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Making tough decisions well and badly [[electronic resource] ] : framing, deciding, implementing, assessing / / edited by Arch G. Woodside
Making tough decisions well and badly [[electronic resource] ] : framing, deciding, implementing, assessing / / edited by Arch G. Woodside
Edizione [First edition.]
Pubbl/distr/stampa Bingley, England : , : Emerald, , 2016
Descrizione fisica 1 online resource (127 pages) : illustrations, tables
Disciplina 658.403
Altri autori (Persone) WoodsideArch G
Collana Advances in business marketing & purchasing
Soggetto topico Business & Economics - Marketing - General
Sales & marketing
Business - Decision making
Business forecasting
ISBN 1-78635-119-6
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Case-based causal mapping of bad and good decisions / Arch G. Woodside -- Best and worst practices in management performance audits: constructing and testing an algorithmic model / Arch G. Woodside, Xin Xia, John C. Crotts, Jeremy C. Clement -- System dynamics research of bad and good decision processes and outcomes / Arch G. Woodside -- Decisions about decisions: leveraging the internet to distribute influence in organisational buying centers / Roger Marshall, Leonard Ling Ping Chih, Peh Yam Khim, Goh Whee Cheng -- Making decisions well and badly: how stakeholders' discussions influence individual executives' decision confidence and competence / Rouxelle de Villiers, Robin Hankin, Arch G. Woodside.
Record Nr. UNINA-9910798990603321
Bingley, England : , : Emerald, , 2016
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Making tough decisions well and badly : framing, deciding, implementing, assessing / / edited by Arch G. Woodside
Making tough decisions well and badly : framing, deciding, implementing, assessing / / edited by Arch G. Woodside
Edizione [First edition.]
Pubbl/distr/stampa Bingley, England : , : Emerald, , 2016
Descrizione fisica 1 online resource (127 pages) : illustrations, tables
Disciplina 658.403
Altri autori (Persone) WoodsideArch G
Collana Advances in business marketing & purchasing
Soggetto topico Business & Economics - Marketing - General
Sales & marketing
Business - Decision making
Business forecasting
ISBN 1-78635-119-6
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Case-based causal mapping of bad and good decisions / Arch G. Woodside -- Best and worst practices in management performance audits: constructing and testing an algorithmic model / Arch G. Woodside, Xin Xia, John C. Crotts, Jeremy C. Clement -- System dynamics research of bad and good decision processes and outcomes / Arch G. Woodside -- Decisions about decisions: leveraging the internet to distribute influence in organisational buying centers / Roger Marshall, Leonard Ling Ping Chih, Peh Yam Khim, Goh Whee Cheng -- Making decisions well and badly: how stakeholders' discussions influence individual executives' decision confidence and competence / Rouxelle de Villiers, Robin Hankin, Arch G. Woodside.
Record Nr. UNINA-9910814315203321
Bingley, England : , : Emerald, , 2016
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Marketing in a digital world / / edited by Aric Rindfleisch and Alan J. Malter
Marketing in a digital world / / edited by Aric Rindfleisch and Alan J. Malter
Edizione [First edition.]
Pubbl/distr/stampa Bingley : , : Emerald Publishing Limited, , [2019]
Descrizione fisica 1 online resource (242 pages)
Disciplina 658.872
Collana Review of marketing research
Soggetto topico Marketing
Digital media
Business & Economics - Marketing - General
Sales & marketing
ISBN 1-78756-341-3
1-78756-339-1
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Record Nr. UNINA-9910793996603321
Bingley : , : Emerald Publishing Limited, , [2019]
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Marketing in a digital world / / edited by Aric Rindfleisch and Alan J. Malter
Marketing in a digital world / / edited by Aric Rindfleisch and Alan J. Malter
Edizione [First edition.]
Pubbl/distr/stampa Bingley : , : Emerald Publishing Limited, , [2019]
Descrizione fisica 1 online resource (242 pages)
Disciplina 658.872
Collana Review of marketing research
Soggetto topico Marketing
Digital media
Business & Economics - Marketing - General
Sales & marketing
ISBN 1-78756-341-3
1-78756-339-1
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Record Nr. UNINA-9910822459403321
Bingley : , : Emerald Publishing Limited, , [2019]
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Marketing in and for a sustainable society [[electronic resource] /] / edited by Naresh K. Malhotra
Marketing in and for a sustainable society [[electronic resource] /] / edited by Naresh K. Malhotra
Edizione [First edition.]
Pubbl/distr/stampa Bingley, England : , : Emerald, , 2016
Descrizione fisica 1 online resource (246 p.)
