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Corporate cultures and global brands [[electronic resource] /] / edited by Albrecht Rothacher
| Corporate cultures and global brands [[electronic resource] /] / edited by Albrecht Rothacher |
| Pubbl/distr/stampa | Hackensack, New Jersey, : World Scientific Pub., c2004 |
| Descrizione fisica | 1 online resource (279 p.) |
| Disciplina | 658.827 |
| Altri autori (Persone) | RothacherAlbrecht |
| Soggetto topico |
Brand name products - Management
Branding (Marketing) Corporate culture Corporate image Competition, International |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
Comparative business cultures
Global brands |
| ISBN |
1-281-87259-8
9786611872595 981-256-305-9 |
| Classificazione | 85.08 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Contents ; Acknowledgements ; Corporate Identities and Successful Branding ; Bibliography ; Mars Inc.: More Than Candies and Cat Food ; History ; Forrest Mars the Man ; The Five Principles ; Corporate Structure of the Company ; Expansion Globally ; Future Prospects
Bibliography The Bitter Sweet Chocolates of Sprungli-Lindt; Bibliography ; Kikkoman: Far Travelled Sauces ; Bibliography ; Who Loves McDonald's? ; Bibliography ; For God America and the Real Thing: The Coke Story ; The ""Good Ole"" Days ; Robert W. Woodruff ""The Boss"" Coke Nation Embodying Corporate Culture Criticism of Coca-Cola's Culture ; Turning to the World (Global Strategy) ; Coca-Cola's Asian Strategy ; Global Culture ; The Pepsi Challenge ; A World without End for Coca-Cola? ; Bibliography ; Zubrowka Bison Vodka: The High Is the Limit History of Vodka How Vodka is Produced ; Vodka in Poland ; Zubrowka Bison Brand Vodka ; The Polish Alcohol Industry and Privatisation ; Pernod Ricard ; Corporate Challenges ; Conclusion ; Bibliography ; Ikea: The Smaland Way Goes Global ; Origins of IKEA ; The Early Years The Man Himself The Culture Within ; European Business Culture ; The American Business Culture ; The Empire ; Prospects ; Bibliography ; The Rise and Fall of the Seibu-Saison Empire ; Bibliography ; United the Benetton Way ; Advertising Campaigns ; Benetton's Company Culture Bibliography |
| Record Nr. | UNINA-9910454299103321 |
| Hackensack, New Jersey, : World Scientific Pub., c2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Corporate cultures and global brands [[electronic resource] /] / edited by Albrecht Rothacher
| Corporate cultures and global brands [[electronic resource] /] / edited by Albrecht Rothacher |
| Pubbl/distr/stampa | Hackensack, New Jersey, : World Scientific Pub., c2004 |
| Descrizione fisica | 1 online resource (279 p.) |
| Disciplina | 658.827 |
| Altri autori (Persone) | RothacherAlbrecht |
| Soggetto topico |
Brand name products - Management
Branding (Marketing) Corporate culture Corporate image Competition, International |
| Soggetto non controllato |
Comparative business cultures
Global brands |
| ISBN |
1-281-87259-8
9786611872595 981-256-305-9 |
| Classificazione | 85.08 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Contents ; Acknowledgements ; Corporate Identities and Successful Branding ; Bibliography ; Mars Inc.: More Than Candies and Cat Food ; History ; Forrest Mars the Man ; The Five Principles ; Corporate Structure of the Company ; Expansion Globally ; Future Prospects
