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Future savvy [[electronic resource] ] : identifying trends to make better decisions, manage uncertainty, and profit from change / / Adam Gordon
Future savvy [[electronic resource] ] : identifying trends to make better decisions, manage uncertainty, and profit from change / / Adam Gordon
Autore Gordon Adam <1964->
Edizione [1st edition]
Pubbl/distr/stampa New York, : American Management Association, c2009
Descrizione fisica 1 online resource (305 p.)
Disciplina 658.4/012
Soggetto topico Business forecasting
Strategic planning
Industrial management
ISBN 1-282-10224-9
9786612102240
0-8144-1286-6
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Recognizing forecast intentions -- The quality of information : how good is the data? -- Bias traps : how and why interpretations are spun -- Zeitgeist and perception : how we can't escape our own mind -- The power of user utility : how consumers drive and block change -- Drivers, blockers, and trends -- The limits of quantitative forecasting -- A systems perspective in forecasting -- Alternative futures : how it's better to be vaguely right than exactly wrong -- Applying forecast filtering -- Questions to ask of any forecast.
Record Nr. UNINA-9910782113903321
Gordon Adam <1964->  
New York, : American Management Association, c2009
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Future savvy [[electronic resource] ] : identifying trends to make better decisions, manage uncertainty, and profit from change / / Adam Gordon
Future savvy [[electronic resource] ] : identifying trends to make better decisions, manage uncertainty, and profit from change / / Adam Gordon
Autore Gordon Adam <1964->
Edizione [1st edition]
Pubbl/distr/stampa New York, : American Management Association, c2009
Descrizione fisica 1 online resource (305 p.)
Disciplina 658.4/012
Soggetto topico Business forecasting
Strategic planning
Industrial management
ISBN 1-282-10224-9
9786612102240
0-8144-1286-6
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Recognizing forecast intentions -- The quality of information : how good is the data? -- Bias traps : how and why interpretations are spun -- Zeitgeist and perception : how we can't escape our own mind -- The power of user utility : how consumers drive and block change -- Drivers, blockers, and trends -- The limits of quantitative forecasting -- A systems perspective in forecasting -- Alternative futures : how it's better to be vaguely right than exactly wrong -- Applying forecast filtering -- Questions to ask of any forecast.
Record Nr. UNINA-9910822161503321
Gordon Adam <1964->  
New York, : American Management Association, c2009
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Futurecast in marketing [[electronic resource] ] : findings from an academic think tank / / guest editors Luiz Moutinho, Fiona Davies and Cleopatra Veloutsou
Futurecast in marketing [[electronic resource] ] : findings from an academic think tank / / guest editors Luiz Moutinho, Fiona Davies and Cleopatra Veloutsou
Pubbl/distr/stampa Bradford, England, : Emerald Group Publishing, c2002
Descrizione fisica 97 p
Altri autori (Persone) DaviesFiona
MoutinhoLuiz
VeloutsouCleopatra
Collana European journal of marketing
Soggetto topico Business forecasting
Marketing
Soggetto genere / forma Electronic books.
ISBN 1-280-47875-6
9786610478750
1-84544-618-6
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Record Nr. UNINA-9910450142103321
Bradford, England, : Emerald Group Publishing, c2002
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Futurecast in marketing [[electronic resource] ] : findings from an academic think tank / / guest editors Luiz Moutinho, Fiona Davies and Cleopatra Veloutsou
Futurecast in marketing [[electronic resource] ] : findings from an academic think tank / / guest editors Luiz Moutinho, Fiona Davies and Cleopatra Veloutsou
Pubbl/distr/stampa Bradford, England, : Emerald Group Publishing, c2002
Descrizione fisica 97 p
Altri autori (Persone) DaviesFiona
MoutinhoLuiz
VeloutsouCleopatra
Collana European journal of marketing
Soggetto topico Business forecasting
Marketing
ISBN 1-280-47875-6
9786610478750
1-84544-618-6
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Record Nr. UNINA-9910783083903321
Bradford, England, : Emerald Group Publishing, c2002
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Futurecast in marketing [[electronic resource] ] : findings from an academic think tank / / guest editors Luiz Moutinho, Fiona Davies and Cleopatra Veloutsou
Futurecast in marketing [[electronic resource] ] : findings from an academic think tank / / guest editors Luiz Moutinho, Fiona Davies and Cleopatra Veloutsou
Edizione [1st ed.]
