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For better or worse? [[electronic resource] ] : how political consultants are changing elections in the United States / / David A. Dulio
| For better or worse? [[electronic resource] ] : how political consultants are changing elections in the United States / / David A. Dulio |
| Autore | Dulio David A |
| Pubbl/distr/stampa | Albany, : State University of New York Press, c2004 |
| Descrizione fisica | 1 online resource (308 p.) |
| Disciplina | 324.7/0973 |
| Soggetto topico |
Political consultants - United States
Political campaigns - United States Campaign management - United States Campaign funds - United States |
| ISBN |
0-7914-8532-3
1-4237-3916-7 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910777668403321 |
Dulio David A
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| Albany, : State University of New York Press, c2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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For better or worse? [[electronic resource] ] : how political consultants are changing elections in the United States / / David A. Dulio
| For better or worse? [[electronic resource] ] : how political consultants are changing elections in the United States / / David A. Dulio |
| Autore | Dulio David A |
| Pubbl/distr/stampa | Albany, : State University of New York Press, c2004 |
| Descrizione fisica | 1 online resource (308 p.) |
| Disciplina | 324.7/0973 |
| Soggetto topico |
Political consultants - United States
Political campaigns - United States Campaign management - United States Campaign funds - United States |
| ISBN |
0-7914-8532-3
1-4237-3916-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front Matter -- Contents -- Illustrations -- Tables -- Preface -- Introduction -- Consultants Enter the Electioneering Mix -- Who are these Guys Anyway? -- Electoral Connections -- Party Favors? -- Consultants’ Effects on Candidate Fund-raising and Electoral Success -- For Better or Worse -- Consultants Survey Sampling Procedures -- Political Consultants Survey Questionnaire -- Follow-up Survey to Determine Effective and Well-known Consultants -- First-Stage Regressions and Supplemental Analyses for Models in Chapter 6 -- Additional Model Specifications for Tables 6.3–6.5 -- Notes -- Bibliography -- Index |
| Record Nr. | UNINA-9910820890103321 |
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Dulio David A
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| Albany, : State University of New York Press, c2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Get Out the Vote [[electronic resource] ] : How to Increase Voter Turnout / / Donald P. Green and Alan S. Gerber
| Get Out the Vote [[electronic resource] ] : How to Increase Voter Turnout / / Donald P. Green and Alan S. Gerber |
| Autore | Green Donald P. <1961-> |
| Edizione | [3rd ed.] |
| Pubbl/distr/stampa | Washington, D.C., : Brookings Institution Press, [2015] |
| Descrizione fisica | 1 online resource (239 p.) |
| Disciplina | 324.70973 |
| Altri autori (Persone) | GerberAlan S |
| Soggetto topico |
Voter turnout - United States
Campaign management - United States Political campaigns - United States |
| Soggetto genere / forma | Electronic books. |
| ISBN | 0-8157-2685-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Front Cover; Title Page; Copyright Information; Table of Contents; Preface; Introduction: Why Voter Mobilization Matters; Evidence versus Received Wisdom; Door-to-Door Canvassing; Leaflets and Signage; Direct Mail; Commercial Phone Banks, Volunteer Phone Banks, and Robo Calls; Electronic Mail, Social Media, and Text Messaging; Using Events to Draw Voters to the Polls; Using Mass Media to Mobilize Voters; Voter Registration and Voter Turnout; Strategies for Effective Messaging; What Works, What Doesn't, and What's Next; Appendix A: Meta-Analysis of Door-to-Door Canvassing Experiments
Appendix B: Meta-Analysis of Direct Mail ExperimentsAppendix C: Meta-Analysis of Phone-Calling Experiments; Notes; Index; Back Cover |
| Record Nr. | UNINA-9910466878803321 |
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Green Donald P. <1961->
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| Washington, D.C., : Brookings Institution Press, [2015] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Get out the vote [[electronic resource] ] : how to increase voter turnout / / Donald P. Green, Alan S. Gerber
| Get out the vote [[electronic resource] ] : how to increase voter turnout / / Donald P. Green, Alan S. Gerber |
| Autore | Green Donald P. <1961-> |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | Washington, D.C., : Brookings Institution Press, c2008 |
| Descrizione fisica | 1 online resource (239 p.) |
| Disciplina | 324.70973 |
| Altri autori (Persone) | GerberAlan S |
| Soggetto topico |
Political campaigns - United States
Campaign management - United States Voting - United States |
| Soggetto genere / forma | Electronic books. |
| ISBN | 0-8157-3266-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction: Why voter mobilization matters -- Evidence versus received wisdom -- Door-to-door canvassing : shoe leather politics -- Leaflets : walk, don't talk -- Direct mail : postal service as campaign staff -- Phone banks : politics meets telemarketing -- Electronic mail : faster, cheaper, but does it work? -- Festivals and events : putting the party back into politics -- Mass media : do TV, radio, and newspaper ads boost turnout? -- What works, what doesn't, and what's next. |
| Record Nr. | UNINA-9910451407603321 |
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Green Donald P. <1961->
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| Washington, D.C., : Brookings Institution Press, c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Get out the vote! [[electronic resource] ] : how to increase voter turnout / / Donald P. Green, Alan S. Gerber
| Get out the vote! [[electronic resource] ] : how to increase voter turnout / / Donald P. Green, Alan S. Gerber |
| Autore | Green Donald P. <1961-> |
| Pubbl/distr/stampa | Washington, D.C., : Brookings Institution Press, c2004 |
| Descrizione fisica | 1 online resource (158 p.) |
| Disciplina |
324.7/0973
324.72 |
| Altri autori (Persone) | GerberAlan S |
| Soggetto topico |
Political campaigns - United States
Campaign management - United States Voting - United States |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-280-81290-7