Bibliography The Bitter Sweet Chocolates of Sprungli-Lindt; Bibliography ; Kikkoman: Far Travelled Sauces ; Bibliography ; Who Loves McDonald's? ; Bibliography ; For God America and the Real Thing: The Coke Story ; The ""Good Ole"" Days ; Robert W. Woodruff ""The Boss"" Coke Nation Embodying Corporate Culture Criticism of Coca-Cola's Culture ; Turning to the World (Global Strategy) ; Coca-Cola's Asian Strategy ; Global Culture ; The Pepsi Challenge ; A World without End for Coca-Cola? ; Bibliography ; Zubrowka Bison Vodka: The High Is the Limit History of Vodka How Vodka is Produced ; Vodka in Poland ; Zubrowka Bison Brand Vodka ; The Polish Alcohol Industry and Privatisation ; Pernod Ricard ; Corporate Challenges ; Conclusion ; Bibliography ; Ikea: The Smaland Way Goes Global ; Origins of IKEA ; The Early Years The Man Himself The Culture Within ; European Business Culture ; The American Business Culture ; The Empire ; Prospects ; Bibliography ; The Rise and Fall of the Seibu-Saison Empire ; Bibliography ; United the Benetton Way ; Advertising Campaigns ; Benetton's Company Culture Bibliography |
| Record Nr. | UNINA-9910782120203321 |
| Hackensack, New Jersey, : World Scientific Pub., c2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Corporate cultures and global brands [[electronic resource] /] / edited by Albrecht Rothacher
| Corporate cultures and global brands [[electronic resource] /] / edited by Albrecht Rothacher |
| Pubbl/distr/stampa | Hackensack, New Jersey, : World Scientific Pub., c2004 |
| Descrizione fisica | 1 online resource (279 p.) |
| Disciplina | 658.827 |
| Altri autori (Persone) | RothacherAlbrecht |
| Soggetto topico |
Brand name products - Management
Branding (Marketing) Corporate culture Corporate image Competition, International |
| Soggetto non controllato |
Comparative business cultures
Global brands |
| ISBN |
1-281-87259-8
9786611872595 981-256-305-9 |
| Classificazione | 85.08 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Contents ; Acknowledgements ; Corporate Identities and Successful Branding ; Bibliography ; Mars Inc.: More Than Candies and Cat Food ; History ; Forrest Mars the Man ; The Five Principles ; Corporate Structure of the Company ; Expansion Globally ; Future Prospects
Bibliography The Bitter Sweet Chocolates of Sprungli-Lindt; Bibliography ; Kikkoman: Far Travelled Sauces ; Bibliography ; Who Loves McDonald's? ; Bibliography ; For God America and the Real Thing: The Coke Story ; The ""Good Ole"" Days ; Robert W. Woodruff ""The Boss"" Coke Nation Embodying Corporate Culture Criticism of Coca-Cola's Culture ; Turning to the World (Global Strategy) ; Coca-Cola's Asian Strategy ; Global Culture ; The Pepsi Challenge ; A World without End for Coca-Cola? ; Bibliography ; Zubrowka Bison Vodka: The High Is the Limit History of Vodka How Vodka is Produced ; Vodka in Poland ; Zubrowka Bison Brand Vodka ; The Polish Alcohol Industry and Privatisation ; Pernod Ricard ; Corporate Challenges ; Conclusion ; Bibliography ; Ikea: The Smaland Way Goes Global ; Origins of IKEA ; The Early Years The Man Himself The Culture Within ; European Business Culture ; The American Business Culture ; The Empire ; Prospects ; Bibliography ; The Rise and Fall of the Seibu-Saison Empire ; Bibliography ; United the Benetton Way ; Advertising Campaigns ; Benetton's Company Culture Bibliography |
| Record Nr. | UNINA-9910823658303321 |
| Hackensack, New Jersey, : World Scientific Pub., c2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Corporate reputation [[electronic resource] ] : managing opportunities and threats / / edited by Ronald J. Burke, Graeme Martin and Cary L. Cooper
| Corporate reputation [[electronic resource] ] : managing opportunities and threats / / edited by Ronald J. Burke, Graeme Martin and Cary L. Cooper |
| Pubbl/distr/stampa | Farnham, England ; ; Burlington, Vt., : Gower, c2011 |
| Descrizione fisica | 1 online resource (357 p.) |
| Disciplina | 659.2 |
| Altri autori (Persone) |
BurkeRonald J
MartinGraeme CooperCary L |
| Collana | Psychological and Behavioural Aspects of Risk |
| Soggetto topico |
Corporate image
Brand name products - Management Corporations - Public relations Organizational effectiveness Performance - Management |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-317-15946-2
