Info
- Utilizzare la checkbox di selezione a fianco di ciascun documento per attivare le funzionalità di stampa, invio email, download nei formati disponibili del (i) record.
Organizational culture, business-to-business relationships, and interfirm networks [[electronic resource] /] / edited by Arch G. Woodside
| Organizational culture, business-to-business relationships, and interfirm networks [[electronic resource] /] / edited by Arch G. Woodside |
| Pubbl/distr/stampa | Bingley, UK, : Emerald, 2010 |
| Descrizione fisica | 1 online resource (513 p.) |
| Disciplina | 658.044 |
| Altri autori (Persone) | WoodsideArch G |
| Collana | Advances in business marketing and purchasing |
| Soggetto topico |
Business & Economics - Marketing - General
Business & Economics - Marketing - Research Sales & marketing management Purchasing & supply management Business networks Strategic alliances (Business) Interorganizational relations |
| ISBN |
1-282-75298-7
9786612752988 0-85724-306-3 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | ch. 1. Introduction : theory and practice of organizational culture, B2B relationships, and interfirm networks / Arch G. Woodside -- ch. 2. Discourses in organizational culture : bank managers and employees perceived relationships and performance / Farah Asif -- ch. 3. Modeling the structure of business-to-business relationships / Sergio Biggemann -- ch. 4. Understanding and modeling the dynamics of business-to-business relationships / Sergio Biggemann -- ch. 5. Structure and dynamics of business-to-business relationships / Sergio Biggemann -- ch. 6. Organizational innovation and outcomes in SMEs / Sylvie Laforet -- ch. 7. Anatomy of relationship significance : a critical realist exploration / Filipe J. Sousa, Luis M. de Castro -- ch. 8. Markets-as-networks theory : a review / Filipe J. Sousa -- ch. 9. Metatheories in research : positivism, postmodernism, and critical realism / Filipe J. Sousa. |
| Record Nr. | UNINA-9910785287103321 |
| Bingley, UK, : Emerald, 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Organizational culture, business-to-business relationships, and interfirm networks / / edited by Arch G. Woodside
| Organizational culture, business-to-business relationships, and interfirm networks / / edited by Arch G. Woodside |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Bingley, UK, : Emerald, 2010 |
| Descrizione fisica | 1 online resource (513 p.) |
| Disciplina | 658.044 |
| Altri autori (Persone) | WoodsideArch G |
| Collana | Advances in business marketing and purchasing |
| Soggetto topico |
Business & Economics - Marketing - General
Business & Economics - Marketing - Research Sales & marketing management Purchasing & supply management Business networks Strategic alliances (Business) Interorganizational relations |
| ISBN |
1-282-75298-7
9786612752988 0-85724-306-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | ch. 1. Introduction : theory and practice of organizational culture, B2B relationships, and interfirm networks / Arch G. Woodside -- ch. 2. Discourses in organizational culture : bank managers and employees perceived relationships and performance / Farah Asif -- ch. 3. Modeling the structure of business-to-business relationships / Sergio Biggemann -- ch. 4. Understanding and modeling the dynamics of business-to-business relationships / Sergio Biggemann -- ch. 5. Structure and dynamics of business-to-business relationships / Sergio Biggemann -- ch. 6. Organizational innovation and outcomes in SMEs / Sylvie Laforet -- ch. 7. Anatomy of relationship significance : a critical realist exploration / Filipe J. Sousa, Luis M. de Castro -- ch. 8. Markets-as-networks theory : a review / Filipe J. Sousa -- ch. 9. Metatheories in research : positivism, postmodernism, and critical realism / Filipe J. Sousa. |
| Record Nr. | UNINA-9910816860303321 |
| Bingley, UK, : Emerald, 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Organizing marketing and sales : mastering contemporary B2B challenges / / edited by Per Andersson, Björn Axelsson, Christopher Rosenqvist, Stockholm School of Economics, Stockholm, Sweden
| Organizing marketing and sales : mastering contemporary B2B challenges / / edited by Per Andersson, Björn Axelsson, Christopher Rosenqvist, Stockholm School of Economics, Stockholm, Sweden |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | Bingley : , : Emerald Publishing, , 2018 |
| Descrizione fisica | 1 online resource (363 pages) : illustrations |
| Disciplina | 658.8 |
| Soggetto topico |
Marketing
Sales Business & Economics - Marketing - General Sales & marketing |
| ISBN |
1-78754-970-4
