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Designing the total area network : intranets, VPN's, and enterprise networks explained
Designing the total area network : intranets, VPN's, and enterprise networks explained
Autore Norris Mark
Pubbl/distr/stampa Chichester, West Sussex, England : , : John Wiley & Sons, Ltd, , 2000
Descrizione fisica 1 online resource (350 p.)
Disciplina 004.68
Altri autori (Persone) PrettySteve
Collana Wiley-BT
Soggetto topico Wide area networks (Computer networks)
Extranets (Computer networks)
Business enterprises - Computer networks
ISBN 1-280-55493-2
9786610554935
0-470-85341-7
0-470-84149-4
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto DESIGNING THE TOTAL AREA NETWORK; Contents; Preface; About the Authors; Acknowledgements; A User's Guide to this Book; 1 The Enterprise; 2 The Basics of Network Design; 3 Introducing the Enterprise Network Lifecycle and Design Process; 4 Requirements Gathering and Analysis; 5 Architectural and Physical Design; 6 Logical Design; 7 Operating the Network-Network Management Design; 8 Planning for the Future; 9 Verification, Validation, Testing and Operation; 10 A Case Study-Data Bank; 11 To Boldly Go . . .; Appendix A Quality Approach to Network Design; Glossary; Index
Record Nr. UNINA-9910142489003321
Norris Mark  
Chichester, West Sussex, England : , : John Wiley & Sons, Ltd, , 2000
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
The digital innovation playbook [[electronic resource] ] : creating a transformative customer experience / / Nicholas J. Webb
The digital innovation playbook [[electronic resource] ] : creating a transformative customer experience / / Nicholas J. Webb
Autore Webb Nicholas J. <1958->
Edizione [1st edition]
Pubbl/distr/stampa Hoboken, N.J., : Wiley, c2011
Descrizione fisica 1 online resource (290 p.)
Disciplina 658.4/063
658.514
Soggetto topico Business enterprises - Technological innovations
Technological innovations - Economic aspects
Business enterprises - Computer networks
Digital media - Economic aspects
Soggetto genere / forma Electronic books.
ISBN 1-283-17717-X
9786613177179
1-118-11301-2
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto THE DIGITALINNOVATION PLAYBOOK; Contents; Foreword; Acknowledgments; Introducing the Next Step: Navigating New Media; Chapter 1 Mastering Digital Innovation: The Role of Digital and New Media on Innovation and Commercialization; Chapter 2 The Digital Sandbox: Play, Listen, Invent, and Deploy for a Successful Strategy; Chapter 3 The Digital Enterprise: Harnessing Social Media Intelligence, Smartly; Chapter 4 The Digital Video Revolution: Digital Technology Gives Anyone the Ability to Make a Quality Television Show
Chapter 5 Flying High: An Open Culture Keeps an Airline Company on Top of the CompetitionChapter 6 Picture Perfect Social Media: How Kodak Got Social Media Right; Chapter 7 The Army Way: Digital Leadership from a Surprising Source; Chapter 8 Winning the Digital Race: IndyCar Creates the Ultimate Brand Forum with Its Strategic Multimedia Approach; Chapter 9 Digital Direct: Innovation Commercialization through Digital Direct Marketing; Chapter 10 RealOpen Innovation: Developing a Framework to Manage the Flow of Ideas and Technologies
Chapter 11 Creating a Digital Culture: Organizational Culture Is a Symptom: The Underlining Causality Is Collective Team FocusChapter 12 Rules of Engagement: Protecting the Value of Your Intellectual Property; Chapter 13 The Innovation Game Plan: Are You Ready to Deploy?; About the Author; Special Book Offer; Index
Record Nr. UNINA-9910456563403321
Webb Nicholas J. <1958->  
Hoboken, N.J., : Wiley, c2011
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
The digital innovation playbook [[electronic resource] ] : creating a transformative customer experience / / Nicholas J. Webb
The digital innovation playbook [[electronic resource] ] : creating a transformative customer experience / / Nicholas J. Webb
Autore Webb Nicholas J. <1958->
Edizione [1st edition]
Pubbl/distr/stampa Hoboken, N.J., : Wiley, c2011
Descrizione fisica 1 online resource (290 p.)