1-317-15945-4 1-283-09030-9 9786613090300 1-4094-2327-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Corporate reputations : development, maintenance, change and repair / Ronald J. Burke -- The meaning and measurement of corporate reputation / Gary Davies -- Measuring the impact of corporate reputation on stakeholder behavior / Manfred Schwaiger ... [et al.] -- Reputation and corporate social responsibility : a global view / Philip H. Mirvis -- Organizational identity, corporate social performance and corporate reputation : their roles in creating organizational attractiveness / Kristin B. Backhaus -- Employer branding, the psychological contract and the delicate act of expectation management and keeping promises / Kerry Grigg -- Managing corporate reputations, strategic human resource management (SHRM) and negative capabilities / Graeme Martin, Paul Gollan and Kerry Grigg -- From applause to notoriety : organizational reputation and corporate governance / Charles McMillan -- The role of the CEO and leadership branding-credibility not celebrity / Julie Hodges -- The role of the news media in corporate reputation management / Craig E. Carroll -- The impact of Web 2.0 and Enterprise 2.0 on corporate reputation : benefits, problems and prospects / Martin Reddington and Helen Francis -- Re-creating reputation through authentic interaction : using social media to connect with individual stakeholders / C.V. Harquail -- Corporate governance and corporate reputation : a disaster story / Thomas Clarke -- Corporate rebranding / Dale Miller and Bill Merrilees -- Repairing damages to reputations : a relational and behavioral perspective / Moonweon Rhee and Robin J. Hadwick. |
| Record Nr. | UNINA-9910459990203321 |
| Farnham, England ; ; Burlington, Vt., : Gower, c2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Corporate reputation [[electronic resource] ] : managing opportunities and threats / / edited by Ronald J. Burke, Graeme Martin and Cary L. Cooper
| Corporate reputation [[electronic resource] ] : managing opportunities and threats / / edited by Ronald J. Burke, Graeme Martin and Cary L. Cooper |
| Pubbl/distr/stampa | Farnham, England ; ; Burlington, Vt., : Gower, c2011 |
| Descrizione fisica | 1 online resource (357 p.) |
| Disciplina | 659.2 |
| Altri autori (Persone) |
BurkeRonald J
MartinGraeme CooperCary L |
| Collana | Psychological and Behavioural Aspects of Risk |
| Soggetto topico |
Corporate image
Brand name products - Management Corporations - Public relations Organizational effectiveness Performance - Management |
| ISBN |
1-315-57429-2
1-317-15946-2 1-317-15945-4 1-283-09030-9 9786613090300 1-4094-2327-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Corporate reputations : development, maintenance, change and repair / Ronald J. Burke -- The meaning and measurement of corporate reputation / Gary Davies -- Measuring the impact of corporate reputation on stakeholder behavior / Manfred Schwaiger ... [et al.] -- Reputation and corporate social responsibility : a global view / Philip H. Mirvis -- Organizational identity, corporate social performance and corporate reputation : their roles in creating organizational attractiveness / Kristin B. Backhaus -- Employer branding, the psychological contract and the delicate act of expectation management and keeping promises / Kerry Grigg -- Managing corporate reputations, strategic human resource management (SHRM) and negative capabilities / Graeme Martin, Paul Gollan and Kerry Grigg -- From applause to notoriety : organizational reputation and corporate governance / Charles McMillan -- The role of the CEO and leadership branding-credibility not celebrity / Julie Hodges -- The role of the news media in corporate reputation management / Craig E. Carroll -- The impact of Web 2.0 and Enterprise 2.0 on corporate reputation : benefits, problems and prospects / Martin Reddington and Helen Francis -- Re-creating reputation through authentic interaction : using social media to connect with individual stakeholders / C.V. Harquail -- Corporate governance and corporate reputation : a disaster story / Thomas Clarke -- Corporate rebranding / Dale Miller and Bill Merrilees -- Repairing damages to reputations : a relational and behavioral perspective / Moonweon Rhee and Robin J. Hadwick. |
