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The idea of political marketing / / Nicholas J. O'Shaughnessy, editor ; Stephan C.M. Henneberg, associate editor
| The idea of political marketing / / Nicholas J. O'Shaughnessy, editor ; Stephan C.M. Henneberg, associate editor |
| Pubbl/distr/stampa | Westport, Conn. : , : Praeger, , 2002 |
| Descrizione fisica | 1 online resource (xxi, 258 pages) : illustrations |
| Disciplina | 324.7 |
| Altri autori (Persone) |
O'ShaughnessyNicholas J. <1954->
HennebergStephan C. M |
| Collana | Praeger series in political communication |
| Soggetto topico |
Campaign management
Marketing - Political aspects |
| ISBN |
1-280-42287-4
9786610422876 0-313-01238-5 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents; Series Foreword; Introduction; The Idea of Political Marketing; 1 Considerations on Market Analysis for Political Parties; 2 Social- Psychological, Economic and Marketing Models of Voting Behaviour Compared; 3 Market Analogies, the Marketing of Labour and the Origins of New Labour; 4 Kirchheimer's Catch-all Party: A Reinterpretation in Marketing Terms; 5 Understanding Political Marketing; 6 Conceptualising Political Marketing: A Framework for Election- Campaign Analysis; 7 Political Marketing and the Aestheticisation of Politics: Modern Politics and Postmodern Trends; 8 The Marketing of Political Marketing; Bibliography; Index; About the Editors and Contributors |
| Record Nr. | UNINA-9910780259503321 |
| Westport, Conn. : , : Praeger, , 2002 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The idea of political marketing / / Nicholas J. O'Shaughnessy, editor ; Stephan C.M. Henneberg, associate editor
| The idea of political marketing / / Nicholas J. O'Shaughnessy, editor ; Stephan C.M. Henneberg, associate editor |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Westport, Conn. : , : Praeger, , 2002 |
| Descrizione fisica | 1 online resource (xxi, 258 pages) : illustrations |
| Disciplina | 324.7 |
| Altri autori (Persone) |
O'ShaughnessyNicholas J. <1954->
HennebergStephan C. M |
| Collana | Praeger series in political communication |
| Soggetto topico |
Campaign management
Marketing - Political aspects |
| ISBN |
979-84-00-66810-4
1-280-42287-4 9786610422876 0-313-01238-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents; Series Foreword; Introduction; The Idea of Political Marketing; 1 Considerations on Market Analysis for Political Parties; 2 Social- Psychological, Economic and Marketing Models of Voting Behaviour Compared; 3 Market Analogies, the Marketing of Labour and the Origins of New Labour; 4 Kirchheimer's Catch-all Party: A Reinterpretation in Marketing Terms; 5 Understanding Political Marketing; 6 Conceptualising Political Marketing: A Framework for Election- Campaign Analysis; 7 Political Marketing and the Aestheticisation of Politics: Modern Politics and Postmodern Trends; 8 The Marketing of Political Marketing; Bibliography; Index; About the Editors and Contributors |
| Record Nr. | UNINA-9910809205403321 |
| Westport, Conn. : , : Praeger, , 2002 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Journal of political marketing
| Journal of political marketing |
| Pubbl/distr/stampa | Binghamton, NY, : Haworth Press |
| Disciplina | 320 |
| Soggetto topico |
Campaign management
Political campaigns Marketing - Political aspects |
| Soggetto genere / forma | Periodicals. |
| Soggetto non controllato | Political Institutions & Public Administration - General |
| ISSN | 1537-7865 |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | Political marketing |
| Record Nr. | UNISA-996207103903316 |
| Binghamton, NY, : Haworth Press | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
Journal of political marketing
| Journal of political marketing |
| Pubbl/distr/stampa | Binghamton, NY, : Haworth Press |
| Disciplina | 320 |
| Soggetto topico |
Campaign management
Political campaigns Marketing - Political aspects |
| Soggetto genere / forma | Periodicals. |
| Soggetto non controllato | Political Institutions & Public Administration - General |
| ISSN | 1537-7865 |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | Political marketing |
| Record Nr. | UNINA-9910262949003321 |
| Binghamton, NY, : Haworth Press | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Political marketing : theoretical and strategic foundations / Wojciech Cwalina, Andrzej Falkowski, and Bruce I. Newman
| Political marketing : theoretical and strategic foundations / Wojciech Cwalina, Andrzej Falkowski, and Bruce I. Newman |
| Autore | Cwalina, Wojciech |
| Pubbl/distr/stampa | Armonk, N.Y. : M.E. Sharpe, c2011 |
| Descrizione fisica | xi, 340 p. : ill. ; 24 cm |
| Disciplina | 324.73 |
| Altri autori (Persone) |
Falkowski, Andrzejauthor
Newman, Bruce I |
| Soggetto topico |
Campaign management
Political campaigns Marketing - Political aspects |
