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Journal of brand management
| Journal of brand management |
| Pubbl/distr/stampa | London, : Henry Stewart Publications |
| Disciplina | 658.827 |
| Soggetto topico |
Business names
Brand name products Merken |
| Soggetto genere / forma | Periodicals. |
| Soggetto non controllato | Management Styles & Communication |
| ISSN | 1479-1803 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISA-996199192203316 |
| London, : Henry Stewart Publications | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
Journal of brand management
| Journal of brand management |
| Pubbl/distr/stampa | London, : Henry Stewart Publications |
| Disciplina | 658.827 |
| Soggetto topico |
Business names
Brand name products Merken |
| Soggetto genere / forma | Periodicals. |
| Soggetto non controllato | Management Styles & Communication |
| ISSN | 1479-1803 |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910339739803321 |
| London, : Henry Stewart Publications | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Managing corporate reputation [[electronic resource] ] : a specially commissioned report / / John Dalton and Susan Croft
| Managing corporate reputation [[electronic resource] ] : a specially commissioned report / / John Dalton and Susan Croft |
| Autore | Dalton John M. <1942-> |
| Pubbl/distr/stampa | London, : Thorogood, c2003 |
| Descrizione fisica | 1 online resource (289 p.) |
| Disciplina | 338.74 |
| Altri autori (Persone) | CroftSusan |
| Collana | Thorogood professional insights |
| Soggetto topico |
Corporate image
Corporations - Moral and ethical aspects Business names Risk management Social responsibility of business |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-280-23337-0
9786610233373 1-4237-1786-4 1-85418-462-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
The authors; Preface; Acknowledgments; Contents; Introduction; 1 The origin of reputation; 2 Stakeholders; 3 Internal communications and corporate reputation; 4 Brands: The glue of reputation; 5 The tools of corporate reputation: Integrated marketing communications (IMC); 6 Corporate social responsibility (CSR) and ethics; 7 Strategy, planning and measurement; 8 Risk, issues and crisis management; 9 E-marketing and reputation management; Chapter 10 Case studies and essays; Case study 1 Why reputation is the most important asset at FedEx; Case study 2 Volvo Car Corporation: A model citizen
Case study 3 The Duke of Edinburgh's Award International AssociationCase study 4 Sarasota Memorial Health Care System (Florida, USA); Case study 5 ITF - The International Trust Fund for demining and mine victims assistance - Slovenia; Case study 6 The HSBC global education challenge - 'A race for education'; Essay 1 The true meaning of reputation; Essay 2 Forty-Sixty, the new Eighty-Twenty |
| Record Nr. | UNINA-9910450047003321 |
Dalton John M. <1942->
|
||
| London, : Thorogood, c2003 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Managing corporate reputation [[electronic resource] ] : a specially commissioned report / / John Dalton and Susan Croft
| Managing corporate reputation [[electronic resource] ] : a specially commissioned report / / John Dalton and Susan Croft |
| Autore | Dalton John M. <1942-> |
| Pubbl/distr/stampa | London, : Thorogood, c2003 |
| Descrizione fisica | 1 online resource (289 p.) |
| Disciplina | 338.74 |
| Altri autori (Persone) | CroftSusan |
| Collana | Thorogood professional insights |
| Soggetto topico |
Corporate image
Corporations - Moral and ethical aspects Business names Risk management Social responsibility of business |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-280-23337-0
9786610233373 1-4237-1786-4 1-85418-462-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
The authors; Preface; Acknowledgments; Contents; Introduction; 1 The origin of reputation; 2 Stakeholders; 3 Internal communications and corporate reputation; 4 Brands: The glue of reputation; 5 The tools of corporate reputation: Integrated marketing communications (IMC); 6 Corporate social responsibility (CSR) and ethics; 7 Strategy, planning and measurement; 8 Risk, issues and crisis management; 9 E-marketing and reputation management; Chapter 10 Case studies and essays; Case study 1 Why reputation is the most important asset at FedEx; Case study 2 Volvo Car Corporation: A model citizen