| Record Nr. | UNINA-9910789608803321 |
| Farnham, England ; ; Burlington, Vt., : Gower, c2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Corporate reputation [[electronic resource] ] : managing opportunities and threats / / edited by Ronald J. Burke, Graeme Martin and Cary L. Cooper
| Corporate reputation [[electronic resource] ] : managing opportunities and threats / / edited by Ronald J. Burke, Graeme Martin and Cary L. Cooper |
| Pubbl/distr/stampa | Farnham, England ; ; Burlington, Vt., : Gower, c2011 |
| Descrizione fisica | 1 online resource (357 p.) |
| Disciplina | 659.2 |
| Altri autori (Persone) |
BurkeRonald J
MartinGraeme CooperCary L |
| Collana | Psychological and Behavioural Aspects of Risk |
| Soggetto topico |
Corporate image
Brand name products - Management Corporations - Public relations Organizational effectiveness Performance - Management |
| ISBN |
1-315-57429-2
1-317-15946-2 1-317-15945-4 1-283-09030-9 9786613090300 1-4094-2327-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Corporate reputations : development, maintenance, change and repair / Ronald J. Burke -- The meaning and measurement of corporate reputation / Gary Davies -- Measuring the impact of corporate reputation on stakeholder behavior / Manfred Schwaiger ... [et al.] -- Reputation and corporate social responsibility : a global view / Philip H. Mirvis -- Organizational identity, corporate social performance and corporate reputation : their roles in creating organizational attractiveness / Kristin B. Backhaus -- Employer branding, the psychological contract and the delicate act of expectation management and keeping promises / Kerry Grigg -- Managing corporate reputations, strategic human resource management (SHRM) and negative capabilities / Graeme Martin, Paul Gollan and Kerry Grigg -- From applause to notoriety : organizational reputation and corporate governance / Charles McMillan -- The role of the CEO and leadership branding-credibility not celebrity / Julie Hodges -- The role of the news media in corporate reputation management / Craig E. Carroll -- The impact of Web 2.0 and Enterprise 2.0 on corporate reputation : benefits, problems and prospects / Martin Reddington and Helen Francis -- Re-creating reputation through authentic interaction : using social media to connect with individual stakeholders / C.V. Harquail -- Corporate governance and corporate reputation : a disaster story / Thomas Clarke -- Corporate rebranding / Dale Miller and Bill Merrilees -- Repairing damages to reputations : a relational and behavioral perspective / Moonweon Rhee and Robin J. Hadwick. |
| Record Nr. | UNINA-9910820966903321 |
| Farnham, England ; ; Burlington, Vt., : Gower, c2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Designing B2B brands [[electronic resource] ] : lessons from Deloitte and 182,000 brand managers / / Carlos Martinez Onaindia & Brian Resnick
| Designing B2B brands [[electronic resource] ] : lessons from Deloitte and 182,000 brand managers / / Carlos Martinez Onaindia & Brian Resnick |
| Autore | Martinez Onaindia Carlos |
| Pubbl/distr/stampa | Hoboken, N.J., : Wiley, c2013 |
| Descrizione fisica | 1 online resource (225 p.) |
| Disciplina | 658.8/27 |
| Altri autori (Persone) | ResnickBrian <1974-> |