Pubbl/distr/stampa Bradford, England, : Emerald Group Publishing, c2002
Descrizione fisica 97 p
Disciplina 658.8
Altri autori (Persone) DaviesFiona
MoutinhoLuiz
VeloutsouCleopatra
Collana European journal of marketing
Soggetto topico Business forecasting
Marketing
ISBN 1-280-47875-6
9786610478750
1-84544-618-6
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Contents -- Abstracts and keywords -- Guest editorial -- Exploring key neo-marketing directions through the use of an academic ''think tank' -- Relationship marketing: what if . . . ? -- Determining marketing strategy -- Predicting a diverse future -- About the authors.
Record Nr. UNINA-9910810872003321
Bradford, England, : Emerald Group Publishing, c2002
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Improving the marriage of modeling and theory for accurate forecasts of outcomes / / edited by Arch G.Woodside
Improving the marriage of modeling and theory for accurate forecasts of outcomes / / edited by Arch G.Woodside
Edizione [First edition.]
Pubbl/distr/stampa Bingley, England : , : Emerald Publishing Limited, , 2018
Descrizione fisica 1 online resource (244 pages) : illustrations
Disciplina 658.8
Collana Advances in business marketing and purchasing
Soggetto topico Business forecasting
Business - Mathematical models
ISBN 1-78714-891-2
1-78635-121-8
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Prelims -- Embracing the paradigm shift from variable-based to case-based modeling -- Four-corner outcomes in strategic management: successful and unsuccessful paddling down versus upstream -- Accurately predicting precise outcomes in business-to-business marketing -- Building generalizable case-based theory in human resources management -- Computing with words in modeling firms' paradoxical performances -- Index.
Record Nr. UNINA-9910796887103321
Bingley, England : , : Emerald Publishing Limited, , 2018
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Improving the marriage of modeling and theory for accurate forecasts of outcomes / / edited by Arch G.Woodside
Improving the marriage of modeling and theory for accurate forecasts of outcomes / / edited by Arch G.Woodside
Edizione [First edition.]
Pubbl/distr/stampa Bingley, England : , : Emerald Publishing Limited, , 2018
Descrizione fisica 1 online resource (244 pages) : illustrations
Disciplina 658.8
Collana Advances in business marketing and purchasing
Soggetto topico Business forecasting
Business - Mathematical models
ISBN 1-78714-891-2
1-78635-121-8
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Prelims -- Embracing the paradigm shift from variable-based to case-based modeling -- Four-corner outcomes in strategic management: successful and unsuccessful paddling down versus upstream -- Accurately predicting precise outcomes in business-to-business marketing -- Building generalizable case-based theory in human resources management -- Computing with words in modeling firms' paradoxical performances -- Index.
Record Nr. UNINA-9910810975003321
Bingley, England : , : Emerald Publishing Limited, , 2018
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
International journal of forecasting [[e-journal]]
International journal of forecasting [[e-journal]]
Pubbl/distr/stampa [Amsterdam], : North-Holland
Soggetto topico Forecasting
Business forecasting
Economic forecasting
Soggetto genere / forma Periodicals.
ISSN 1872-8200
Formato Materiale a stampa
Livello bibliografico Periodico
Lingua di pubblicazione eng
Record Nr. UNISA-996210675503316
[Amsterdam], : North-Holland
Materiale a stampa
Lo trovi qui: Univ. di Salerno
Opac: Controlla la disponibilità qui
International journal of forecasting [[e-journal]]
International journal of forecasting [[e-journal]]
Pubbl/distr/stampa [Amsterdam], : North-Holland
Soggetto topico Forecasting
Business forecasting
Economic forecasting
Soggetto genere / forma Periodicals.
ISSN 1872-8200
Formato Materiale a stampa
Livello bibliografico Periodico
Lingua di pubblicazione eng
Record Nr. UNINA-9910143863803321
[Amsterdam], : North-Holland
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
The journal of business forecasting
The journal of business forecasting
Pubbl/distr/stampa [Flushing, N.Y.], : Graceway Pub. Co., ©2005-
Descrizione fisica 1 online resource
Disciplina 338.5/442/05
Soggetto topico Business forecasting
Soggetto genere / forma Periodicals.
Formato Materiale a stampa
Livello bibliografico Periodico
Lingua di pubblicazione eng
Altri titoli varianti Business forcasting
Record Nr. UNISA-996336122703316
[Flushing, N.Y.], : Graceway Pub. Co., ©2005-
Materiale a stampa
Lo trovi qui: Univ. di Salerno
Opac: Controlla la disponibilità qui