Future savvy [[electronic resource] ] : identifying trends to make better decisions, manage uncertainty, and profit from change / / Adam Gordon |
Autore | Gordon Adam <1964-> |
Edizione | [1st edition] |
Pubbl/distr/stampa | New York, : American Management Association, c2009 |
Descrizione fisica | 1 online resource (305 p.) |
Disciplina | 658.4/012 |
Soggetto topico |
Business forecasting
Strategic planning Industrial management |
ISBN |
1-282-10224-9
9786612102240 0-8144-1286-6 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Recognizing forecast intentions -- The quality of information : how good is the data? -- Bias traps : how and why interpretations are spun -- Zeitgeist and perception : how we can't escape our own mind -- The power of user utility : how consumers drive and block change -- Drivers, blockers, and trends -- The limits of quantitative forecasting -- A systems perspective in forecasting -- Alternative futures : how it's better to be vaguely right than exactly wrong -- Applying forecast filtering -- Questions to ask of any forecast. |
Record Nr. | UNINA-9910782113903321 |
Gordon Adam <1964->
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New York, : American Management Association, c2009 | ||
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Lo trovi qui: Univ. Federico II | ||
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Future savvy [[electronic resource] ] : identifying trends to make better decisions, manage uncertainty, and profit from change / / Adam Gordon |
Autore | Gordon Adam <1964-> |
Edizione | [1st edition] |
Pubbl/distr/stampa | New York, : American Management Association, c2009 |
Descrizione fisica | 1 online resource (305 p.) |
Disciplina | 658.4/012 |
Soggetto topico |
Business forecasting
Strategic planning Industrial management |
ISBN |
1-282-10224-9
9786612102240 0-8144-1286-6 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Recognizing forecast intentions -- The quality of information : how good is the data? -- Bias traps : how and why interpretations are spun -- Zeitgeist and perception : how we can't escape our own mind -- The power of user utility : how consumers drive and block change -- Drivers, blockers, and trends -- The limits of quantitative forecasting -- A systems perspective in forecasting -- Alternative futures : how it's better to be vaguely right than exactly wrong -- Applying forecast filtering -- Questions to ask of any forecast. |
Record Nr. | UNINA-9910822161503321 |
Gordon Adam <1964->
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New York, : American Management Association, c2009 | ||
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Lo trovi qui: Univ. Federico II | ||
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Futurecast in marketing [[electronic resource] ] : findings from an academic think tank / / guest editors Luiz Moutinho, Fiona Davies and Cleopatra Veloutsou |
Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2002 |
Descrizione fisica | 97 p |
Altri autori (Persone) |
DaviesFiona
MoutinhoLuiz VeloutsouCleopatra |
Collana | European journal of marketing |
Soggetto topico |
Business forecasting
Marketing |
Soggetto genere / forma | Electronic books. |
ISBN |
1-280-47875-6
9786610478750 1-84544-618-6 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Record Nr. | UNINA-9910450142103321 |
Bradford, England, : Emerald Group Publishing, c2002 | ||
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Lo trovi qui: Univ. Federico II | ||
|
Futurecast in marketing [[electronic resource] ] : findings from an academic think tank / / guest editors Luiz Moutinho, Fiona Davies and Cleopatra Veloutsou |
Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2002 |
Descrizione fisica | 97 p |
Altri autori (Persone) |
DaviesFiona
MoutinhoLuiz VeloutsouCleopatra |
Collana | European journal of marketing |
Soggetto topico |
Business forecasting
Marketing |
ISBN |
1-280-47875-6
9786610478750 1-84544-618-6 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Record Nr. | UNINA-9910783083903321 |
Bradford, England, : Emerald Group Publishing, c2002 | ||
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Lo trovi qui: Univ. Federico II | ||
|
Futurecast in marketing [[electronic resource] ] : findings from an academic think tank / / guest editors Luiz Moutinho, Fiona Davies and Cleopatra Veloutsou |
Edizione | [1st ed.] |
Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2002 |
Descrizione fisica | 97 p |
Disciplina | 658.8 |
Altri autori (Persone) |
DaviesFiona
MoutinhoLuiz VeloutsouCleopatra |
Collana | European journal of marketing |
Soggetto topico |
Business forecasting
Marketing |
ISBN |
1-280-47875-6