| Soggetto topico |
Branding (Marketing) - Management
Brand name products - Management Corporate image Logos (Symbols) - Design Trademarks - Design |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-299-24247-2
1-118-55443-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Designing B2B Brands: Lessons from Deloitte and 195,000 brand managers; Contents; Section 1: Defining it; What is branding?; What is brand identity?; B2B versus B2C branding; The "brandscape"; Brand strategy; Brand architecture; Brand purpose; Brand positioning; Brand experience; Brand engagement; Brand measurement; Section 2: Building it; Name; Tagline; Tone of voice; Logo; Color; Typography; Imagery; Composition; Iconography; Information graphics; Sound; Section 3: Using it; Business materials; Presentations; Brochureware; Magazines and newspapers; Reviews and reports; Proposals; Packaging
One-time materialsAdvertising; Sponsorships; Electronic communications; Websites; Mobile apps; Social Media; Audiovisuals; Office environments; Events and exhibitions; Merchandise; Section 4: Defending it; Brand asset management; Brand compliance; Brand champions; Designers and networks; Rollout strategies; Workshops and education; Evolving the system; Image credits; The authors; Index |
| Record Nr. | UNINA-9910463333503321 |
Martinez Onaindia Carlos
|
||
| Hoboken, N.J., : Wiley, c2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Designing B2B brands [[electronic resource] ] : lessons from Deloitte and 182,000 brand managers / / Carlos Martinez Onaindia & Brian Resnick
| Designing B2B brands [[electronic resource] ] : lessons from Deloitte and 182,000 brand managers / / Carlos Martinez Onaindia & Brian Resnick |
| Autore | Martinez Onaindia Carlos |
| Pubbl/distr/stampa | Hoboken, N.J., : Wiley, c2013 |
| Descrizione fisica | 1 online resource (225 p.) |
| Disciplina | 658.8/27 |
| Altri autori (Persone) | ResnickBrian <1974-> |
| Soggetto topico |
Branding (Marketing) - Management
Brand name products - Management Corporate image Logos (Symbols) - Design Trademarks - Design |
| ISBN |
1-299-24247-2
1-118-55443-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Designing B2B Brands: Lessons from Deloitte and 195,000 brand managers; Contents; Section 1: Defining it; What is branding?; What is brand identity?; B2B versus B2C branding; The "brandscape"; Brand strategy; Brand architecture; Brand purpose; Brand positioning; Brand experience; Brand engagement; Brand measurement; Section 2: Building it; Name; Tagline; Tone of voice; Logo; Color; Typography; Imagery; Composition; Iconography; Information graphics; Sound; Section 3: Using it; Business materials; Presentations; Brochureware; Magazines and newspapers; Reviews and reports; Proposals; Packaging
One-time materialsAdvertising; Sponsorships; Electronic communications; Websites; Mobile apps; Social Media; Audiovisuals; Office environments; Events and exhibitions; Merchandise; Section 4: Defending it; Brand asset management; Brand compliance; Brand champions; Designers and networks; Rollout strategies; Workshops and education; Evolving the system; Image credits; The authors; Index |
| Record Nr. | UNINA-9910786257003321 |
|
Martinez Onaindia Carlos
|
||
| Hoboken, N.J., : Wiley, c2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Designing B2B brands [[electronic resource] ] : lessons from Deloitte and 182,000 brand managers / / Carlos Martinez Onaindia & Brian Resnick
| Designing B2B brands [[electronic resource] ] : lessons from Deloitte and 182,000 brand managers / / Carlos Martinez Onaindia & Brian Resnick |
| Autore | Martinez Onaindia Carlos |
| Pubbl/distr/stampa | Hoboken, N.J., : Wiley, c2013 |
| Descrizione fisica | 1 online resource (225 p.) |
| Disciplina | 658.8/27 |
| Altri autori (Persone) | ResnickBrian <1974-> |