Disciplina 658.4/063
658.514
Soggetto topico Business enterprises - Technological innovations
Technological innovations - Economic aspects
Business enterprises - Computer networks
Digital media - Economic aspects
ISBN 1-283-17717-X
9786613177179
1-118-11301-2
Classificazione COM087000
QP 210
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto THE DIGITALINNOVATION PLAYBOOK; Contents; Foreword; Acknowledgments; Introducing the Next Step: Navigating New Media; Chapter 1 Mastering Digital Innovation: The Role of Digital and New Media on Innovation and Commercialization; Chapter 2 The Digital Sandbox: Play, Listen, Invent, and Deploy for a Successful Strategy; Chapter 3 The Digital Enterprise: Harnessing Social Media Intelligence, Smartly; Chapter 4 The Digital Video Revolution: Digital Technology Gives Anyone the Ability to Make a Quality Television Show
Chapter 5 Flying High: An Open Culture Keeps an Airline Company on Top of the CompetitionChapter 6 Picture Perfect Social Media: How Kodak Got Social Media Right; Chapter 7 The Army Way: Digital Leadership from a Surprising Source; Chapter 8 Winning the Digital Race: IndyCar Creates the Ultimate Brand Forum with Its Strategic Multimedia Approach; Chapter 9 Digital Direct: Innovation Commercialization through Digital Direct Marketing; Chapter 10 RealOpen Innovation: Developing a Framework to Manage the Flow of Ideas and Technologies
Chapter 11 Creating a Digital Culture: Organizational Culture Is a Symptom: The Underlining Causality Is Collective Team FocusChapter 12 Rules of Engagement: Protecting the Value of Your Intellectual Property; Chapter 13 The Innovation Game Plan: Are You Ready to Deploy?; About the Author; Special Book Offer; Index
Record Nr. UNINA-9910781504603321
Webb Nicholas J. <1958->  
Hoboken, N.J., : Wiley, c2011
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
The digital innovation playbook [[electronic resource] ] : creating a transformative customer experience / / Nicholas J. Webb
The digital innovation playbook [[electronic resource] ] : creating a transformative customer experience / / Nicholas J. Webb
Autore Webb Nicholas J. <1958->
Edizione [1st edition]
Pubbl/distr/stampa Hoboken, N.J., : Wiley, c2011
Descrizione fisica 1 online resource (290 p.)
Disciplina 658.4/063
658.514
Soggetto topico Business enterprises - Technological innovations
Technological innovations - Economic aspects
Business enterprises - Computer networks
Digital media - Economic aspects
ISBN 1-283-17717-X
9786613177179
1-118-11301-2
Classificazione COM087000
QP 210
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto THE DIGITALINNOVATION PLAYBOOK; Contents; Foreword; Acknowledgments; Introducing the Next Step: Navigating New Media; Chapter 1 Mastering Digital Innovation: The Role of Digital and New Media on Innovation and Commercialization; Chapter 2 The Digital Sandbox: Play, Listen, Invent, and Deploy for a Successful Strategy; Chapter 3 The Digital Enterprise: Harnessing Social Media Intelligence, Smartly; Chapter 4 The Digital Video Revolution: Digital Technology Gives Anyone the Ability to Make a Quality Television Show
Chapter 5 Flying High: An Open Culture Keeps an Airline Company on Top of the CompetitionChapter 6 Picture Perfect Social Media: How Kodak Got Social Media Right; Chapter 7 The Army Way: Digital Leadership from a Surprising Source; Chapter 8 Winning the Digital Race: IndyCar Creates the Ultimate Brand Forum with Its Strategic Multimedia Approach; Chapter 9 Digital Direct: Innovation Commercialization through Digital Direct Marketing; Chapter 10 RealOpen Innovation: Developing a Framework to Manage the Flow of Ideas and Technologies
Chapter 11 Creating a Digital Culture: Organizational Culture Is a Symptom: The Underlining Causality Is Collective Team FocusChapter 12 Rules of Engagement: Protecting the Value of Your Intellectual Property; Chapter 13 The Innovation Game Plan: Are You Ready to Deploy?; About the Author; Special Book Offer; Index
Record Nr. UNINA-9910806988503321
Webb Nicholas J. <1958->  
Hoboken, N.J., : Wiley, c2011
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Digital transformation and public policies / / edited by Valérie Revest, Isabelle Liotard
Digital transformation and public policies / / edited by Valérie Revest, Isabelle Liotard
Pubbl/distr/stampa Hoboken, NJ : , : ISTE Ltd and John Wiley & Sons, Inc., , [2023]
Descrizione fisica 1 online resource (207 pages)
Disciplina 658.4
Soggetto topico Electronic commerce
Business enterprises - Computer networks
ISBN 1-394-22630-6
1-394-22628-4
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Cover -- Title Page -- Copyright Page -- Contents -- Acknowledgments -- About the Authors -- Introduction -- Chapter 1. From Crowdsourcing to Inclusiveness: The European Experience of Innovation Contests -- 1.1. Open innovation and crowdsourcing: two closely related phenomena -- 1.2. Platforms, innovation contests and inclusiveness or how to better articulate innovation and society? -- 1.3. The European context: a proactive approach to open innovation -- 1.4. European contests and inclusiveness: two case studies -- 1.4.1. Blockchain for social goods (BCSG): a step towards greater inclusiveness? -- 1.4.2. Affordable High-Tech for Humanitarian Aid (AHTHA): an attempt to increase cooperation? -- 1.5. Discussion and conclusion -- 1.5.1. Contests and mechanisms of co-production of knowledge -- 1.5.2. A reflection on communities of innovation -- 1.6. Acknowledgments -- 1.7. References -- Chapter 2. The Regulation of Public Data: The Difficult Case of the Health Sector -- 2.1. Tenfold attraction for health data, new digitized tools: towards truly innovative practices? -- 2.1.1. A constant quest for data -- 2.1.2. Health data with an increasingly broad scope -- 2.1.3. Health data used to serve a reform rhetoric that is not very innovative -- 2.2. Towards an economic valuation of health data in the name of a sovereignty imperative -- 2.2.1. Public action and data representation as an economic issue -- 2.2.2. Towards public-private co-regulation of health data -- 2.3. A contested regulatory vision -- 2.3.1. A complex health system -- 2.3.2. Interministerial rivalries -- 2.3.3. A professional sector under tension -- 2.4. Conclusion -- 2.5. References -- Chapter 3. Access Policies to Digital Resources of Administration through the Lens of Microsimulation -- 3.1. From a circumvented closure to a progressive and non-systematic opening of data (1951-2001).
3.1.1. Outside of the administration, researchers who manage to access data in an "informal" way -- 3.1.2. Incomplete access: the decisive advantage of "Administrative Economists" -- 3.2. The movement to open up at the turn of the 2010s: from retreat to institutional change -- 3.2.1. Fiscal revolution and statistical counter-revolution: a movement to close the data -- 3.2.2. From a relationship of distrust to one of trust: the IPP and the LPR/Lemaire law (2011-2016) -- 3.3. The movement to open up codes: free consent versus forced freedom -- 3.3.1. The first steps of an "open source" culture within the administration -- 3.3.2. Forced openness: the administration ordered to communicate or open up the codes of its microsimulation models -- 3.4. Discussion: different conceptions of opening up quality? -- 3.5. References -- Chapter 4. How to Characterize Public Innovation Platforms? Crossed Perspectives -- 4.1. Platforms in economics and management -- 4.1.1. From the platform to the digital platform: definitions and characteristics -- 4.1.2. Digital platform and a two-sided market -- 4.2. From innovation intermediation platforms (IIPs) to public innovation intermediation platforms (PIIPs) -- 4.2.1. Innocentive, a private intermediary innovation platform -- 4.2.2. Challenge.Gov, an innovation intermediary government platform -- 4.2.3. First conceptualization of public innovation intermediation platforms (PIIPs) -- 4.3. The contribution of engineering sciences to the analysis of PIIPs: some directions to explore -- 4.3.1. The contributions of a process approach -- 4.3.2. The Open Innovation Platform (OIP): from a characterization in technical terms -- 4.3.3. ... to a vision in terms of modularity and lifecycle -- 4.4. Discussion and conclusion -- 4.5. Acknowledgments -- 4.6. References -- Conclusion -- List of Authors -- Index -- EULA.
Record Nr. UNINA-9910830144303321
Hoboken, NJ : , : ISTE Ltd and John Wiley & Sons, Inc., , [2023]
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
E-business : una perspectiva de gestión / / Jonathan Reynolds
E-business : una perspectiva de gestión / / Jonathan Reynolds
Autore Reynolds Jonathan <1958->
Pubbl/distr/stampa Barcelona : , : Editorial UOC, , 2013
Descrizione fisica 1 online resource (681 p.)
Disciplina 658.054678
Collana Manuales (Editorial UOC)
Soggetto topico Business enterprises - Computer networks
Electronic commerce - Management
Electronic commerce
ISBN 84-9064-016-5
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione spa
Nota di contenuto E-Business: una perspectiva (...); Página Legal; Los contenidos en breve; Contenidos detallados; Lista de casos; Casos breves; Casos ampliados; Prólogo; sobre este volumen; Primera parte: el cambiante entorno del e-business; segunda parte: La aplicación de las tecnologías de e-business; tercera parte: La organización del e-business; Cuarta parte: conclusiones; Agradecimientos; Cómo usar este libro; Cómo utilizar el Centro de recursos en línea; Capítulo 1 Introducción; 1. La naturaleza, ámbito e impacto de las tecnologías del e-business; 2. definición de e-business
3. La historia y el desarrollo del e-business4. La adopción del e-business; 5. Adopción de la administración electrónica; Primera parte: el cambiant entorno del E-Businss; Capítulo 2 La ciencia económica y el e-business; 1. Introducción; 2. La contribución de las tecnologías de e-business al crecimiento, la competitividad de los mercados y la productividad; 3. desintermediación y reintermediación; 4. el e-business y sus efectos sobre la localización de las actividades económicas; 5. el e-business y sus efectos sobre el comportamiento económico de las personas; 6. efectos de red y e-business
7. La cola larga8. Búsqueda, costes de búsqueda y poder del consumidor; Bibliografía; Capítulo 3 La tecnología en el e-business, por Wojciech Piotrowicz; 1. Introducción; 2. tecnologías de e-business; 3. Hardware; 4. Aplicaciones de software en e-business; 5. Integración B2B; 6. estandarización e integración de datos; 7. Integración de sistemas y aplicaciones; 8. Integración interna; 9. Integración empresarial y de procesos; 10. Arquitectura orientada a servicios; 11. estándares tecnológicos; 12. seguridad en e-business; 13. tecnología de pago en línea; 14. evaluación de tIC y e-business
15. Costes16. Beneficios; 17. Riesgos; Preguntas de revisión; Lecturas sugeridas; Bibliografía; Capítulo 4 Aspectos sociales y conductuales; 1. Introducción; 2. Los efectos de las tecnologías de e-business sobre las personas; 2.1. Acceso, adopción y actitudes; 2.2. Comunicación y consumo; 2.3. Búsqueda de información y consumo; 2.3.1. Obstáculos propios del entorno virtual; 2.3.2. Búsqueda de información; 2.3.3. Innovación en bienes y servicios; 2.4. satisfacción y lealtad; 3. Consecuencias sociales de las tecnologías de e-business
4. el impacto de las tecnologías de e-business en las relaciones y comunidades socialesBibliografía; Capítulo 5 Aspectos éticos y legales; 1. Introducción; 2. Privacidad; 2.1. definiciones de privacidad; 2.2. Recopilación de información por parte de las empresas; 2.3. Percepción e inquietudes del consumidor; 2.4. Cambios legales; 2.5. Respuesta empresarial a las cuestiones de privacidad; 3. Propiedad intelectual; 3.1. La digitalización y sus consecuencias; 3.2. Innovación en red; 3.3. nuevas tecnologías; 3.4. desarrollos legales; 4. Fraude por Internet; 4.1. spam, spyware y malware
4.2. desarrollos regulatorios
Record Nr. UNINA-9910789271103321
Reynolds Jonathan <1958->  
Barcelona : , : Editorial UOC, , 2013
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
E-business : una perspectiva de gestión / / Jonathan Reynolds
E-business : una perspectiva de gestión / / Jonathan Reynolds
Autore Reynolds Jonathan <1958->
Pubbl/distr/stampa Barcelona : , : Editorial UOC, , 2013
Descrizione fisica 1 online resource (681 p.)