1-78754-968-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contemporary developments and challenges in sales organizations: some observations / Björn Axelsson -- Marketing reorganization in a globalized market: the case of ABB Robotics / Per Andersson, Björn Axelsson, Kristoffer Jönsson and Ebba Laurin -- Marketing organization research and ideas revisited / Per Andersson -- Value-based selling in the service-dominated business landscape: creating, acting, and organizing to improve customer's profits / Björn Axelsson and Mats Vilgon -- Organizing for sales in VUCA contexts: the transformation process from products to solution sales / Ebba Laurin -- Business maneuvering: a dynamic view of B2B selling processes / Lars-Johan Åge -- Organizational balancing: an integrated view of sales management / Lars-Johan Åge -- The other side of the coin: on developments in procurement practices and their implications for sales / Björn Axelsson -- Successful and value-creating interplay between buyer and seller: organizing mutuality / Björn Axelsson -- Potential business improvements when utilizing CRM tools: and challenges in making it happen / Dariusz Osowski -- The next generation CRM tools: bridging the gaps between sales needs and CRM tools architecture / Sarah Wikner -- Outside in-to capture in-betweens: organizing the sociotechnical embedding process of new technology / Min Tian -- Creating and delivering sustainable customer solutions: on organizing capabilities in the era of servitization / Lei Huang -- Marketing and sales in ambidextrous organizations: organizational challenges from digitalization? / Per Andersson, Ebba Laurin and Christopher Rosenqvist -- Toward a conceptual model for analyzing marketing reorganization and transition processes / Per Andersson, Christopher Roesnqvist, and Daniel Grenblad -- Organizing marketing and sales in a networked business world / Per Andersson and Björn Axelsson -- Brand orientation as a method to inspire, change culture, and lead the implementation of solutions business / Cecilia Cederlund -- Future studies of marketing and sales organization / Per Andersson, Björn Axelsson, and Christopher Rosenqvist. |
| Record Nr. | UNINA-9910796882403321 |
| Bingley : , : Emerald Publishing, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Organizing marketing and sales : mastering contemporary B2B challenges / / edited by Per Andersson, Björn Axelsson, Christopher Rosenqvist, Stockholm School of Economics, Stockholm, Sweden
| Organizing marketing and sales : mastering contemporary B2B challenges / / edited by Per Andersson, Björn Axelsson, Christopher Rosenqvist, Stockholm School of Economics, Stockholm, Sweden |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | Bingley : , : Emerald Publishing, , 2018 |
| Descrizione fisica | 1 online resource (363 pages) : illustrations |
| Disciplina | 658.8 |
| Soggetto topico |
Marketing
Sales Business & Economics - Marketing - General Sales & marketing |
| ISBN |
1-78754-970-4
1-78754-968-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contemporary developments and challenges in sales organizations: some observations / Björn Axelsson -- Marketing reorganization in a globalized market: the case of ABB Robotics / Per Andersson, Björn Axelsson, Kristoffer Jönsson and Ebba Laurin -- Marketing organization research and ideas revisited / Per Andersson -- Value-based selling in the service-dominated business landscape: creating, acting, and organizing to improve customer's profits / Björn Axelsson and Mats Vilgon -- Organizing for sales in VUCA contexts: the transformation process from products to solution sales / Ebba Laurin -- Business maneuvering: a dynamic view of B2B selling processes / Lars-Johan Åge -- Organizational balancing: an integrated view of sales management / Lars-Johan Åge -- The other side of the coin: on developments in procurement practices and their implications for sales / Björn Axelsson -- Successful and value-creating interplay between buyer and seller: organizing mutuality / Björn Axelsson -- Potential business improvements when utilizing CRM tools: and challenges in making it happen / Dariusz Osowski -- The next generation CRM tools: bridging the gaps between sales needs and CRM tools architecture / Sarah Wikner -- Outside in-to capture in-betweens: organizing the sociotechnical embedding process of new technology / Min Tian -- Creating and delivering sustainable customer solutions: on organizing capabilities in the era of servitization / Lei Huang -- Marketing and sales in ambidextrous organizations: organizational challenges from digitalization? / Per Andersson, Ebba Laurin and Christopher Rosenqvist -- Toward a conceptual model for analyzing marketing reorganization and transition processes / Per Andersson, Christopher Roesnqvist, and Daniel Grenblad -- Organizing marketing and sales in a networked business world / Per Andersson and Björn Axelsson -- Brand orientation as a method to inspire, change culture, and lead the implementation of solutions business / Cecilia Cederlund -- Future studies of marketing and sales organization / Per Andersson, Björn Axelsson, and Christopher Rosenqvist. |