| Soggetto topico |
Branding (Marketing) - Management
Brand name products - Management Corporate image Logos (Symbols) - Design Trademarks - Design |
| ISBN |
1-299-24247-2
1-118-55443-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Designing B2B Brands: Lessons from Deloitte and 195,000 brand managers; Contents; Section 1: Defining it; What is branding?; What is brand identity?; B2B versus B2C branding; The "brandscape"; Brand strategy; Brand architecture; Brand purpose; Brand positioning; Brand experience; Brand engagement; Brand measurement; Section 2: Building it; Name; Tagline; Tone of voice; Logo; Color; Typography; Imagery; Composition; Iconography; Information graphics; Sound; Section 3: Using it; Business materials; Presentations; Brochureware; Magazines and newspapers; Reviews and reports; Proposals; Packaging
One-time materialsAdvertising; Sponsorships; Electronic communications; Websites; Mobile apps; Social Media; Audiovisuals; Office environments; Events and exhibitions; Merchandise; Section 4: Defending it; Brand asset management; Brand compliance; Brand champions; Designers and networks; Rollout strategies; Workshops and education; Evolving the system; Image credits; The authors; Index |
| Record Nr. | UNINA-9910813918203321 |
|
Martinez Onaindia Carlos
|
||
| Hoboken, N.J., : Wiley, c2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Eating the big fish [[electronic resource] ] : how challenger brands can compete against brand leaders / / Adam Morgan
| Eating the big fish [[electronic resource] ] : how challenger brands can compete against brand leaders / / Adam Morgan |
| Autore | Morgan Adam |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | Hoboken, N.J., : Wiley, c2009 |
| Descrizione fisica | 1 online resource (363 p.) |
| Disciplina |
658.8
658.8/27 658.827 |
| Soggetto topico |
Product management
Brand name products - Management New products |
| Soggetto genere / forma | Electronic books. |
| ISBN |
0-470-52775-7
1-282-11291-0 9786612112911 1-118-25794-4 0-470-40995-9 0-470-40997-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
EATING THE BIG FISH: How Challenger Brands Can Compete Against Brand Leaders; Contents; Preface; THE NUMBER OF BRANDS OPENLY ADOPTING A CHALLENGER STANCE; THE DIVERSITY OF CHALLENGER STANCES; THE CHALLENGE TO THE FUNDAMENTAL WAY WE THINK ABOUT LONG-ESTABLISHED CATEGORIES; A STRATEGIC MODEL, WITH SOME CONSISTENT PRINCIPLES; CHANGING CRITERIA; AN OVERVIEW OF THE FLOW; Foreword; Part I: THE SIZE AND NATURE OF THE BIG FISH; Chapter 1: THE LAW OF INCREASING RETURNS; Chapter 2: THE CONSUMER ISN'T; Chapter 3: WHAT IS A CHALLENGER BRAND?; Part II: THE EIGHT CREDOS OF SUCCESSFUL CHALLENGER BRANDS
Chapter 4: THE FIRST CREDO: INTELLIGENT NAIVETYChapter 5: MONSTERS AND OTHER CHALLENGES: GAINING CLARITY ON THE CENTER; Chapter 6: THE SECOND CREDO: BUILD A LIGHTHOUSE IDENTITY; Chapter 7: THE THIRD CREDO: TAKE THOUGHT LEADERSHIP OF THE CATEGORY; Chapter 8: THE FOURTH CREDO: CREATE SYMBOLS OF RE-EVALUATION; Chapter 9: THE FIFTH CREDO: SACRIFICE; Chapter 10: THE SIXTH CREDO: OVERCOMMITMENT; Chapter 11: THE SEVENTH CREDO: USING COMMUNICATIONS AND PUBLICITY TO ENTER SOCIAL CULTURE; Chapter 12: THE EIGHTH CREDO: BECOME IDEA-CENTERED, NOT CONSUMER-CENTERED Part III: APPLYING THE CHALLENGER PROGRAMChapter 13: WRITING THE CHALLENGER PROGRAM: THE TWO-DAY OFF-SITE; Chapter 14: THE SCOPE OF THE LIGHTHOUSE KEEPER; Part IV: MIND-SET, CULTURE, AND RISK; Chapter 15: CHALLENGER AS A STATE OF MIND: STAYING NUMBER ONE MEANS THINKING LIKE A NUMBER TWO; Chapter 16: RISK, WILL, AND THE CIRCLE OF ROPE; References and Sources; Acknowledgments for the Second Edition; Photo Credits; Index |
| Record Nr. | UNINA-9910143138203321 |
|
Morgan Adam
|
||
| Hoboken, N.J., : Wiley, c2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