Disciplina 658.054678
Collana Manuales (Editorial UOC)
Soggetto topico Business enterprises - Computer networks
Electronic commerce - Management
Electronic commerce
ISBN 84-9064-016-5
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione spa
Nota di contenuto E-Business: una perspectiva (...); Página Legal; Los contenidos en breve; Contenidos detallados; Lista de casos; Casos breves; Casos ampliados; Prólogo; sobre este volumen; Primera parte: el cambiante entorno del e-business; segunda parte: La aplicación de las tecnologías de e-business; tercera parte: La organización del e-business; Cuarta parte: conclusiones; Agradecimientos; Cómo usar este libro; Cómo utilizar el Centro de recursos en línea; Capítulo 1 Introducción; 1. La naturaleza, ámbito e impacto de las tecnologías del e-business; 2. definición de e-business
3. La historia y el desarrollo del e-business4. La adopción del e-business; 5. Adopción de la administración electrónica; Primera parte: el cambiant entorno del E-Businss; Capítulo 2 La ciencia económica y el e-business; 1. Introducción; 2. La contribución de las tecnologías de e-business al crecimiento, la competitividad de los mercados y la productividad; 3. desintermediación y reintermediación; 4. el e-business y sus efectos sobre la localización de las actividades económicas; 5. el e-business y sus efectos sobre el comportamiento económico de las personas; 6. efectos de red y e-business
7. La cola larga8. Búsqueda, costes de búsqueda y poder del consumidor; Bibliografía; Capítulo 3 La tecnología en el e-business, por Wojciech Piotrowicz; 1. Introducción; 2. tecnologías de e-business; 3. Hardware; 4. Aplicaciones de software en e-business; 5. Integración B2B; 6. estandarización e integración de datos; 7. Integración de sistemas y aplicaciones; 8. Integración interna; 9. Integración empresarial y de procesos; 10. Arquitectura orientada a servicios; 11. estándares tecnológicos; 12. seguridad en e-business; 13. tecnología de pago en línea; 14. evaluación de tIC y e-business
15. Costes16. Beneficios; 17. Riesgos; Preguntas de revisión; Lecturas sugeridas; Bibliografía; Capítulo 4 Aspectos sociales y conductuales; 1. Introducción; 2. Los efectos de las tecnologías de e-business sobre las personas; 2.1. Acceso, adopción y actitudes; 2.2. Comunicación y consumo; 2.3. Búsqueda de información y consumo; 2.3.1. Obstáculos propios del entorno virtual; 2.3.2. Búsqueda de información; 2.3.3. Innovación en bienes y servicios; 2.4. satisfacción y lealtad; 3. Consecuencias sociales de las tecnologías de e-business
4. el impacto de las tecnologías de e-business en las relaciones y comunidades socialesBibliografía; Capítulo 5 Aspectos éticos y legales; 1. Introducción; 2. Privacidad; 2.1. definiciones de privacidad; 2.2. Recopilación de información por parte de las empresas; 2.3. Percepción e inquietudes del consumidor; 2.4. Cambios legales; 2.5. Respuesta empresarial a las cuestiones de privacidad; 3. Propiedad intelectual; 3.1. La digitalización y sus consecuencias; 3.2. Innovación en red; 3.3. nuevas tecnologías; 3.4. desarrollos legales; 4. Fraude por Internet; 4.1. spam, spyware y malware
4.2. desarrollos regulatorios
Record Nr. UNINA-9910815875503321
Reynolds Jonathan <1958->  
Barcelona : , : Editorial UOC, , 2013
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
The E-commerce book [[electronic resource] ] : building the E-empire / / Steffano Korper, Juanita Ellis
The E-commerce book [[electronic resource] ] : building the E-empire / / Steffano Korper, Juanita Ellis
Autore Korper Steffano
Edizione [2nd ed.]