Disciplina 658.8
Altri autori (Persone) MalhotraNaresh K
Collana Review of marketing research
Soggetto topico Business & Economics - Marketing - General
Sales & marketing
Marketing
Sustainability
ISBN 1-78635-281-8
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Front Cover; Marketing in and for a Sustainable Society; Copyright Page; Contents; List of Contributors; Editorial Advisory Board; Ad hoc Reviewers; Introduction; Overview; Publication Mission; Articles in This Volume; Sustainability and Marketing: Concurrent Pursuit of a Smaller Environmental Footprint and a Larger Market Footprint; Introduction; Sustainability and Marketing: A Literature Overview; Organizational Responsiveness to the Sustainability Imperative: A Conceptual Framework; Internal Organizational Forces; External Forces; Sustainability Oriented Behaviors; Discussion
Toward Sustainability: Corporate Sustainability Responsibility, Consumer Sustainability Responsibility, and Government Sust...Toward Sustainability: Consumption Elimination, Consumption Reduction, and Consumption Redirection; Toward Sustainability: Fostering Facilitating Forces and Mitigating Impeding Forces; References; Marketing's Quest for Environmental Sustainability: Persistent Challenges and New Perspectives; Possible Explanations for Lack of Meaningful Progress in Environmental Sustainability; Insufficiency of Existing Theoretical Lenses; Insignificance: Tweaking at the Margins
Incompatibility between the Logic of Marketing and the Logic of SustainabilityIncommensurability in Scale; New Theoretical Lenses Integrating Sustainability and the Natural Environment; Assemblage Theory as a Lens for Sustainability; Socio-Ecological Systems Theory; Biomimicry: A Framework for Integrating Marketing and Nature; Concluding Thoughts and Future Directions; Acknowledgments; References; A Stakeholder Marketing Approach to Sustainable Business; Introduction; Theoretical Perspectives; Resource-Based View; Stakeholder Theory; Hypothesis Development
Stakeholder Orientation and Stakeholder ResponsivenessStakeholder Responsiveness and Marketing Outcomes; Stakeholder Responsiveness and Performance: Marketing Outcomes as Mediators; Data Collection; Measures; Stakeholder Orientation; Stakeholder Responsiveness; Marketing Outcomes; Firm Performance; Control Variables; Results; Discussion and Implications; Stakeholder Orientations and Stakeholder Responsiveness; Stakeholder Responsiveness and Marketing Outcomes; Effects on Firm Performance; Conclusions; Acknowledgments; References
Turning to Sustainable Business Practices: A Macromarketing PerspectiveEarly Accomplishments for Sustainable Business Practices; Challenges for Businesses Adopting Sustainable Business Practices; Consumer Product Adoption Challenges; Sustainable Communication Challenges; Sustainable Message Framing; Sustainable Intentions and Behaviors; The Changing Consumer; Consumers' Attitudes Change toward Sustainability; Consumers Notice Changes in Business Operations; Consumers Turn toward Green; The Changing Firm; Factors Influencing Businesses to Adopt Sustainable Business Practices
Using Nature's Principles
Record Nr. UNINA-9910798572503321
Bingley, England : , : Emerald, , 2016
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Marketing in and for a sustainable society / / edited by Naresh K. Malhotra
Marketing in and for a sustainable society / / edited by Naresh K. Malhotra
Edizione [First edition.]
Pubbl/distr/stampa Bingley, England : , : Emerald, , 2016
Descrizione fisica 1 online resource (246 p.)
Disciplina 658.8
Altri autori (Persone) MalhotraNaresh K
Collana Review of marketing research
Soggetto topico Business & Economics - Marketing - General
Sales & marketing
Marketing
Sustainability
ISBN 1-78635-281-8
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Front Cover; Marketing in and for a Sustainable Society; Copyright Page; Contents; List of Contributors; Editorial Advisory Board; Ad hoc Reviewers; Introduction; Overview; Publication Mission; Articles in This Volume; Sustainability and Marketing: Concurrent Pursuit of a Smaller Environmental Footprint and a Larger Market Footprint; Introduction; Sustainability and Marketing: A Literature Overview; Organizational Responsiveness to the Sustainability Imperative: A Conceptual Framework; Internal Organizational Forces; External Forces; Sustainability Oriented Behaviors; Discussion
Toward Sustainability: Corporate Sustainability Responsibility, Consumer Sustainability Responsibility, and Government Sust...Toward Sustainability: Consumption Elimination, Consumption Reduction, and Consumption Redirection; Toward Sustainability: Fostering Facilitating Forces and Mitigating Impeding Forces; References; Marketing's Quest for Environmental Sustainability: Persistent Challenges and New Perspectives; Possible Explanations for Lack of Meaningful Progress in Environmental Sustainability; Insufficiency of Existing Theoretical Lenses; Insignificance: Tweaking at the Margins
Incompatibility between the Logic of Marketing and the Logic of SustainabilityIncommensurability in Scale; New Theoretical Lenses Integrating Sustainability and the Natural Environment; Assemblage Theory as a Lens for Sustainability; Socio-Ecological Systems Theory; Biomimicry: A Framework for Integrating Marketing and Nature; Concluding Thoughts and Future Directions; Acknowledgments; References; A Stakeholder Marketing Approach to Sustainable Business; Introduction; Theoretical Perspectives; Resource-Based View; Stakeholder Theory; Hypothesis Development