| Record Nr. | UNINA-9910814380903321 |
| Bingley : , : Emerald Publishing, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Smash : using market shaping to design new strategies for innovation, value creation, and growth / / Suvi Nenonen and Kaj Storbacka
| Smash : using market shaping to design new strategies for innovation, value creation, and growth / / Suvi Nenonen and Kaj Storbacka |
| Autore | Nenonen Suvi |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | Bingley : , : Emerald, , 2018 |
| Descrizione fisica | 1 online resource (331 pages) : illustrations |
| Disciplina | 382 |
| Soggetto topico |
Marketing
Business & Economics - Marketing - General Business strategy |
| ISBN |
1-78743-839-2
1-78743-797-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910796887403321 |
Nenonen Suvi
|
||
| Bingley : , : Emerald, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Smash : using market shaping to design new strategies for innovation, value creation, and growth / / Suvi Nenonen and Kaj Storbacka
| Smash : using market shaping to design new strategies for innovation, value creation, and growth / / Suvi Nenonen and Kaj Storbacka |
| Autore | Nenonen Suvi |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | Bingley : , : Emerald, , 2018 |
| Descrizione fisica | 1 online resource (331 pages) : illustrations |
| Disciplina | 382 |
| Soggetto topico |
Marketing
Business & Economics - Marketing - General Business strategy |
| ISBN |
1-78743-839-2
1-78743-797-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910810975303321 |
|
Nenonen Suvi
|
||
| Bingley : , : Emerald, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Start-up marketing strategies in India / / Dr. M. Anil Ramesh, Dr. Priya Grover, and Dr. Sabyasachi Dasgupta, editors
| Start-up marketing strategies in India / / Dr. M. Anil Ramesh, Dr. Priya Grover, and Dr. Sabyasachi Dasgupta, editors |
| Pubbl/distr/stampa | Bingley, England : , : Emerald Publishing, , [2019] |
| Descrizione fisica | 1 online resource (261 pages) : illustrations |
| Disciplina | 658.11 |
| Soggetto topico |
New business enterprises - India - Marketing
Business & Economics - Marketing - General Sales & marketing |
| ISBN |
1-78756-757-5
1-78756-755-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Prelims -- Foreword -- Chapter 1: Who will wait: the client or the employees? -- Chapter 2: Building towers of happy clients: a case of FinMen Advisors Private Ltd -- Chapter 3: A road to adventure with happiness: from students to senior citizens -- Chapter 4: Miles to go but which road to take: an entrepreneurial dilemma -- Chapter 5: Loyalty comes with a price: a strategic up-scaling from USP loyalty cards in India -- Chapter 6: From green schools to green universities: going green in a soup! -- Chapter 7: Ajay's: big story of a small town QSR! -- Chapter 8: Raising funds for microenterprise: an elusive reality -- Chapter 9: Restless to relentless: Flowercycling® success -- Chapter 10: The growth pains of an innovative product: a case study of Coco Tang India -- Chapter 11: Shugan group in a fix: searching for a sustainable future -- Index. |
| Record Nr. | UNINA-9910793759203321 |
| Bingley, England : , : Emerald Publishing, , [2019] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Start-up marketing strategies in India / / Dr. M. Anil Ramesh, Dr. Priya Grover, and Dr. Sabyasachi Dasgupta, editors
| Start-up marketing strategies in India / / Dr. M. Anil Ramesh, Dr. Priya Grover, and Dr. Sabyasachi Dasgupta, editors |
| Pubbl/distr/stampa | Bingley, England : , : Emerald Publishing, , [2019] |
| Descrizione fisica | 1 online resource (261 pages) : illustrations |
| Disciplina | 658.11 |
| Soggetto topico |
New business enterprises - India - Marketing
Business & Economics - Marketing - General Sales & marketing |
| ISBN |
1-78756-757-5