Pubbl/distr/stampa San Diego, : Academic Press, c2001
Descrizione fisica 1 online resource (263 p.)
Disciplina 380.102854678
658.8/4 21
658.84
Altri autori (Persone) EllisJuanita
Collana Communications, Networking and Multimedia
Soggetto topico Electronic commerce
Business enterprises - Computer networks
Soggetto genere / forma Electronic books.
ISBN 1-281-03320-0
9786611033200
0-08-051880-X
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Front Cover; The E-Commerce Book: Building the E-Empire; Copyright Page; Contents; Preface; Chapter 1. Setting the Vision; Market Predictions; Defining Vision; Traditional Business Vision vs. E-Vision; Business Model Basics; Chapter 2. Know Your Customers; Know Where to Start; Who Is on the Web?; Speaking the Global Language; Access Issues; Targeting the Best Shoppers; Chapter 3. Marketing and Branding; Know What You're Up Against; Plan for Acquisition Costs; Search Engines and Directories; Advertising Banners; Online Classified Advertisements; Message Boards; E-Mail Newsletters
Links on Other Web SitesNewsgroups; Discussion Lists; Traditional Media; Press Releases; Just Give It Away!; Branding for Success; Marketing and Advertising Agencies; Chapter 4. First Impressions May Be Everlasting; Focus on Essentials; Easy Is Everything: Use Wide, Consistent Site Design; Present Interior and Exterior Links Well; Reliability Counts; Tackle Your Overall Look; Use Graphics and Layouts Well; Keep Text Readable; Make Fonts Enhance a Site, Not Detract from It; Make Your Pages Easy to Skim and Revisit; Make Your Visitors Feel Confident
Use Your Resources: Professional Design AgenciesRevisit Your Vision Statement and Goals; Chapter 5. Keep Your Customers; Service with a Smile; Quality, Service, Cleanliness; The Customer Is Always Right; Thank You, Please Come Again; An Ounce of Prevention; Be Neighborly: Chat and Discuss with Your Customers; Would You Like Fries with That?; Keep Your Hands above the Table; Personalize for Better Service; Customers Now Control the Relationship; Chapter 6. Fulfillment Channels That Work; Why Does Fulfillment Seem So Difficult Today?; Know Your Customers' Expectations
Know Your Shipping OptionsTackle Other E-Fulfillment Issues; Engage New Technology; Find E-Fulfillment Solutions; E-Fulfillment Supply-Chain Management; Plan for Spikes; Chapter 7. Choose Your Payment Systems; Payment System Categories; Credit Cards: Web Leaders in Payment Systems; Enable Electronic Payments; Ensure Online Transaction Security; Additional Security: The Secure Sockets Layer; Help Customers Trust You; Chapter 8. Know Your Infrastructure; Overview of Components; Content Management; Network Architecture; Chapter 9. Selecting the Right Commerce Package; Determining Your Needs
Evaluate Vendor SolutionsEase of Modifications and Extensions; Scalability; Partners; Customer Base; A Final Reminder before You Buy; Chapter 10. Secure Your Investment: Security Threats and Solutions; Network Threats; Security Policies and Procedures; Separating Your Net from the Net: Firewalls and Proxy Servers; Encryption; Authentication and Access Control; Viruses; Chapter 11. Get Ready for Wireless!; From E-Commerce to M-Commerce; The Devices... Now, Then, and in the Future; Wireless Portals; Who Are the Players? Carriers vs. Internet Service Providers; What Will Happen?