9786610478750 1-84544-618-6 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Contents -- Abstracts and keywords -- Guest editorial -- Exploring key neo-marketing directions through the use of an academic ''think tank' -- Relationship marketing: what if . . . ? -- Determining marketing strategy -- Predicting a diverse future -- About the authors. |
Record Nr. | UNINA-9910810872003321 |
Bradford, England, : Emerald Group Publishing, c2002 | ||
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Lo trovi qui: Univ. Federico II | ||
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Improving the marriage of modeling and theory for accurate forecasts of outcomes / / edited by Arch G.Woodside |
Edizione | [First edition.] |
Pubbl/distr/stampa | Bingley, England : , : Emerald Publishing Limited, , 2018 |
Descrizione fisica | 1 online resource (244 pages) : illustrations |
Disciplina | 658.8 |
Collana | Advances in business marketing and purchasing |
Soggetto topico |
Business forecasting
Business - Mathematical models |
ISBN |
1-78714-891-2
1-78635-121-8 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Prelims -- Embracing the paradigm shift from variable-based to case-based modeling -- Four-corner outcomes in strategic management: successful and unsuccessful paddling down versus upstream -- Accurately predicting precise outcomes in business-to-business marketing -- Building generalizable case-based theory in human resources management -- Computing with words in modeling firms' paradoxical performances -- Index. |
Record Nr. | UNINA-9910796887103321 |
Bingley, England : , : Emerald Publishing Limited, , 2018 | ||
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Lo trovi qui: Univ. Federico II | ||
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Improving the marriage of modeling and theory for accurate forecasts of outcomes / / edited by Arch G.Woodside |
Edizione | [First edition.] |
Pubbl/distr/stampa | Bingley, England : , : Emerald Publishing Limited, , 2018 |
Descrizione fisica | 1 online resource (244 pages) : illustrations |
Disciplina | 658.8 |
Collana | Advances in business marketing and purchasing |
Soggetto topico |
Business forecasting
Business - Mathematical models |
ISBN |
1-78714-891-2
1-78635-121-8 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Prelims -- Embracing the paradigm shift from variable-based to case-based modeling -- Four-corner outcomes in strategic management: successful and unsuccessful paddling down versus upstream -- Accurately predicting precise outcomes in business-to-business marketing -- Building generalizable case-based theory in human resources management -- Computing with words in modeling firms' paradoxical performances -- Index. |
Record Nr. | UNINA-9910810975003321 |
Bingley, England : , : Emerald Publishing Limited, , 2018 | ||
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Lo trovi qui: Univ. Federico II | ||
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International journal of forecasting [[e-journal]] |
Pubbl/distr/stampa | [Amsterdam], : North-Holland |
Soggetto topico |
Forecasting
Business forecasting Economic forecasting |
Soggetto genere / forma | Periodicals. |
ISSN | 1872-8200 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Periodico |
Lingua di pubblicazione | eng |
Record Nr. | UNISA-996210675503316 |
[Amsterdam], : North-Holland | ||
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Lo trovi qui: Univ. di Salerno | ||
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International journal of forecasting [[e-journal]] |
Pubbl/distr/stampa | [Amsterdam], : North-Holland |
Soggetto topico |
Forecasting
Business forecasting Economic forecasting |
Soggetto genere / forma | Periodicals. |
ISSN | 1872-8200 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Periodico |
Lingua di pubblicazione | eng |
Record Nr. | UNINA-9910143863803321 |
[Amsterdam], : North-Holland | ||
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Lo trovi qui: Univ. Federico II | ||
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The journal of business forecasting |
Pubbl/distr/stampa | [Flushing, N.Y.], : Graceway Pub. Co., ©2005- |
Descrizione fisica | 1 online resource |
Disciplina | 338.5/442/05 |
Soggetto topico | Business forecasting |
Soggetto genere / forma | Periodicals. |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Periodico |
Lingua di pubblicazione | eng |
Altri titoli varianti | Business forcasting |
Record Nr. | UNISA-996336122703316 |
[Flushing, N.Y.], : Graceway Pub. Co., ©2005- | ||
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Lo trovi qui: Univ. di Salerno | ||
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