Case study 3 The Duke of Edinburgh's Award International AssociationCase study 4 Sarasota Memorial Health Care System (Florida, USA); Case study 5 ITF - The International Trust Fund for demining and mine victims assistance - Slovenia; Case study 6 The HSBC global education challenge - 'A race for education'; Essay 1 The true meaning of reputation; Essay 2 Forty-Sixty, the new Eighty-Twenty |
| Record Nr. | UNISA-996209549403316 |
|
Dalton John M. <1942->
|
||
| London, : Thorogood, c2003 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
Managing corporate reputation [[electronic resource] ] : a specially commissioned report / / John Dalton and Susan Croft
| Managing corporate reputation [[electronic resource] ] : a specially commissioned report / / John Dalton and Susan Croft |
| Autore | Dalton John M. <1942-> |
| Pubbl/distr/stampa | London, : Thorogood, c2003 |
| Descrizione fisica | 1 online resource (289 p.) |
| Disciplina | 338.74 |
| Altri autori (Persone) | CroftSusan |
| Collana | Thorogood professional insights |
| Soggetto topico |
Corporate image
Corporations - Moral and ethical aspects Business names Risk management Social responsibility of business |
| ISBN |
1-280-23337-0
9786610233373 1-4237-1786-4 1-85418-462-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
The authors; Preface; Acknowledgments; Contents; Introduction; 1 The origin of reputation; 2 Stakeholders; 3 Internal communications and corporate reputation; 4 Brands: The glue of reputation; 5 The tools of corporate reputation: Integrated marketing communications (IMC); 6 Corporate social responsibility (CSR) and ethics; 7 Strategy, planning and measurement; 8 Risk, issues and crisis management; 9 E-marketing and reputation management; Chapter 10 Case studies and essays; Case study 1 Why reputation is the most important asset at FedEx; Case study 2 Volvo Car Corporation: A model citizen
Case study 3 The Duke of Edinburgh's Award International AssociationCase study 4 Sarasota Memorial Health Care System (Florida, USA); Case study 5 ITF - The International Trust Fund for demining and mine victims assistance - Slovenia; Case study 6 The HSBC global education challenge - 'A race for education'; Essay 1 The true meaning of reputation; Essay 2 Forty-Sixty, the new Eighty-Twenty |
| Record Nr. | UNINA-9910648952103321 |
|
Dalton John M. <1942->
|
||
| London, : Thorogood, c2003 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Names in the economy : cultural prospects / / edited by Paula Sjöblom, Terhi Ainiala and Ulla Hakala
| Names in the economy : cultural prospects / / edited by Paula Sjöblom, Terhi Ainiala and Ulla Hakala |
| Pubbl/distr/stampa | Newcastle upon Tyne : , : Cambridge Scholars Publishing, , 2013 |
| Descrizione fisica | 1 online resource (363 p.) |
| Soggetto topico | Business names |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-4438-6415-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910458549103321 |
| Newcastle upon Tyne : , : Cambridge Scholars Publishing, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Names in the economy : cultural prospects / / edited by Paula Sjöblom, Terhi Ainiala and Ulla Hakala
| Names in the economy : cultural prospects / / edited by Paula Sjöblom, Terhi Ainiala and Ulla Hakala |
| Pubbl/distr/stampa | Newcastle upon Tyne : , : Cambridge Scholars Publishing, , 2013 |
| Descrizione fisica | 1 online resource (363 p.) |
| Soggetto topico | Business names |
| ISBN | 1-4438-6415-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910791010203321 |
| Newcastle upon Tyne : , : Cambridge Scholars Publishing, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Names in the economy : cultural prospects / / edited by Paula Sjöblom, Terhi Ainiala and Ulla Hakala
| Names in the economy : cultural prospects / / edited by Paula Sjöblom, Terhi Ainiala and Ulla Hakala |
| Pubbl/distr/stampa | Newcastle upon Tyne : , : Cambridge Scholars Publishing, , 2013 |
| Descrizione fisica | 1 online resource (363 p.) |
| Soggetto topico | Business names |
| ISBN | 1-4438-6415-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910812274703321 |
| Newcastle upon Tyne : , : Cambridge Scholars Publishing, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Soggetto topico
-
Business names
(28)
- Brand name products (13)
- Branding (Marketing) (10)
- Corporate image (6)
- Marketing (6)