Wireless Internet Convergence: Merging Technologies
Record Nr. UNINA-9910457994803321
Korper Steffano  
San Diego, : Academic Press, c2001
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
The E-commerce book [[electronic resource] ] : building the E-empire / / Steffano Korper, Juanita Ellis
The E-commerce book [[electronic resource] ] : building the E-empire / / Steffano Korper, Juanita Ellis
Autore Korper Steffano
Edizione [2nd ed.]
Pubbl/distr/stampa San Diego, : Academic Press, c2001
Descrizione fisica 1 online resource (263 p.)
Disciplina 380.102854678
658.8/4 21
658.84
Altri autori (Persone) EllisJuanita
Collana Communications, Networking and Multimedia
Soggetto topico Electronic commerce
Business enterprises - Computer networks
ISBN 1-281-03320-0
9786611033200
0-08-051880-X
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Front Cover; The E-Commerce Book: Building the E-Empire; Copyright Page; Contents; Preface; Chapter 1. Setting the Vision; Market Predictions; Defining Vision; Traditional Business Vision vs. E-Vision; Business Model Basics; Chapter 2. Know Your Customers; Know Where to Start; Who Is on the Web?; Speaking the Global Language; Access Issues; Targeting the Best Shoppers; Chapter 3. Marketing and Branding; Know What You're Up Against; Plan for Acquisition Costs; Search Engines and Directories; Advertising Banners; Online Classified Advertisements; Message Boards; E-Mail Newsletters
Links on Other Web SitesNewsgroups; Discussion Lists; Traditional Media; Press Releases; Just Give It Away!; Branding for Success; Marketing and Advertising Agencies; Chapter 4. First Impressions May Be Everlasting; Focus on Essentials; Easy Is Everything: Use Wide, Consistent Site Design; Present Interior and Exterior Links Well; Reliability Counts; Tackle Your Overall Look; Use Graphics and Layouts Well; Keep Text Readable; Make Fonts Enhance a Site, Not Detract from It; Make Your Pages Easy to Skim and Revisit; Make Your Visitors Feel Confident
Use Your Resources: Professional Design AgenciesRevisit Your Vision Statement and Goals; Chapter 5. Keep Your Customers; Service with a Smile; Quality, Service, Cleanliness; The Customer Is Always Right; Thank You, Please Come Again; An Ounce of Prevention; Be Neighborly: Chat and Discuss with Your Customers; Would You Like Fries with That?; Keep Your Hands above the Table; Personalize for Better Service; Customers Now Control the Relationship; Chapter 6. Fulfillment Channels That Work; Why Does Fulfillment Seem So Difficult Today?; Know Your Customers' Expectations
Know Your Shipping OptionsTackle Other E-Fulfillment Issues; Engage New Technology; Find E-Fulfillment Solutions; E-Fulfillment Supply-Chain Management; Plan for Spikes; Chapter 7. Choose Your Payment Systems; Payment System Categories; Credit Cards: Web Leaders in Payment Systems; Enable Electronic Payments; Ensure Online Transaction Security; Additional Security: The Secure Sockets Layer; Help Customers Trust You; Chapter 8. Know Your Infrastructure; Overview of Components; Content Management; Network Architecture; Chapter 9. Selecting the Right Commerce Package; Determining Your Needs
Evaluate Vendor SolutionsEase of Modifications and Extensions; Scalability; Partners; Customer Base; A Final Reminder before You Buy; Chapter 10. Secure Your Investment: Security Threats and Solutions; Network Threats; Security Policies and Procedures; Separating Your Net from the Net: Firewalls and Proxy Servers; Encryption; Authentication and Access Control; Viruses; Chapter 11. Get Ready for Wireless!; From E-Commerce to M-Commerce; The Devices... Now, Then, and in the Future; Wireless Portals; Who Are the Players? Carriers vs. Internet Service Providers; What Will Happen?