1-78756-755-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Prelims -- Foreword -- Chapter 1: Who will wait: the client or the employees? -- Chapter 2: Building towers of happy clients: a case of FinMen Advisors Private Ltd -- Chapter 3: A road to adventure with happiness: from students to senior citizens -- Chapter 4: Miles to go but which road to take: an entrepreneurial dilemma -- Chapter 5: Loyalty comes with a price: a strategic up-scaling from USP loyalty cards in India -- Chapter 6: From green schools to green universities: going green in a soup! -- Chapter 7: Ajay's: big story of a small town QSR! -- Chapter 8: Raising funds for microenterprise: an elusive reality -- Chapter 9: Restless to relentless: Flowercycling® success -- Chapter 10: The growth pains of an innovative product: a case study of Coco Tang India -- Chapter 11: Shugan group in a fix: searching for a sustainable future -- Index. |
| Record Nr. | UNINA-9910810022503321 |
| Bingley, England : , : Emerald Publishing, , [2019] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Strategic marketing management in Asia : case studies and lessons across industries / / foreword by Jaideep Prabhu ; endorsements by Jagdish Sheth, Kasturi Rangan, Abdul Mannan ; edited by Syed Saad Andaleeb, Khalid Hasan
| Strategic marketing management in Asia : case studies and lessons across industries / / foreword by Jaideep Prabhu ; endorsements by Jagdish Sheth, Kasturi Rangan, Abdul Mannan ; edited by Syed Saad Andaleeb, Khalid Hasan |
| Pubbl/distr/stampa | Bingley, England : , : Emerald Group Publishing Limited, , 2017 |
| Descrizione fisica | 1 online resource (589 pages) : illustrations (some color) |
| Disciplina | 658.8 |
| Soggetto topico |
Marketing - Management
Marketing - Asia Business & Economics - Marketing - General Business strategy |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Evolution of marketing as a discipline / Syed Ferhat Anwar -- Marketing environment / Geok Theng Lau -- Strategic planning and marketing models / Khandoker Mahmudur Rahman -- Marketing research / Syed Saad Andaleeb and Khalid Hasan -- Consumer behavior / Syed Saad Andaleeb and Shiraz Latiff -- Market segmentation, targeting, and positioning / Syed Saad Andaleeb -- Product decisions / Murali Manohar Bhupathi -- New product development / Ehsan ul Haque and Khalid Hasan -- Packaging / Khandoker Mahmudur Rahman -- Branding and brand management / Bushan D. Sudhakar -- Consumer behavior and the anatomy of a brand / Uditha Liyanage -- Services marketing / Syed Saad Andaleeb -- Pricing strategy / Rajesh C. Jampala -- Integrated marketing channels / Saroj Kumar Datta and Shamindra Nath Sanyal -- Integrated marketing communications / Murali Manohar Bhupathi -- Sales force management / J. Clement Sudhahar -- Social marketing and social business / Khalid Hasan -- Rural marketing / Anurudra Bhanot. |
| Record Nr. | UNINA-9910792663203321 |
| Bingley, England : , : Emerald Group Publishing Limited, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Strategic marketing management in Asia : case studies and lessons across industries / / foreword by Jaideep Prabhu ; endorsements by Jagdish Sheth, Kasturi Rangan, Abdul Mannan ; edited by Syed Saad Andaleeb, Khalid Hasan
| Strategic marketing management in Asia : case studies and lessons across industries / / foreword by Jaideep Prabhu ; endorsements by Jagdish Sheth, Kasturi Rangan, Abdul Mannan ; edited by Syed Saad Andaleeb, Khalid Hasan |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Bingley, England : , : Emerald Group Publishing Limited, , 2017 |
| Descrizione fisica | 1 online resource (589 pages) : illustrations (some color) |
| Disciplina | 658.8 |
| Soggetto topico |
Marketing - Management
Marketing - Asia Business & Economics - Marketing - General Business strategy |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Evolution of marketing as a discipline / Syed Ferhat Anwar -- Marketing environment / Geok Theng Lau -- Strategic planning and marketing models / Khandoker Mahmudur Rahman -- Marketing research / Syed Saad Andaleeb and Khalid Hasan -- Consumer behavior / Syed Saad Andaleeb and Shiraz Latiff -- Market segmentation, targeting, and positioning / Syed Saad Andaleeb -- Product decisions / Murali Manohar Bhupathi -- New product development / Ehsan ul Haque and Khalid Hasan -- Packaging / Khandoker Mahmudur Rahman -- Branding and brand management / Bushan D. Sudhakar -- Consumer behavior and the anatomy of a brand / Uditha Liyanage -- Services marketing / Syed Saad Andaleeb -- Pricing strategy / Rajesh C. Jampala -- Integrated marketing channels / Saroj Kumar Datta and Shamindra Nath Sanyal -- Integrated marketing communications / Murali Manohar Bhupathi -- Sales force management / J. Clement Sudhahar -- Social marketing and social business / Khalid Hasan -- Rural marketing / Anurudra Bhanot. |
| Record Nr. | UNINA-9910817104403321 |
| Bingley, England : , : Emerald Group Publishing Limited, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
