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The sustainable marketing concept in European SMEs : insights from the food & drink industry / / edited by Edyta Rudawska
| The sustainable marketing concept in European SMEs : insights from the food & drink industry / / edited by Edyta Rudawska |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | Bingley : , : Emerald Publishing, , 2018 |
| Descrizione fisica | 1 online resource (325 pages) : illustrations |
| Disciplina | 658.8 |
| Soggetto topico |
Small business - Europe
Green marketing - Europe Business & Economics - Marketing - General Sales & marketing |
| ISBN |
1-78754-040-5
1-78754-038-3 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910795439603321 |
| Bingley : , : Emerald Publishing, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The sustainable marketing concept in European SMEs : insights from the food & drink industry / / edited by Edyta Rudawska
| The sustainable marketing concept in European SMEs : insights from the food & drink industry / / edited by Edyta Rudawska |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | Bingley : , : Emerald Publishing, , 2018 |
| Descrizione fisica | 1 online resource (325 pages) : illustrations |
| Disciplina | 658.8 |
| Soggetto topico |
Small business - Europe
Green marketing - Europe Business & Economics - Marketing - General Sales & marketing |
| ISBN |
1-78754-040-5
1-78754-038-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910809641803321 |
| Bingley : , : Emerald Publishing, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Tourism sensemaking [[electronic resource] ] : strategies to give meaning to experience / / edited by Arch G. Woodside
| Tourism sensemaking [[electronic resource] ] : strategies to give meaning to experience / / edited by Arch G. Woodside |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Bingley [England], : Emerald Group Pub., 2011 |
| Descrizione fisica | 1 online resource (256 p.) |
| Disciplina |
338.4/7914704
338.4791068 |
| Altri autori (Persone) | WoodsideArch G |
| Collana | Advances in culture, tourism and hospitality research |
| Soggetto topico |
Business & Economics - Industries - Hospitality, Travel & Tourism
Business & Economics - Marketing - General Business & Economics - Management Tourism industry Sales & marketing Tourism - Marketing |
| ISBN |
1-280-39444-7
9786613572363 0-85724-854-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Blog analyses of international visitors' interpretations of sights and own experiences in visiting three South American cities / Laura Colt -- Cross-cultural heterogeneity in tourist decision making / Antónia Correia, Metin Kozak, João Ferradeira -- New third places : opportunities and challenges / Anne P. Crick -- Information usefulness of tourism destination websites : California, Florida, and New York / Maria Knoerr, Carol M. Megehee -- Cultural heritage fashion branding in Asia / Eunju Ko, Seulgi Lee -- Emic interpretations of global gaming destinations : travel blog stories about experiencing Macau, Las Vegas, and Monaco / Danyang Lu -- Visitors to Mauritius : using IPA to discern cultural differences in image perceptions / Girish Prayag -- Network analysis methods for modeling tourism inter-organizational systems / Noel Scott, Rodolfo Baggio, Chris Cooper -- Narrative analysis for decoding marketer-customer interactions in hospitality contexts / Arch G. Woodside, Linda Jane Coleman. |
| Record Nr. | UNINA-9910789890003321 |
| Bingley [England], : Emerald Group Pub., 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Tourism sensemaking : strategies to give meaning to experience / / edited by Arch G. Woodside
| Tourism sensemaking : strategies to give meaning to experience / / edited by Arch G. Woodside |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Bingley [England], : Emerald Group Pub., 2011 |
| Descrizione fisica | 1 online resource (256 p.) |
| Disciplina |
338.4/7914704
338.4791068 |
| Altri autori (Persone) | WoodsideArch G |
| Collana | Advances in culture, tourism and hospitality research |
| Soggetto topico |
Business & Economics - Industries - Hospitality, Travel & Tourism
Business & Economics - Marketing - General Business & Economics - Management Tourism industry Sales & marketing Tourism - Marketing |
| ISBN |
1-280-39444-7
9786613572363 0-85724-854-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Blog analyses of international visitors' interpretations of sights and own experiences in visiting three South American cities / Laura Colt -- Cross-cultural heterogeneity in tourist decision making / Antónia Correia, Metin Kozak, João Ferradeira -- New third places : opportunities and challenges / Anne P. Crick -- Information usefulness of tourism destination websites : California, Florida, and New York / Maria Knoerr, Carol M. Megehee -- Cultural heritage fashion branding in Asia / Eunju Ko, Seulgi Lee -- Emic interpretations of global gaming destinations : travel blog stories about experiencing Macau, Las Vegas, and Monaco / Danyang Lu -- Visitors to Mauritius : using IPA to discern cultural differences in image perceptions / Girish Prayag -- Network analysis methods for modeling tourism inter-organizational systems / Noel Scott, Rodolfo Baggio, Chris Cooper -- Narrative analysis for decoding marketer-customer interactions in hospitality contexts / Arch G. Woodside, Linda Jane Coleman. |
| Record Nr. | UNINA-9910825312503321 |
| Bingley [England], : Emerald Group Pub., 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