Wireless Internet Convergence: Merging Technologies
Record Nr. UNINA-9910784529503321
Korper Steffano  
San Diego, : Academic Press, c2001
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
The E-commerce book [[electronic resource] ] : building the E-empire / / Steffano Korper, Juanita Ellis
The E-commerce book [[electronic resource] ] : building the E-empire / / Steffano Korper, Juanita Ellis
Autore Korper Steffano
Edizione [2nd ed.]
Pubbl/distr/stampa San Diego, : Academic Press, c2001
Descrizione fisica 1 online resource (263 p.)
Disciplina 380.102854678
658.8/4 21
658.84
Altri autori (Persone) EllisJuanita
Collana Communications, Networking and Multimedia
Soggetto topico Electronic commerce
Business enterprises - Computer networks
ISBN 1-281-03320-0
9786611033200
0-08-051880-X
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Front Cover; The E-Commerce Book: Building the E-Empire; Copyright Page; Contents; Preface; Chapter 1. Setting the Vision; Market Predictions; Defining Vision; Traditional Business Vision vs. E-Vision; Business Model Basics; Chapter 2. Know Your Customers; Know Where to Start; Who Is on the Web?; Speaking the Global Language; Access Issues; Targeting the Best Shoppers; Chapter 3. Marketing and Branding; Know What You're Up Against; Plan for Acquisition Costs; Search Engines and Directories; Advertising Banners; Online Classified Advertisements; Message Boards; E-Mail Newsletters
Links on Other Web SitesNewsgroups; Discussion Lists; Traditional Media; Press Releases; Just Give It Away!; Branding for Success; Marketing and Advertising Agencies; Chapter 4. First Impressions May Be Everlasting; Focus on Essentials; Easy Is Everything: Use Wide, Consistent Site Design; Present Interior and Exterior Links Well; Reliability Counts; Tackle Your Overall Look; Use Graphics and Layouts Well; Keep Text Readable; Make Fonts Enhance a Site, Not Detract from It; Make Your Pages Easy to Skim and Revisit; Make Your Visitors Feel Confident
Use Your Resources: Professional Design AgenciesRevisit Your Vision Statement and Goals; Chapter 5. Keep Your Customers; Service with a Smile; Quality, Service, Cleanliness; The Customer Is Always Right; Thank You, Please Come Again; An Ounce of Prevention; Be Neighborly: Chat and Discuss with Your Customers; Would You Like Fries with That?; Keep Your Hands above the Table; Personalize for Better Service; Customers Now Control the Relationship; Chapter 6. Fulfillment Channels That Work; Why Does Fulfillment Seem So Difficult Today?; Know Your Customers' Expectations
Know Your Shipping OptionsTackle Other E-Fulfillment Issues; Engage New Technology; Find E-Fulfillment Solutions; E-Fulfillment Supply-Chain Management; Plan for Spikes; Chapter 7. Choose Your Payment Systems; Payment System Categories; Credit Cards: Web Leaders in Payment Systems; Enable Electronic Payments; Ensure Online Transaction Security; Additional Security: The Secure Sockets Layer; Help Customers Trust You; Chapter 8. Know Your Infrastructure; Overview of Components; Content Management; Network Architecture; Chapter 9. Selecting the Right Commerce Package; Determining Your Needs
Evaluate Vendor SolutionsEase of Modifications and Extensions; Scalability; Partners; Customer Base; A Final Reminder before You Buy; Chapter 10. Secure Your Investment: Security Threats and Solutions; Network Threats; Security Policies and Procedures; Separating Your Net from the Net: Firewalls and Proxy Servers; Encryption; Authentication and Access Control; Viruses; Chapter 11. Get Ready for Wireless!; From E-Commerce to M-Commerce; The Devices... Now, Then, and in the Future; Wireless Portals; Who Are the Players? Carriers vs. Internet Service Providers; What Will Happen?
Wireless Internet Convergence: Merging Technologies
Record Nr. UNINA-9910814842503321
Korper Steffano  
San Diego, : Academic Press, c2001
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