9780815796382 9786610812905 0-8157-9638-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Why voter mobilization matters -- Evidence versus received wisdom -- Door-to-door canvassing : shoe leather politics -- Leaflets : walk, don't talk -- Direct mail : postal service as campaign staff -- Phone banks : politics meets telemarketing -- Electronic mail : faster, cheaper, but does it work? -- Frontiers of get-out-the-vote research. |
| Altri titoli varianti | Getting out the vote! |
| Record Nr. | UNINA-9910457885903321 |
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Green Donald P. <1961->
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| Washington, D.C., : Brookings Institution Press, c2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Has the Department of Justice given preferential treatment to the President and Vice President? : hearing before the Committee on Government Reform, House of Representatives, One Hundred Sixth Congress, second session, July 20, 2000
| Has the Department of Justice given preferential treatment to the President and Vice President? : hearing before the Committee on Government Reform, House of Representatives, One Hundred Sixth Congress, second session, July 20, 2000 |
| Descrizione fisica | 1 online resource (iii, 330 p.) : ill |
| Soggetto topico |
Campaign management - United States
Campaign funds - United States Governmental investigations - United States |
| Soggetto non controllato |
Gore, albert, 1948-
Clinton, bill, 1946- Campaign management Campaign funds Governmental investigations Biography & autobiography Political science |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | Has the Department of Justice given Preferential Treatment to the President and Vice President |
| Record Nr. | UNINA-9910689425803321 |
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The marketing of the president [[electronic resource] ] : political marketing as campaign strategy / / Bruce I. Newman
| The marketing of the president [[electronic resource] ] : political marketing as campaign strategy / / Bruce I. Newman |
| Autore | Newman Bruce I |
| Pubbl/distr/stampa | Thousand Oaks, Calif., : SAGE, c1994 |
| Descrizione fisica | 1 online resource (185 p.) |
| Disciplina | 324.70973 |
| Soggetto topico |
Presidents - United States - Election
Campaign management - United States Political campaigns - United States Marketing - United States |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-4833-2670-5
1-4522-5456-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | part I. The evolution of marketing in politics -- part II. The marketing campaign -- part III. The future of political marketing. |
| Record Nr. | UNINA-9910480909603321 |
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Newman Bruce I
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| Thousand Oaks, Calif., : SAGE, c1994 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The marketing of the president : political marketing as campaign strategy / / Bruce I. Newman
| The marketing of the president : political marketing as campaign strategy / / Bruce I. Newman |
| Autore | Newman Bruce I |
| Pubbl/distr/stampa | Thousand Oaks, Calif. : , : SAGE, , 1994 |
| Descrizione fisica | 1 online resource (xvii, 165 pages) : illustrations |
| Disciplina | 324.70973 |
| Soggetto topico |
Presidents - United States - Election
Campaign management - United States Political campaigns - United States Marketing - United States |
| ISBN |
1-4833-2670-5
1-4522-5456-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | part I. The evolution of marketing in politics -- part II. The marketing campaign -- part III. The future of political marketing. |
| Record Nr. | UNINA-9910791072403321 |
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Newman Bruce I
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| Thousand Oaks, Calif. : , : SAGE, , 1994 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The marketing of the president : political marketing as campaign strategy / / Bruce I. Newman
| The marketing of the president : political marketing as campaign strategy / / Bruce I. Newman |
| Autore | Newman Bruce I |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Thousand Oaks, Calif. : , : SAGE, , 1994 |
| Descrizione fisica | 1 online resource (xvii, 165 pages) : illustrations |
| Disciplina | 324.70973 |
| Soggetto topico |
Presidents - United States - Election
Campaign management - United States Political campaigns - United States Marketing - United States |
| ISBN |
1-4833-2670-5
1-4522-5456-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | part I. The evolution of marketing in politics -- part II. The marketing campaign -- part III. The future of political marketing. |
| Record Nr. | UNINA-9910815669103321 |
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Newman Bruce I
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| Thousand Oaks, Calif. : , : SAGE, , 1994 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The Marketing Revolution in Politics : What Recent U.S. Presidential Campaigns Can Teach Us About Effective Marketing / / Bruce I. Newman
| The Marketing Revolution in Politics : What Recent U.S. Presidential Campaigns Can Teach Us About Effective Marketing / / Bruce I. Newman |
| Autore | Newman Bruce I. |
| Pubbl/distr/stampa | Toronto : , : University of Toronto Press, , [2018] |
| Descrizione fisica | 1 online resource (218 p.) |
| Disciplina | 658.8 |
| Collana | Rotman-UTP Publishing |
| Soggetto topico |
Political campaigns - United States
Campaign management - United States Advertising, Political - United States Communication in politics - United States Marketing - Political aspects - United States |
| Soggetto genere / forma | Libros electronicos. |
| ISBN |
1-4426-6974-8
1-4426-6973-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction -- 1. The evolution of marketing in politics -- 2. Lesson 1 : follow the marketing concept -- 3. Lesson 2 : use technology strategically -- 4. Lesson 3 : integrate research methods -- 5. Lesson 4 : develop a unique brand identity -- 6. Lesson 5 : create a winning advertising strategy -- 7. Lesson 6 : build a relationship with your customers -- 8. Lesson 7 : be prepared to engage in crisis management -- 9. Concluding remark. |
| Record Nr. | UNINA-9910798023403321 |
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Newman Bruce I.
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| Toronto : , : University of Toronto Press, , [2018] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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