| ISBN | 9780765629166 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISALENTO-991001651799707536 |
Cwalina, Wojciech
|
||
| Armonk, N.Y. : M.E. Sharpe, c2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. del Salento | ||
| ||
Political Public Relations : Concepts, Principles, and Applications / / edited by Jesper Strömbäck and Spiro Kiousis
| Political Public Relations : Concepts, Principles, and Applications / / edited by Jesper Strömbäck and Spiro Kiousis |
| Edizione | [Second edition.] |
| Pubbl/distr/stampa | New York, NY ; ; Abingdon, Oxon : , : Routledge, , 2020 |
| Descrizione fisica | 1 online resource (xv, 398 pages) : illustrations |
| Disciplina | 659.2932 |
| Collana | Routledge Communication |
| Soggetto topico |
Public relations and politics
Communication in politics Campaign management Political campaigns |
| ISBN |
9781351053143
1351053140 9781351053129 1351053124 9781351053136 1351053132 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover -- Half Title -- Title Page -- Copyright Page -- Table of Contents -- List of Contributors -- Preface -- Chapter 1: Defining and Mapping the Field of Theory and Research on Political Public Relations -- Chapter 2: Political Public Relations in History: Historical Roots and Scholarly Foundations -- Chapter 3: Ethical Questions, Quandaries, and Quagmires in Political Communication and a Framework for Moral Analyses -- Chapter 4: Digital Political Public Relations -- Chapter 5: Political Public Relations and Relationship Management: Foundations and Challenges -- Chapter 6: The News Management Function of Political Public Relations -- Chapter 7: Political Public Relations and Strategic Framing: Underlying Mechanisms, Success Factors, and Impact -- Chapter 8: Government Communication and Political Public Relations -- Chapter 9: Political Public Relations and Election Campaigning -- Chapter 10: Political Public Relations and Crisis Communication: A Public Relations Perspective -- Chapter 11: Presidential Public Relations in the United States -- Chapter 12: Political Public Relations, Corporate Citizenship, and Corporate Issues Management -- Chapter 13: Political Public Relations and Lobbying: It's about Shaping Public Discourse -- Chapter 14: Public Relations and Public Diplomacy at a Crossroads: In Search of a Social Network Perspective -- Chapter 15: Political Public Relations and Activist Network Strategies: The Influence of Framing and Institutionalization on Activist Issues Management -- Chapter 16: Political Public Relations and Underrepresented Groups -- Chapter 17: New Challenges for Political Public Relations Professionals in the Era of Social Media -- Chapter 18: Political Public Relations: Looking Back, Looking Forward -- Index. |
| Record Nr. | UNINA-9910774734903321 |
| New York, NY ; ; Abingdon, Oxon : , : Routledge, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Political Public Relations : Concepts, Principles and Applications
| Political Public Relations : Concepts, Principles and Applications |
| Edizione | [Second edition.] |
| Pubbl/distr/stampa | Milton, : Routledge, 2019 |
| Descrizione fisica | 1 online resource (415 pages) |
| Disciplina | 659.2932 |
| Altri autori (Persone) |
StrömbäckJesper
KiousisSpiro |
| Collana | Routledge Communication Ser. |
| Soggetto topico |
Public relations and politics
Communication in politics Campaign management Political campaigns |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-351-05314-0
1-351-05312-4 1-351-05313-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910522597603321 |
| Milton, : Routledge, 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Routledge handbook of political marketing / / edited by Jennifer Lees-Marshment
| Routledge handbook of political marketing / / edited by Jennifer Lees-Marshment |
| Pubbl/distr/stampa | Abingdon, Oxon : , : Routledge, , 2012 |
| Descrizione fisica | 1 online resource (399 p.) |
| Disciplina | 324.7/3 |
| Altri autori (Persone) | Lees-MarshmentJennifer |
| Collana | Routledge handbooks |
| Soggetto topico |
Public relations and politics
Campaign management Political campaigns Communication in politics Government publicity |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-280-68160-8
9786613658548 1-136-59744-1 0-203-34990-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Front Cover; Routledge Handbook of Political Marketing; Copyright page; Contents; List of figures; List of tables; List of contributors; 1. Introduction: political marketing in the 21st century: Jennifer Lees-Marshment; Part I: Understanding the market, gathering ideas and debate; 2. The role of opinion research in setting campaign strategy: Alexander Braun; 3. Political marketing and segmentation in aging democracies: Scott Davidson and Robert H. Binstock; 4. Strategic voter selection: Michael John Burton