Stakeholder Orientation and Stakeholder ResponsivenessStakeholder Responsiveness and Marketing Outcomes; Stakeholder Responsiveness and Performance: Marketing Outcomes as Mediators; Data Collection; Measures; Stakeholder Orientation; Stakeholder Responsiveness; Marketing Outcomes; Firm Performance; Control Variables; Results; Discussion and Implications; Stakeholder Orientations and Stakeholder Responsiveness; Stakeholder Responsiveness and Marketing Outcomes; Effects on Firm Performance; Conclusions; Acknowledgments; References
Turning to Sustainable Business Practices: A Macromarketing PerspectiveEarly Accomplishments for Sustainable Business Practices; Challenges for Businesses Adopting Sustainable Business Practices; Consumer Product Adoption Challenges; Sustainable Communication Challenges; Sustainable Message Framing; Sustainable Intentions and Behaviors; The Changing Consumer; Consumers' Attitudes Change toward Sustainability; Consumers Notice Changes in Business Operations; Consumers Turn toward Green; The Changing Firm; Factors Influencing Businesses to Adopt Sustainable Business Practices
Using Nature's Principles
Record Nr. UNINA-9910822145603321
Bingley, England : , : Emerald, , 2016
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Marketing management in Turkey / / Selcen Ozturkcan, Elif YolbulanOkan
Marketing management in Turkey / / Selcen Ozturkcan, Elif YolbulanOkan
Pubbl/distr/stampa Bingley, UK : , : Emerald Publishing, , 2018
Descrizione fisica 1 online resource (477 pages)
Disciplina 658.8
Collana Marketing in emerging markets
Soggetto topico Marketing - Turkey - Management
Economic development - Turkey
Business & Economics - Marketing - General
Sales & marketing
ISBN 1-78743-927-5
1-78714-557-3
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Record Nr. UNINA-9910795188703321
Bingley, UK : , : Emerald Publishing, , 2018
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Marketing management in Turkey / / Selcen Ozturkcan, Elif YolbulanOkan
Marketing management in Turkey / / Selcen Ozturkcan, Elif YolbulanOkan
Pubbl/distr/stampa Bingley, UK : , : Emerald Publishing, , 2018
Descrizione fisica 1 online resource (477 pages)
Disciplina 658.8
Collana Marketing in emerging markets
Soggetto topico Marketing - Turkey - Management
Economic development - Turkey
Business & Economics - Marketing - General
Sales & marketing
ISBN 1-78743-927-5
1-78714-557-3
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Record Nr. UNINA-9910809296003321
Bingley, UK : , : Emerald Publishing, , 2018
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
New insights on trust in business-to-business relationships : a multi-perspective approach / / edited by Houcine Akrout, Karine Raies, and Arch G. Woodside
New insights on trust in business-to-business relationships : a multi-perspective approach / / edited by Houcine Akrout, Karine Raies, and Arch G. Woodside
Pubbl/distr/stampa Bingley, UK : , : Emerald Publishing Limited, , [2019]
Descrizione fisica 1 online resource (179 pages)
Disciplina 158.7
Collana Advances in business marketing and purchasing
Soggetto topico Industrial marketing
Business & Economics - Marketing - General
Sales & marketing
ISBN 1-83867-064-5
1-83867-062-9
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Prelims -- Trust in buyer-supplier relationships: evidence from advanced, emerging, and developing markets -- A global examination of cognitive trust in business-to-business relationships -- A model to enhance the perceived trustworthiness of small and medium enterprises selling natural essential oils through e-marketplaces -- Enhancing electronic markets for industrial services by trust features -- Interpersonal and inter-organizational trust in high-involvement customer-supplier relationships: Antecedents, consequences, and moderators -- Trust in relationships with agri-food distribution -- Window to new research approaches: how using simon's scissors cuts perplexity in strategy theory, research, and practice -- Index.
Record Nr. UNINA-9910793758103321
Bingley, UK : , : Emerald Publishing Limited, , [2019]
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
New insights on trust in business-to-business relationships : a multi-perspective approach / / edited by Houcine Akrout, Karine Raies, and Arch G. Woodside
New insights on trust in business-to-business relationships : a multi-perspective approach / / edited by Houcine Akrout, Karine Raies, and Arch G. Woodside
Pubbl/distr/stampa Bingley, UK : , : Emerald Publishing Limited, , [2019]
Descrizione fisica 1 online resource (179 pages)
Disciplina 158.7
Collana Advances in business marketing and purchasing
Soggetto topico Industrial marketing
Business & Economics - Marketing - General
Sales & marketing
ISBN 1-83867-064-5
1-83867-062-9
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Prelims -- Trust in buyer-supplier relationships: evidence from advanced, emerging, and developing markets -- A global examination of cognitive trust in business-to-business relationships -- A model to enhance the perceived trustworthiness of small and medium enterprises selling natural essential oils through e-marketplaces -- Enhancing electronic markets for industrial services by trust features -- Interpersonal and inter-organizational trust in high-involvement customer-supplier relationships: Antecedents, consequences, and moderators -- Trust in relationships with agri-food distribution -- Window to new research approaches: how using simon's scissors cuts perplexity in strategy theory, research, and practice -- Index.
Record Nr. UNINA-9910811673203321
Bingley, UK : , : Emerald Publishing Limited, , [2019]
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui