolla Lisa <1969-> |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | New Haven, : Yale University Press, 2012 |
| Descrizione fisica | 1 online resource (1 online resource (xvi, 288 pages) : illustrations |
| Disciplina | 324.7 |
| Altri autori (Persone) | MichelsonMelissa R. <1969-> |
| Collana | The Yale ISPS series |
| Soggetto topico |
Campaign management - United States
Voting - United States |
| ISBN |
1-283-60435-3
9786613916808 0-300-16739-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- Contents -- Acknowledgments -- A Note on Terminology -- List of Acronyms -- 1. Constructing Voters The Sociocultural Cognition Model and Voter Mobilization -- 2. Voters Will Throw Away Jesus Indirect Methods and Getting Out the Vote -- 3. Calling All Voters Phone Banks and Getting Out the Vote -- 4. Knock, Knock, Who's There? Door-To-Door Canvassing and Getting Out the Vote -- 5. Notes From the Field Running an Effective Mobilization Campaign -- 6. Expanding the Electorate Through Practice Voting and Habit Formation -- Conclusion Transforming the American Electorate -- Appendix A: Detailed Tables -- Appendix B: Forms -- Notes -- References -- Index |
| Record Nr. | UNINA-9910814892603321 |
|
García Bedolla Lisa <1969->
|
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| New Haven, : Yale University Press, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Political consultants and campaigns : one day to sell / / Jason Johnson
| Political consultants and campaigns : one day to sell / / Jason Johnson |
| Autore | Johnson Jason (Jason Adam), <1976-> |
| Pubbl/distr/stampa | Boulder, Colo. : , : Westview Press, , 2012 |
| Descrizione fisica | 1 online resource (854 p.) |
| Disciplina | 324.70973 |
| Collana | Transforming American politics |
| Soggetto topico |
Political consultants - United States
Political campaigns - United States Campaign management - United States |
| Soggetto genere / forma | Electronic books. |
| ISBN |
0-429-49821-7
1-283-28572-X 9786613285720 0-8133-4556-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; Title Page; Copyright; Contents; Introduction; 1. The Candidate; 2. The Message; 3. The Issues; 4. The Negative Ad; 5. The Internet Campaign; 6. Conclusion; 7. Appendix; Acknowledgments; Notes; Bibliography; Index |
| Record Nr. | UNINA-9910461748603321 |
|
Johnson Jason (Jason Adam), <1976->
|
||
| Boulder, Colo. : , : Westview Press, , 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Political consultants and campaigns : one day to sell / / Jason Johnson
| Political consultants and campaigns : one day to sell / / Jason Johnson |
| Autore | Johnson Jason (Jason Adam), <1976-> |
| Pubbl/distr/stampa | Boulder, Colo. : , : Westview Press, , 2012 |
| Descrizione fisica | 1 online resource (854 p.) |
| Disciplina | 324.70973 |
| Collana | Transforming American politics |
| Soggetto topico |
Political consultants - United States
Political campaigns - United States Campaign management - United States |
| ISBN |
0-429-97784-0
0-429-49821-7 1-283-28572-X 9786613285720 0-8133-4556-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; Title Page; Copyright; Contents; Introduction; 1. The Candidate; 2. The Message; 3. The Issues; 4. The Negative Ad; 5. The Internet Campaign; 6. Conclusion; 7. Appendix; Acknowledgments; Notes; Bibliography; Index |
| Record Nr. | UNINA-9910789755303321 |
|
Johnson Jason (Jason Adam), <1976->
|
||
| Boulder, Colo. : , : Westview Press, , 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Political consultants and campaigns : one day to sell / / Jason Johnson
| Political consultants and campaigns : one day to sell / / Jason Johnson |
| Autore | Johnson Jason (Jason Adam), <1976-> |
| Pubbl/distr/stampa | Boulder, Colo. : , : Westview Press, , 2012 |
| Descrizione fisica | 1 online resource (854 p.) |
| Disciplina | 324.70973 |
| Collana | Transforming American politics |
| Soggetto topico |
Political consultants - United States
Political campaigns - United States Campaign management - United States |
| ISBN |
0-429-97784-0
0-429-49821-7 1-283-28572-X 9786613285720 0-8133-4556-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; Title Page; Copyright; Contents; Introduction; 1. The Candidate; 2. The Message; 3. The Issues; 4. The Negative Ad; 5. The Internet Campaign; 6. Conclusion; 7. Appendix; Acknowledgments; Notes; Bibliography; Index |
| Record Nr. | UNINA-9910814232303321 |
|
Johnson Jason (Jason Adam), <1976->
|
||
| Boulder, Colo. : , : Westview Press, , 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Soñar a destiempo : candidatos a la presidencia de Estados Unidos que allanaron el camino a Obama / / Isabel García-Ajofrín
| Soñar a destiempo : candidatos a la presidencia de Estados Unidos que allanaron el camino a Obama / / Isabel García-Ajofrín |
| Autore | García-Ajofrín Isabel |
| Pubbl/distr/stampa | Barcelona : , : Editorial UOC, , 2018 |
| Descrizione fisica | 1 online resource (249 páginas) |
| Disciplina | 324.973 |
| Collana | Comunicación política |
| Soggetto topico |
Elecciones - Estados Unidos de América
Elections - United States Campañas electorales - Estados Unidos de América Campaign management - United States Candidatos presidenciales - Estados Unidos de América Presidential candidates - United States |
| Soggetto genere / forma | Libros electronicos. |
| ISBN |
84-9180-209-6
84-9180-208-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | spa |
| Record Nr. | UNINA-9910793527203321 |
|
García-Ajofrín Isabel
|
||
| Barcelona : , : Editorial UOC, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Soñar a destiempo : candidatos a la presidencia de Estados Unidos que allanaron el camino a Obama / / Isabel García-Ajofrín
| Soñar a destiempo : candidatos a la presidencia de Estados Unidos que allanaron el camino a Obama / / Isabel García-Ajofrín |
| Autore | García-Ajofrín Isabel |
| Pubbl/distr/stampa | Barcelona : , : Editorial UOC, , 2018 |
| Descrizione fisica | 1 online resource (249 páginas) |
| Disciplina | 324.973 |
| Collana | Comunicación política |
| Soggetto topico |
Elecciones - Estados Unidos de América
Elections - United States Campañas electorales - Estados Unidos de América Campaign management - United States Candidatos presidenciales - Estados Unidos de América Presidential candidates - United States |
| Soggetto genere / forma | Libros electronicos. |
| ISBN |
84-9180-209-6
84-9180-208-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | spa |
| Record Nr. | UNINA-9910820696403321 |
|
García-Ajofrín Isabel
|
||
| Barcelona : , : Editorial UOC, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