5. Government public opinion research and consultation: experiences in deliberative marketing: Mathias König and Wolfgang König6. Co-creating the future: Roy Langmaid; Part II: Product development, branding and strategy; 7. Political party market orientation in a global perspective: Jesper Strömbäck, Jennifer Lees-Marshment and Chris Rudd; 8. Niche marketing the Greens in Canada and Scotland: Susan Harada and Helen M. Morris; 9. Political branding in the modern age: effective strategies, tools and techniques: Kenneth M. Cosgrove 10. The politics of hope: the Democratic Party and the institutionalisation of the Obama brand in the 2010 mid-term: Brian M. ConleyPartIII: Internal marketing; 11. Internal party political relationship marketing: encouraging activism amongst local party members: Robin T. Pettitt; 12. Party members as part-time marketers: using relationship marketing to demonstrate the importance of rank-and-file party members in election campaigns: Peter Van Aelst, Joop van Holsteyn and Ruud Koole; 13. Yes we can (fundraise): the ethics of marketing in political fundraising: Alex Marland 14. Political parties and direct marketing: connecting voters and candidates more effectively: Peter N. Ubertaccio15. The party official as political marketer: the Australian experience: Stephen Mills; Part IV: Communicating and connecting with the public; 16. Campaigning in the 21st century: change and continuity in Americanpolitical marketing:Dennis W. Johnson; 17. Selling Sarah Palin: political marketing and the 'Walmart Mom': Robert Busby; 18. Populism as political marketing technique: Georg Winder and Jens Tenscher 19. Something old, something new?: modelling political communication in the 2010 UK general election: Jenny Lloyd20. Interacting leaders: Claire Robinson; 21. Underused campaigning tools: political public relations Nigel A. Jackson; 22. Political marketing in an online election environment: short-term sales or long-term relationships?: Nigel A. Jackson, Darren G. Lilleker and Eva Johanna Schweitzer; Part V: Government marketing - delivery, policy and leadership; 23. Delivering in government and getting results in minorities and coalitions: Anna Esselment 24. Advocacy coalitions strategies: tensions about legitimacy inenvironmental causes:Émilie Foster, Raymond Hudon and Stéphanie Yates |
| Record Nr. | UNINA-9910457488803321 |
| Abingdon, Oxon : , : Routledge, , 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Routledge handbook of political marketing / / edited by Jennifer Lees-Marshment
| Routledge handbook of political marketing / / edited by Jennifer Lees-Marshment |
| Pubbl/distr/stampa | Abingdon, Oxon ; ; New York, : Routledge, 2012 |
| Descrizione fisica | 1 online resource (399 p.) |
| Disciplina | 324.7/3 |
| Altri autori (Persone) | Lees-MarshmentJennifer |
| Collana | Routledge handbooks |
| Soggetto topico |
Public relations and politics
Campaign management Political campaigns Communication in politics Government publicity |
| ISBN |
1-280-68160-8
9786613658548 1-136-59744-1 0-203-34990-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Front Cover; Routledge Handbook of Political Marketing; Copyright page; Contents; List of figures; List of tables; List of contributors; 1. Introduction: political marketing in the 21st century: Jennifer Lees-Marshment; Part I: Understanding the market, gathering ideas and debate; 2. The role of opinion research in setting campaign strategy: Alexander Braun; 3. Political marketing and segmentation in aging democracies: Scott Davidson and Robert H. Binstock; 4. Strategic voter selection: Michael John Burton
5. Government public opinion research and consultation: experiences in deliberative marketing: Mathias König and Wolfgang König6. Co-creating the future: Roy Langmaid; Part II: Product development, branding and strategy; 7. Political party market orientation in a global perspective: Jesper Strömbäck, Jennifer Lees-Marshment and Chris Rudd; 8. Niche marketing the Greens in Canada and Scotland: Susan Harada and Helen M. Morris; 9. Political branding in the modern age: effective strategies, tools and techniques: Kenneth M. Cosgrove 10. The politics of hope: the Democratic Party and the institutionalisation of the Obama brand in the 2010 mid-term: Brian M. ConleyPartIII: Internal marketing; 11. Internal party political relationship marketing: encouraging activism amongst local party members: Robin T. Pettitt; 12. Party members as part-time marketers: using relationship marketing to demonstrate the importance of rank-and-file party members in election campaigns: Peter Van Aelst, Joop van Holsteyn and Ruud Koole; 13. Yes we can (fundraise): the ethics of marketing in political fundraising: Alex Marland 14. Political parties and direct marketing: connecting voters and candidates more effectively: Peter N. Ubertaccio15. The party official as political marketer: the Australian experience: Stephen Mills; Part IV: Communicating and connecting with the public; 16. Campaigning in the 21st century: change and continuity in Americanpolitical marketing:Dennis W. Johnson; 17. Selling Sarah Palin: political marketing and the 'Walmart Mom': Robert Busby; 18. Populism as political marketing technique: Georg Winder and Jens Tenscher 19. Something old, something new?: modelling political communication in the 2010 UK general election: Jenny Lloyd20. Interacting leaders: Claire Robinson; 21. Underused campaigning tools: political public relations Nigel A. Jackson; 22. Political marketing in an online election environment: short-term sales or long-term relationships?: Nigel A. Jackson, Darren G. Lilleker and Eva Johanna Schweitzer; Part V: Government marketing - delivery, policy and leadership; 23. Delivering in government and getting results in minorities and coalitions: Anna Esselment 24. Advocacy coalitions strategies: tensions about legitimacy inenvironmental causes:Émilie Foster, Raymond Hudon and Stéphanie Yates |
| Record Nr. | UNINA-9910779048103321 |
| Abingdon, Oxon ; ; New York, : Routledge, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Routledge handbook of political marketing / / edited by Jennifer Lees-Marshment
| Routledge handbook of political marketing / / edited by Jennifer Lees-Marshment |
| Pubbl/distr/stampa | Abingdon, Oxon ; ; New York, : Routledge, 2012 |
| Descrizione fisica | 1 online resource (399 p.) |
| Disciplina | 324.7/3 |
| Altri autori (Persone) | Lees-MarshmentJennifer |
| Collana | Routledge handbooks |
| Soggetto topico |
Public relations and politics
Campaign management Political campaigns Communication in politics Government publicity |
| ISBN |
1-280-68160-8
9786613658548 1-136-59744-1 0-203-34990-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Front Cover; Routledge Handbook of Political Marketing; Copyright page; Contents; List of figures; List of tables; List of contributors; 1. Introduction: political marketing in the 21st century: Jennifer Lees-Marshment; Part I: Understanding the market, gathering ideas and debate; 2. The role of opinion research in setting campaign strategy: Alexander Braun; 3. Political marketing and segmentation in aging democracies: Scott Davidson and Robert H. Binstock; 4. Strategic voter selection: Michael John Burton
5. Government public opinion research and consultation: experiences in deliberative marketing: Mathias König and Wolfgang König6. Co-creating the future: Roy Langmaid; Part II: Product development, branding and strategy; 7. Political party market orientation in a global perspective: Jesper Strömbäck, Jennifer Lees-Marshment and Chris Rudd; 8. Niche marketing the Greens in Canada and Scotland: Susan Harada and Helen M. Morris; 9. Political branding in the modern age: effective strategies, tools and techniques: Kenneth M. Cosgrove 10. The politics of hope: the Democratic Party and the institutionalisation of the Obama brand in the 2010 mid-term: Brian M. ConleyPartIII: Internal marketing; 11. Internal party political relationship marketing: encouraging activism amongst local party members: Robin T. Pettitt; 12. Party members as part-time marketers: using relationship marketing to demonstrate the importance of rank-and-file party members in election campaigns: Peter Van Aelst, Joop van Holsteyn and Ruud Koole; 13. Yes we can (fundraise): the ethics of marketing in political fundraising: Alex Marland 14. Political parties and direct marketing: connecting voters and candidates more effectively: Peter N. Ubertaccio15. The party official as political marketer: the Australian experience: Stephen Mills; Part IV: Communicating and connecting with the public; 16. Campaigning in the 21st century: change and continuity in Americanpolitical marketing:Dennis W. Johnson; 17. Selling Sarah Palin: political marketing and the 'Walmart Mom': Robert Busby; 18. Populism as political marketing technique: Georg Winder and Jens Tenscher 19. Something old, something new?: modelling political communication in the 2010 UK general election: Jenny Lloyd20. Interacting leaders: Claire Robinson; 21. Underused campaigning tools: political public relations Nigel A. Jackson; 22. Political marketing in an online election environment: short-term sales or long-term relationships?: Nigel A. Jackson, Darren G. Lilleker and Eva Johanna Schweitzer; Part V: Government marketing - delivery, policy and leadership; 23. Delivering in government and getting results in minorities and coalitions: Anna Esselment 24. Advocacy coalitions strategies: tensions about legitimacy inenvironmental causes:Émilie Foster, Raymond Hudon and Stéphanie Yates |
| Record Nr. | UNINA-9910800094003321 |
| Abingdon, Oxon ; ; New York, : Routledge, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
